Martech

SEPTEMBER 3, 2021

For example, BIMI (Brand Indicators for Message Identification) causes your brand logo to appear alongside your email in the recipient’s inbox. More predictably, CMOs reported shifting offline spend to digital channels, pure-play digital accounting for over 72% of the total budget. hardly indicates strong growth).

Real Estate 117

Real Estate CMO New Technology Analytics 117

AWeber

MARCH 13, 2024

Your Instagram profile is prime real estate, but have you ever wondered whether you’re making the most of the links in your bio? Keep reading for creative tips, practical advice, and unique ideas on how to use your Instagram link in bio to drive results for your brand. What is an Instagram link in bio?

Real Estate 112

Real Estate CMO Promotion Marketers 112

Content Marketing Institute

JUNE 21, 2018

And boy, did they love to set a scene: Meet Sarah Cunningham, CMO at Vertus Capital Limited. You’re helping a friend who’s looking to buy real estate. You talk to the real estate agent to set up some viewings. Which description is more valuable to the real estate agent? Buyer insight difference.

Real Estate 111

Real Estate CRM Copywriting Fashion 111

Unbounce

APRIL 2, 2019

The brand uses strong content above the fold that immediately communicates what the service is and why we should care: the copy is concise but descriptive, and there’s lots of white space that lets things breathe. Then, the second heading quickly shows off some of the significant brands hiring through the platform. Country Chic Paint.

Real Estate 145

Real Estate Transform User-Generated Promotion 145

Content Marketing Institute

AUGUST 10, 2018

This callout from the second issue of JLL’s Ambitions magazine comes from an interview with Alex Voss, who the magazine calls “the Anthony Bourdain of brand storytelling.” Swap the word “art” for “commercial real estate services,” and you get a good summation of the philosophy underpinning the content marketing efforts at JLL.

Real Estate 82

Real Estate Content Marketing Whitepaper Transform 82

Hubspot Marketing

APRIL 7, 2023

Add an image under the paragraph and use the keyword that triggers the featured snippet as an image alt text to win the thumbnail, from John Ozuysal, Co-Founder and CMO at Datapad. By winning this SERP's real estate, your organic traffic can double since your content might appear twice on the first Google page.

Real Estate 141

Real Estate Price SEO User-Generated 141

Martech

AUGUST 24, 2023

“We’re excited to expand our existing partnership with Lyft as a launch partner in this new channel,” said Zoe Oz, CMO at Bilt Rewards. Lyft Media has also partnered with Kantar Brand Lift Insights for awareness metrics, purchase intent and brand association measurement. Measurement. Lyft ad channels. Image: Lyft Media.

Real Estate 98

Real Estate Retail eCommerce Advertising 98

Martech

SEPTEMBER 11, 2023

Since starting with Bain & Company 16 years ago, he’s worked in real estate, education, publishing, and most recently, as a director at Wayfair, where he led the plumbing and hardware division to double-digit growth at the height of the pandemic. In May, he purchased and became CEO of online retailer Homethreads.

Customer 115

Customer Retail Real Estate Transform 115

Duct Tape Marketing

NOVEMBER 9, 2022

12:52] How do you help somebody understand the importance of brand development? [15:17] Look, if you wanna know what's happening now in marketing, what's ahead and how you can stay ahead of the game, this is the podcast for you, host and HubSpot's, CMO and SVP of Marketing. Say, Oh yeah, I've got a logo, that's my brand.

Real Estate 93

Real Estate Price Marketers Marketing 93

Unbounce

FEBRUARY 19, 2019

We want the kind of page that won’t embarrass you when you bring it home to your CMO. Industry: Real Estate. Better than merely building mobile-responsive pages, many brands are creating separate experiences for their mobile visitors. Seriously, these things keep us up at night. The Listings Lab. The result?

Finance 145

Finance CMO Real Estate User-Generated 145

Adobe Experience Cloud Blog

AUGUST 18, 2016

Virtual reality (VR) was inaccessible until three months ago; now Oculus is in the hands of consumers and enabling them to use VR beyond gaming–in entertainment, real estate, and even medicine. This implicates that the CMO’s definition of success is being redefined.

Transform 91

Transform Telemarketing Thought Leadership Real Estate 91

Marketing Insider Group

JANUARY 14, 2014

Customer-focused companies can discover fantastic insights about how their products, services, and brand are perceived by their audience. To Tony, ‘brand’ is really just an extension of the company culture. True omni-channel presence is also essential as customers use more and more channels to interact with a single brand.

Customer 101

Customer Entertainment Real Estate CRM 101

Set Up

SEPTEMBER 12, 2023

Proctor is a fan of being “culturally curious” and understanding the audience so the brand can relate to and support their community. By utilizing their content, you are sharing what the people care about and amplifying what resonates with them, all the while putting your brand on the map. The following panelists included: Melissa M.

Real Estate 59

Real Estate Entertainment User-Generated Fashion 59

Set Up

DECEMBER 12, 2023

I believe the strongest brands will find ways to make every shopping moment unique, enjoyable, and meaningful to their customers, which, in turn, will drive brand loyalty.” Ellen Donahue-Dalton , the CMO of VillageMD, shared about “the importance of trust as a cornerstone of brand, experience, talent management and culture.”

Real Estate 59

Real Estate Manufacturing Retail Education 59

Moz

MARCH 12, 2019

Posted by Tom.Capper Given the increasing importance of brand in SEO , it seems a cruel irony that many household name-brands seem to struggle with managing the channel. What we talk about when we talk about a legacy brand. Reason 1: Brand. But it’s the opposite. The question is: why does it keep happening?

SEO 54

SEO Branding Real Estate Price 54

Duct Tape Marketing

MAY 1, 2024

What topic can we really dig into that says something new that's relevant to our audience and that aligns with our brand. I would lean more onto what would be relentlessly helpful to answer for our audience, John (11:15): Your website, your domain, I mean, that's real estate that you want to own.

Transform 83

Transform Thought Leadership Real Estate CMO 83

Set Up

AUGUST 9, 2022

When there is a disconnect across departments and a marketing campaign’s KPIs are vanity metrics, the first touchpoints in a long running brand awareness ploy, or the foundation of what’s to come - it can be hard for the C-Suite to see the full picture to get on board. Invesco does brand trackers and prioritizes NPS (Net Promoter Scores). “It

Real Estate 52

Real Estate Marketing Mix Education Marketers 52

Search Engine Land

JULY 1, 2024

David Shapiro, CMO of Unabated, notes: “Search hasn’t been solely about Google for a few years now. This shift means that SEOs must adapt by focusing on creating content relevant to their brand and tailored to appear natively on these diverse platforms where people spend their time.” They’ve become more like search engines themselves.

SEO 106

SEO PR User-Generated Shoppers 106

Content Marketing Institute

JANUARY 15, 2018

The more mentions of the brand or its product in the bounds of a piece of content, the higher the (weakness) of that piece of content. Jamie Glass, CMO and president, Artful Thinkers. Rich Harris, founder and CMO, insomniagraphix. #contentmarketing Click To Tweet. Product name here and here and there. Click To Tweet. Camel-like.

Real Estate 112

Real Estate CMO SEO Finance 112

Econsultancy

DECEMBER 13, 2021

In fact, 20% of budgets are spent on newspapers, magazines and OOH – well above the 13% budget ringfenced for these formats by the average brand. billion, as brands battle it out with their headline Christmas ads. Meanwhile, spend by online car brands like Carwow and Cinch has collectively grown by 235% to reach £36.3

Advertising 52

Advertising Advertisers Retail Shoppers 52

Unbounce

NOVEMBER 2, 2023

I, of course, am Pete Housley, CMO at Unbounce. And then I started this podcast called Brand on Purpose about four years ago, where I interview founders and leaders who do well by doing good because profit and purpose can coexist. 00:20:24] Pete Housley: I love values-driven brands and purpose-driven brands.

PR 98

PR Marketing Marketers Non-Profit 98