Branding Conversational Marketing Customer Acquisition 
Martech
JUNE 28, 2024
Brands are having a moment. Many advertisers are shifting investment back up the funnel after realizing their performance-heavy investment strategies may have starved their brands of the reach and relevance needed to fuel future growth. Still, savvy CFOs will demand a business case for the dollars invested in driving your brand.
Martech
APRIL 22, 2022
Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. In this piece, we will dive deep into the value of AI technologies in marketing. AI chatbots.
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Martech
NOVEMBER 15, 2023
To many non-marketing executives, marketing is perceived as more of a “nice to have” than a “must have” function. As a result, when it comes time to reduce expenses, marketing becomes the obvious place to start. Dig deeper: How brands should react to market slowdowns Self-correction? Calculate any ROI metrics.
Martech
MARCH 29, 2023
“We announced that we are offering a full suite of conversational marketing capabilities, so for automating conversations on your website, and to pass a live conversation through to a sales rep, to be able to continue that conversation,” he explained. “That was the primary use case.”
CXL
JUNE 16, 2022
Recommending additional products or services can help customers solve problems while upping their investment. This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier. Here are some examples of brands that nail selling without forcing it and what you can learn from them.
Econsultancy
FEBRUARY 4, 2022
As a result, marketing analytics will continue to grow in importance over the coming years. But with marketing budgets still being limited to a certain degree, what should be prioritised? Bringing marketing analytics tools to the masses. Marketing analytics benefits all.
Lusha
JULY 21, 2024
In the ever-evolving landscape of B2B marketing, the marketing funnel remains a cornerstone for success. Think of it as a strategic roadmap guiding potential customers from their first interaction with your brand to becoming loyal advocates. This can lead to repeat business, referrals, and brand advocacy.
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