Welcome Software

MARCH 11, 2025

Here's the lowdown from CMI's recent webinar where Shafqat Islam, President and CMO @ Optimizely revealed his predictions. The AI era of marketing is here, folks Not to freak anyone out but things are changing pretty fast in the world of AI. Resource Agent that will reassign work if someone is at capacity).

Transform 52

Transform User-Generated CMO Marketing 52

Litmus

NOVEMBER 2, 2021

I’ve talked before about why brands are still failing to deliver true 1:1 personalization. What’s interesting to me is that to deliver true, personalized, one-to-one engagements with customers, marketers must effectively address automation, personalization, and customer profile data enrichment in an accurate, systematic, and scalable way.

CMO 119

CMO Email Marketing Communications Branding 119

Sprout Social

MAY 25, 2022

We have roles that we’ve never had before in marketing. Traditionally, a department might have advertising, public relations and branding, but most practitioners were generalists. Their ability to inform your content, demand gen, product marketing or pricing strategies is unmatched because social is the center of everything.

CMO 131

CMO Social Media Marketing Price Management 131

Marketing Insider Group

OCTOBER 13, 2015

That was the question at hand for a panel that Carlos Hidalgo, president of ANNUITAS hosted at Content Marketing World 2015 in Cleveland with Kathy Button Bell , CMO Emerson , Brian Kardon , CMO, Lattice Engines and Mark Wilson , SVP Marketing, BlackBerry and myself. First, know your customers. That’s ridiculous.

CMO 106

CMO Management Analytics Communications 106

Animalz blog

MARCH 6, 2025

Not all conversations on AI and content marketing feel inspiring. Kyle Coleman, CMO at copy.ai, brings clarity and wisdom that will energize you. About Our Guest: Kyle Coleman Kyle Coleman is the CMO at copy.ai, an AI platform for go-to-market use cases, providing tools for blog drafting, social media content, and sales communications.

CMO 70

CMO Energy User-Generated Thought Leadership 70

Marketing Insider Group

NOVEMBER 11, 2019

Your marketing team is best placed to understand the customer journey and the opportunities that come with going digital, and so your marketing department, led by your CMO, should be in charge of your overall transformation. Marketers are no stranger to digital disruption. What Is Digital Transformation?

Transform 107

Transform Direct Mail Customer Journey Marketing 107

Marketing Insider Group

DECEMBER 30, 2019

Being a CMO is an increasingly challenging job. In today’s world, marketing has evolved beyond simply advertising and branding to infiltrate all aspects of how a business is run. The role of the CMO has also had to change to keep up with the broadening definition of marketing. Today’s CMOs are marketers, of course.

CMO 65

CMO Analytics Promotion Advertisers 65

Martech

JANUARY 3, 2022

In most cases, marketing operations is part of the marketing department and marketing operations team members identify as marketers. More than ¾ of marketing operations department members have marketing titles, according to the report. What does marketing operations do?

Transform 120

Transform CMO Marketing Automation Platform Marketing 120

Sprout Social

NOVEMBER 21, 2019

So much of modern marketing is about taking action and chasing immediate results. But consider that the majority of consumers today feel that brands don’t understand them. This is all despite the fact that we have greater access to customer data than ever before. Figure out how to position your brand. New marketing tools.

Market Research 111

Market Research Gen Z Price B2C 111

Martech

FEBRUARY 22, 2024

Brands adopting a CDP often ask me a version of these questions over my 10+ years in the space. However, a lot has changed in the marketing technology space. Marketers today are often confounded by these cataclysmic shifts in the landscape they operate. “Who should the primary user of my CDP be?” Who should own this initiative?”

User-Generated 111

User-Generated Transform Analytics CMO 111

Sales Force: CMO

APRIL 4, 2025

3 strategic objectives that lead to growth and profits Before we get into agentic marketing automation, let’s examine what is needed. Everything marketers do ladder up to these goals that drive the business forward: Brand building: Marketing executives know that revenue and relationships start with a strong brand.

Marketing 52

Marketing Marketers B2C CRM 52

Set Up

OCTOBER 4, 2022

The Gartner’s annual CMO Spend and Strategy Survey that measures marketing budgets, spending, and priorities revealed that marketing budgets for 2022 were drastically better compared to the last few pandemic-riddled years. We introduce brands to qualified, vetted agencies in our network. That’s possibly where we fit in.

CMO 52

CMO Health Marketing Marketers 52

Base.ai

AUGUST 3, 2020

It comes above video marketing, data-driven marketing, and even content marketing. . Of course, customer experience has always been important. But for you to succeed as a marketing leader, you need to make a shift. Customer marketing to your existing customer base should be the main focus of your marketing efforts.

Customer 52

Customer User-Generated CMO Digital Trends 52

Marketing Insider Group

MAY 31, 2012

How much does your organization spend on inbound and content marketing? Marketing is not known for innovation: SAP’s CMO Jonathan Becher (@ jbecher ) addressed the audience and started by saying that marketing is not really known for innovation because we are focused on tactics. 2nd is Digital Marketing #sds12.

Inbound Marketing 81

Inbound Marketing Education Thought Leadership B2C 81

Base.ai

AUGUST 3, 2020

How can you improve post-sale customer engagement and personalized experiences while you’re losing touch with your customers and working in extreme circumstances? We get a lot of questions on how customer marketers are changing their programs to align with the current reality. Adopt new funnels on digital channels.

Customer 52

Customer Transform User-Generated Affiliate Marketing 52

GrowPowerful

MARCH 5, 2023

A few minor product or landing page modifications can help you tap into a new market opportunity. A fractional or interim CMO can assist a CEO because they don’t have the ego and they’re not looking to protect the budget or department. One Size Doesn’t Fit All Marketing strategies are an extension of business objectives.

CMO 52

CMO CRM Marketing Strategy Communications 52

Unbounce

JULY 12, 2023

Episode 3: Agencies of Change [00:00:00] Pete Housley : Hey marketers. Welcome to Unprompted, a podcast about AI marketing. And, as you know, I’m Pete Housley, CMO of Unbounce. Yeah, so I’ve been afforded the opportunity to work both agency and client side, brand side. 00:13:19] Andrew Lionis : Thanks, Peter.

User-Generated 96

User-Generated Whitepaper B2C Product 96

Lusha

OCTOBER 27, 2019

Then identify what needs to be done to take customers from one stage to the next and start optimizing conversion rates based on that.”. Sid Bharath writes frequently on growth marketing at Crazy Egg and Twitter. As the CMO of the wildly popular Proof , Austin Distel has experienced the power of growth hacking firsthand.

Transform 40

Transform Shipping CMO CRM 40

Lusha

OCTOBER 27, 2019

Then identify what needs to be done to take customers from one stage to the next and start optimizing conversion rates based on that.”. Sid Bharath writes frequently on growth marketing at Crazy Egg and Twitter. As the CMO of the wildly popular Proof , Austin Distel has experienced the power of growth hacking firsthand.

Transform 40

Transform Shipping CMO CRM 40

The CMO Survey

FEBRUARY 24, 2021

Almost a year into the Covid-19 pandemic and amidst enormous death and suffering, we have witnessed a year full of transformation and challenge for the field of marketing. The 26 th Edition of The CMO Survey captures the digital, social and political upheaval the field has experienced and offers insights to guide marketers.

Transform 130

Transform CMO B2C Digital Marketing 130

Marketing Insider Group

JULY 14, 2020

In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve. Disruption isn’t new, just more intense, and that sets the course for rethinking marketing. Most marketing is still stuck in traditional mindsets.

Thought Leadership 141

Thought Leadership Marketing Marketers CMO 141

Duct Tape Marketing

NOVEMBER 10, 2022

But as marketing evolves, your approach to it needs to, too. In this episode, I talk with the CMO of Constant Contact, Laura Goldberg, about the state of email marketing, what effect channels like SMS are having, and how to utilize email effectively today to build trust across the generations who use it. That role evolved.

Email Marketing 100

Email Marketing CMO Non-Profit Marketing 100

OnDemand CMO

NOVEMBER 29, 2021

You may recall that traditional marketing is all about building awareness for products and brands. In traditional marketing, the emphasis is on getting new customers and very little attention is paid to customer retention. If B2C is all about brand consistency and relationships, B2C is about performance and trust.

Customer 40

Customer B2C Traditional Marketing CMO 40

The CMO Survey

SEPTEMBER 14, 2018

Brand political activism feels fresh and new in an era of pervasive social media and a president who never tires of Twitter. All of these decisions by DICKS, the tech giants, Kaepernick, and Nike were made by brands, corporate and personal, that counted the cost of political activism and decided to stand for an important cause.

Branding 100

Branding CMO Non-Profit B2C 100