Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Neil Patel

MARCH 30, 2021

One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people. The principal way to accomplish this is SEO copywriting. That’s what SEO copywriting is all about. Don’t worry if you can’t afford an expensive SEO copywriter.

Copywriting 144

Copywriting SEO User-Generated Branding 144

Martech

FEBRUARY 13, 2025

Content optimization and testing (28.6%) : Marketers use AI to refine content performance. Dig deeper: 3 marketing use cases for generative AI that arent copywriting 2. Competitor research (21.4%): GenAI helps marketers stay ahead by analyzing competitor strategies. Ads: Brand safety (17.9%).

Transform 138

Transform Copywriting Marketing Marketers 138

Marketing Insider Group

JANUARY 29, 2024

Today, we’re sharing our top tips on ChatGPT copywriting prompts to get those precise, useful responses. We’re about to unveil how to make AI work for you, turning it into a powerful ally in your content marketing strategy. It’s not just about what you ask, but how you ask it. Get ready to dive in.

Copywriting 123

Copywriting User-Generated SEO Market Trends 123

Hubspot Marketing

JUNE 16, 2022

If you're reading this blog, you've likely decided to start or revamp your copywriting portfolio. Fortunately, I've put together a collection of copywriting portfolio examples that are sure to inspire you and guide you in the right direction. How to Create a Copywriting Portfolio. Copywriting Portfolio Examples.

Copywriting 118

Copywriting B2C Place Digital Marketing 118

Neil Patel

DECEMBER 23, 2020

What impact does it have on digital marketing? How it Is Now: The Effects of NLP on Digital Marketing. Marketing has always been about context; getting into the heads of our audience to understand what they are (and aren’t) telling us. NLP Marketing Case Study: Tenable Doubles Conversion Rates.

Digital Marketing 145

Digital Marketing Marketing Marketers User-Generated 145

Neil Patel

DECEMBER 21, 2020

You might not know that there is a subset of it that plays a vital part in digital marketing. Natural language generation has some incredible implications for your digital marketing campaigns. How Does Natural Language Generation Affect Digital Marketing? It also goes a long way toward growing your brand.

Digital Marketing 144

Digital Marketing Transform Customer loyalty User-Generated 144

Neil Patel

DECEMBER 9, 2020

Marketers should sit up and take notice. Below, I’ve covered five ways you can use machine learning to supercharge your digital marketing efforts. Before we get into the marketing side of things, let’s take a second to establish what artificial intelligence and machine learning are. What Is Machine Learning?

Digital Marketing 144

Digital Marketing Transform User-Generated Marketing 144

Exposure Ninja

JUNE 23, 2022

Digital marketing is becoming a core part of many business’ marketing strategy. If you’re starting to add more digital elements to your marketing strategy, it can feel like a lot to take in. There’s plenty of data in support of adding digital marketing to your existing strategy.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Orbit Media Studios

JANUARY 8, 2025

Just dont get too clever or overly branded in your <h1> header and youll be fine. You need to make a case by showing evidence that your brand is a trusted option. In other words, how much of your page is unique to your brand? They separate your brand from the competition. The second part is hard. Twenty percent?

Copywriting 111

Copywriting Transform SEO Place 111

Adobe Experience Cloud Blog

OCTOBER 20, 2017

A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. But digital technology is evolving at a rapid pace, and taking everything else with it. Michael Brenner.

Digital Marketing 134

Digital Marketing Marketing Strategy Marketing Marketers 134

Rock Content

APRIL 25, 2023

That is why copywriting is a pretty significant part of a business’s digital marketing. In fact, it would be safe to say that copywriting touches pretty much every single aspect of marketing in some way or another. B2C copywriting is an art. What Is B2C Copywriting?

Copywriting 98

Copywriting B2C Transform Product 98

Digital Marketer

MARCH 6, 2023

The Power of a Copywriting Framework Before we introduce you to one of our favorite frameworks, let’s unpack why you should use a framework to begin with. Copywriting frameworks provide a structure to organize your ideas while ensuring you don’t mistakenly neglect any key points needed to achieve your goals. The L.O.V.E.

Copywriting 97

Copywriting Finance Fashion Price 97

Martech

MARCH 27, 2023

This article explores the most sought-after skills in digital marketing and what they mean for marketing professionals and the industry. Top skills marketing leaders look for when hiring Up to 57% of marketing leaders prioritize analytics experience when hiring new talent, according to the State of Marketing 2023 report.

Digital Marketing 24

Digital Marketing PR Analytics Copywriting 24

Neil Patel

FEBRUARY 12, 2021

I’m so excited to announce my Digital Marketing and Sales for Small Business Online Summit on Feb. 23, a free summit that focuses on digital marketing strategies for small and medium businesses. According to Small Business Trends , 32 percent of small businesses don’t have a budget for content marketing.

Digital Marketing 122

Digital Marketing SEO Copywriting B2C 122

Hubspot Marketing

JULY 16, 2024

If you like any of the suggested topics, you can review what other brands that rank in the top 10 search results are writing on – and how you can do better. That’s what copywriter and digital marketer John Paul Hernandez , does. " When ChatGPT was launched, brands went crazy for it. Suggest content clusters.

SEO 138

SEO User-Generated Transform eCommerce 138

SMA Marketing

JANUARY 19, 2023

A lack of leads and customers will make you re-evaluate your current marketing strategy. The logical conclusion is that you need to hire a digital marketing agency if you are going to reach your target customers online. We have found a few reasons businesses need help with digital marketing and choose to hire an agency.

Digital Marketing 98

Digital Marketing Marketing Marketers SEO 98

Hubspot Marketing

NOVEMBER 29, 2024

Through talking with Oakley, I learned that a product marketing manager, or a PMM for brevity, is a specialized marketer who takes ownership of a product’s positioning, messaging, and branding. To get an even better idea of their job duties, let’s take a look at this sample product marketing job description.

Product Marketing 107

Product Marketing Product Management Marketing 107

Orbit Media Studios

DECEMBER 17, 2024

Content marketing has always been a contest of generosity. The brand that gives away the best tips, tricks and tools, wins the most loyalty, leads and love. In that spirit of generosity, here is our prompt library for B2B marketers. You are an SEO copywriter, skilled in improving the relevance of pages through semantic SEO.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketing 117

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading?

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Unbounce

JANUARY 6, 2025

Stage 1: Top-of-funnel (TOFU) In the top-of-funnel (TOFU) stage, potential customers first become aware of your brand. Objectives at TOFU: Raise awareness for your brand through content marketing, advertising, etc. Landing pages Conversion optimization Digital marketing Lead generation

Price 111

Price User-Generated Copywriting Analytics 111

Hubspot Marketing

MAY 30, 2023

In fact, our most recent State of AI survey found that 62% of marketing leaders and 66% of business leaders have already hired new employees to help leverage AI/automation tools. But what roles are marketing and business leaders hiring for exactly? Applicants are also expected to stay up-to-date on AI best practices in copywriting.

New Markets 135

New Markets Copywriting Digital Marketing Marketing 135

Adams & Knight Marketing

JUNE 18, 2018

Adams & Knight, an integrated digital marketing agency in Avon, Connecticut, won 43 awards across all categories at the 63 rd Annual Advertising Club of Connecticut Awards Show, including two best of industry awards. Maislen is a 37-year industry veteran with extensive copywriting experience for a variety of clients and mediums.

Advertising 130

Advertising Advertisers Copywriting Health 130

Buffer Marketing

JULY 22, 2024

💡 Learn more : Organic Marketing and Why It’s Important One last thing: Social media advertising is also different from influencer marketing. In social media advertising, you create and run ads from your brand account.  Let’s say you aim to increase brand awareness via social media ads.

Advertising 102

Advertising Advertisers Gen Z Social Media Marketing 102

Marketing Insider Group

JUNE 2, 2021

Learning to create content that showcases your expertise without being salesy positions you as an authority in your field, and building trust in your brand is critical for content marketing success. Google offers this 4-module content marketing course as a part of a longer course in digital marketing.

Content Marketing 145

Content Marketing Copywriting Marketing Marketers 145

Backlinko

NOVEMBER 22, 2024

Semrush Enterprise: Best for customization and advanced automation seoClarity: Best for scaling SEO workflows BrightEdge: Best for content optimization Conductor: Best for end-to-end digital marketing management Botify: Best for technical SEO Yext: Best for multi-location organizations 1.

SEO 89

SEO Price User-Generated Analytics 89

Martech

AUGUST 5, 2022

This topic doesn’t come up much in debates over whether AI-fueled copybots will replace human copywriters. Email copywriting is about persuasion, not selling. Your email readers, on the other hand, might have a passive interest in your brand but need to shift into active curiosity in order to click. Their intent is strong.

Copywriting 129

Copywriting Shoppers Energy eCommerce 129

Backlinko

SEPTEMBER 6, 2024

Plus, Ben is an incredible writer, so you’ll get a masterclass in copywriting every time How the F*ck hits your inbox. Today, he spends his time analyzing what the brands dominating the SERPs are doing. Sign up to How the F*ck to learn what growth strategies are working right now. Glen monitors hundreds of sites and keywords.

SEO 101

SEO Copywriting eCommerce Search Marketers 101

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Social Media Marketing + Michael A. She mostly posts about brand building, campaign strategies, and humane marketing for creating a solid brand identity.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Search Engine Land

SEPTEMBER 12, 2024

Most brands skew too far in one direction or the other. The decades-old Problem, Agitate, Solution (PAS) copywriting framework helps set context. Their job is to sit at the intersection of the brand, the reader and search intent, then make sure to erect “bumpers” on each side to keep writers clear on the primary direction of travel.

SEO 87

SEO Copywriting Digital Marketing Management 87

Hubspot Marketing

DECEMBER 24, 2024

Not only does cornerstone content set the tone for what folks can expect from your brand, website, and offering, but it should also form a critical part of your SEO strategy. It's a great way to connect with audiences and instill your brand from the off. I'd also want to ensure they align with my product, service offer, and brand.

SEO 114

SEO Education Product Place 114

AWeber

SEPTEMBER 26, 2022

Consistent branding makes a brand instantly identifiable — and memorable. But did you know that as well as applying branding guidelines to your products, advertisements, and websites, it’s equally important to carry branding guidelines through into the email style guide for your brand. Is your brand’s tone formal?

Branding 114

Branding Affiliate Marketing Copywriting Email Marketing 114

Neil Patel

JUNE 23, 2021

If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. Only then can you expect a great ROI in the form of brand awareness, leads, and potential customers for your business. Hence, it’s effective and will boost the business’s marketing campaign.

Copywriting 136

Copywriting User-Generated Communications Advertising 136

Neil Patel

MAY 6, 2021

Company number one offers web design, social media marketing, search engine optimization (SEO), copywriting, conversion optimization, PPC, and more. Company number two offers SEO and copywriting services, but they don’t offer web design, social media marketing, conversion optimization, etc. The answer is number two.

Copywriting 142

Copywriting Shipping Price Transform 142

Sachs Marketing Group

JUNE 27, 2023

There are many benefits of using copywriting formulas. These formulas save time, boost consistency, and are tried-and-true methods for improving engagement and conversion rates in marketing campaigns. In the dynamic realm of digital marketing , crafting compelling content is a challenging task.

Copywriting 52

Copywriting Non-Profit Energy Education 52

Hubspot Marketing

JANUARY 7, 2024

Do you like the creative side of marketing, or do you like working with numbers and analytics? Does promoting a single product excite you, or would you prefer to work on overall brand awareness? Lastly, internships are valuable currency in today’s job market. This strategy can speed up business growth.

Copywriting 129

Copywriting CMO PR Social Media Marketing 129

Marketing Insider Group

APRIL 27, 2020

It’s the ability to turn facts into brand stories, the knack of turning an entire hero’s journey into a two-minute read. The average salary for a copywriter is $57,137, according to Indeed.com. Unless the country’s in a long-term down market, your in-house team will likely fly the coop the moment they get a better offer.

Copywriting 144

Copywriting SEO Content Marketing Marketing Strategy 144