Content Marketing Institute

DECEMBER 13, 2018

It’s time for content marketers and content strategists to take back control of their visual content strategy. That’s the message Buddy Scalera delivered in a Content Marketing World talk earlier this year. By day, Buddy works as a mild-mannered content strategist in the pharmaceutical industry.

Pharmaceutical 111

Pharmaceutical Social Media Marketing Content Marketing Marketing Plan 111

Content Marketing Institute

OCTOBER 26, 2017

If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. For most of his 15-plus years in marketing, Vishal has been his organization’s only resource for marketing, communications, and media relations. Click To Tweet.

Whitepaper 108

Whitepaper Pharmaceutical Marketing Marketers 108

Martech

MARCH 28, 2024

At each step of this research for pharmaceuticals, health insurance and treatments, brands have an opportunity to build a relationship that will increase the likelihood of conversions. While it may seem there’s no chance to beat WebMD’s authority, challenger telemedicine brands are doing so in certain categories.

Transform 109

Transform Pharmaceutical Health User-Generated 109

Neil Patel

APRIL 12, 2021

These are links back to your site from places you just don’t want to be associated with your brand. It’s not just a single backlink from a random competitor; it’s irrelevant links from places that could tarnish your brand’s reputation. If a lot of backlinks come from places unrelated to your brand (i.e.

Pharmaceutical 131

Pharmaceutical SEO PR Place 131

Search Engine Land

MARCH 29, 2023

On the flip side, all marketers know many platforms today are overcrowded with advertisers. This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands. B2B marketers can leverage Reddit to stand out from the crowd and stay in front of target audiences.

Pharmaceutical 87

Pharmaceutical Whitepaper Millennials B2C 87

Content Marketing Institute

JULY 25, 2018

In 2015, I arrived in Cleveland for Content Marketing World in good health and good spirits, full of energy and excitement about the week to come. Within 12 hours, I personally learned some lessons about the role health care content marketing can and should play in the lives of consumers. My content checkup.

Health 76

Health Customer Pharmaceutical Logistics 76

Rock Content

DECEMBER 20, 2023

” Some we loved, marveling at the genius behind reshaping a brand, while others left us unsure if we truly grasped the concept. In this article, I’ll guide you through the key rebrandings of 2023, exploring what drove brands to embrace change. Before rebranding comes branding. We work to create memorable brands.

Transform 52

Transform Pharmaceutical Branding Communications 52

Rock Content

APRIL 20, 2020

This fact alone makes the public look at the brand as an expert in the subject, which motivates them to know more about the solutions offered and become a business client. For the brand, it is an opportunity to collect data about the customer’s pain, the state of the funnel they are in, and much more. Lansinoh Calculator.

Pharmaceutical 52

Pharmaceutical User-Generated Education Health 52

Contently B2C

JUNE 16, 2022

And at the center was Purdue Pharma, a now-infamous private pharmaceutical company that created OxyContin. Why Content Marketers Should Beware of Medical Misinformation. But what kinds of dangers, exactly, do they pose for healthcare providers and content marketers? But misinformation at this scale isn’t new.

Health 122

Health Pharmaceutical Marketing Marketers 122

Content Marketing Institute

DECEMBER 18, 2018

One of the biggest changes for Chief Content Officer magazine happened at the beginning of 2018. After seven years and 36 issues, Clare McDermott handed the editor’s red pen over to me in an emotional ritual involving arcane incantations, a branding iron, and a pledge to forever cast out the Oxford comma. Get out of that!)

Whitepaper 106

Whitepaper Pharmaceutical Energy Education 106

Spiralytics

JANUARY 22, 2023

From eco-friendly packaging to corporate philanthropy, many brands are now incorporating social responsibility business plans. One reason is the increasing consumer demand for sustainable products and socially responsible brands in response to the worsening global warming phenomenon. What is Responsible Marketing ?

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Marketing Insider Group

SEPTEMBER 29, 2020

But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. Quick Takeaways. Breakthroughs by Pfizer.

Content Marketing 145

Content Marketing Branding Pharmaceutical Real Estate 145

Martech

JULY 2, 2024

Michelle Tackabery is a digital asset manager with Turning Stone Enterprises, a collection of hospitality, gaming, recreation, retail and service brands. A content marketing specialist and a digital librarian, she is also, of course, a MarTech contributor. This interview has been edited for clarity and length.

Pharmaceutical 105

Pharmaceutical Retail Transform New Technology 105