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3 elements of a customer technology strategy

Martech

Company technology Customer technology Purpose: Digital Transformation 1.0 Purpose: Digital Transformation 2.0 Non-customer-facing departments rely on company technology, which helped streamline operations during the first wave of digital transformation. If your brand were a real human, it would be time to consult a shrink.

Customer 111
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Fractional CMO Benefits: Transform Your Business Marketing Strategy

Duct Tape Marketing

Fractional CMO Benefits: Transform Your Business Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Discover How Fractional CMOs Are Transforming Marketing Strategies for Businesses and Why It's Time to Jump on Board The idea of the fractional CMO has been gaining traction recently, and it's easy to see why.

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Agile SEO: A playbook for online brand management

Search Engine Land

Finding the balance between structure and flexibility is vital to maximizing your SEO and online branding efforts in today’s fast-moving digital world. This makes it crucial for brands to stay agile and adaptable. Dig deeper: How the Google-Reddit partnership impacts brand management

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The 10 biggest marketing challenges have nothing to do with AI

Businesses Grow

Many brands live in a reaction culture. If the need for speed hasn’t transformed your marketing department, it will soon. It is certainly a weird world where our hard-earned brand marketing can be tarnished in a single post. There’s no time for planning or measurement. ” That’s a profound statement.

Transform 103
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Strategies to Solve the "Dark Hole" Reporting Problem in Multi-Brand Lead Management

Lynton Web

Integration transforms these transactions into actionable insights that drive deeper engagement. With brands offering everything from playground equipment to park amenities, bike racks to splash pads, their centralized marketing team struggled with routing leads to the right brands and maintaining visibility throughout the buyer's journey.

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The opportunities for AI in digital asset management

Martech

Like any transformative technological change in our history, the growing importance and availability of artificial intelligence (AI) will affect the people, processes, technologies and data powering our business operations. AI will increasingly play a critical role in how we manage, modify and optimize digital assets.

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Global Branding: What it is And How to do Global Brand Management

Rock Content

But nothing that good international branding management can’t solve. This article will explain everything you need to know about global branding, showing how brands can trace an efficient strategy to conquer markets worldwide. Branding is already a challenge in local markets. Complex, isn’t it?