Martech

JANUARY 20, 2025

I am the first generative AI chatbot for marketing technology professionals. For this prompt, try selecting the brand manager persona. There are many possibilities, depending on the human users industry and main objectives: Before we start, you are a brand manager for a national restaurant chain.

Brand Management 107

Brand Management User-Generated Marketers Marketing 107

Search Engine Land

JUNE 14, 2024

This article explores how brands are leveraging video to stand out in a crowded market. We’ll look at why video is so effective, examine case studies of successful video marketing strategies and discuss the various forms video content can take.

Branding 99

Branding B2C Education eCommerce 99

Hubspot Marketing

JUNE 6, 2023

An experiential marketer is in charge of creating and executing on the strategy for a client's live, interactive marketing campaigns or in-person events. The primary purpose is to experience a brand in a tangible, offline way, but you'll still want an online dialogue around it. These campaigns can take an integrated approach.

User-Generated 145

User-Generated Marketers Marketing Branding 145

Calvyn Lee Blog

DECEMBER 3, 2023

And content marketing provides exceptional leverage. Some of the content marketing tactics I’ll outline shortly can generate leads indefinitely with minimal ongoing input. Elevate Your Team as Thought Leaders Thought leadership is one particular content marketing approach that can work brilliantly. Think again!

Content Marketing 130

Content Marketing Thought Leadership Marketers Marketing 130

Rock Content

MAY 8, 2024

Not leveraging video can leave your brand behind. Keeping an eye on how others use videos and tracking video content through reverse video search forms an important component of an effective video marketing strategy. What is Reverse Video Search and How Does It Work?

Brand Management 90

Brand Management User-Generated Video Marketing Promotion 90

Hootsuite

JANUARY 10, 2023

Hootsuite can do so many social media marketing-specific things. As far as digital marketing platforms go, this one’s a banger. Hootsuite is beloved by over 16 million users, too, many of them solopreneurs, busy marketing managers, and content creators. That many social media marketing professionals can’t be wrong.

Digital Marketing 143

Digital Marketing Non-Profit Price Analytics 143