Hubspot Marketing

MARCH 21, 2018

Once strangers to your brand, they’re now regular visitors. When these visitors read enough blog posts, you can entice them to download eBooks, tools, and calculators that will turn them into leads. Your blog introduced their customers to your brand. Offer sponsored content opportunities to other brands.

Affiliate Marketing 145

Affiliate Marketing Copywriting eBook eCommerce 145

Duct Tape Marketing

JULY 10, 2014

Are Your Words Killing Your Brand? While there are hundreds of definitions of the word “brand,” my favorites come from the World English Dictionary. .” ” Most of us keep our brands in mind as we develop product packaging or choose color schemes for websites. Good Examples of Brand-Oriented Words.

Branding 78

Branding Copywriting eBook Advertising 78

Neil Patel

APRIL 22, 2021

Don’t be afraid to offer a free trial or a free ebook. If you ask them to buy after their first encounter with your brand, 84% of them will bounce off your site. an ebook or software), even a slight delay in giving people what they want will affect your conversion rate negatively. . But, it’s a different ball game today.

eBook 145

eBook User-Generated Copywriting Non-Profit 145

Marketing Insider Group

JUNE 2, 2021

Learning to create content that showcases your expertise without being salesy positions you as an authority in your field, and building trust in your brand is critical for content marketing success. Copywriting for Beginners by Skillshare. This course teaches copywriting basics, headline creation (harder than you might think!),

Content Marketing 145

Content Marketing Copywriting Marketing Marketers 145

Rock Content

JULY 11, 2024

Most modern consumers consider it essential, making ecommerce a huge opportunity for brands to exceed customer expectations. Ecommerce tools for internal communication and management Large ecommerce brands aren’t one-person operations. The following tools offer several varieties of marketing support for growing brands.

eCommerce 52

eCommerce Logistics Shipping eBook 52

Hubspot Marketing

NOVEMBER 6, 2024

Influencers have a special way of connecting with their audiences, and when they showcase your brand, you expand your reach to a larger audience. Influencers that share our brand values are partnered with us, and together we develop giveaway campaigns or offer special discount codes to their audience. Solicit brand partnerships.

User-Generated 81

User-Generated Marketing Marketers Advertising 81

Hubspot Marketing

JUNE 7, 2022

As a direct response copywriter, I specialize in making readers take a specific action. is a Boston-based software developer that puts today's most pressing ecommerce security challenges at the heart of its brand. you’ll create articles, infographics, and eBooks that build an engaged audience. Security Software Co.

eBook 145

eBook Food Entertainment eCommerce 145

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. Why are they downloading your ebooks? Copywriting. In 2019, 90% of all U.S. Source: Pew Research.

Copywriting 145

Copywriting User-Generated Marketing Marketers 145

Marketing Insider Group

AUGUST 17, 2020

Generate more leads – By offering ebooks, white papers, email newsletters, and other valuable content, a business can entice website visitors to share their contact information and become a lead. Build brand awareness – Social media is used in content marketing to reach new customers and increase engagement. Measure content ROI.

Content Marketing 144

Content Marketing Whitepaper eBook Price 144

Marketing Insider Group

APRIL 11, 2023

According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Why Spend Your Budget on Digital Marketing Services? Content Creation. Distribution.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

Partner ebook co-creation. Webinar program planning and production (this is key, since webinars spin off so many other forms of content, including Slideshare presentations, podcasts, videos, and sometimes blog posts and ebooks). Checklists/Tip sheets. Blog management, curation, and contribution. Copy editing all contributed content.

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

Exposure Ninja

JUNE 23, 2022

Whether you are the owner of a fledgling startup or the CEO of a successful business, digital marketing will be an essential part of the advertising strategy you or your employees undertake to improve brand awareness and increase sales. Free Copywriting Courses. Here are our six steps to digital marketing success: Step 1 – Study.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Litmus

DECEMBER 2, 2024

Decide whether your email campaign will work toward a revenue goal, a brand awareness goal, a partnership goal, or something else when you first start planning the campaign. According to Epsilon , 80% of customers are more likely to purchase from a brand that provides personalized experiences! No matter what, keep it short and sweet.

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64

Neil Patel

NOVEMBER 24, 2020

Case studies go beyond simple testimonials by providing real-life examples of how your brand satisfied your customer’s needs and helped them accomplish their goals. This makes your case study more believable and helps build trust in your brand. Case studies, like blog posts, should be scannable and easy to read. Conclusion.

Automobile 145

Automobile Manufacturing Copywriting eBook 145

CXL

JULY 25, 2022

Careful attention to CTA (call to action) copywriting is the difference between brands that drive conversions and those that only drive traffic. Brands that slap a “Buy Now” button on a page and call it a day wonder why their campaigns fail to convert. You can solve these objections before they arise with careful copywriting.

Copywriting 121

Copywriting eBook User-Generated Communications 121

Marketing Insider Group

MARCH 22, 2021

You wouldn’t expect someone to morph into a loyal customer after seeing one piece of content from your brand – that’s ridiculous. That’s why most B2B marketers say their main goals for content marketing include: Building brand awareness. One blog could be someone’s only touchpoint with your brand. eBooks and PDF guides.

Thought Leadership 143

Thought Leadership B2C Customer loyalty eBook 143

Litmus

APRIL 29, 2021

Every marketing email your brand sends should have a clear purpose and a sound strategy behind it. Your initial plan for an email is solid, but that plan slowly changes as the in-progress email is passed from copywriter to designer to developer. Steps 2 and 3 get more into copywriting, and Step 4 gets into email design.

Copywriting 136

Copywriting Key Performance Indicator Email Marketing CMO 136

Unbounce

APRIL 23, 2019

E.g. ebooks on "the complete guide to X" or blog posts on "5 reasons why." Now's a good time to invent the new ebook. Or, just keep them handy for the next time you want to try something more interesting than creating another ebook or webinar. Share a Customer Experience to Spark Brand Searches.

Direct Mail 145

Direct Mail eBook User-Generated eCommerce 145

Rock Content

APRIL 24, 2023

To streamline the content marketing process, it makes sense for a firm to hire a legal copywriter. The primary purpose of hiring a legal content writer is to boost a firm’s brand recognition online. Overall, it’s much easier to build a stronger business and find new clients when a firm utilizes high-value copywriting.

Copywriting 94

Copywriting Law eBook Digital Marketing 94

Martech

SEPTEMBER 28, 2023

Blog posts, eBooks, email and social post copy, and visual assets like images and videos are available with the push of a few keys on your keyboard. SEO copywriting — Any copy that is meant to be read by a machine, like Google’s web crawler, can be produced by a machine. True or false: ChatGPT can’t write in my brand voice?

User-Generated 126

User-Generated Copywriting Marketing Automation Platform eBook 126

Rock Content

APRIL 6, 2023

Copywriters Copywriters have been around since long before digital marketing was a thing, and they remain indispensable to businesses of all types. Their primary job is crafting compelling written content designed to market a product or otherwise interest an audience in a brand.

Whitepaper 98

Whitepaper Finance Copywriting Law 98

Hubspot Marketing

JUNE 19, 2023

Writers can best use Smart Copy for landing pages and websites, digital ads, emails, e-commerce, and branding. It also fact-checks your content for accuracy and can generate copy that's consistent with your brand voice. Key features: Trained to learn your brand voice for consistent copywriting. Target audience profiles.

Price 134

Price User-Generated SEO Copywriting 134

Marketing Insider Group

AUGUST 12, 2020

Here’s how: Align Your Social and Content Strategies with Your Brand. The best way to do that, we’ve discovered, is to align both with your brand. By staying true to their brand, all their messaging aligns with one distinctive brand voice – feel-good heroes’ journeys. Look at Disney, for instance. That’s not all.

Marketing Strategy 145

Marketing Strategy Content Marketing Gen Z Whitepaper 145

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Brand Marketing. Acquisition Marketing. Affiliate Marketing. Campus Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Rock Content

APRIL 25, 2024

Truly loyal customers who swear by your brand don’t grow on trees or fall from the sky. It takes time, effort, and finesse to convert a consumer from being casually curious about your products and services to being fully invested in your brand. A successful content marketing strategy demands a well-developed content marketing funnel.

Content Marketing 104

Content Marketing Customer eBook Education 104

Hubspot Marketing

JANUARY 7, 2024

Does promoting a single product excite you, or would you prefer to work on overall brand awareness? Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. Lastly, internships are valuable currency in today’s job market.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Martech

MARCH 22, 2024

Real-life application: I worked with a client whose brand was constantly up against creative blocks when planning content, with not enough time or resources to spend on deep-dive content research. While roles vary between organizations, content production is often the responsibility of copywriters, designers and managers.

Transform 114

Transform Content Marketing Marketing Marketers 114

Hubspot Marketing

OCTOBER 25, 2023

In this blog post, we’ll discuss some vital copywriting lessons you should apply to your CTAs to drive traffic, generate more leads, and convert users into customers. Download an ebook. You can craft a concise and compelling message by showcasing your brand’s personality or speaking in your audience’s language.

Whitepaper 131

Whitepaper Copywriting PR User-Generated 131

Martech

APRIL 28, 2023

The accidental spread of biases in the AI data could lead to keywords that could harm your brand reputation. It enables B2B and technology companies to engage with target audiences, elevate brand recognition and establish an integrated marketing program deployed across all channels.

Whitepaper 129

Whitepaper Transform User-Generated Marketing 129

AWeber

MAY 22, 2024

There are many kinds of landing pages , so the content and design of these marketing powerhouses can vary dramatically depending on the page’s goal, audience, and brand. Include very little copywriting or an overload of information (usually somewhere in between). Landing pages deliver big on the things that matter most to your brand.

Whitepaper 100

Whitepaper Copywriting User-Generated Promotion 100

Sprout Social

JANUARY 5, 2017

That’s why professional copywriters get paid the big bucks to do it. Still, you don’t need years of training to figure out why your visitors should claim your ebook, free trial offer or product. For example, are you offering your visitors an ebook on how to learn expert copywriting techniques? A Benefit-Oriented Headline.

Copywriting 110

Copywriting User-Generated eBook Food 110

Hootsuite

APRIL 15, 2020

Someone is moderating outgoing messaging for brand consistency. Branded company, product, and/or service names. You want everyone on your team to be consistent when referring to the most important aspects of your brand. The use of watermarks, borders, signatures, colors, and other branding markers. Here are some ideas.

Communications 145

Communications Management Copywriting Promotion 145

Litmus

JUNE 12, 2020

Copywriting. Brand guidelines and templates prevent your designers from having to reinvent the wheel every time. Marketers who describe their email programs as successful are 27% more likely than less successful programs to have brand guidelines. So, what goes into getting an email ready to send? Graphics + design. Here’s why.

Copywriting 82

Copywriting eBook Email Marketing Branding 82

Rock Content

OCTOBER 16, 2020

Optimize your content with copywriting techniques to persuade the user and increase the click-through rate. The same material can be used as: blog post; infographic ; slide show; video ; ebook. The more you do this, the more people will find your message and get in touch with your brand — without using ads.

User-Generated 130

User-Generated Copywriting SEO eBook 130

Rock Content

APRIL 8, 2024

Users who like readable content may prefer blog posts and ebooks, while others may prefer videos, infographics, and other visuals. Expand long-form content into ebooks “It’s only quality content that will succeed in drawing users in and keeping them listening or on the page.

Transform 97

Transform eBook Key Performance Indicator User-Generated 97

Unbounce

MARCH 2, 2020

Long gone are the days of blocky designs, cold informational copywriting, and generic stock photos that show suspiciously-attractive people shaking hands in what looks like a very important business meeting. You need to use authentic visuals that show visitors they can really trust your brand. It’s no easy task. But it is possible.

Copywriting 145

Copywriting eBook eCommerce Customer Journey 145

Marketing Insider Group

JANUARY 10, 2023

Well-crafted content marketing funnels serve as a reliable means of increasing brand awareness, educating readers and generating conversions. Every buyers’ journey starts at the Top of the Funnel (TOFU) with brand awareness. Doing so will attract them to your business and gently encourage them to keep engaging with your brand.

Content Marketing 83

Content Marketing Copywriting Education Marketing 83