Martech

JULY 29, 2024

Gartner’s 2024 CMO Spend Survey shows that marketing budgets have fallen to 7.7% That is a lot of hope for a technology that many don’t seem to fully understand, as the Savanta survey revealed that nearly half of respondents (47%) are concerned about trusting the success of their brand to AI. of revenue in 2024 compared to 9.1%

Transform 140

Transform Branding CMO Education 140

Martech

APRIL 24, 2025

At the recent MarTech conference, I hosted a live coffee chat with Dave Minifie , CMO at Terakeet, about brand safety what it means, what it definitely doesn’t and why so many marketers still get it wrong. They help brands own the conversation. When Minifie talks about brand safety, he’s not spinning PR.

Branding 103

Branding PR CMO Brand Management 103

The CMO Survey

APRIL 1, 2025

The 34th edition of The CMO Survey reveals a complex landscape for marketing leaders: While their organizational influence grows and AI adoption accelerates, they face increasing pressure to demonstrate ROI amid slowing budget growth and performance metrics. Customer retention and brand value metrics hit two-year lows.

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

SmartBrief - Marketing

MARCH 24, 2025

I’ve spent decades studying what makes brands tick. And, that comes from brand culture. ” The answer lies in brand culture — specifically, how teams work together to deliver exceptional experiences. The strongest brands have always been built on simple, compelling ideas.

CMO 72

CMO Transform Communications Price 72

Martech

MARCH 12, 2025

Marketers have more tools to help build and measure brand than ever before, but understanding the impact of brand marketing remains a challenge for many organizations. Benoit Garbe is the President of QUINT Advisory, a member of the Tracksuit advisory board and the former CMO of AB InBev. And heres good news for brand marketers.

Branding 93

Branding CMO Influencer Marketing Marketing 93

Martech

SEPTEMBER 30, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are the CMO of a new national footwear brand. MarTechBot now has 10+ personas to provide more targeted responses. Processing.

Management 121

Management CMO Content Marketing Analytics 121

Set Up

JULY 10, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. They've evolved their brand and who they are and their music four or five times, and yet they are still U2. “ Collaboration is really about hearing everyone’s voice. They've been around since the mid-'70s.

CMO 64

CMO Thought Leadership Promotion Performance Marketing 64

Martech

OCTOBER 8, 2024

Sales teams are unimpressed by marketing leads; marketing has little insight into what sales is doing; sales is more interested in getting a signature on the dotted line than polishing brand reputation. Another is the standard structure of most organizations, where marketers report to the CMO and sales reps don’t. Processing.

CMO 144

CMO Marketing Marketers Influencer Marketing 144

Hubspot Marketing

OCTOBER 29, 2024

Shah mentions generative AI tools as an example and the need for images generated for your business to adhere to a style and color palette specific to your brand. “So, “The really exciting thing about these agents is that they can actually use each other,” Shah explains. So, I built an agent called a Color Palette Extractor,” he says.

CMO 105

CMO Real Estate CRM Price 105

Martech

JANUARY 14, 2025

Let’s be honest: seeing Gartner’s latest CMO spending report probably made your stomach drop. Only 24% of CMOs feel confident about their 2024 funding. The “brand awareness” campaigns with no connection to revenue? One CMO reduced her martech spend by 40% and saw lead quality improve. Streamlined.

Transform 127

Transform CMO Marketing Marketers 127

Martech

OCTOBER 18, 2024

Marketing has access to the customer data and develops the voice of the brand, which makes the marketing team a crucial part of any crisis response. In this episode of the MarTech.org podcast, we’re discussing the role of marketing in a crisis with Jessica Shapiro, CMO of LiveRamp. But what about marketing?

PR 126

PR CMO Marketing Marketers 126

Martech

JULY 23, 2024

For example, John Schultz, CMO at Viant, said: “This reversal on cookie deprecation largely changes nothing for an industry that has already moved beyond third-party cookies. ” Jamie Domenici, CMO at Klaviyo: ““Google’s cookie reversal today shouldn’t change how marketers interact with customers.

CMO 129

CMO Advertisers Advertising Branding 129

Martech

SEPTEMBER 24, 2024

The problem is real — media spend is falling out of balance Companies are spending less on marketing overall, according to Gartner’s 2024 global CMO survey. If you’re the CMO or VP of marketing, ask whether your transactional programs come close to that standard. The average marketing budget is 7.7%

CMO 128

CMO Email Marketing Influencer Marketing Promotion 128

Martech

SEPTEMBER 23, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are the CMO of a national healthy snacks brand. MarTechBot now has 10+ personas to provide more targeted responses.

Management 110

Management CMO Key Performance Indicator Marketing 110

Martech

AUGUST 12, 2024

Cross-channel consistency: Ensure that messaging is consistent across all touchpoints, enhancing the overall customer experience and reinforcing brand identity. For this prompt, try selecting the CMO persona. Context) You are CMO for a large consumer brand.

Customer 116

Customer B2C CMO Customer Journey 116

Martech

OCTOBER 2, 2024

Kim Rosenblum is CMO of Betterment, an independent digital investing advisor platform. Despite Betterment’s long-term success and technical accomplishments, it has a real problem with brand awareness. However, the brand’s focus on long-term investing and planning does help it stand out in the fintech sector. The problem.

Branding 76

Branding Millennials Finance CMO 76

Orbit Media Studios

OCTOBER 30, 2024

Adaptation : Train the AI to recommend your content and your brand. Google’s ‘AI overview’ is reducing organic traffic to websites Bad for brands, good for Google. A flood of AI-generated content will overwhelm users and algorithms Bad for Google, bad for brands. These marketers are growing their brands.

SEO 107

SEO Branding User-Generated PR 107

Martech

NOVEMBER 11, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, you are a CMO for a consumer electronics brand planning to launch a new product in six months. MarTechBot now has 10+ personas to provide more targeted responses.

Management 113

Management CMO Marketing Automation Platform Marketing 113

SmartBrief - Marketing

MARCH 26, 2025

The implications are profound not just for CMO job security, but for marketing’s ability to fulfill its potential as a core driver of business growth and transformation. According to PWC’s recent CMO study, “CMOs face a complex landscape. 2x in revenue growth.

CMO 92

CMO Transform Analytics Communications 92

Martech

SEPTEMBER 30, 2024

What about competitive advantage and brand perception? It also lowers customer acquisition costs (CAC), which is every CMO’s golden ticket to “doing more with less.” Stick this into a prompt to find out: “You are a world-class CMO and leader of agile marketing at an award-winning SaaS software company.

Transform 140

Transform CMO Marketing Marketers 140

Martech

AUGUST 29, 2024

” “As so many dynamics are changing and with the focus on first-party data and performance, brands still need reach,” said Deborah Wahl, former CMO of General Motors, at the roundtable. Three-quarters of marketers in this survey haven’t yet taken the plunge, perhaps due to lingering concerns over brand safety.

Market Research 130

Market Research Shoppers CMO Retail 130

Set Up

OCTOBER 24, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Q4 | What Brand inspires you? He also appreciates how Katie Couric made herself into an incredible brand as a media entity. Boyd is a huge Apple user. Their ecosystem is, for me, simple, easy, and powerful.”

CMO 59

CMO Thought Leadership Communications Performance Marketing 59

Martech

OCTOBER 16, 2024

The CMO’s attribution dilemma If you’re a CMO, chances are you’re laser-focused on delivering results and spending most of your marketing budget on digital channels. But with 80% of U.S. Measuring online impressions without considering offline actions is like watching only a movie’s first half.

Retail 123

Retail CMO Customer Journey Shoppers 123

The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. Lagging are “changing market selection” (18.5%) and “changing brand” (10.1%). to 3.9% (37% lower) and Branding Building from 5.5% per year on average. two years ago.

New Technology 289

New Technology CMO B2C Marketing 289

Martech

DECEMBER 10, 2024

To stay visible and relevant, brands must adapt and thats where generative engine optimization (GEO) comes in. It helps brands optimize content for AI systems that think and respond like consumers. By mastering GEO, brands can ensure their voice remains authentic, trustworthy and present in the AI-driven digital landscape.

Transform 136

Transform Whitepaper User-Generated CMO 136

Martech

DECEMBER 4, 2024

Almost 90% of B2B buyers prefer content from trusted B2B influencers over sales messages from B2B brands. That’s a statistic from a recent survey by LinkedIn and it echoes what Demandbase CMO Kelly Hopping recently told us : “They’re going to trust hearing from that guy, versus the Demandbase brand.”

B2C 121

B2C CMO Entertainment Influencer Marketing 121

Hubspot Marketing

JANUARY 8, 2025

Community m anagement: This includes building and maintaining online brand communities , tracking brand mentions, and monitoring conversations via hashtags, comments, and direct messages. Neo says, Its easy and tempting to throw money into social channels because theyre popular among other big brands. to marketing on average.

Social Media Marketing 128

Social Media Marketing CMO Finance Health 128

Sprout Social

JANUARY 30, 2025

Tulani Andr, VP of Social, National Geographic Tulani Andr is the Vice President of Social Media at National Geographic, a brand that boasts over 800 million followers on social. They find moments to participate in (and create) culture on social , and pave new paths forward for their brand. Yes, you read that right.

CMO 95

CMO Gen Z Thought Leadership Entertainment 95

Hubspot Marketing

NOVEMBER 15, 2024

The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. Marketing then becomes a guide, directing customers, partners, and employees into a comprehensive, unified brand experience. CX’s purview is the overall experience a customer has with a brand. It’s a uniform, seamless brand experience.

CMO 122

CMO Traditional Marketing Communications Marketing 122

Martech

APRIL 17, 2025

And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Take branded paid search. Someone looks up your brand, sees your paid search ad, clicks and makes a purchase.

Non-Profit 97

Non-Profit CMO Energy Marketing Mix 97

yorCMO

DECEMBER 16, 2024

Outsource marketing to a fractional CMO to access strategic expertise without the full-time cost. The post Scale Smarter, Not Harder: Why Outsourcing to a Fractional CMO Is the Move for Growing Brands appeared first on yorCMO. Scale smarter with flexible, results-driven marketing.

CMO 101

CMO Branding Marketing Marketers 101

Duct Tape Marketing

OCTOBER 3, 2024

Angelo Ponzi is a marketing and branding strategist who works with small to middle-market companies as their Fractional CMO. His company, Craft , focuses on three strategic pillars for success: Insights, Brand, and Plan. Questions I ask Angelo Ponzi: [01:12] How do you define the term Fractional CMO? [02:02]

CMO 86

CMO Manufacturing Management Branding 86

Martech

AUGUST 16, 2024

When Jim Stengel was CMO of Procter & Gamble, he told me, “You can never know the customer too well.” Jim knew his customers well enough that he turned Swiffer (an upgraded dust rag) into a multi-billion dollar brand platform. What brands should do is make things consumers want. It’s simple, but not easy. “ Why?

Manufacturing 132

Manufacturing CMO User-Generated Product 132

Martech

NOVEMBER 13, 2024

Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions. and the U.S.

Transform 134

Transform Marketing Marketers Customer Acquisition 134

Martech

DECEMBER 30, 2024

I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner. Real-time audience and content insights combined with on-brand genAI will make hyper-personalization at scale a reality.

Transform 112

Transform CMO Retail CRM 112

Hubspot Marketing

NOVEMBER 4, 2024

Brand Perception HubSpot released a free tool in 2024 called AI Search Grader. You tell it a little bit about your brand; it tells you how your brand is perceived by AI search engines. I’ve used it for a few brands I’m familiar with, and I found its recommendations and analysis to be pretty spot-on. Pro tip: TryScout.ai

Analytics 123

Analytics Customer Journey CMO Marketing 123

Martech

AUGUST 21, 2024

If your brand were a real human, it would be time to consult a shrink. Surely, that is not how your brand management team designed the brand personality. Their CMO owns marketing, sales and support. Interesting detail: the CMO, Robert van Geffen , was the former global lead of martech platforms at Philips.

Customer 112

Customer Transform Logistics Finance 112