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How brands like Klarna and Mars are using AI in marketing operations

Martech

Now that the novelty of AI has settled and marketing teams are using it across their operations in creative, efficient ways, we’re starting to see some interesting case studies emerge. These brands are miles ahead in figuring out how to make AI work for them, finding unique applications tailored to their marketing needs and goals.

Branding 117
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On Writing a Tagline (and Pitching It, Too)

Hubspot Marketing

Peggy is one of the firm’s copywriters, responsible for writing (and pitching) ad copy. In copywriting — or any advertising discipline, for that matter — the powers that be must buy into your work, your idea or concept or turn of phrase. "To I’m a copywriter , four days into my first role at Rick’s marketing agency.

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12 Ad Copy Strategies That’ll Double Your CTR and Increase Your ROI

Neil Patel

If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. Only then can you expect a great ROI in the form of brand awareness, leads, and potential customers for your business. Hence, it’s effective and will boost the business’s marketing campaign.

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What Are The Different Types Of Brand Marketing In 2022

OnPassive Marketing

In 2022, there will be many different types of brand marketing. Artificial intelligence will have taken over some Copywriting jobs, and brands will rely on AI-powered software to create more engaging advertisements. What Is Brand Marketing? Each type of brand marketing has its benefits and drawbacks.

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ChatGPT versus Bard: Which AI Chatbot is Better for Marketing?

Businesses Grow

There are two types of marketing: direct marketing and brand marketing. Direct marketing Direct marketing is when you offer a discount or promotion to encourage people to buy your product. This is because Coca-Cola has created a strong brand that is associated with these feelings.

Gen Z 145
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3 ways to drive sales with email by ZeroBounce

Martech

Everything plays a role in your email success, from the health of your email database to your copywriting skills. Drip campaigns are more effective as they periodically nudge your prospects and build familiarity with your brand. Even if you’re running a direct marketing campaign, you can still present your offers in an educational way.

Health 117
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How To Learn Digital Marketing Skills

Exposure Ninja

Whether you are the owner of a fledgling startup or the CEO of a successful business, digital marketing will be an essential part of the advertising strategy you or your employees undertake to improve brand awareness and increase sales. Free Content Marketing / Digital PR Courses. Free Copywriting Courses.