Martech

MAY 24, 2024

Marketing automation in B2B circles helps marketers nurture leads by sending them information about products and services. When done well, the goal is for the brand to be top of mind when the prospect enters the buying cycle. In B2C, many of the purchases happen quickly — sometimes impulsively.

B2C 110

B2C Automobile Marketing Automation Platform Retail 110

CXL

JUNE 16, 2022

Segmentation ensures that recommendations fit customer needs. Consistency creates familiarity, which builds trust , increases customer loyalty, and boosts revenues by up to 20%. It ensures every customer sees the right messaging at every stage, from curious visitor to loyal customer. Keep it consistent.

User-Generated 107

User-Generated Real Estate Price Retail 107

Customers.ai

DECEMBER 12, 2023

From ecommerce platforms to cart abandonment solutions and brand advocacy platforms, we have named some of the best of the best when it comes to ecommerce. Referral & Influencer Marketing Tools According to Insider Intelligence, brands will spend an estimated $7.14 billion on influencer-related marketing campaigns in 2024.

eCommerce 106

eCommerce PR User-Generated Marketing 106

Digital Marketer

JUNE 7, 2023

You need it to connect with your target audience, boost your brand’s visibility, and drive sales. But most businesses and even beginner marketers don’t fully understand how to use social media for ecommerce. We’ve compiled ten effective social media ecommerce strategies that can propel your brand to new heights.

eCommerce 85

eCommerce Gen Z Millennials Social Media Marketing 85

Marketing Insider Group

FEBRUARY 5, 2024

Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes? Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Slideshare) 80% of marketers using audience segmentation report a rise in sales.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Use Insider

APRIL 17, 2023

For most brands in the market, personalization means the ability to recommend the right product to the right user. Brands typically rely on using historical and behavioral data to personalize the customer experience on-site with data-driven recommendations.

Customer loyalty 52

Customer loyalty Customer Acquisition Customer Journey Manufacturing 52

Use Insider

FEBRUARY 19, 2024

Conversational messaging enables two-way conversations powered by generative AI, where customers can interact with businesses directly from their devices. For example, a retail business can use conversational messaging on WhatsApp to help customers browse and purchase products.

Communications 52

Communications Retail Marketing Marketers 52

Set Up

SEPTEMBER 26, 2023

The Setup Women in Marketing series highlights the thoughts and advice of prominent marketing brand and agency leaders in companies such as Aflac, Mizuno, Great Clips, Lionsgate, Blackbaud, and Regal Cinemas. The takeaways from these blogs are not only informative, but incredibly insightful for any marketer on their career path.

Market Trends 59

Market Trends Health Transform Marketing 59

Use Insider

FEBRUARY 16, 2022

Customers are like bullfrogs — they jump from one surface to another in order to find what they are looking for. You probably filtered selections on a brand website, scrolled through an Instagram store and jumped between multiple shopping apps before making a decision—and you’re not alone. When are customers leaving?

Customer 52

Customer CRM eCommerce Customer loyalty 52

Marketing Insider Group

MARCH 28, 2024

Highlight Customers’ Views It doesn’t matter how beautiful your ads and brand story are — even the best marketing efforts aren’t as convincing as other customers’ recommendations. You can use, for example, a tool like Click to Tweet to build a pre-written message that new customers can share with their followers.

eCommerce 121

eCommerce Shoppers User-Generated Promotion 121