Martech

SEPTEMBER 7, 2021

Program the ad buys to follow the online buyer around the web, wherever they go. Wouldn’t it be easier to just talk to the online buyer? Conversational marketing tries to do that. Conversational marketing is personalization, but it takes data and dialogue to make it so. The hard sell is easy.

Product 124

Product Online Buyers Shoppers Customer Journey 124

Content Marketing Institute

JANUARY 14, 2019

Imagine, for example, your buyer is in the interest-and-intent stage and finds competitor content that more thoroughly addresses their information needs. The buyer loses interest in you but is still aware of your brand. Whoops – the buyer just jumped backward a step in your marketing lifecycle chart.

Whitepaper 109

Whitepaper B2C Marketers Marketing 109

Marketing Insider Group

MARCH 28, 2024

Highlight Customers’ Views It doesn’t matter how beautiful your ads and brand story are — even the best marketing efforts aren’t as convincing as other customers’ recommendations. You can highlight testimonials throughout your online store or in your ads and email newsletters. Incentivize buyers to share with an offer.

eCommerce 120

eCommerce Shoppers User-Generated Promotion 120