SocialPilot

FEBRUARY 12, 2025

That’s where engaging and encouraging social media copywriting comes into play. By mastering this art, you can transform your brand into a genuine hero for your customers, addressing their needs and building lasting relationships. Here’s how we will turn you into a social media copywriting pro. Let’s dive in!

Copywriting 51

Copywriting Transform User-Generated Gen Z 51

Martech

AUGUST 22, 2024

Content marketing Most marketers start off using generative AI to help produce content in the form of blogs, emails, social media posts and other copywriting. Copywriting persuasiveness. Brand alignment. 4 use cases for applying AI to marketing 1. There’s nothing wrong with using generative AI to create marketing copy.

Transform 135

Transform Copywriting User-Generated Marketers 135

Sprout Social

MAY 18, 2023

Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. What are they missing?

Copywriting 143

Copywriting Transform Thought Leadership Customer Journey 143

Hubspot Marketing

NOVEMBER 5, 2024

In the process, I learned the vital difference between visual and emotional branding. Eventually, I learned how to harness my obsession with pretty logos, fun fonts, and gorgeous aesthetics and integrate the deeper work of cultivating a brand that creates meaningful connections with my audience. Your brand needs your heart and soul.

Branding 108

Branding Copywriting Energy Place 108

Econsultancy

OCTOBER 7, 2022

Since GPT-2 first made waves – and headlines – in 2019 as an AI tool that produced such convincing writing, it might be “ too dangerous to release to the public”, AI copywriting tools have become vastly more available and accessible. Source.

Copywriting 139

Copywriting Branding SEO 139

Martech

MARCH 13, 2025

B2C brands, by contrast, rely on emotion, spontaneity and trend-driven engagement. Dig deeper: 3 marketing use cases for generative AI that arent copywriting Final takeaway The key differences in genAI adoption between B2B and B2C stem from how each engages and analyzes with their audience. Data insights. Documentation.

B2C 88

B2C Branding Transform Thought Leadership 88

Hootsuite

MARCH 23, 2023

It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. But like most tools, AI copywriters are only as powerful as the person using them. Besides knowing how to use it, you need to know when to use AI copywriting and when it’s best to use your team’s real human brains.

Copywriting 144

Copywriting User-Generated Price eCommerce 144

Martech

JULY 19, 2024

Marketing relies on highly skilled people in areas like copywriting, design and media management to create winning campaigns that drive business outcomes. The need for multiple layers of approval flattens dramatically as templates and programmatic brand guidelines ensure standardization and quality. Workflows become automated.

Traditional Marketing 124

Traditional Marketing Manufacturing Transform Automobile 124

Hubspot Marketing

APRIL 25, 2022

If you're stuck in a writing rut or unsure how to use conversion copywriting to increase sales, you're in luck. But first — what is conversion copywriting, anyway? What is conversion copywriting? Simply put, conversion copywriting is copy with the ultimate goal of converting readers into buyers. Write like a boss.

Copywriting 144

Copywriting SEO Shoppers B2C 144

Hubspot Marketing

JUNE 6, 2022

A 2022 State of Content Marketing report by SEMrush revealed that 40% of brands surveyed say they outsource copywriting. If you fall in the 60% and want to improve your copywriting skills, we’re here to help. The number one tip for website copywriting is to know who will be reading it. Copywriting is no different.

Copywriting 138

Copywriting Inbound Marketing SEO Product 138

Buffer Marketing

MAY 23, 2024

There’s a lot of talk about “excellent copywriting” on the internet. And it’s versatile, too: Copywriting techniques can be used for multiple formats — from e-commerce websites, landing pages, sales, pages to product descriptions and content marketing. Why do you need copywriting formulas?

Copywriting 121

Copywriting Fashion Product Education 121

Martech

OCTOBER 24, 2024

As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? Similarly, Jasper automates content generation, allowing marketing teams to focus on creative ideation rather than routine copywriting tasks. Processing.

Copywriting 120

Copywriting Transform PR User-Generated 120

Buffer Marketing

AUGUST 21, 2024

You need a proper strategy , content creation skills, copywriting formulas in your back pocket, and a knack for tying it all together.  It’s a similar A+ course to help you build your personal brand. copywriting techniques, copy-testing cheatsheets, and an AI copywriting bot. There are five modules of content.

Social Media Marketing 114

Social Media Marketing Copywriting Price Marketers 114

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. This makes it a vital tool for brand engagement and growth.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Marketing Insider Group

JANUARY 29, 2024

Today, we’re sharing our top tips on ChatGPT copywriting prompts to get those precise, useful responses. Image Source: ChatGPT Tip: Once you have the AI-generated ideas, it’s time to infuse them with your brand’s voice. Ready to master ChatGPT copywriting prompts? Get ready to dive in.

Copywriting 123

Copywriting User-Generated SEO Market Trends 123

Martech

APRIL 1, 2025

Its the foundation of brand credibility, lead generation and customer engagement. Establish a strong brand foundation Your brand is the essence of your business, conveying your values, mission and unique value proposition. A strong brand foundation informs every aspect of your website, from design elements to content tone.

Transform 112

Transform SEO Copywriting User-Generated 112

Backlinko

SEPTEMBER 6, 2024

AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. You can use it to create: Snappy taglines Persuasive product descriptions Attention-grabbing social media posts There are lots of AI copywriting tools out there. But AI isn’t there to replace copywriters. Or even for free.

Copywriting 96

Copywriting User-Generated Price Promotion 96

Martech

JANUARY 16, 2025

Indeed, the highest-growth channels in the 2025 projections deliver video and full-funnel opportunities from branding to commerce. Brand advertising came in third at 45%, down from 57% in a previous study conducted in summer 2024. Copywriting (32%). Growth by channel. GenAI-powered media planning. Market research (38%).

Advertisers 110

Advertisers Advertising Retail Copywriting 110

Businesses Grow

SEPTEMBER 9, 2024

Copywriting? This is why I’ve been yelling from the rooftops for years — a strong personal brand is our only defense against the encroachment of AI. For more than five years, I’ve been teaching a personal branding class that is the best of its kind. What job are people hiring you to do? Basic illustrations?

Copywriting 115

Copywriting Branding Education Place 115

Search Engine Land

SEPTEMBER 24, 2024

Reddit unveiled new features for its Ads Manager, including an ads inspiration library, AI copywriter and image auto-cropper. AI copywriter (beta): Generates Reddit-specific ad copy based on selected inputs and best practices. Why we care. Small businesses often lack the time and resources to craft platform-specific ad content.

Copywriting 82

Copywriting Advertisers Advertising Management 82

Martech

JANUARY 13, 2025

Brand introduction: They provide an opportunity to introduce your brand, its values, and what subscribers can expect from your communications. In summary, welcome emails are not just a formality; they are a strategic tool that can significantly impact customer engagement, retention and overall brand perception.

Customer loyalty 106

Customer loyalty Copywriting Communications User-Generated 106

Scoop.it!

DECEMBER 26, 2023

Much of the returns that brands are able to drive through their email marketing campaigns ultimately boils down to the merit of their copy. Naturally, thus, businesses are continuously looking for ways to enhance their email copywriting heft in a bid to position themselves heads and shoulders above their competitors comfortably.

Copywriting 105

Copywriting User-Generated Communications Email Marketing 105

Martech

JANUARY 21, 2025

Creative Power: The visionary artist Creativity is no longer limited to design teams or copywriters. They can ideate and execute creative concepts instantly, ensuring brand messaging is always fresh, relevant and aligned with customer preferences.

Transform 110

Transform Copywriting Entertainment Marketers 110

Animalz blog

OCTOBER 28, 2024

or what their industry is (copywriters, designers, etc.). Let’s say you offer a course for freelancers, and you have copywriters, designers, and programmers signing up. You might find that programmers spend the most money but convert the worst, while copywriters and designers spend less but convert very well.

Copywriting 109

Copywriting Customer Journey Analytics Key Performance Indicator 109

Martech

FEBRUARY 13, 2025

Dig deeper: 3 marketing use cases for generative AI that arent copywriting 2. Ads: Brand safety (17.9%). Copy production (43.9%) : Automation plays a major role in drafting content across multiple formats. Content optimization and testing (28.6%) : Marketers use AI to refine content performance. Sales: Pipeline optimization (12.9%).

Transform 136

Transform Copywriting Marketers Marketing 136

Jeff Bullas

FEBRUARY 23, 2023

Whether you’re a writer looking for established outlets to spread your word or you’re a guest blogger looking to promote your brand and get traffic , you can get paid to write articles.

Finance 360

Finance Copywriting Health User-Generated 360

Orbit Media Studios

JANUARY 8, 2025

Just dont get too clever or overly branded in your <h1> header and youll be fine. You need to make a case by showing evidence that your brand is a trusted option. In other words, how much of your page is unique to your brand? They separate your brand from the competition. The second part is hard. Twenty percent?

Copywriting 111

Copywriting Transform SEO Place 111

Martech

SEPTEMBER 17, 2024

Improved brand awareness. For example, if designers are overloaded and copywriters have extra capacity, tasks can be redistributed to keep the campaign moving forward. As you plan, it’s essential to align your data with specific marketing goals, such as: Lead generation. Increased conversion rates.

Management 112

Management Key Performance Indicator Copywriting Marketers 112

Martech

FEBRUARY 11, 2025

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. In email copywriting , shorter sentences and bullet points help the brain grasp important points.

Transform 113

Transform Copywriting Email Marketing Shoppers 113

Hubspot Marketing

AUGUST 20, 2024

You’re about to learn an invaluable copywriting concept, something you can use to captivate your market’s attention, not to mention differentiate almost any product. To prove novelty : you can make your offer exclusive : only available through a single source — your company, your brand. Safety is a fundamental human need.

Copywriting 116

Copywriting Marketers Marketing Food 116

Martech

NOVEMBER 22, 2024

Copywriting, generating descriptions for the product page and creating images — these uses are table stakes. That means having access to a lot of data on a brand’s customers, on audiences. “The other area is using generative AI to create content,” he said.

Copywriting 107

Copywriting Retail User-Generated Customer Journey 107

Duct Tape Marketing

FEBRUARY 12, 2025

Storytelling Converts Better Than Sales Tactics Every Time written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Garfinkel In this episode of the Duct Tape Marketing Podcast , I interviewed David Garfinkel, a copywriting expert and author of The Persuasion Story Code.

Copywriting 72

Copywriting Communications Marketing Strategy Customer 72

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. Having a LinkedIn presence is an expectation for B2B brands. Reaching a targeted audience LinkedIn lets brands get seriously granular and niche down when it comes to audience targeting. Why do content marketing on LinkedIn? You totally can!

Marketing Strategy 123

Marketing Strategy Content Marketing Thought Leadership Marketers 123

Hubspot Marketing

MARCH 14, 2025

This document should clarify for everyone involved copywriters, designers, developers, marketers all the aspects of the project, the goals, and even the timeline. What are our brand values? Your brand values and your brand promise underscore everything that you do. This marketing campaign is no different.

Copywriting 91

Copywriting Marketers Marketing Communications 91

Scoop.it!

NOVEMBER 7, 2024

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. Image Source: Litmus Maintain Brand Consistency Keep your brand’s look and feel consistent with AI tools that follow your style guide. Need something specific?

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Orbit Media Studios

DECEMBER 17, 2024

The brand that gives away the best tips, tricks and tools, wins the most loyalty, leads and love. You are an expert SEO copywriter, skilled at making copy edits that improve the search rankings of webpages by incorporating keyphrases and indicating relevance. Remove the brand name from all of the title tags.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketers 117

Martech

JANUARY 17, 2025

Dig deeper: Are these email subject lines deceptive, clever copywriting or bad data at work? Victorias Secret took the business strategy advice of a professional soccer player and eliminated everything that made the brand stand out as sexy and replaced it with inclusivity. The result was devastating. Within 24 months, they lost $1.3

Transform 122

Transform Manufacturing Copywriting Law 122