The CMO Survey

APRIL 1, 2025

The 34th edition of The CMO Survey reveals a complex landscape for marketing leaders: While their organizational influence grows and AI adoption accelerates, they face increasing pressure to demonstrate ROI amid slowing budget growth and performance metrics. Customer retention and brand value metrics hit two-year lows.

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. 05:44] One word: Branding!

CMO 88

CMO Customer Journey Transform User-Generated 88

Martech

DECEMBER 10, 2024

This transformation poses both challenges and opportunities for marketers. To stay visible and relevant, brands must adapt and thats where generative engine optimization (GEO) comes in. It helps brands optimize content for AI systems that think and respond like consumers. Think of GEO as SEOs smarter sibling.

Transform 136

Transform Whitepaper User-Generated CMO 136

Duct Tape Marketing

DECEMBER 12, 2024

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. Like you bring to your CMO, we need to do influencer marketing in all sense.

Transform 74

Transform B2C Influencer Marketing Marketers 74

Adobe Experience Cloud Blog

MARCH 26, 2019

And the impact of these experiences spans from the largest brands and institutions to students and artists everywhere.”. Inside Adobe’s Digital Transformation. Adobe, Narayen said, has spent the past few years going through its own significant transformation–one that has spanned every part of the organization. What’s next?

Transform 133

Transform Customer Branding Finance 133

Adobe Experience Cloud Blog

MARCH 15, 2019

Customer experience management (CXM) is the next stage of the customer-centric business transformation. It is a grand orchestration of customer experiences (CX) involving everyone in the C-suite—CIOs, CMOs, chief digital officers, among other customer-facing functions. But I think of CX as the CMO’s game to lose. …

Transform 133

Transform Management Customer CMO 133

Hootsuite

OCTOBER 20, 2020

Last month, we shared the Social Transformation Report which analyzed the results of our survey of 2,162 marketers conducted with Altimeter Group. Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. It’s all about knowing the customer.”.

Transform 143

Transform Customer Health Communications 143

SmartBrief - Marketing

MARCH 24, 2025

I’ve spent decades studying what makes brands tick. And, that comes from brand culture. ” The answer lies in brand culture — specifically, how teams work together to deliver exceptional experiences. The strongest brands have always been built on simple, compelling ideas.

CMO 72

CMO Transform Communications Price 72

Martech

AUGUST 21, 2024

Company technology Customer technology Purpose: Digital Transformation 1.0 Purpose: Digital Transformation 2.0 Non-customer-facing departments rely on company technology, which helped streamline operations during the first wave of digital transformation. If your brand were a real human, it would be time to consult a shrink.

Customer 112

Customer Transform Logistics Finance 112

Hubspot Marketing

SEPTEMBER 12, 2024

So instead of fighting for attention in crowded channels, you’re placing your brand in front of people when they’re most receptive and primed to pay close attention. In fact, one of HubSpot’s most successful ad campaigns for both brand awareness and conversion came from testing WiFi ads on airplanes.

Advertisers 112

Advertisers Advertising Transform CMO 112

SmartBrief - Marketing

MARCH 26, 2025

The implications are profound not just for CMO job security, but for marketing’s ability to fulfill its potential as a core driver of business growth and transformation. According to PWC’s recent CMO study, “CMOs face a complex landscape. 2x in revenue growth.

CMO 92

CMO Transform Analytics Communications 92

Hubspot Marketing

OCTOBER 24, 2024

In a recent episode of Marketing Against the Grain , I break down Vonnegut’s three story arcs and give brand storytelling examples of how you can apply them to your marketing strategy. I also dig into popular story archetypes and tactics for keeping your brand narrative authentic and compelling. Here are 4 tips to get you started.

Transform 123

Transform CMO Marketers Marketing 123

Duct Tape Marketing

APRIL 24, 2023

Fractional CMO Benefits: Transform Your Business Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Discover How Fractional CMOs Are Transforming Marketing Strategies for Businesses and Why It's Time to Jump on Board The idea of the fractional CMO has been gaining traction recently, and it's easy to see why.

Transform 91

Transform CMO Marketing Strategy Marketers 91

Martech

NOVEMBER 25, 2024

While IT and marketing departments have long implemented martech solutions with high expectations, proving their transformative impact remains challenging. CMO-Marketing-CX group Focuses on finding new martech use cases to drive future revenue. This highlights a deeper issue: a lack of trust in martech’s value. Both need each other.

Transform 120

Transform Marketing Automation Platform CMO Management 120

Marketing Insider Group

APRIL 18, 2013

CMOs see the need to define the vision and path to real marketing transformation. Earlier this month, Caren Fleit and Brigitte Morel-Curran from Korn-Ferry released “ The transformative CMO : Three must-have competencies to meet the growing demands placed on marketing leaders.” ( No registration required. ).

Transform 106

Transform CMO Marketers Marketing 106

Martech

APRIL 15, 2025

As marketing complexity accelerates and the volume of data expands exponentially, the marketing analyst role is transforming into a hybrid strategist, technologist and translator between humans and machines. But transformation doesn’t happen in isolation. Email: Business email address Sign me up! Processing.

Transform 127

Transform Customer Journey Analytics Marketers 127

Martech

DECEMBER 28, 2022

It seems that currently it’s all about how sneaky smart the bot is, not about how it can help lead customers to discovering your brand. And what other inroads will be made in customer experience for retailers and brands? as well as the messages they give to brands through email, social media, and even what they say to chatbots.

Transform 123

Transform eCommerce Shoppers Retail 123

Marketing Insider Group

NOVEMBER 11, 2019

The business leaders of today must embrace digital transformation if they’re going to stay competitive and make the most of the opportunities available to them. But what exactly is digital transformation, and who should be responsible for taking charge of it in your company? What Is Digital Transformation? Key Takeaways.

Transform 107

Transform Direct Mail Customer Journey Marketers 107

Hubspot Marketing

JULY 11, 2024

One suggestion from ChatGPT that we love is to shape your brand messaging by highlighting your audience's specific challenges and pain points. HubSpot recognized these pain points, built a brand strategy around them, and then presented their inbound marketing solution as a superior alternative. The rest is history.

Transform 113

Transform Outbound Marketing Entertainment Inbound Marketing 113

Martech

DECEMBER 26, 2024

While these specific updates target government entities and healthcare providers, they set a precedent that other industries should take seriously, said Chad Sollis, CMO for web accessibility platform AudioEye. Brand safety tools do more than ever to evaluate and rate content to avoid placing ads in the wrong context.

Customer 125

Customer Direct Mail Transform Health 125

Sprout Social

OCTOBER 11, 2024

The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. This diverse range of athletes has sparked a global sports marketing renaissance, and is giving brands a way to expand their reach (especially to new audiences). million views on TikTok.

Transform 93

Transform Gen Z Fashion Food 93

Marketing Insider Group

JUNE 29, 2020

When COVID-19 first started impacting the industry earlier this year, GDS Group took the decision to transform a portfolio of 50+ physical events into digital summits, which required quick decision making and agility to complete the transformation before the digital summit season launched in May. Email: Georgie.Beer@gdsgroup.com.

Transform 101

Transform Thought Leadership CMO Place 101

Sprout Social

JANUARY 30, 2025

Tulani Andr, VP of Social, National Geographic Tulani Andr is the Vice President of Social Media at National Geographic, a brand that boasts over 800 million followers on social. They find moments to participate in (and create) culture on social , and pave new paths forward for their brand. Yes, you read that right.

CMO 95

CMO Gen Z Thought Leadership Entertainment 95

Duct Tape Marketing

DECEMBER 20, 2024

Brand Marketing: Back to Basics 6. Smart brands are building smaller, engaged communities around shared interests. Brand Marketing: Back to Basics With AI and algorithms changing SEO and ad platforms, brand marketing is more critical than ever. Brand trust is vital; 81% of consumers say trust influences buying decisions.

Market Trends 74

Market Trends CMO Transform Influencer Marketing 74

OnDemand CMO

DECEMBER 18, 2024

At OnDemandCMO, weve seen firsthand how embracing change with confidence can transform a companys trajectory. Keep your brand voice authentic and ensure your messaging resonates both emotionally and rationally. So, lets dive into the big shifts we see coming for 2025and how you can thrive. AI is HereAre You Ready?

Transform 74

Transform Thought Leadership CMO Marketers 74

Martech

JANUARY 6, 2023

While evaluating a short list of CMO candidates, I noticed something interesting. CMO candidates and selection committees don’t have it easy. CMOs have one of the most difficult jobs on an executive team. Companies must triangulate the changing business landscape, mixed CMO responsibilities and varied candidate pools.

CMO 123

CMO Transform Energy Succession Planning 123

Adobe Experience Cloud Blog

AUGUST 18, 2016

Here are three ways that technology is transforming marketing: 1. According to a survey by The Economist Intelligence Unit, 86% of CMOs and senior marketing executives believe they will own the end-to-end customer experience by 2020. This implicates that the CMO’s definition of success is being redefined.

Transform 91

Transform Telemarketing Thought Leadership Real Estate 91

Hubspot Marketing

FEBRUARY 12, 2024

Welcome to HubSpot's Expert Edge Series , where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. Yap and Google certainly aren’t the only ones thinking about how brands can help consumers feel safer online.

Transform 133

Transform Advertisers Advertising CMO 133

Martech

OCTOBER 14, 2022

However, most likely, you don’t need a CMO. There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns.

CMO 127

CMO Non-Profit Transform Advertising 127

Marketing Insider Group

JUNE 29, 2020

The following marketing quotes from todays leading CMOs and Marketing influencers describe their pandemic experiences and how they’ve adapted to this extreme culture shock. Four major marketing trends emerge from these CMO quotes: Communicating to connect (not promote). Perseverance. Giving back.

CMO 145

CMO Marketers Marketing Health 145

Martech

DECEMBER 27, 2022

Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. Generative AI will see rapid adoption in 2023, with AI replacing SEO-focused content historically created by human beings,” said Venkat Nagaswamy, CMO at Canadian telecommunications company Mitel. “So

Transform 98

Transform Retail Shoppers Price 98

Marketing Insider Group

APRIL 25, 2013

Those are the words SAP Chief Marketing Officer Jonathan Becher (@ jbecher ) used to open his keynote presentation to the CMO Club during their recent summit meeting in New York City on April 11-12. The event included more than 100 Chief Marketing Officers from some of the world’s leading brands.

CMO 108

CMO Transform Manufacturing Marketers 108

Litmus

OCTOBER 5, 2021

Businesses need CMOs more than ever before, but the role of the CMO itself has changed. Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. The evolution of the CMO. The evolution of the CMO.

CMO 108

CMO Transform B2C Marketers 108

The CMO Survey

FEBRUARY 28, 2022

Results from the February 2022 edition of The CMO Survey examined three topics on the minds of many marketing leaders and stakeholders—climate, privacy, and spending. Despite this fact, marketers are still taking some actions to increase trust in their brands in the face of privacy concerns, including 63.1 percent over the next year.

CMO 130

CMO Digital Marketing Transform Marketers 130

Adobe Experience Cloud Blog

MAY 10, 2016

Digital Transformation for Tomorrow’s Marketer. Marketers have transformed from being a service component of the business, with the purpose of feeding leads to sales and the perception of being a cost center, into a critical competitive foundation of the business with a seat at the revenue table. And, it’s already begun.

Transform 91

Transform Energy Thought Leadership Entertainment 91

CMO Network

JANUARY 12, 2023

Digital transformation not only improves ones business model but can also positively impacts ones brand — allowing the business to become both more client-centric and culture-rich.

Transform 83

Transform Branding CMO 83

Hubspot Marketing

NOVEMBER 19, 2024

She’s the CEO of Boldthink , a brand consultancy. One of Goodwin’s clients wanted research into their employer brand and how to use it to attract more clients and employees. Through primary and secondary research, Goodwin’s company helped the business redevelop their employer brand, gaining market share within talent pools.

Market Research 121

Market Research B2C Marketers Marketing 121