Martech

JANUARY 9, 2025

Better personalization from AI agents Advances in agents in 2025 will help brands create personalized AI agents for customers. These assistants will seamlessly interact with brands and service providers, offering a level of convenience and customization previously unattainable, Patel stated.

Customer loyalty 128

Customer loyalty CMO Retail Customer Journey 128

Adobe Experience Cloud Blog

MARCH 6, 2015

At the Argyle CMO Executive Forum, 35% of the attending executives agreed that delivering personalized content as their greatest marketing challenge—the highest rated selection by far. This theme was best illustrated by Jon Busman, Global Marketing, CMO Initiative Lead at IBM. How do you have personalized conversations at scale?

CMO 133

CMO Thought Leadership Customer Journey Global Marketing 133

The CMO Survey

AUGUST 28, 2019

Here are my top ten results from the August 2019 CMO Survey. Consistent with this, marketing budgets as a percentage of overall firm budgets match the highest level in history of The CMO Survey at 12%, which is also 9.8% To sign up for the next CMO Survey, visit [link]. in the next year-nearly reaching the 8-year high of 8.9%

CMO 130

CMO New Technology B2C Analytics 130

Martech

APRIL 22, 2022

It’s never been a more critical time to put your customers first. Delivering timely and relevant customer experiences separates your brand from the competition. But a CMO Council survey found that only 7% of marketers say they can provide real-time, data-driven engagements across all touchpoints.

Customer Journey 101

Customer Journey Customer CMO Management 101

Duct Tape Marketing

DECEMBER 20, 2024

These changes are about meeting the new expectations of your customers, and if you adapt, youll thrive Table Of Contents: Marketing Trends 2025: What to Expect 1. Brand Marketing: Back to Basics 6. Smart brands are building smaller, engaged communities around shared interests. They choose brands reflecting their values.

Market Trends 74

Market Trends CMO Transform Influencer Marketing 74

Hootsuite

DECEMBER 9, 2020

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. But is your social strategy up to the task?

CMO 145

CMO Customer Acquisition CRM Social Media Marketing 145

Sprout Social

APRIL 29, 2025

Its the channel where your brands success is determined, and the new center of gravity for your entire business. In todays chaotic social landscapemarked by platform uncertainty, shifts in consumer behavior and the exponential rise of AISprout stands out as the trusted leader, paving the way for brands.

Transform 102

Transform CMO Marketing Mix Customer Journey 102

Sprout Social

JANUARY 27, 2025

Its surreal to reflect on a time when brands creating online social presences seemed radical. On social, brands drive sales, influence sentiment about their company and products, and even build multi-million dollar businesses from the ground up. To do that effectively, brands need stronger collaboration and the right tools.

Communications 71

Communications CMO Transform Customer Journey 71

Duct Tape Marketing

MARCH 2, 2023

Fractional CMO: Reinventing Marketing Strategies written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies.

CMO 98

CMO Marketing Strategy Customer Journey Marketing 98

Adobe Experience Cloud Blog

MARCH 26, 2019

And the impact of these experiences spans from the largest brands and institutions to students and artists everywhere.”. Our success has been predicated on the core belief that digital transformation starts by reimagining the entire customer journey.”. Inside Adobe’s Digital Transformation. Best Buy’s Playbook For Success.

Transform 133

Transform Customer Branding Finance 133

Duct Tape Marketing

APRIL 14, 2024

How to Hire a Fractional CMO: The Smart Way to Scale written by John Jantsch read more at Duct Tape Marketing Are you looking at your business goals and feeling your marketing strategy just isn’t cutting it? This is where hiring a fractional CMO can make a significant difference. Where can I find a fractional CMO?

CMO 95

CMO Transform Communications Marketing Plan 95

Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. 05:44] One word: Branding!

CMO 80

CMO Customer Journey Transform User-Generated 80

Hubspot Marketing

OCTOBER 22, 2024

AI tools can track the entire customer journey across different channels and touchpoints. So, you get clarity on how customers make buying decisions and what nudged them forward in the marketing funnel. For example, AI tools can analyze all available customer data and create segments based on their behavior and preferences.

Analytics 121

Analytics Transform CRM Marketing 121

Hubspot Marketing

APRIL 29, 2025

Trained AI agents can review documents for brand voice, grammar, tone, and formatting errors at scale, he said. But Sergey Ermakovich , CMO at HasData, pushes marketers to widen their thinking on using AIs data-crunching capabilities for decision-making. Tim Hanson , CMO at Penfriend, calls this the understanding gap.

Price 89

Price CMO Marketing Marketers 89

Duct Tape Marketing

MARCH 14, 2024

How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. I should start there, right?

CMO 91

CMO Key Performance Indicator Transform Thought Leadership 91

Sprout Social

JANUARY 11, 2023

Every data dashboard serves a different function—from tracking brand awareness to aggregating marketing metrics in one place. While the ingredients for each dashboard might be different, the core component is visualized metrics that help explain why your brand did or didn’t meet a goal. Example: CMO and R&D).

Branding 139

Branding Transform Analytics CMO 139

Marketing Insider Group

SEPTEMBER 2, 2020

Considering that marketing was just a ‘branding’ function for companies in the past, this is a considerable jump that represents how far it has come. Marketers are constantly learning how to connect in relevant ways with customers to develop long-term value. An understanding of customer habits and trends.

CMO 145

CMO Finance Key Performance Indicator Transform 145

Hubspot Marketing

FEBRUARY 25, 2025

The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. HubSpot ) Top marketing trends teams are currently exploring ( HubSpot ) Using social media DMs (direct messages) for customer service. Their boss, like a VP of Marketing or a CMO.

Transform 86

Transform Marketing Marketers Gen Z 86

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

In the spirit of a new year and a brand-new decade, we looked at some of the biggest obstacles we, as marketers, have been facing up until now , and created some objectives and resolutions for the years to come. (Browsing data like company name, location, etc. Source: 2019 CMO Survey, Deloitte. Focus on revenue attribution.

Transform 174

Transform CRM B2C CMO 174

Marketing Insider Group

AUGUST 29, 2015

There’s few guides to help B2B companies maneuver through this quagmire, but Margaret Molloy , Global CMO and Head of Business Development at global strategic branding firm Siegel+Gale is one of them. I had an opportunity to talk to Margaret about simplicity, innovation and how brands can get there. How is that?

Branding 102

Branding B2C CMO Customer Journey 102

Martech

FEBRUARY 25, 2022

Marketers can still gain success for their brands on Amazon with the right strategies, even though it’s an increasingly competitive place for sellers. Brand building platform Heyday has partnered with many successful D2C brands, focusing their efforts centrally on Amazon to build customers and awareness.

Branding 111

Branding Logistics Retail CMO 111

Adobe Experience Cloud Blog

MARCH 15, 2019

“CXM is the next category in the brand evolution,” said Augie Ray, vice president analyst at Gartner. These days, consumers move through the customer journey at the speed of light, making the seamless and real-time management of those experiences a must. But I think of CX as the CMO’s game to lose. … Everybody On Board.

Transform 133

Transform Management Customer CMO 133

Hubspot Marketing

JANUARY 4, 2021

Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. Jake Milstein , CMO at CI Security , told me: "When the pandemic hit, there was a huge spike in registrations and attendance in virtual events that attempted to mimic in-person events.

Market Trends 145

Market Trends Transform CMO Marketing 145

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised. Get MarTech! In your inbox.

Customer 145

Customer Transform CMO Retail 145

Martech

APRIL 27, 2022

Here are some more reasons you should care about marketing analytics: It provides tangible data around paid marketing initiatives — CPC, CPL, ROI, and brand lift. It connects your marketing campaigns to your website traffic and other metrics, enabling you to understand how various tactics and channels impact user and customer behavior.

Analytics 129

Analytics Customer Journey Marketing Marketers 129

Martech

OCTOBER 10, 2023

Recent years have seen events that caused these shifts to happen at an unprecedented rate, dramatically altering how consumers and brands interact. Industries that once depended on brick-and-mortar locations and in-person meetings needed to adjust their service models quickly to keep up with an evolving consumer journey.

Customer Journey 123

Customer Journey Shoppers CMO eCommerce 123

Set Up

NOVEMBER 29, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Karron always tries to have the mindset of the customer or target audience for the company he’s representing. How do we get them into the funnel to tell them the [brand] story? Never miss a CMO Spotlight!

CMO 59

CMO Thought Leadership Customer Journey Performance Marketing 59

Martech

JULY 22, 2021

By streamlining the OOH buy, brands save time and extra cost incurred when OOH is managed offline through individual sales calls. Marketers will find this inventory more brand safe than running the same ads on social platforms alongside controversial user-generated content. Read more here. Why we care.

CMO 111

CMO Non-Profit Customer Journey Advertisers 111

Martech

APRIL 5, 2022

Given the complexity of today’s customer journey across digital and non-digital channels, this is an enormous challenge. However, the problem with attribution is that both B2B and B2C customer journeys are becoming more complex. The solution will have data at its core. the sale, lead, or conversion).

Customer 108

Customer CMO Customer Journey Non-Profit 108

Martech

JUNE 24, 2024

Integration and Collaboration: Digital experience transformation involves integrating various digital touchpoints and channels to provide a consistent and cohesive customer journey. For this prompt, try selecting the CMO persona. MarTechBot now has 10+ personas to provide more targeted responses.

Transform 108

Transform CMO Key Performance Indicator Customer loyalty 108

Marketing Insider Group

JULY 16, 2015

Fast-forward to just a few weeks ago, when a paper I co-authored with The CMO Club—called the “CMO Solution Guide to Leveraging New Technology and Marketing Platforms”—was released. This chart, from the CMO Solution Guide , is all the proof you need. CMO Solution Guide. Be the Customer Champion Every Step of the Way.

CMO 97

CMO New Technology Health Marketing 97

Welcome Software

JANUARY 24, 2025

In other words: we're talking about perfecting your omnichannel marketing to achieve that oh-so-sought-after brand omnipresence. If you'd prefer an eBook, download your integrated marketing guide here. Step 1: Clarify your overarching campaign and content goals Define your primary marketing goals and objectives Set specific KPIs eg.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52

Martech

MAY 22, 2024

“Welcome to the AI enterprise,” said Ariel Kelman, Salesforce President and CMO, in his keynote at Salesforce Connections in Chicago. Via Data Cloud, it can ingest and execute on a brand’s own datasets, including customer data, even if the brand is storing its data in AWS, Snowflake, Databricks or other repositories.

Retail 111

Retail Shoppers B2C CMO 111

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Increasingly, delivering a good customer experience means delivering relevant, personalized content to customers in a way that works for them.

Content Marketing 136

Content Marketing Customer Journey Marketing Marketers 136

The Next CMO

MAY 4, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. Customer Obsession. Differentiated and authentic brands.

CMO 52

CMO Transform Health Customer Journey 52

Set Up

JULY 13, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Modak is excited by the customer journey. Q5 | What brand inspires you? Modak really admires L'Oreal’s brand because of their dedication to their values. Q3 | How do you find inspiration?

CMO 52

CMO Thought Leadership Energy Retail 52

Martech

APRIL 20, 2022

Brands are struggling to provide a frictionless, personalized experience across the customer journey at a time when loyalty is everything. This is mainly because data about your customers often resides in many different and disconnected sources.

Transform 98

Transform Customer CMO Customer Journey 98