Set Up

AUGUST 3, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with John Ross , the Vice President of Marketing at PosiGen to discuss his career journey, the benefits of continuous learning, and groundbreaking brands.

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CMO Gen Z Entertainment Thought Leadership 98

Set Up

APRIL 6, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. He wanted to create the idea of “living the brand” for consumers and internally for the realtors. Q5 | Is there a brand that inspires you? Never miss a CMO Spotlight! Watch the full interview to the right.

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CMO Fashion Thought Leadership Performance Marketing 98

Set Up

MARCH 15, 2022

They just do a great job - it's such an immersive experience when you think about the brand and that childhood wonder.” Hagan believes there is something magical about the brand’s ability to transport consumers to a different universe of positivity and imagination, and that Healthcare would be better for tapping into that beauty.

CMO 95

CMO Thought Leadership Information Technology Management 95

Adobe Experience Cloud Blog

JANUARY 31, 2020

Marketing teams often hear a mandate from their CMOs: “Be data-driven.”. But as a CMO, do you know exactly what you’re asking of your employees when you give this mandate? Here is a guide to help CMOs build and execute a data strategy that bears fruit. 1. And does your team know what you mean? But data tells the truth.

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CMO Thought Leadership Marketing Marketers 161

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

No wonder the latest CMO Survey , conducted by Deloitte, Duke’s Fuqua School of Business, and the American Marketing Association, showed planned marketing outsourcing at its highest level in at least five years. After all, how hard can it be to pay a few social media stars to say good things about your product or brand?

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CMO Thought Leadership SEO Influencer Marketing 173

Adobe Experience Cloud Blog

JANUARY 12, 2010

The CMO needs to articulate a clear vision, supported by closed loop processes, on how marketing will outperform those industry statistics. This also means finding ways to maintain an equal footing with sales leadership. Even worse, fully 80 percent of enterprise technology deals won are not influenced by marketing at all.

Thought Leadership 88

Thought Leadership Finance Marketing Marketers 88

Adobe Experience Cloud Blog

AUGUST 30, 2010

Note: This post is more personal and Marketo-centric than the typical best practices and thought leadership I share in the Modern B2B Marketing blog. Our thought leadership has enabled us to create the industry’s most innovative products and positioned Marketo as the company to follow in our category.

CMO 79

CMO Thought Leadership Telemarketing Transform 79

Adobe Experience Cloud Blog

JUNE 16, 2014

But you don’t want your automated messages to feel automated – you want your marketing to feel personal, to build connections, and you also want it to amplify your brand. After all, it’s widely accepted that it takes at least seven positive marketing messages to make a brand stick in a potential customer’s mind.

Branding 134

Branding Thought Leadership CMO eBook 134

Adobe Experience Cloud Blog

JANUARY 20, 2015

Author: Sanjay Dholakia How different would our world be if we judged brands the same way we judged our healthy personal relationships? Let’s say you compare your relationship with a brand to your relationship with a dear friend—would you look forward to seeing them? It’s where so many of the leading brands are going and have gone.

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CMO Automobile Customer loyalty Marketers 134

Adobe Experience Cloud Blog

JUNE 19, 2015

So what’s a tech company like Marketo doing at a place full of advertising agencies and brand creatives? the entire way brands and ad agencies think has been turned upside down. Marketo will be chatting with The CMO Club’s Pete Krainik and the heads of marketing from Unilever, Mondelez, Nickelodeon and more.

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Thought Leadership CMO Advertisers Advertising 122

Adobe Experience Cloud Blog

APRIL 25, 2017

The day kicked off with breakout sessions, progressed to an awesome keynote led by the Marketo CMO, Chandar Pattabhiram with a multitude of awesome guests (including Queen Latifah ), and ended with more awesome breakout sessions. The brands he featured? Our best brand advocates are sitting next to us at work. ” CMO 3.0.

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CMO Branding Thought Leadership Marketing 103

Duct Tape Marketing

MARCH 14, 2024

How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. I should start there, right?

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CMO Key Performance Indicator Transform Thought Leadership 83

Set Up

APRIL 18, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Q5 | What is a brand that you admire? Hanson is a fan of a multitude of brands for various reasons. Get the CMO Spotlight sent right to your inbox by subscribing to our newsletter below!

CMO 69

CMO Thought Leadership Education Performance Marketing 69

Marketing Insider Group

MAY 15, 2012

In this video, SAP’s CMO Jonathan Becher (@ jbecher ), discussed “brand journalism, disclosure, and sponsored content” with one of the leading independent analysts in the IT industry, Jon Reed (@ JonERP ). There is brand journalism. Background. Jon and Jonathan spoke about a few very specific SAP examples.

Branding 92

Branding CMO Thought Leadership Content Marketing 92

Adobe Experience Cloud Blog

JUNE 16, 2017

First, make sure your SEO strategy is converting searchers into customers and brand advocates. The post CMO Update: SEO Updates and Insights for the Rest of 2017 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

CMO 113

CMO SEO B2C Thought Leadership 113

Adobe Experience Cloud Blog

AUGUST 6, 2009

  His success with Green Leads and previously as CMO of two software companies combine with his thought leadership in social media lends to some great insight in this B2B Marketing thought leader interview. Good branding for them and us.  What is B2B appointment setting ?   It's all good.

Thought Leadership 71

Thought Leadership Whitepaper Social Media Marketing Outbound Marketing 71

Adobe Experience Cloud Blog

JULY 7, 2014

Author: Heidi Bullock Marketers at all kinds of companies – B2B and consumer-facing, old and new, big and small – are turning to content marketing as a top strategy, for driving thought leadership, establishing relationships with buyers, and fueling their inbound marketing. Define your content goals. Content Marketing'

Content Marketing 134

Content Marketing Thought Leadership CMO Whitepaper 134

Adobe Experience Cloud Blog

MAY 10, 2010

In 2007, Jon Miller (my current boss and VP of Marketing at Marketo), posted an article about the difference between a CMO and a VP of Marketing. When I first read the post I thought it was written by someone who wanted a different title than what was written on their business card.

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CMO Thought Leadership PR CRM 78

Set Up

JULY 10, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. They've evolved their brand and who they are and their music four or five times, and yet they are still U2. “ Collaboration is really about hearing everyone’s voice. They've been around since the mid-'70s.

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CMO Thought Leadership Promotion Performance Marketing 64

Set Up

JUNE 6, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Believing in yourself, but being comfortable with failure and hiccups in the road, and not equating that to your own personal brand or who you are.” Q4 | What brand do you admire?

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CMO Thought Leadership Price Performance Marketing 69

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

Paul has been a featured speaker for AMA, MarketingProfs, Marketing Sherpa, BtoB Magazine, ITSMA, CMO Council, Marketing Operations Management and his articles and research have appeared in CMO Magazine, Information Week, Marketing Sherpa, iMedia, and quoted several times in BtoB Marketing Magazine.

Thought Leadership 52

Thought Leadership Buzz Marketing B2C CMO 52

Adobe Experience Cloud Blog

MARCH 24, 2017

To do this, Marketo has partnered with Adweek to bring together some of the smartest and most innovative brand marketers, AdTech executives, and even brilliant agency minds to speak to our attendees. How do you make your brand, product, or service visually and emotionally appealing to your prospects and customers?

Thought Leadership 118

Thought Leadership Transform CMO Marketing 118

Set Up

APRIL 25, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO + Founder, Joe Koufman, spoke with the Co-Founder of Reebok, Joe Foster, about the foundation behind building a strong brand, the importance of listening as a leader, Winston Churchill, and more. “

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CMO Transform Thought Leadership Energy 59

Set Up

JANUARY 31, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Ami Badani , the Chief Marketing Officer at Arm, to talk about the power of relationship building, Louis Vuitton’s powerful impact as a brand, and more.

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CMO Thought Leadership Manufacturing Performance Marketing 59

Adobe Experience Cloud Blog

DECEMBER 20, 2013

And it’s marketing’s job to educate the sales reps and provide them with the information they need to impress the buyer and show thought leadership. As a marketer, you have the big data and insight your sales reps need to keep up-to-date, establish thought leadership, and connect with well-informed buyers.

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Thought Leadership CMO Marketing Marketers 134

Set Up

JANUARY 18, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. to talk about the importance of having tough conversations, how to be intentional and brave in your career, and why she admires Delta’s brand. Q5 | Which brands inspire you?

CMO 64

CMO Thought Leadership Performance Marketing Branding 64

Adobe Experience Cloud Blog

MARCH 15, 2019

“CXM is the next category in the brand evolution,” said Augie Ray, vice president analyst at Gartner. The most successful brands, he added, have a test-and-learn culture that relies on qualitative research to inform both decisions and processes. But I think of CX as the CMO’s game to lose. … Everybody On Board.

Transform 133

Transform Management Customer CMO 133

Adobe Experience Cloud Blog

MAY 2, 2017

Author: Vyoma Kapur With the growing number of connected devices today, consumers interact with brands in several ways. In fact, per Gartner’s CMO Spend Survey, 98% of marketers say online and offline marketing are merging. With this type of integration, brands can push targeted offers to their customers.

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Direct Mail Thought Leadership CMO eBook 134

Adobe Experience Cloud Blog

NOVEMBER 23, 2016

Today, you have the tools to show yourself, your manager, your CMO, and your CEO how what you’re doing actually impacts your business. Take Marketo customer Panasonic, for example, which was able to show how brand awareness–merely seeing an ad on Google or Facebook–could be tied back to revenue. That’s unreal!

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Thought Leadership Direct Mail Food CMO 134

Set Up

MAY 16, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Q5 | What brand do you admire? Jackson recalled Audi's transformative reimagining of their brand. "I I thought the campaigns they ran were really unique," he noted. It's cliche, but I really like Apple."

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CMO Transform Thought Leadership Energy 59

Set Up

MARCH 14, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. They're always intrigued by the brand, brand challenges, as well as [the consumers they] are talking to. She is an expert at brand positioning and creating excitement for customers around a brand.

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CMO Thought Leadership Market Research Performance Marketing 59

Set Up

MARCH 28, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Comeau thought of a successful campaign Emory did pre pandemic that depicted Emoiry’s unique brand qualities and services apart from other Healthcare organizations. Q5 | What is a brand that you admire?

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CMO Direct Mail Thought Leadership Advertising 59

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Tomas Kellner is the Managing Editor of GE Reports, a successful brand magazine featuring stories on technology that draws over half a million readers. The most forward-thinking companies combine social, PR, and content into one team that works hand-in-hand with demand generation, all reporting to the CMO. Good stuff, right?

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Content Marketing B2C Thought Leadership CMO 134

Set Up

FEBRUARY 2, 2024

Welcome to the CMO Spotlight, dedicated to exploring the minds and journeys of marketing’s top leaders. Q5 | What brand do you admire? At Set up , we're focused on championing stories that matter. The book entails handling and adapting to changes in life and professional settings. Woods described herself as an Apple “fanatic.”

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CMO Thought Leadership Place Marketing Strategy 59

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

In the spirit of a new year and a brand-new decade, we looked at some of the biggest obstacles we, as marketers, have been facing up until now , and created some objectives and resolutions for the years to come. (Browsing data like company name, location, etc. Source: 2019 CMO Survey, Deloitte. Focus on revenue attribution.

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Transform CRM B2C CMO 174

Set Up

MAY 9, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Q5 | What brand do you admire? I'm famous for watching Super Bowl commercials and chastising some of the brands that try to show a sense of purpose that doesn't belong in that messaging.

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CMO Shipping Thought Leadership Analytics 59

Adobe Experience Cloud Blog

JUNE 19, 2013

It’s also about brand and credibility. Putting all of these top names together dramatically increases brand recognition, customer value and customer retention. Everybody who participates will earn exposure and get the chance to showcase their thought leadership and expertise. Jason Garoutte, CMO and GM, Mintigo.

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Thought Leadership CMO Marketing Marketers 134