Sprout Social

JULY 30, 2024

But what made this event even more unsettling was Claiir’s then-ongoing partnership with vegan, cruelty-free brand, MCoBeauty. When the brand found out about the crisis, they released a statement condemning Claiir’s actions and announced that their partnership was terminated—a move that protected the brand from further outrage.

Influencer Marketing 122

Influencer Marketing Branding Health Logistics 122

Martech

OCTOBER 3, 2024

That emotional connection to a brand is extremely important to customer loyalty. There’s a big difference between a customer who buys from you again (a repeat customer) and one who actively chooses your brand over all others because of an emotional connection (a loyal customer). These customers have their favorite brand top of mind.

Customer 137

Customer Branding Customer loyalty Transform 137

SmartBrief - Marketing

NOVEMBER 11, 2024

Having learned their lessons — and burned their fingers — by wandering into contentious issues earlier in this decade, we are likely to see brands grow more cautious, conducting business as usual in an effort to avoid alienating shareholders, customers or employees. Invest in digital community building. Create connecting experiences.

Promotion 111

Promotion Branding Health Communications 111

Martech

OCTOBER 31, 2024

Brands suffering from a trust deficit might be wary of adding new tools to customer experience. Sixty percent of customers said because of advances in AI, brands need to improve trustworthiness, according to a new Salesforce survey, “State of the AI Connected Customer.” ” The trust gap. .” Why we care.

Gen Z 120

Gen Z Branding Millennials Retail 120

Sprout Social

JANUARY 15, 2025

Brands based in the USor who have a strong follower base in the USwill need to reevaluate and diversify their network strategy immediately. Before January 19, communicate which other channels you will post on, introduce new accounts (if you have any) and reassure your community they will still have a relationship with your brand on social.

Branding 126

Branding Law Influencer Marketing Communications 126

Martech

AUGUST 12, 2024

This session will explore many of the questions from our survey, focusing on digital purchase behavior, the impact of marketplaces, and the growing importance of brand websites. The post Consumers share what they want from brands appeared first on MarTech. We gathered responses from 1,500 consumers across the U.K. and the U.S.,

Branding 121

Branding Transform Communications Advertising 121

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? And they expect your brand to meet them where they already are. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most. They’re built primarily for communication, connection and content sharing.

Gen Z 123

Gen Z Branding Millennials Entertainment 123

Hubspot Marketing

JULY 24, 2024

While the drink brand does tout ingredients that “ burn calories ,” many TikTokkers falsely claim the fitness beverage contains everything from Ozempic to cyanide and will give you luscious locks, sturdy nails, and an early grave. So what’s a brand to do when UGC goes off the rails? Just search for videos about Celsius on TikTok.

Branding 127

Branding PR User-Generated Health 127

Sprout Social

APRIL 8, 2025

They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing. Were seeing influencers as red carpet correspondents at major award shows, participating in exclusive brand trips , hosting pop-up shops and much more.

Branding 107

Branding Tentpole Entertainment Transform 107

Hubspot Marketing

NOVEMBER 11, 2024

Each of these elements works together to make the Starbucks brand one of the most recognizable in the world. Table of Contents What are brand identity elements? Brand Identity Elements Brand elements are essential to your brand identity. Brand Identity Elements 1.

Branding 109

Branding Gen Z User-Generated Copywriting 109

Buffer Marketing

NOVEMBER 4, 2024

This will allow you to maximize your brand reach,  engage with the right people , and nail your  social media marketing strategy. Does it fit your brand image? We recommend reading through this list to learn more about the social media apps that might be great for your brand. Jump to a social media platform: 1.

Branding 121

Branding Social Media Marketing User-Generated Advertisers 121

Buffer Marketing

JULY 11, 2024

As a professional, there’s no better way to future-proof your career than building your personal brand on LinkedIn.   I’ve been focused on building a personal brand on LinkedIn since mid-2022 (that’s just about two years at the time of writing this), and the effort has already paid off — and then some.

Branding 123

Branding B2C Management Product 123

Hubspot Marketing

JULY 12, 2024

Top 6 Types of Online Communities Disclaimer: Some communities may overlap across categories or share similarities with each other. For example, a brand community can also be a social community, and vice versa. For that reason alone, just about any type of community could be considered a brand community.

Branding 110

Branding User-Generated Millennials Education 110

Marketing Insider Group

JANUARY 28, 2025

Branded graphics go beyond aesthetics; they tell your story, build trust, and leave a lasting impression on your audience. Whether through consistent use of colors, logos, or typography, these visuals make your ads instantly recognizable and match your brand’s identity. You have to figure out how to stand out.

Branding 94

Branding Transform Analytics Communications 94

Martech

JANUARY 28, 2025

While many B2C and D2C brands have eagerly shifted budgets to capitalize on this opportunity, CTV for B2B remains a stricter challenge but one more advertisers are ready to tackle. Ensure the following are part of your understanding and how you communicate CTV’s potential. CTV is best for building brand awareness.

Branding 114

Branding B2C Advertising Advertisers 114

Trade Press Services Newsletter

MARCH 6, 2025

We might catch candidates listing skills like excellent communicator or team player, says Laurie Chamberlin, head of LHH Recruitment Solutions , but they dont back them up with real-life examples. Highlight Your Personal Brand. Your resume is more than just a laundry list of professional responsibilities; its a personal branding tool.

Transform 243

Transform Thought Leadership Communications New Technology 243

Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 89

Gen Z Branding Retail Education 89

Sprout Social

JANUARY 15, 2025

You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. Affiliate influencer marketing, or influencer affiliate marketing, is a type of brand partnership where influencers earn a commission for driving product or service sales through their content. What is affiliate influencer marketing?

Influencer Marketing 98

Influencer Marketing Affiliate Marketing Branding Gen Z 98

Lynton Web

DECEMBER 16, 2024

Managing multiple brands in HubSpot isn't just a technical challenge it's a puzzle that can impact every aspect of your business. As some companies grow, they juggle distinct brand identities while maintaining operational efficiency. While they both solve multi-brand management problems, they take fundamentally different approaches.

Branding 98

Branding Manufacturing Management Retail 98

Trade Press Services Newsletter

JANUARY 9, 2025

Encourage open communication and collaboration across departments. Yet, traditional methods like bylined articles, white papers, case studies, direct mail, and in-person events provide tangible, lasting brand impressions and credibility.

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketers 220

Martech

MARCH 13, 2025

Unlike B2C, which targets millions but collects fewer insights per individual, B2B purchasing involves multiple stakeholders, requiring highly personalized communication across various channels. Community and review analysis. B2C brands, by contrast, rely on emotion, spontaneity and trend-driven engagement. Data insights.

B2C 95

B2C Branding Transform Thought Leadership 95

Buffer Marketing

MARCH 19, 2025

Honestly, I had no clue if sponsored content would even work on LinkedIn — or if brands would care. So, I decided to find out publicly, and my community immediately responded with helpful feedback. Practical insights from the brands and agencies actively looking for creators on LinkedIn right now. Let's dive in.

Branding 73

Branding Influencer Marketing Communications Price 73

Martech

APRIL 1, 2025

Its the foundation of brand credibility, lead generation and customer engagement. But if your website doesnt communicate your expertise, solutions and value proposition, visitors will leave without engaging, never mind converting. A strong brand foundation informs every aspect of your website, from design elements to content tone.

Transform 129

Transform SEO Copywriting User-Generated 129

Hubspot Marketing

JULY 15, 2024

So, you want to hire a community manager to help raise brand awareness for your company and better connect with your consumers. There‘s just one problem: You’re not sure how to hire a community manager. Where can you find a community manager? Why hire a community manager? Why do you even need one?

Management 120

Management Finance Communications Entertainment 120

Martech

OCTOBER 15, 2024

We make purchase decisions based on whether or not we trust brands. The true foundation of marketing lies in building brands that create demand but also build trust. And even if your product is as amazing as your marketing purports, if your customer experience is poor, your buyers will lose trust in your brand.

Customer 125

Customer Transform Customer Journey Marketers 125

Hubspot Marketing

NOVEMBER 15, 2024

Marketing then becomes a guide, directing customers, partners, and employees into a comprehensive, unified brand experience. Integrated marketing that uses many channels and creative outlets to communicate your value proposition. CX’s purview is the overall experience a customer has with a brand. PR and earned media.

CMO 122

CMO Traditional Marketing Communications Marketers 122

Hootsuite

APRIL 2, 2025

And effective brand storytelling is the secret to success on social media and beyond. Before checking in to the hospitality industry (pun very much intended), Reynolds worked for other global brands, including Disney and Toyota. And for every brand hes worked with, storytelling has been an important marketing strategy.

Branding 66

Branding User-Generated Food Transform 66

Martech

DECEMBER 4, 2024

This creates a challenge for brands to balance customer satisfaction with profitability. Many brands now use digital technology to simplify returns, yet ensuring customers feel positive about the process remains essential. Many brands are turning to digital technology to streamline the return process.

eCommerce 121

eCommerce Customer Retail Transform 121

Martech

JANUARY 10, 2025

A Gartner consumer survey of 2,001 respondents in April and May 2024 revealed that 63% acknowledge that brands are good at guessing what they might be interested in buying, indicating progress in personalization efforts. Transparency builds trust and can differentiate your brand in a crowded marketplace.

Manufacturing 128

Manufacturing Advertisers Advertising User-Generated 128

Martech

OCTOBER 24, 2024

For consumers, and ultimately for brands, it’s good that SMS messages are regulated. At the same time, many consumers prefer SMS as a communication channel, so the right text could be valuable to them and your brand. You need to get your brand and campaigns approved. It’s bad when customers think you are intrusive.

Shipping 128

Shipping Communications Promotion Customer 128

Marketing Insider Group

AUGUST 27, 2024

However, leveraging digital tools, harnessing the power of data, and building a compelling brand identity help capture your target audience’s attention. Defining your unique selling proposition, creating a compelling brand story, and ensuring consistent visual and verbal communication establish a strong brand identity.

Manufacturing 124

Manufacturing Whitepaper Marketers Marketing 124

Martech

JANUARY 13, 2025

Brand introduction: They provide an opportunity to introduce your brand, its values, and what subscribers can expect from your communications. Segmentation and personalization: They allow for the collection of additional information about subscribers, enabling better segmentation and personalization in future communications.

Customer loyalty 111

Customer loyalty Copywriting Communications User-Generated 111