Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. Social media posts : Ideal for engagement and brand awareness.

Marketing Strategy 113

Marketing Strategy Content Marketing eBook Marketing 113

Marketing Insider Group

OCTOBER 7, 2024

Both methods have unique advantages and challenges, but how do you know which is better for your brand? Organic media builds long-term value through SEO, social media posts, and content marketing, though it requires more time to see results. Paid media refers to any marketing efforts where a brand pays for visibility.

Branding 128

Branding SEO User-Generated Price 128

Martech

JANUARY 3, 2025

Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. AI creates brand assets at scale, offering speed and efficiency. Guardrails are the parameters, principles and rules guiding the daily creation of marketing materials. Dig deeper: U.S.

Branding 132

Branding Copywriting Law Marketing Ethics 132

Martech

NOVEMBER 20, 2024

However, amidst the excitement, we don’t want to overlook the marketing fundamentals that form the backbone of our efforts, such as organizing all our marketing assets, understanding our audience and staying on brand. No more “off-brand” excuses… it’s all right there and easy to access. Let’s dive in! Processing.

Content Marketing 113

Content Marketing Marketers Marketing Place 113

Scoop.it!

OCTOBER 24, 2024

Content marketing is an increasingly vital digital marketing strategy for law firms to attract new leads, establish authority and brand awareness, and widen the client base. However, legal content is often associated with being dry and dull. Additionally, incorporating images can significantly enhance your content.

Law 106

Law Content Marketing Education Marketers 106

Sprout Social

JANUARY 15, 2025

Brands based in the USor who have a strong follower base in the USwill need to reevaluate and diversify their network strategy immediately. The ban will require marketers to pivot quickly, adapt fast and make room for experimentation. That doesnt mean you need to create a brand presence everywhere.

Branding 126

Branding Law Influencer Marketing Communications 126

Martech

DECEMBER 27, 2024

Here are some of the ways marketers will adjust and leverage customer experience to achieve these goals in 2025. CX alignment to build trust and brand recognition Customer experience means engagement. In the coming year, marketers will look to boost CX to achieve all of the above.

Customer 113

Customer Branding Customer Acquisition Customer Journey 113

Hubspot Marketing

JULY 22, 2024

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public. So, what is a brand style guide?

Branding 115

Branding User-Generated PR Law 115

Search Engine Land

JULY 15, 2024

Two tactics that should absolutely be integrated for the best results are SEO and content marketing. This article examines how to combine your SEO strategy with your content marketing efforts to create an integrated SEO plan. What is content marketing? What is content marketing?

SEO 98

SEO Content Marketing Entertainment PR 98

Aspiration Marketing

APRIL 18, 2024

Are you struggling to keep your content calendar full of fresh, engaging pieces? Content marketing is a powerful tool for building brand awareness, attracting leads, and boosting your SEO – but it requires consistent effort. That's where a content marketing agency can be your game-changer. You're not alone.

Content Marketing 259

Content Marketing Marketing Marketers SEO 259

Search Engine Land

JULY 26, 2024

Blogs build trust gradually, contrary to what shady marketers claim. If Warren Buffett were a marketer, he’d be a blogger. Over time, blogs enhance brand awareness, attract qualified leads and ultimately strengthen the bottom line. Blogging is far from dead and has never been more vital for brands and business leaders.

Branding 114

Branding Whitepaper Real Estate Key Performance Indicator 114

Businesses Grow

NOVEMBER 11, 2024

I recently saw a post touting the importance of a “timeless content marketing strategy. ” It occurred to me that there are many exceptions to the “rules,” and maybe it’s time to disrupt the traditional notion of content marketing. Creating personas just seemed so wrong for this brand.

Marketing Strategy 86

Marketing Strategy Content Marketing SEO Marketers 86

Search Engine Land

SEPTEMBER 6, 2024

Brand visibility measures how well a brand is known and how often potential customers encounter it across various channels, such as search engines, social media, advertising, public relations or word-of-mouth. Among the highlights are the significant roles played by links, clicks and the authority of entities, brands and websites.

Branding 104

Branding Customer loyalty SEO PR 104

Aspiration Marketing

OCTOBER 10, 2023

Whether your company is doing Social Media for B2B or B2C, video content is here to stay and only growing larger. With YouTube still being the largest video-sharing platform, it's essential to know some best practice tips on how to grow a YouTube channel for your brand organically.

Content Marketing 288

Content Marketing B2C Social Media Marketing Marketers 288

Orbit Media Studios

OCTOBER 30, 2024

For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. Today, we explore the big topic: AI and the disruption of search marketing. Adaptation : Train the AI to recommend your content and your brand. These marketers are growing their brands.

SEO 107

SEO Branding User-Generated PR 107

Martech

AUGUST 30, 2024

Fashion and beauty brands are often early tech adopters. And there are so many competitive brands that any innovation could give one an edge, especially as the busy holiday season approaches. Kitsch has a Facebook community of approximately 45,000 brand enthusiasts. Brand guidelines are incredibly important. Processing.

Branding 107

Branding Fashion Retail User-Generated 107

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Businesses Grow

JULY 29, 2024

Personal brand on TikTok? Too short for a blog post, too interesting to ignore, here are some quick thoughts from the Schaefer-verse: Is it really a personal brand on TikTok? I’ve been teaching about personal branding for nearly a decade and probably have studied this subject as much as anyone on earth.

Branding 100

Branding Education Place Customer Acquisition 100

Content Marketing Institute

JUNE 7, 2024

What’s going on with content and marketing celebrating Pride Month? Some brands have cut back in publicizing their support of the LGBTQ+ communities; others have cut back on their celebration of Pride. What’s a marketer to think and do?

Branding 126

Branding Marketing Marketers 126

Aspiration Marketing

JULY 9, 2024

But with so much content, how can your podcast stand out? This blog tackles the challenge of niche selection, helping you craft a podcast that resonates with listeners and propels your brand forward.

B2C 264

B2C Branding Content Marketing Marketers 264

Hootsuite

APRIL 2, 2025

The best marketing campaigns have a narrative that makes you feel something. And effective brand storytelling is the secret to success on social media and beyond. For expert advice, we chatted with Daniel Reynolds , Senior Vice President of Global Content, Media, and Partnerships at Hilton.

Branding 63

Branding User-Generated Food Transform 63

Martech

NOVEMBER 6, 2024

By understanding the emotional drivers behind viral content, brands can create campaigns that reach wider audiences and inspire real engagement. And how can your company stand out with newsworthy, viral content that drives valuable brand coverage and consumer engagement? Dig deeper: Why we care about content marketing 3.

PR 132

PR Transform Target Market Content Marketing 132

Aspiration Marketing

OCTOBER 17, 2024

From boosting brand awareness and authority to generating leads and building a loyal community, the potential is immense. That's a staggering number, and it's a testament to the power of blogging. But what exactly is a blog, and why does it matter? Blogging offers a multitude of benefits for both individuals and businesses.

Branding 261

Branding Content Marketing Marketers Marketing 261

Martech

SEPTEMBER 11, 2024

Last month, I shared insights from our research highlighting the gap between content marketing and the buyer’s journey. Specifically, roughly 80% of closed sales deals we evaluated couldn’t be connected to marketing content. If you have known content, keep reinforcing the value of the information.

eBook 133

eBook User-Generated Content Marketing Customer 133

Orbit Media Studios

JANUARY 22, 2025

In the next few minutes, youll learn how to use AI to examine your own marketing with an unflinching eye. Well show you how to use an AI chatbot to compare your brand to your competitors. Im giving you a Semrush Keyword Gap report, which compares the keyword rankings of your brand to three competitors. Is it on brand?

Branding 64

Branding SEO Whitepaper CMO 64

Martech

SEPTEMBER 30, 2024

Here’s a refined version focusing on the advisory role of the martech hire in content strategy development: Act as a strategic advisor on effective content marketing practices by analyzing industry trends, competitor strategies, and audience engagement metrics. This will help us create content that resonates with them.

Management 117

Management CMO Content Marketing Analytics 117

Marketing Insider Group

AUGUST 27, 2024

However, leveraging digital tools, harnessing the power of data, and building a compelling brand identity help capture your target audience’s attention. This article explains how to market a manufacturing company in 2024, guiding you through innovative strategies that work in this sector.

Manufacturing 124

Manufacturing Whitepaper Marketers Marketing 124

Aspiration Marketing

NOVEMBER 18, 2024

Content is undoubtedly king in this digital world. It connects a brand and its audience as a bridge. It helps a business expand reach to a broader range of customers with similar interests. It contributes in many ways, from being a company’s voice to driving quality leads.

Branding 263

Branding Customer Content Marketing Marketers 263

SmartBrief - Marketing

JULY 31, 2024

Content plays a key role in helping brands generate traction and attract a relevant audience to their platform. It enables brands to convey their message and promote their solutions to the right people. However, for your content to get you the best results, you need to ensure that it’s relevant and up-to-date.

User-Generated 130

User-Generated Thought Leadership Content Marketing Marketing Strategy 130

Hubspot Marketing

SEPTEMBER 9, 2024

In a world driven by content marketing , understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. According to research firm Beano Brain , they think YouTube is “the coolest brand.” For example, athletic brand Nike created Nikeland in the game.

Gen Z 141

Gen Z Millennials Entertainment User-Generated 141

Marketing Insider Group

JULY 15, 2024

Content design prioritizes the needs and preferences of the audience, leading to higher satisfaction and engagement. Implementing content design improves SEO, increases conversion rates, and enhances brand perception. The result is better content marketing outcomes and brand loyalty from consumers.

SEO 125

SEO Analytics Branding Marketing Strategy 125

Martech

DECEMBER 10, 2024

This transformation poses both challenges and opportunities for marketers. To stay visible and relevant, brands must adapt and thats where generative engine optimization (GEO) comes in. It helps brands optimize content for AI systems that think and respond like consumers. This shift gives marketers a unique advantage.

Transform 134

Transform Whitepaper User-Generated CMO 134

Martech

AUGUST 22, 2024

Here are a few ideas to achieve some early wins by applying AI to marketing, building support for it and incrementally learning what works and what doesn’t. 4 use cases for applying AI to marketing 1. There’s nothing wrong with using generative AI to create marketing copy. Brand alignment. Consistency. Design and layout.

Transform 137

Transform Copywriting User-Generated Marketing 137

Hubspot Marketing

OCTOBER 31, 2024

If you rely on SEO and information-based content to grow your audience, it’s time to rethink your approach with personality content. Informational content used to be the go-to method for building brand awareness and driving growth. This is where personality-led content comes in. Let’s dive in.

Logistics 121

Logistics CMO SEO Education 121

Hubspot Marketing

NOVEMBER 5, 2024

Instead, it’s the first impression of what your brand offers. In B2B sales, though, the target audience is a wide range of people, from the CEO to the director of marketing to the content marketing manager. Messaging and Marketing How you market your products or services also varies slightly depending on your market.

B2C 128

B2C Millennials Customer Journey User-Generated 128

Martech

AUGUST 5, 2024

Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Joint webinars, co-branded content, or referral programs can help you reach new contacts effectively.

Whitepaper 119

Whitepaper User-Generated eBook Analytics 119

Martech

JANUARY 23, 2025

HubSpot, for years, executed a masterful content strategy that was emulated by countless other brands and websites. They deserve the wreckage for being such lazy SEOs and content marketers! They deserve the wreckage for being such lazy SEOs and content marketers! Why we care. SEO just keeps getting harder.

SEO 113

SEO Health Content Marketing Management 113