Marketing Insider Group

OCTOBER 1, 2024

In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. This event had some of the industry’s brightest minds in attendance, including over 100 CMOs from some of the country’s most successful firms. I’d like to add curiosity.

CMO 80

CMO B2C Marketing Marketers 80

Duct Tape Marketing

MARCH 2, 2023

Fractional CMO: Reinventing Marketing Strategies written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies.

CMO 98

CMO Marketing Strategy Customer Journey Marketing 98

Duct Tape Marketing

OCTOBER 8, 2023

How to Become a Fractional CMO written by John Jantsch read more at Duct Tape Marketing Ever heard of a fractional CMO ? Imagine wielding the power of a marketing wizard without having to afford their six-figure salary. That’s exactly what becoming a fractional CMO is all about. Does that pique your interest?

CMO 94

CMO Price Transform Marketing Strategy 94

Duct Tape Marketing

APRIL 24, 2023

Fractional CMO Benefits: Transform Your Business Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Discover How Fractional CMOs Are Transforming Marketing Strategies for Businesses and Why It's Time to Jump on Board The idea of the fractional CMO has been gaining traction recently, and it's easy to see why.

Transform 91

Transform CMO Marketing Strategy Marketers 91

Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. 05:44] One word: Branding!

CMO 79

CMO Customer Journey Transform User-Generated 79

Duct Tape Marketing

DECEMBER 18, 2024

So the traditional solutions, I already talked about them. John Jantsch (02:27.416) that's probably going to be very focused on execution, hire full-time marketing leader, maybe a CMO or fractional CMO, maybe pretty expensive. We need to hire some marketing leadership. we need to hire a marketing manager.

CMO 73

CMO Transform Marketers Marketing 73

Duct Tape Marketing

MAY 13, 2023

The Emergence of Fractional CMOs: A Powerful Shift in Marketing written by John Jantsch read more at Duct Tape Marketing As businesses evolve and competition increases, the marketing landscape is changing significantly. They are also responsible for designing and executing marketing campaigns.

CMO 91

CMO Key Performance Indicator Traditional Marketing Brand Management 91

Adobe Experience Cloud Blog

FEBRUARY 7, 2018

Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one. Digital marketing is more affordable, flexible, and engaging than traditional marketing methods. Digital Marketing Costs Less.

Digital Marketing 134

Digital Marketing Traditional Marketing Thought Leadership Analytics 134

Martech

JULY 29, 2021

“Think of your website as a 24/7/365 lead generation engine,” said Lynne Capozzi, CMO of digital experience powerhouse Acquia. “It And the cost of producing website content is 62% less than traditional marketing and it generates about three times the leads.”. Companies like Nestlé and Pfizer have a tremendous amount of brands.

Transform 110

Transform CMO Traditional Marketing Communications 110

Sprout Social

JUNE 24, 2024

Most brands are too slow to respond to this and/or don’t have the means to create against it. We’ve all heard the narrative that paid social and organic social media don’t look and feel the same, and it often gives traditional marketers and creative directors anxiety that there’s no brand cohesion between the two.

Customer Acquisition 114

Customer Acquisition B2C CMO Traditional Marketing 114

Rock Content

DECEMBER 15, 2020

A marketing budget outlines all the financial resources that the department plans to spend in a given period — usually quarterly or annually. For the CMO, this is indispensable for resource management. On the other hand, if the target is already loyal to the brand, it won’t be necessary to conduct especially robust campaigns.

CMO 134

CMO Marketers Marketing Inbound Marketing 134

Martech

JULY 30, 2021

This is according to Acquia CMO Lynne Capozzi, some of whose thoughts are below. Think of your website as a 24/7/365 lead generation engine,” said Lynne Capozzi, CMO of digital experience powerhouse Acquia. “It If there’s resistance on your marketing team toward tackling this seemingly overwhelming endeavor, don’t stress.

CMO 110

CMO Education CRM Traditional Marketing 110

Marketing Insider Group

AUGUST 20, 2014

In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? This starts with the CMO and his or her role in building a culture of content that connects with the target audience. Content marketing looks more like publishing than advertising.

Content Marketing 111

Content Marketing Entertainment CMO Marketers 111

Marketing Insider Group

MAY 13, 2014

The report states that “The role of marketing is changing” as companies further leverage data and customer insights to deliver content across a wider variety of consumer channels. The proliferation of information channels is creating new opportunities and challenges for brands to present a unified experience.

CMO 110

CMO Analytics Marketers Marketing 110

Martech

NOVEMBER 3, 2021

Marketers are placing less emphasis on traditional analytics in favor of operations. “Marketing analytics actually went from #2 to #4 in the last year,” said Hurley, citing Gartner’s CMO Spend Survey. “But it still makes up a large percentage of where marketing teams are allocating their budgets.

Analytics 115

Analytics Product CMO Marketing 115

Adobe Experience Cloud Blog

DECEMBER 16, 2014

Aditya leads the marketing excellence practice at Bain, and works with some of the world’s leading brands and marketers. Here are my takeaways from this insightful conversation: First and foremost, fellow CMOs, our role is going to expand. Third, marketing now needs to move at the speed of digital. That means fast.

Marketing Mix 134

Marketing Mix Finance CMO Analytics 134

Contently B2C

SEPTEMBER 15, 2016

With the consumer internet coming into full swing, the brand seemed destined to become a nostalgic remnant of times past. It became the most popular brand on YouTube and released a movie that made nearly $500 million worldwide. It became the most popular brand on YouTube and released a movie that made nearly $500 million worldwide.

CMO 52

CMO Content Marketing Marketing Mix User-Generated 52

Marketing Insider Group

NOVEMBER 16, 2019

I see marketing as a conversation between a customer who has a problem that needs solving, and a business that can provide a product or service to meet that need. Remember, people prefer to buy from brands they like, know, and trust. So how do we get back to what marketing is supposed to be?

Customer 111

Customer CMO Customer Journey Marketers 111

Use Insider

MARCH 7, 2022

I’m incredibly proud to say that we are a women-led organization: 60% of top executives in the company, including the CEO, CMO, CFO, and CHRO are women. We are helping brands humanize customer experiences. To win your customers’ hearts, that’s the level of individualization you need to deliver as a brand.

Transform 98

Transform CMO Traditional Marketing Branding 98

Duct Tape Marketing

JANUARY 9, 2024

I think that this idea has really taken on a life of its own recently, probably like so many things here in the beginning of 2023, very influenced by the pandemic, but what I've seen is many, many business owners over the years really are looking for a marketing agency, a marketing consultant, somebody to get the tactical things done. (01:25):

CMO 92

CMO Customer Journey Transform Traditional Marketing 92

On24- CMO Confessions

MARCH 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice.

CMO 52

CMO Tentpole B2C Retail 52

Marketing Insider Group

SEPTEMBER 19, 2013

Recently I was asked for my thoughts on some of the top challenges and questions on content marketing. Marketers and brands are trying to understand content marketing and how to execute successful content marketing programs. What are the most common mistakes brands make with content marketing?

Content Marketing 108

Content Marketing Transform Thought Leadership Marketers 108

Adobe Experience Cloud Blog

MARCH 7, 2017

A new way to brand your marketing. Human to human, connecting one-on-one, brands and customers should be BFF, you get the gist. Insights from Notable Brands, Thought Leaders, and Subject-Matter Experts. Telling the story of your brand. Yeah, it isn’t anything new… or is it? Keynotes That Are Key to Your Success.

Transform 117

Transform Thought Leadership Marketers Marketing 117

Marketing Insider Group

FEBRUARY 16, 2012

Change is coming to B2B Marketing. But I think change is happening so quickly that buyers are beginning to increase their rejection of promotional messages and are expecting digital relationships with brands who know what they are doing. Are you ready? It’s especially critical for those conversations to be two-way.

Transform 103

Transform CMO Marketing Marketers 103

Set Up

JANUARY 30, 2024

This trend will only get stronger as companies begin to leverage their own data to drive decisions, changing the role of the CMO and agencies forever. And in marketing , we should achieve that by helping companies deeply understand their customers and then help brands create connections with those consumers.

Transform 105

Transform PR Marketing Marketers 105

Marketing Insider Group

OCTOBER 16, 2021

I see marketing as a conversation between a customer who has a problem that needs solving, and a business that can provide a product or service to meet that need. Remember, people prefer to buy from brands they like, know, and trust. So how do we get back to what marketing is supposed to be?

Customer 81

Customer CMO Non-Profit Customer Journey 81

Hootsuite

DECEMBER 12, 2023

56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor? Whether you’re B2B or B2C, your customers want to engage with humans on social media.

Thought Leadership 134

Thought Leadership Place B2C CMO 134

Adobe Experience Cloud Blog

APRIL 14, 2016

In fact, CMO Council reports that more than half of senior marketers say that using enriched or personalized content and digital interactions yield higher response and engagement rates. Your customers want you to know them and remember them every time they interact with your brand.

Direct Mail 91

Direct Mail Thought Leadership Key Performance Indicator Millennials 91

GrowPowerful

MAY 17, 2023

Traditional marketing strategies that worked in the past may no longer yield the desired results. Enter the Fractional Chief Marketing Officer (CMO) , a proven and battle-tested solution that offers the expertise, perspective, and flexibility required to unlock new avenues of growth.

CMO 52

CMO Customer Acquisition Traditional Marketing Market Trends 52

Litmus

FEBRUARY 2, 2021

When a marketing leader is asked to do something outrageous—like show how they deliver business value to their organizations—hearts race, stomachs flutter, and questions fly. How do you translate brand equity in business terms? Marketing is complex, especially in a world where data dominates.

Finance 65

Finance CMO Transform Marketing Mix 65

Rock Content

MAY 6, 2020

Emma is a marketing director for a B2B industrial company. Mid-size, astonishing sales team, products, and services that customers love, but very traditional marketing model and limited presence on social media platforms. “We Emma knows that marketing is going to have a relevant part in the company’s “new” digital focus.

Content Marketing 96

Content Marketing Marketing Marketers CMO 96

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Our approach is different than traditional marketing agencies.

Digital Marketing 126

Digital Marketing SEO Marketers Marketing 126

Marketing Insider Group

FEBRUARY 5, 2024

Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes? Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Slideshare) 80% of marketers using audience segmentation report a rise in sales.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Bannerflow

JANUARY 9, 2019

In-house marketing is dramatically changing the way brands and agencies operate across Europe. According to a new Bannerflow and Digiday report , an astonishing 91 percent of brand decision makers have, or are in the process of moving part, or all, of their marketing in-house. The state of in-house marketing in Europe.

CMO 61

CMO Marketers Marketing Entertainment 61

Duct Tape Marketing

NOVEMBER 9, 2022

12:52] How do you help somebody understand the importance of brand development? [15:17] Look, if you wanna know what's happening now in marketing, what's ahead and how you can stay ahead of the game, this is the podcast for you, host and HubSpot's, CMO and SVP of Marketing. Say, Oh yeah, I've got a logo, that's my brand.

Real Estate 93

Real Estate Price Marketing Marketers 93

Search Engine Land

NOVEMBER 11, 2022

Early in their educational journey, a marketer or digital marketer very rarely – if ever – declared, “I want to optimize websites and chase the Google algorithm for brands to revolutionize the way humans and businesses connect forever.”. C-suite (CMO, CEO, etc.). Client communication. New business pitches and research.

SEO 88

SEO Education Digital Marketing Management 88

Hubspot Marketing

DECEMBER 11, 2023

Hampering Creativity 64% of marketers share a common concern — they believe that generative AI will alter (40%) or hamper (24%) the creativity of those who use it. It's unsurprising, considering almost half of the marketers surveyed have received incorrect information from generative AI. AI doesn’t have to write everything.

User-Generated 121

User-Generated Marketers Marketing Copywriting 121