Martech

FEBRUARY 11, 2025

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. In email copywriting , shorter sentences and bullet points help the brain grasp important points.

Transform 112

Transform Copywriting Email Marketing Shoppers 112

Backlinko

SEPTEMBER 6, 2024

AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. You can use it to create: Snappy taglines Persuasive product descriptions Attention-grabbing social media posts There are lots of AI copywriting tools out there. But AI isn’t there to replace copywriters. Or even for free.

Copywriting 95

Copywriting User-Generated Price Promotion 95

Litmus

OCTOBER 29, 2024

4 Steps to Write Emails Worth Sending (While Being Utterly Ruthless) Copywriting + humor = Lianna Patch. Cynthia Price , Chad S. White , Lauren Meyer , and Drew Price explored the latest trends and innovations shaping the next generation of email marketing.

Copywriting 84

Copywriting B2C Energy Price 84

Unbounce

JANUARY 6, 2025

Stage 1: Top-of-funnel (TOFU) In the top-of-funnel (TOFU) stage, potential customers first become aware of your brand. Objectives at TOFU: Raise awareness for your brand through content marketing, advertising, etc. Image courtesy of Notion Theres plenty of different approaches you can take with a pricing page too.

Price 111

Price User-Generated Copywriting Analytics 111

Digital Marketer

MARCH 6, 2023

The Power of a Copywriting Framework Before we introduce you to one of our favorite frameworks, let’s unpack why you should use a framework to begin with. Copywriting frameworks provide a structure to organize your ideas while ensuring you don’t mistakenly neglect any key points needed to achieve your goals. The L.O.V.E.

Copywriting 97

Copywriting Finance Fashion Price 97

Search Engine Land

JULY 22, 2024

Brand: 27.8% Conversely, smaller brands that “only” run Google Ads paid search and have small SEO traffic (which mostly originates from branded queries) can probably ignore segmenting audiences altogether. Worse, they could think that such sleek-looking creatives mean that your price tag will be above their budget.

Price 96

Price eCommerce Customer Journey Copywriting 96

Backlinko

NOVEMBER 22, 2024

You can use it to improve the content or share it with your copywriting team to make changes. For example, you can test whether adding a brand name in the meta description increases your click-through rate (CTR). Brands like Meta, Rackspace, and Adobe use BrightEdge to support their marketing teams in scaling content creation.

SEO 89

SEO Price User-Generated Analytics 89

Digital Marketer

MAY 23, 2022

It’s about locating bottlenecks in your funnel, testing your copywriting, and understanding conversion optimization. A sales funnel is the experience your audience has with your brand. Now I’ll show you how to optimize your funnels by mixing a little bit of copywriting know-how with data and analytics. What is a Sales Funnel?

Copywriting 91

Copywriting Transform Customer Journey Customer 91

Backlinko

JULY 22, 2024

It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. So, choose a domain name that’s: Relevant and reflects your business or brand name Easy to remember and pronounce Concise—avoid long and complex names. And recommended tools along the way (some free and some paid).

SEO 115

SEO Law User-Generated Analytics 115

Unbounce

SEPTEMBER 2, 2024

/ Landing pages How much does a landing page cost: landing page design prices in 2024 By Josh Gallant. If you take the DIY approach and use landing page builders like Unbounce , the price can range from $40-$200 per month. Depending on the features and scale you need, the price can increase as well. Updated on September 2, 2024.

Price 90

Price Copywriting Real Estate SEO 90

Marketing Insider Group

JANUARY 12, 2023

Pricing for e-commerce is a tricky beast. Purely competitive pricing can lead to disappointing results: you might not sell enough to compensate for offering the lowest prices. A profitable pricing strategy involves some of our favorite e-commerce growth hacks : psychology! Pricing For E-Commerce: Branding.

Price 88

Price Copywriting Place Product 88

Neil Patel

MAY 6, 2021

They want to be known for having the highest quality products AND the lowest prices. They want to have the best food AND the cheapest prices. Company number one offers web design, social media marketing, search engine optimization (SEO), copywriting, conversion optimization, PPC, and more. The answer is number two.

Copywriting 142

Copywriting Shipping Price Transform 142

Rock Content

FEBRUARY 3, 2021

And client-oriented copywriting will help with this. What is customer-centric copywriting? Indeed, with client-oriented copywriting, all communication is built around the interests and needs of the user. Indeed, with client-oriented copywriting, all communication is built around the interests and needs of the user.

Copywriting 83

Copywriting Customer CRM Communications 83

Buffer Marketing

JULY 22, 2024

In social media advertising, you create and run ads from your brand account.  Let’s say you aim to increase brand awareness via social media ads. This objective will dictate what types of ads you run, what copywriting you use for your ad copy, and more. ⚡ Remember : These costs are average numbers.

Advertising 102

Advertising Advertisers Gen Z Social Media Marketing 102

Backlinko

DECEMBER 27, 2024

For example, you could create a custom GPT to edit written content to reflect your brand voice. Claude can assist with tasks like AI copywriting and content generation, too. Enter your domain or landing page and click Import Brand to add brand elements. The app automatically identifies your brand name, logo, and colors.

Transform 111

Transform User-Generated Manufacturing eCommerce 111

Duct Tape Marketing

AUGUST 25, 2017

5 Phrases To Banish From Your Copywriting (And What To Replace Them With) written by Guest Post read more at Duct Tape Marketing. The point of copywriting to make somebody feel something, which causes action. Does that mean lower prices or better service? Is there a right or wrong way to conduct copywriting for your business ?

Copywriting 78

Copywriting Millennials Fashion Price 78

Hubspot Marketing

SEPTEMBER 26, 2019

Abandoned cart emails are one way to convert lost business and turn a lost prospect into a brand enthusiast. Copywriting: The copy should be snappy, concise, and compelling. Great copywriting is interesting enough to entice someone to complete their purchase. See some examples below. Best Abandoned Cart Email Examples.

Customer 144

Customer Copywriting eCommerce Inbound Marketing 144

Hubspot Marketing

JULY 27, 2018

In the following sections, we’ll touch on everything you need to know to start a freelance career, from branding to clients to making and managing your money. You need to know exactly what you’re doing and how you’re branding yourself. Building a Brand. You can brand your business after your own name or a third-party name. “I

Copywriting 144

Copywriting Price Non-Profit Management 144

Sprout Social

AUGUST 17, 2021

It includes content planning, measuring analytics, copywriting and design, and more. Community management is the process of engaging customers across digital channels to increase brand loyalty and grow authentic connections with their audience. Social media marketing involves much more than just posting on social media. NapoleonCat.

Management 142

Management Price User-Generated Copywriting 142

Hubspot Marketing

JUNE 19, 2023

But, there are a variety of factors to consider, including the types of content they specialize in, versatility in generating different pieces of content, UX, and price. Price: Content Assistant is currently in beta but will be free, with additional features for premium customers, when it's publicly released. Get tone suggestions.

Price 134

Price User-Generated SEO Copywriting 134

Marketing Insider Group

OCTOBER 14, 2019

The optimal brand experience differs from company to company. That might sound obvious, but it evidently isn’t to some CMOs: By overly relying on martech, they’re creating an expensive — and unremarkable — brand experience. They can’t, however, forget the branding investments that helped them grow to what they are today.

Branding 88

Branding Copywriting CMO Health 88

Hootsuite

JANUARY 10, 2024

Price: Free! Price: Free! It’s not the best for creating brand elements like logos or packaging designs, though. Brand identity, after all, calls for more than just aesthetics. Price: Dall-e charges by the image, with the pricing ranging between $0.016 an image to $0.040 depending on the scale and resolution.

Price 129

Price User-Generated Copywriting Marketing 129

Search Engine Land

FEBRUARY 7, 2024

Image optimization If you work for a brand that prioritizes minimal text on their pages (like luxury brands), or if you’re required to have no text on key pages, then images become crucial. If you handle a large website with hundreds of products, chances are you probably can hire a copywriter. If so, do so instead.

Product 125

Product SEO Copywriting eCommerce 125

Hootsuite

AUGUST 19, 2021

Copywriting. Copywriting. Social media management requires creating lots of captions, so copywriting is key. Freelance social media managers should be good at copywriting and editing, as the most effective social media posts are short, snappy, and witty. Step 3: Price your services. Scheduling and publishing posts.

Management 143

Management Copywriting Real Estate Logistics 143

Scoop.it!

MARCH 20, 2025

Web copywriting can be an exceptionally intricate process. Yet, getting it right holds the key to positioning your brand and products and, consequently, reaching your conversion goals. With this in mind, it’s no surprise that business owners regularly seek opportunities to outsource the copywriting process.

Copywriting 52

Copywriting Communications Real Estate User-Generated 52

Hubspot Marketing

JUNE 23, 2023

10 Email Copywriting Tips for Writing Better Marketing Emails We'll start with copywriting tips for better subject lines, followed by copywriting tips for the bodies of your emails. We've written a few blog posts about crafting email subject lines, including one showing 157 examples of awesome subject lines from brands.

Copywriting 144

Copywriting Entertainment Email Marketing Marketing 144

Hootsuite

MAY 25, 2023

There’s something for every brand. And we’re not just saying that because our editor is going to read this… Price: Free trial! Magic Studio Magic Studio is a dream for brands who want to be up their visual game. It’s time to think about what platforms like Magic Studio can do for your brand. Stockimg.ai Source: Stockimg.ai

Price 139

Price eCommerce User-Generated Advertising 139

Hubspot Marketing

MAY 22, 2023

HubSpot AI Tools Price: Free tools; $20/mo (Starter), $890/mo (Professional), $3,600/mo (Enterprise) Click here to learn more about HubSpot AI tools HubSpot has multiple email marketing tools and features to leverage to drive clicks and conversions. 15 AI Email Marketing Tools 1.

Email Marketing 131

Email Marketing Price User-Generated Health 131

Neil Patel

JUNE 23, 2021

Only then can you expect a great ROI in the form of brand awareness, leads, and potential customers for your business. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward.

Copywriting 136

Copywriting User-Generated Communications Advertising 136

Marketing Insider Group

AUGUST 17, 2020

That’s because there are so many variables that go into pricing and overall spend. You can, however, gain clarity when you reverse engineer the pricing question. Blog post prices range from about $50 to $1,000 or more for content written by an expert content writer. Expect similar pricing for white papers.

Content Marketing 144

Content Marketing Whitepaper eBook Price 144

Hubspot Marketing

MAY 3, 2023

Pricing: Included with Marketing Hub’s Professional plan. Pricing: Starts at $59 monthly for the basic plan. Pricing: Free. Finally, use Ahrefs Content Explorer to find unlinked brand mentions and reach out to the website owners to secure a link. Pricing: Starts at $99 monthly for the lite plan.

SEO 128

SEO Price Copywriting User-Generated 128

Hubspot Marketing

DECEMBER 24, 2024

Not only does cornerstone content set the tone for what folks can expect from your brand, website, and offering, but it should also form a critical part of your SEO strategy. It's a great way to connect with audiences and instill your brand from the off. I'd also want to ensure they align with my product, service offer, and brand.

SEO 110

SEO Education Product Place 110

Adobe Experience Cloud Blog

NOVEMBER 8, 2018

As costs for expensive hardware have steadily decreased and development time for software has shortened, prices for commercial VR products have gone down, and consumer interest has gone up. Superb graphic design and copywriting build credibility for your product. Look to brands outside your industry as well.

Product 134

Product Thought Leadership Copywriting Fashion 134

Sachs Marketing Group

JUNE 27, 2023

There are many benefits of using copywriting formulas. Audience engagement dwindles, conversion rates plummet, and your brand reputation may suffer. This is where copywriting formulas come into play as a game-changer for digital marketing. This article will discuss 7 powerful copywriting formulas and their benefits.

Copywriting 52

Copywriting Non-Profit Energy Education 52

Sprout Social

SEPTEMBER 2, 2022

Keeping an eye on your competition helps you evaluate your own social channels and brand. In fact, 40% of brands use social data for competitive insight. Worksheet: Social media brand crisis retrospective worksheet. Price (at the time of writing): $24.99. Price (at the time of writing): Free with trial, then $49/month.

Social Media Marketing 142

Social Media Marketing Price Marketing Marketers 142

Martech

OCTOBER 9, 2023

Getting back to ChatGPT, we know quite a bit about its strengths — it can be invaluable for helping you go from an empty page to a useful first draft — and its weaknesses, such as being susceptible to errors and bias as well as needing human work to make it fit with your brand and speak to your unique audiences.

eCommerce 135

eCommerce Price Email Marketing Retail 135

Neil Patel

MARCH 1, 2021

Productized services are standardized services sold like products, with clearly defined parameters and pricing. When we outline precisely what a customer will get and at what price, we can market and sell this “product” many times. A done-for-you package with a set price can be attractive. What Are Productized Services For?

Product 141

Product Price Copywriting B2C 141