Branding Content Placement Key Performance Indicator 
Adobe Experience Cloud Blog
OCTOBER 5, 2018
With that understanding, they can develop a strategic vision for how the content on the site leads visitors through their journey of discovery based on content placement and visitor interaction with the content. Is it supposed to drive the brand, capture leads, drive sales, or educate prospects and customers?
Adobe Experience Cloud Blog
NOVEMBER 15, 2013
What key performance indicators (KPIs) would you use? Is your content marketing effective? You should always be optimizing your landing pages and content placement, utilizing A/B testing to improve conversion rates. The percentage of leads that come in using branded key words. Sales Revenue.
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