Martech

DECEMBER 27, 2024

CX alignment to build trust and brand recognition Customer experience means engagement. Optimizing these engagements means strengthening all areas of the journey from branding to purchasing and post-purchase loyalty opportunities. In the coming year, marketers will look to boost CX to achieve all of the above. The result?

Customer 106

Customer Branding Customer Acquisition Customer Journey 106

Marketing Insider Group

JANUARY 30, 2023

Have you considered hiring a fractional CMO because your small business can’t afford a full-time marketing executive? Fractional CMOs have become increasingly popular in recent years, and can provide many of the same benefits as a full-time CMO without a long-term commitment. What Is A Fractional CMO? What’s Next?

CMO 117

CMO Finance SEO Content Marketing 117

yorCMO

DECEMBER 30, 2024

Build a loyal brand community with a fractional CMO. The post Can Your Brand Thrive Without a Tribe? Gain insights, boost customer engagement, and drive growth with expert guidance. appeared first on yorCMO.

Branding 105

Branding CMO Customer 105

Hubspot Marketing

OCTOBER 3, 2024

The future of brand tracking is here — and it’s powered by AI. Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Brand tracking can also be expensive and time-consuming, putting it out of reach for smaller teams with limited budgets.

Branding 122

Branding Customer loyalty CMO Market Segmentation 122

Tiecas

OCTOBER 3, 2024

Fractional CMO for manufacturers is a concept gaining traction as small to mid-sized companies in the industrial sector face growing pressures to stay competitive.

Manufacturing 98

Manufacturing CMO Marketing Marketers 98

Sprout Social

APRIL 9, 2024

In October 2023, I interviewed for a VP of Social and Content Strategy role for a very well-known and established brand. The recruiter paused to collect their thoughts and replied, “The CMO is very passionate about social media so I think you’ll find they’ll be actively involved in your day-to-day.” To me this was a red flag.

CMO 106

CMO Entertainment Communications Branding 106

Duct Tape Marketing

APRIL 14, 2024

How to Hire a Fractional CMO: The Smart Way to Scale written by John Jantsch read more at Duct Tape Marketing Are you looking at your business goals and feeling your marketing strategy just isn’t cutting it? This is where hiring a fractional CMO can make a significant difference. Where can I find a fractional CMO?

CMO 90

CMO Transform Communications Marketing Plan 90

Martech

JULY 29, 2024

Gartner’s 2024 CMO Spend Survey shows that marketing budgets have fallen to 7.7% That is a lot of hope for a technology that many don’t seem to fully understand, as the Savanta survey revealed that nearly half of respondents (47%) are concerned about trusting the success of their brand to AI. of revenue in 2024 compared to 9.1%

Transform 134

Transform Branding CMO Education 134

Content Marketing Institute

FEBRUARY 2, 2024

Big brands ax the CMO role. LinkedIn talks about fast-growing jobs. Are they just wrapping the same old jobs in fancier, buzzword-heavy titles? Learn what it all means for marketing and what you should do to grow in the profession.

CMO 96

CMO Branding Marketing Marketers 96

Martech

JUNE 24, 2024

Brands like Mailchimp, Klarna, JPMorgan Chase and Mars are going all-in on AI and integrating it across marketing workflows — from brainstorming and content creation to analytics and optimization. These brands are miles ahead in figuring out how to make AI work for them, finding unique applications tailored to their marketing needs and goals.

Branding 120

Branding CMO Copywriting Marketing 120

The CMO Survey

JANUARY 19, 2024

By Nader Tavassoli, Professor of Marketing at London Business School The post Leading Brands From the Inside Out appeared first on The CMO Survey.

Branding 100

Branding CMO Marketing Marketers 100

Duct Tape Marketing

MARCH 14, 2024

How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. I should start there, right?

CMO 83

CMO Key Performance Indicator Transform Thought Leadership 83

yorCMO

DECEMBER 23, 2024

Build trust in FinTech with a fractional CMO. The post Building Trust in a Digital World: How Fractional CMOs Help FinTech Brands Earn Customer Confidence appeared first on yorCMO. Discover how expert marketing leadership can enhance credibility and foster customer loyalty.

Customer loyalty 105

Customer loyalty CMO Customer Branding 105

The CMO Survey

NOVEMBER 12, 2024

This is according to the 33rd edition of The CMO Survey , directed by Professor Christine Moorman of Duke University’s Fuqua School of Business and co-sponsored by Fuqua, Deloitte, and the American Marketing Association. But despite macroeconomic and political concerns, marketing spending at U.S companies grew by 5.8% over the next 12 months.

CMO 173

CMO Finance B2C Marketing 173

Adams & Knight Marketing

NOVEMBER 15, 2022

“It is a privilege and an honor to be recognized with awards that ranks us among the best of our peers,” said Bill Knight, Principal and CMO of Adams & Knight. In total, Adams & Knight received 33 awards, the most of any agency in the state.

Advertising 246

Advertising Advertisers PR CMO 246

Martech

APRIL 29, 2024

63% will pay more to shop with brands they’re loyal to. 85% say their favorite brand treats them like an individual. 65% will travel out of their way to visit their favorite brand’s location. Seventy-seven percent of consumers said data privacy is important in maintaining brand loyalty. This is all positive feedback.

Branding 121

Branding Customer loyalty CMO Digital Marketing 121

Content Marketing Institute

OCTOBER 2, 2024

If you’re Micky Onvural, you accept the challenge of repositioning a “stuffy” financial services brand as a thought leader for tomorrow. What would you tackle next after serving as CEO of a successful e-commerce apparel company? Here's the story of how she did it.

CMO 92

CMO Branding 92

Sprout Social

JANUARY 11, 2023

Every data dashboard serves a different function—from tracking brand awareness to aggregating marketing metrics in one place. While the ingredients for each dashboard might be different, the core component is visualized metrics that help explain why your brand did or didn’t meet a goal. Example: CMO and R&D).

Branding 139

Branding Transform Analytics CMO 139

Martech

NOVEMBER 16, 2023

At Acquia’s Engage Boston conference this week, the company unveiled a new and possibly unique brand positioning. Then in the opening general session, co-founder and CTO Dries Buytaert and CMO Jennifer Griffin Smith focused much more on accessibility than AI. Accessibility is definitely a brand differentiator. Get MarTech!

Non-Profit 107

Non-Profit Branding CMO Law 107

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. If you’re still skeptical, here are the top three reasons your brand can benefit from a TikTok business strategy: It’s a powerful awareness driver. Our CMO approved.

Branding 140

Branding B2C Real Estate User-Generated 140

The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. Brand Faces Short-term Pressures Reflecting spending cuts, investments in brand building dropped from a 12 percent increase last year to 5.5

CMO 130

CMO Finance Marketing Marketers 130

CMO Network

NOVEMBER 12, 2023

We examine the innovative brand partnerships reshaping the defiition of success in the world of marketing and business and what they mean for the future of the industry.

Branding 139

Branding Retail CMO Marketing 139

Martech

SEPTEMBER 30, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are the CMO of a new national footwear brand. MarTechBot now has 10+ personas to provide more targeted responses. Processing.

Management 109

Management CMO Content Marketing Analytics 109

CMO Network

NOVEMBER 20, 2023

The 3rd Generation President and CEO of the renamed Enterprise Mobility reveals how she's repositioning the iconic rental car brand and her growth plans from here.

Branding 145

Branding CMO 145

Martech

OCTOBER 8, 2024

Sales teams are unimpressed by marketing leads; marketing has little insight into what sales is doing; sales is more interested in getting a signature on the dotted line than polishing brand reputation. Another is the standard structure of most organizations, where marketers report to the CMO and sales reps don’t. Processing.

CMO 127

CMO Marketing Marketers Influencer Marketing 127

CMO Network

NOVEMBER 30, 2023

The Wu-Tang Clan is a formidable force and a case study for branding.

Brand Management 137

Brand Management Branding Management CMO 137

Hubspot Marketing

OCTOBER 29, 2024

Shah mentions generative AI tools as an example and the need for images generated for your business to adhere to a style and color palette specific to your brand. “So, “The really exciting thing about these agents is that they can actually use each other,” Shah explains. So, I built an agent called a Color Palette Extractor,” he says.

CMO 90

CMO Real Estate CRM Price 90

Orbit Media Studios

OCTOBER 30, 2024

Adaptation : Train the AI to recommend your content and your brand. Google’s ‘AI overview’ is reducing organic traffic to websites Bad for brands, good for Google. A flood of AI-generated content will overwhelm users and algorithms Bad for Google, bad for brands. These marketers are growing their brands.

SEO 107

SEO Branding User-Generated PR 107

Businesses Grow

DECEMBER 18, 2023

I just went through a bizarre experience in a big brand Discord community where I received death threats and encouragement to commit suicide. Attacking the problem I decided that I would write up this case study but NOT name the brand involved. I was threatened and harassed in a Discord community sponsored by a celebrated global brand.

Branding 103

Branding PR CMO Education 103

Martech

OCTOBER 2, 2024

Kim Rosenblum is CMO of Betterment, an independent digital investing advisor platform. Despite Betterment’s long-term success and technical accomplishments, it has a real problem with brand awareness. However, the brand’s focus on long-term investing and planning does help it stand out in the fintech sector. The problem.

Branding 74

Branding Millennials Finance CMO 74

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. He added, “As retailers increasingly embrace new ways of online and mobile shopping, brands need to bring this luxury brand experience to a broader set of consumers through two-way communication.”

Customer 144

Customer Transform CMO Retail 144

The CMO Survey

SEPTEMBER 13, 2022

The CMO Survey has been collecting and disseminating the opinions of marketing leaders since 2008. Strengthening role for marketing: The pandemic’s acceleration of digital marketing investments has pushed marketing budgets as a percent of company budgets up to the highest level in the CMO Survey history. growth in the next year.

CMO 130

CMO Analytics Marketing Marketers 130

Martech

JULY 23, 2024

For example, John Schultz, CMO at Viant, said: “This reversal on cookie deprecation largely changes nothing for an industry that has already moved beyond third-party cookies. ” Jamie Domenici, CMO at Klaviyo: ““Google’s cookie reversal today shouldn’t change how marketers interact with customers.

CMO 115

CMO Advertising Advertisers Branding 115

Martech

AUGUST 29, 2024

” “As so many dynamics are changing and with the focus on first-party data and performance, brands still need reach,” said Deborah Wahl, former CMO of General Motors, at the roundtable. Three-quarters of marketers in this survey haven’t yet taken the plunge, perhaps due to lingering concerns over brand safety.

Market Research 125

Market Research Shoppers CMO Retail 125

Sprout Social

SEPTEMBER 12, 2023

The rules of audience-brand engagement are different than they were even a year ago. Cementing social’s influence throughout your organization today can future-proof your brand for tomorrow. Use this resource to identify the biggest ways your brand can capitalize on the power of social media in the coming year.

Social Media Marketing 133

Social Media Marketing CMO Entertainment Marketing 133

Martech

SEPTEMBER 30, 2024

What about competitive advantage and brand perception? It also lowers customer acquisition costs (CAC), which is every CMO’s golden ticket to “doing more with less.” Stick this into a prompt to find out: “You are a world-class CMO and leader of agile marketing at an award-winning SaaS software company.

Transform 132

Transform CMO Marketing Marketers 132

Martech

OCTOBER 18, 2024

Marketing has access to the customer data and develops the voice of the brand, which makes the marketing team a crucial part of any crisis response. In this episode of the MarTech.org podcast, we’re discussing the role of marketing in a crisis with Jessica Shapiro, CMO of LiveRamp. But what about marketing?

PR 109

PR CMO Marketing Marketers 109