Martech

JANUARY 20, 2025

For this prompt, try selecting the brand manager persona. There are many possibilities, depending on the human users industry and main objectives: Before we start, you are a brand manager for a national restaurant chain. How will you use story-driven marketing in a multichannel digital campaign that includes social media?

Brand Management 109

Brand Management User-Generated Marketing Marketers 109

Hubspot Marketing

AUGUST 19, 2024

Today, that company is a $67k video marketing platform. Check out my interview with Chris Lavigne , Head of Production at Wistia Lingering Questions Each person we interview gives us a question for our next master of marketing. Chris Savage once raised $17.3m in debt to do a leveraged buyout of his own company.

Brand Management 100

Brand Management Video Marketing Product Management 100

Adobe Experience Cloud Blog

JULY 16, 2014

Areas of Expertise : Publishing, content marketing. Why We Like It: The blog of this UK-based organization is packed with valuable (you guessed it) content, on subjects ranging from video marketing to mobile to print. Check it Out: Content Marketing Association. Content Marketing Institute. =. Copyblogger.

Content Marketing 134

Content Marketing Thought Leadership Marketing Marketers 134

Search Engine Land

JUNE 14, 2024

This article explores how brands are leveraging video to stand out in a crowded market. We’ll look at why video is so effective, examine case studies of successful video marketing strategies and discuss the various forms video content can take.

Branding 99

Branding B2C Education eCommerce 99

Rock Content

MAY 8, 2024

Not leveraging video can leave your brand behind. Keeping an eye on how others use videos and tracking video content through reverse video search forms an important component of an effective video marketing strategy. What is Reverse Video Search and How Does It Work?

Brand Management 90

Brand Management User-Generated Video Marketing Promotion 90

Calvyn Lee Blog

DECEMBER 3, 2023

Spotlight Benefits in B2B Video Marketing Think B2B marketing can’t effectively leverage video? Rather than contracting creators with huge followings, they engage talented designers to produce Figma videos and tutorials to share on their profiles and company pages. Think again!

Content Marketing 130

Content Marketing Thought Leadership Marketing Marketers 130

Sprout Social

JUNE 20, 2023

Here’s a snapshot of the places you can build a brand and promote your content: Social media Email marketing Content marketing (blog posts) Employee advocacy Webinars and video marketing Events Podcasting The catch? This speaks to the value of a social media management solution like Sprout.

Branding 128

Branding B2C Thought Leadership Promotion 128