Kuno Creative

JULY 22, 2024

Unless you’re brand new to the internet, you’re probably aware content marketing is the weapon of choice among businesses with an online presence.

Marketing Plan 105

Marketing Plan Content Marketing Marketing Marketers 105

Scoop.it!

APRIL 20, 2023

Content marketing can pay off for years to come. Not only is it one of the best organic marketing tools you have at your disposal, but it’s also an invaluable way to generate evergreen assets. If you’re ready to improve your content marketing plan this year, but you’re not sure where to start, read on for eight of our top tips!

Marketing Plan 105

Marketing Plan Content Marketing Real Estate Whitepaper 105

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Need help reimagining your 2023 marketing plan?

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Content Marketing Institute

APRIL 19, 2024

To use AI or not — it's the question on every marketer's mind. But there's a more practical follow-up: Whether to share the answer. Dove and Brandtech Group tried that approach. Was it the right choice?

Marketing Plan 133

Marketing Plan Branding Marketing Marketers 133

Neil Patel

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. That’s content marketing in a nutshell. Consider: Compared to outbound tactics, content marketing costs 62% less but generates 3x as many leads. Exceedingly well.

Content Marketing 143

Content Marketing B2C Marketing Marketers 143

Marketing Insider Group

FEBRUARY 9, 2021

What’s the goal of content marketing ? For most companies the goal of content marketing is to get business results – outcomes that drive profitable action. Remember that content marketing is a long-term strategy – a marathon, not a sprint. What Content Marketing Results Do You Want?

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Martech

APRIL 22, 2024

Dig deeper: Why we care about audience development How to create an audience-based marketing plan Getting started with your audience-based plans is simpler than you might think. This ensures you can market to the engaged person at a target account without pushing the call to sell too early in the funnel.

Marketing Plan 133

Marketing Plan Customer Journey CRM Marketing 133

Marketing Insider Group

APRIL 6, 2021

With content marketing. You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback. The Power of Customer Retention Marketing. 9 Customer Retention Strategies That Use Content Marketing. Quick Takeaways.

Content Marketing 145

Content Marketing Customer Marketing Marketers 145

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Here’s why: Memes Increase Engagement.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Hubspot Marketing

AUGUST 7, 2019

That’s why content marketing has become a popular way for businesses to reach and engage their target audience. Keep reading to learn about the ways your business can implement content marketing tactics and strategies to connect with your audience. Why is content marketing important? Boost conversions.

Content Marketing 145

Content Marketing Inbound Marketing Shipping Key Performance Indicator 145

Marketing Insider Group

JANUARY 19, 2021

“Does content marketing work? And yes, content marketing works. Content marketing takes time to work. But if you want to build your business on a firm foundation and grow confidently into the future, content marketing is one of your best options. Content marketing is a long-term strategy.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Rock Content

JANUARY 8, 2024

The secret often lies in their marketing planning. In the business world, a well-planned marketing strategy can be the difference between failure and success. But what actually constitutes an effective marketing plan ? Now, let’s delve into the building blocks of an effective marketing plan.

Marketing Plan 96

Marketing Plan Key Performance Indicator Marketing Marketers 96

Marketing Insider Group

DECEMBER 13, 2021

Smart content marketers know that great content strikes a balance between fresh and original and tried-and-true. Content marketing templates help with this. They provide a solid framework that allows marketers to focus on their unique brand message and value proposition. Blog Articles.

Content Marketing 144

Content Marketing Marketing Marketers Email Marketing 144

Hubspot Marketing

NOVEMBER 15, 2024

When we free marketing from swim lanes, we invite others to participate and own marketing’s principles and outcomes. Marketing then becomes a guide, directing customers, partners, and employees into a comprehensive, unified brand experience. CX’s purview is the overall experience a customer has with a brand.

CMO 120

CMO Traditional Marketing Communications Marketing 120

Hubspot Marketing

JUNE 7, 2022

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. Luckily, content marketing templates can make things easier. Below is a list of each type of content marketing template represented.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Marketing Insider Group

OCTOBER 14, 2020

This time, we’re putting on our content marketing goggles. Be it laughable, mind-numbing and next-level absurd, the Bachelor can actually teach us some lessons about content marketing. Nurture your brand community. Repurpose your brand assets. Build anticipation around your content.

Content Marketing 143

Content Marketing Entertainment Marketing Marketers 143

Marketing Insider Group

DECEMBER 1, 2021

Content marketing is always changing. It’s not something you set and forget, especially in an age when all marketing is going digital. Content has become the essence of branding, lead generation, and even sales campaigns, across inbound and paid channels, primarily due to one thing: its effectiveness.

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145

Marketing Insider Group

APRIL 14, 2020

It’s also essential that your marketing strategy is crafted to drive awareness and exposure of your brand to the right audience. Content marketing for startups could mean the difference between failure and success. The major aim of content marketing for businesses in the startup phase is to get the word out.

Content Marketing 145

Content Marketing Key Performance Indicator Whitepaper Marketing 145

Marketing Insider Group

MAY 26, 2021

We’re here today to help simplify what can be a complex process: building a successful content marketing program. In our step-by-step guide, we’ll walk through what you need to know to develop a sophisticated content marketing plan to hit your goals and win new customers for your business. Source: Semrush.

Content Marketing 144

Content Marketing Key Performance Indicator User-Generated Marketing 144

Neil Patel

OCTOBER 5, 2021

Content marketing costs 62 percent less than outbound marketing. With people becoming numb to intrusive (outbound) marketing strategies, leveraging permissive marketing techniques like content marketing is becoming more critical. That’s why you need to invest in a great content marketer.

Content Marketing 129

Content Marketing Outbound Marketing Marketing Marketers 129

Marketing Insider Group

JUNE 14, 2021

Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. How to Build a Successful Video Content Marketing Strategy to Grow Your Audience. Videos that tell your brand story. Quick Takeaways. Interviews. Educational videos.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Rock Content

DECEMBER 11, 2020

You work a lot every day to achieve the best results with Content Marketing. You want to improve lead generation, drive more sales, increase brand awareness , increase lead quality. You can get some by following the best Content Marketing blogs on the internet. Content Marketing Institute.

Content Marketing 124

Content Marketing Transform Marketing Marketers 124

Rock Content

JANUARY 8, 2024

Are you struggling to elevate your brand awareness and drive revenue through effective marketing? Many businesses, from small enterprises to Fortune 100 companies, grapple with the challenge of not only creating high-quality content consistently but also engaging effectively with their audience. You’re not alone.

Marketing Plan 96

Marketing Plan Shipping Marketing Mix Marketing 96

Pam Didner

APRIL 2, 2021

What is content marketing? What are the Different Types of Content Marketing. What are the Benefits of Content Marketing. What is a Content Marketing Strategy. How to Build a Content Marketing Strategy. How Does Content Marketing Help SEO. Content Marketing Tools.

Content Marketing 106

Content Marketing Marketing Marketers Marketing Plan 106

Rock Content

NOVEMBER 24, 2020

Content Marketing is a powerful approach to expand your business’s organic reach, attracting potential consumers, and starting their journey in the sales funnel. Through blog posts, ebooks, and several other formats, you can deliver the right message to educate the public about your brand and solutions.

Marketing Strategy 134

Marketing Strategy Content Marketing Marketing Marketers 134

Neil Patel

JANUARY 5, 2021

If you consider yourself a content marketing professional, there’s a good chance you already use Google tools the make your life easier. When it comes to content marketing, the tools you use, and the strategies you employ will greatly impact the end result. However, you know that this will be difficult.

Content Marketing 144

Content Marketing Marketing Marketers Analytics 144

Marketing Insider Group

DECEMBER 7, 2020

By using data, tools, and research, we’re going to conduct a content marketing analysis of various business software segments. We started this series of content marketing analyses with Master Data Management. We’ve helped companies build a content marketing strategy in just about every industry there is.

CRM 139

CRM Content Marketing Non-Profit Marketing 139

Rock Content

JULY 6, 2023

It is almost impossible to talk about digital marketing and/or content marketing without mentioning the importance of Search Engine Optimization (SEO). So in this article I will cover this topic bringing data and insights from the State of Marketing Report 2023. Want to see how to apply this to your brand?

Marketing Plan 111

Marketing Plan SEO Gen Z eBook 111

Hubspot Marketing

SEPTEMBER 11, 2023

After combing through major reports on inbound marketing, content marketing, social media, and online behavior, as well as gathering our own data, we’ve compiled the top visual content marketing statistics for marketers to reflect on. HubSpot ) 91% of consumers want to see more online videos from brands.

Content Marketing 121

Content Marketing Gen Z Health Inbound Marketing 121

Digital Marketer

JANUARY 2, 2023

People can’t buy from you if they don’t know your brand exists. That’s the purpose of brand awareness — to help people recognize and recall your business when they need you. Making sure people know and remember your brand is where to use content marketing to build brand awareness. Have they heard of it?

Content Marketing 78

Content Marketing Branding Customer Journey Marketing 78

Marketing Insider Group

OCTOBER 28, 2020

For the past 10 years or more, I’ve been analyzing, strategizing, building, optimizing, and measuring the content marketing programs for companies in just about every industry and sector there is. In fact, in my last count, we have done fully customized content marketing strategy workshops for more than 80 different companies.

Management 137

Management Content Marketing Marketing Marketers 137

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. Content marketing isn’t going anywhere. A documented marketing strategy is essential.

Content Marketing 130

Content Marketing Thought Leadership Energy eBook 130

Rock Content

JANUARY 18, 2021

Content Marketing continues to be a successful way for marketers to increase lead attraction and conversion. What Content Marketing trends in 2021 will follow the changes the previous year brought us? Reading this Content Marketing guide is an excellent way to start. Content Experience.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Orbit Media Studios

MARCH 29, 2023

That’s not a plan. But this isn’t a plan. This is a common problem in content marketing. Ideas are everywhere, but strategic plans are in short supply. Really a great plan would combine all of these elements (topics, formats, promotion channels) and mix in a few more. But a topic isn’t a plan.

Marketing Strategy 126

Marketing Strategy Content Marketing PR Non-Profit 126

Hubspot Marketing

JANUARY 8, 2025

Content development and publishing: This includes establishing a content cadence , building a content calendar , writing content and creating multimedia content (e.g., audio and video), and scheduling/publishing content. Data analytics and reporting: This includes evaluating post-level metrics (e.g.,

Social Media Marketing 126

Social Media Marketing CMO Finance Health 126

Hootsuite

NOVEMBER 30, 2023

Marketers need to take the same approach. That’s where content marketing comes in. By creating valuable resources, information, tools, and other forms of content for your audience, you make sure you’re top of mind when it comes time to make a purchase. Content marketing is a big job.

Content Marketing 135

Content Marketing Whitepaper Marketing Marketers 135

Vertical Response

JULY 29, 2024

For instance, if your business goal is to increase market share, your marketing campaign plan might focus on customer acquisition or brand awareness. Develop specific, measurable goals for your marketing campaign, such as increasing website traffic by 20% in six months or generating 500 leads.

Key Performance Indicator 102

Key Performance Indicator Marketing Marketers Communications 102