Scoop.it!

JUNE 2, 2022

What could go wrong if you were not an effective copywriter? It’s not to say that only copywriters are responsible for those business results. It’s not to say that only copywriters are responsible for those business results. Marketers, SEO writers, advertisers, executives, managers — all take part too.

Copywriting 98

Copywriting Whitepaper eCommerce Analytics 98

Hubspot Marketing

NOVEMBER 29, 2024

Through talking with Oakley, I learned that a product marketing manager, or a PMM for brevity, is a specialized marketer who takes ownership of a product’s positioning, messaging, and branding. To get an even better idea of their job duties, let’s take a look at this sample product marketing job description.

Product Marketing 106

Product Marketing Product Management Marketing 106

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. This could work in your favor if youre a B2C brand. In fact, 46.6%

Gen Z 66

Gen Z Copywriting Real Estate Marketing 66

Businesses Grow

MAY 30, 2023

Could I rely on dozens of busy people from 15 different time zones to come together and create a book that will be part of my brand? This was intriguing, but it was also pretty scary, to be honest. This could be great, or it could become a disaster.

Copywriting 144

Copywriting Direct Mail Advertising Advertisers 144

Sprout Social

AUGUST 30, 2023

Social media is much bigger than marketing and branding alone. The benefits of a social media employee training process There are likely many employees at your company who want to get involved in social—on behalf of your brand, or to build their personal one. Think: posting anxiety or brand risk.

Branding 141

Branding Copywriting PR Promotion 141

Marketing Insider Group

JUNE 2, 2021

Quick Takeaways: Learning how to do content marketing is an effective strategy for building your business. If you’ve never done content marketing before, there are several content marketing courses suitable for beginning content marketers. Why Should I Learn Content Marketing? Screenshot via Skillshare.

Content Marketing 145

Content Marketing Copywriting Marketing Marketers 145

Vertical Response

MAY 10, 2024

To craft a slogan that sticks, know your audience, highlight benefits, keep it simple yet powerful, and ensure it reflects your brand’s personality. Slogans are key in marketing, requiring careful testing and refining to ensure they resonate with consumers and accurately represent the brand.

Branding 105

Branding Transform Communications Copywriting 105

Adobe Experience Cloud Blog

NOVEMBER 8, 2018

So while UX designers need to understand the intention of the software product and make it usable and accessible based on that intention, marketers need to understand their audience and what drives their audience to purchase products similar to their own. Conducting market research can be done in a myriad of ways.

Product 134

Product Thought Leadership Copywriting Fashion 134

Martech

JUNE 14, 2024

The creatives included campaign management, graphics and copywriting, with a focus on content creation, campaign ideation, branding and storytelling. Analysts were after-the-fact people, reporting on performance, pulling together market research and collecting data.

Gen Z 123

Gen Z Marketing Marketers Copywriting 123

Sprout Social

NOVEMBER 15, 2021

What to listen to first: How Hulu uses social media to create massive brand chatter. TL;DR Marketing Social Media Newsletter. The TL;DR Marketing Social Media newsletter is a goldmine for social marketers who are strapped for time. Copywriting resources. Market research tools. Twitter Marketing.

Copywriting 98

Copywriting Social Media Marketing CMO Marketing 98

Hubspot Marketing

JANUARY 7, 2024

Do you like the creative side of marketing, or do you like working with numbers and analytics? Does promoting a single product excite you, or would you prefer to work on overall brand awareness? Lastly, internships are valuable currency in today’s job market. This strategy can speed up business growth.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Hubspot Marketing

MAY 14, 2019

Acquisition Marketing. Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Brand Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Martech

MARCH 27, 2023

Top skills marketing leaders look for when hiring Up to 57% of marketing leaders prioritize analytics experience when hiring new talent, according to the State of Marketing 2023 report. As brands grow and become more data-driven, marketers who can effectively navigate and interpret data are highly valued.

Digital Marketing 24

Digital Marketing PR Analytics Copywriting 24

Search Engine Land

APRIL 12, 2023

From profile optimization and SEO to content posting and engagement, this guide covers everything you need to turn your LinkedIn profile into a brand-building, lead-generating machine. If you want to take LinkedIn branding seriously, I say dare to stand out! ”) Crafting a compelling headline with conversion copywriting.

SEO 117

SEO Copywriting User-Generated Real Estate 117

Hubspot Marketing

MARCH 29, 2022

How much are marketers spending on content marketing? According to HubSpot Blog Research , 39% of marketers surveyed say they allocate 31-50% of their total marketing budget to content marketing. Most marketers surveyed (26%) said their quarterly content marketing budget ranged between $40K to $80K.

Copywriting 101

Copywriting Market Research Content Marketing Marketing Strategy 101

Marketing Insider Group

JULY 25, 2023

and ClosersCopy are top AI content writing tools for copywriting. The brand provides lots of videos and training on how to use its tools for higher-quality output. You can speed up the workflow of your team by streamlining keyword and topic research, as well as optimization.

Copywriting 97

Copywriting User-Generated Price CRM 97

Neil Patel

OCTOBER 26, 2020

Think of it like this: Why should a customer pay attention to your brand in the first place? A good value proposition includes three primary elements: relevancy, value, and uniqueness in the market. Brands with a strong value proposition enjoyed 76% growth over a decade. You might create a hero shot focusing on brand experience.

Food 142

Food Energy Communications Manufacturing 142

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Social Media Marketing 144

Social Media Marketing Marketing Marketers Influencer Marketing 144

Search Engine Land

MAY 10, 2023

Generate a compelling ad headline Sponsored brand ads that appear in relevant Amazon search results are a popular way for sellers to reach more customers. Social media posts are an effective way to advertise new products or encourage first-time buyers to try your brand. Everyone in marketing should be experimenting with these tools.

Copywriting 110

Copywriting Marketing Marketers eCommerce 110

Martech

MARCH 22, 2024

At the same time, we’re seeing new marketing tools emerge that focus more on AI to more deeply understand what people like, how they behave and how they interact with content. Tools for content marketing research and insights: Consensus AI, billed as “ChatGPT for Research.”

Transform 114

Transform Content Marketing Marketing Marketers 114

Hubspot Marketing

OCTOBER 16, 2019

Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. Allie Decker, a writer on HubSpot's pillar page team, wrote about public relations and marketing in this blog. She says, "The main goal of PR is to boost the reputation of your brand.

PR 143

PR Communications Price Management 143

Hootsuite

JANUARY 10, 2024

It’s not the best for creating brand elements like logos or packaging designs, though. Brand identity, after all, calls for more than just aesthetics. Who it’s best for: Graphic designers, artists, creatives, marketing professionals 5. Canva Creating a brand from scratch? Work with a graphic design professional.

Price 129

Price User-Generated Copywriting Marketing 129

Neil Patel

JANUARY 5, 2022

Market analysts in particular are expected to grow in demand. Having a degree in this field, with technical education and experience on the numbers side of things, could pave the way for a career in marketing research and analysis. You will learn more about how brands are perceived by people and how to keep up that reputation.

Retail 114

Retail Marketing Marketers Communications 114

Neil Patel

AUGUST 23, 2021

Founder of five multi-million dollar companies, his latest venture is Convince and Convert, a highly sought-after digital marketing firm. What Jay is Known For: Working with high-profile brands on innovative marketing campaigns, including Kindred Healthcare, Arizona State University, and Hilton. Niche: Market research.

Transform 128

Transform Marketing Marketers Digital Marketing 128

Sprout Social

SEPTEMBER 2, 2022

Free social media marketing training and resources. How to Conduct Social Media Market Research in 90 Min or Less (Sprout Social). Keeping an eye on your competition helps you evaluate your own social channels and brand. In fact, 40% of brands use social data for competitive insight. Type: Worksheet. Type: Course.

Social Media Marketing 142

Social Media Marketing Price Marketing Marketers 142

Sprout Social

AUGUST 1, 2019

A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep—sometimes all in one day. Managing all of these diverse responsibilities requires social media managers to develop a number of crucial marketing and marketing-adjacent social media skills. Creativity.

Management 112

Management Copywriting Communications Thought Leadership 112

Rock Content

APRIL 25, 2024

Truly loyal customers who swear by your brand don’t grow on trees or fall from the sky. It takes time, effort, and finesse to convert a consumer from being casually curious about your products and services to being fully invested in your brand. A successful content marketing strategy demands a well-developed content marketing funnel.

Content Marketing 104

Content Marketing Customer eBook Education 104

Hubspot Marketing

JANUARY 4, 2024

A buyer persona, also called a customer persona, is a fictional profile of your ideal customer designed with on-the-ground market research. It's important to conduct thorough audience research and build multiple buyer personas, each representing one segment of your overall target customers. You can define the brand positioning.

Analytics 126

Analytics Copywriting Communications Market Research 126

Neil Patel

SEPTEMBER 20, 2021

For instance, the team behind Tinder, a popular dating service, may market themselves to young adults who feel lonely by positioning their brand as a way to meet new people and form meaningful connections. The right paid media format will depend on your target audience research, budget, campaign goals, and brand.

Advertising 126

Advertising Advertisers Copywriting Law 126

Duct Tape Marketing

SEPTEMBER 26, 2013

Mobile Apps are the Future of Marketing Research. There are many benefits that make mobile marketing research more attractive than traditional forms of research: mobile research is faster, less costly, way more interactive and attracts far more respondents than print and phone surveys.

Shoppers 75

Shoppers Copywriting Market Research User-Generated 75

Hubspot Marketing

JUNE 28, 2023

Social Media Marketing Social media marketing proficiency demonstrates your ability to create and implement effective campaigns that boost brand awareness, engagement, and conversions. With over 93% of businesses on social media, this skill is critical for most marketing strategies.

CRM 118

CRM Digital Marketing Management User-Generated 118

Vertical Response

JUNE 23, 2024

Crafting personalized marketing messages and utilizing various channels, such as social media, email, and SEO, are key for engaging and building relationships with target audiences, informed by insights from market research, social media analytics, and continuous feedback.

Gen Z 98

Gen Z Customer Acquisition Market Research Analytics 98

Marketing Insider Group

FEBRUARY 5, 2024

Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes? Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Content Marketing Institute

JANUARY 28, 2019

As we looked a few years later, I wrote an article that attempted to stratify the approaches of content strategy and content marketing. CMI’s amazing research team conducted our annual Content Marketing research , which generated responses from 1,947 marketers across the world. Set the stage – what we’ve learned.

Whitepaper 111

Whitepaper B2C Communications Marketing 111

Marketing Insider Group

JUNE 17, 2024

Marketing agencies are a vital resource as businesses compete for attention in a nearly endless online landscape. They’re responsible for brand engagement and messaging, which can make or break companies in this modern digital age. The immediate goal is to improve brand awareness, attract customers, and drive sales.

Entertainment 80

Entertainment Marketing Copywriting Marketers 80

Orbit Media Studios

FEBRUARY 22, 2022

Knowing their intent allows the content marketer (or the conversion copywriter) to align the page with their needs. Navigation intent queries, also known as “branded queries,” indicate the searcher is trying to get to a specific website. They may be looking for a product from a specific brand. Branded products/services.

SEO 114

SEO eCommerce CRM Analytics 114

Buffer Marketing

SEPTEMBER 26, 2024

Creators on Air Passionfroot is a tool to help creators do more brand deals. The interviews are from creators across domains to help you learn a host of things like search engine optimization (SEO), branding, etc. It’s like someone doing the market research for you — especially for search engine optimization.

Thought Leadership 118

Thought Leadership Social Media Marketing Marketing Marketers 118