Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. Having a LinkedIn presence is an expectation for B2B brands. Reaching a targeted audience LinkedIn lets brands get seriously granular and niche down when it comes to audience targeting. Why do content marketing on LinkedIn? You totally can!

Marketing Strategy 124

Marketing Strategy Content Marketing Thought Leadership Marketing 124

Martech

JANUARY 13, 2025

Brand introduction: They provide an opportunity to introduce your brand, its values, and what subscribers can expect from your communications. In summary, welcome emails are not just a formality; they are a strategic tool that can significantly impact customer engagement, retention and overall brand perception.

Customer loyalty 106

Customer loyalty Copywriting Communications User-Generated 106

Marketing Insider Group

JANUARY 29, 2024

Today, we’re sharing our top tips on ChatGPT copywriting prompts to get those precise, useful responses. “ChatGPT, I need some innovative social media post ideas for promoting our latest content marketing tool, focusing on its unique features and user benefits.” Ready to master ChatGPT copywriting prompts?

Copywriting 123

Copywriting User-Generated SEO Market Trends 123

Hubspot Marketing

JUNE 16, 2022

If you're reading this blog, you've likely decided to start or revamp your copywriting portfolio. Fortunately, I've put together a collection of copywriting portfolio examples that are sure to inspire you and guide you in the right direction. How to Create a Copywriting Portfolio. Copywriting Portfolio Examples.

Copywriting 117

Copywriting B2C Place Digital Marketing 117

Orbit Media Studios

JANUARY 8, 2025

Just dont get too clever or overly branded in your <h1> header and youll be fine. You need to make a case by showing evidence that your brand is a trusted option. In other words, how much of your page is unique to your brand? They separate your brand from the competition. The second part is hard. Twenty percent?

Copywriting 111

Copywriting Transform SEO Place 111

Jeff Bullas

FEBRUARY 23, 2023

Whether you’re a writer looking for established outlets to spread your word or you’re a guest blogger looking to promote your brand and get traffic , you can get paid to write articles.

Copywriting 360

Copywriting Finance Health User-Generated 360

Backlinko

SEPTEMBER 6, 2024

AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. You can use it to create: Snappy taglines Persuasive product descriptions Attention-grabbing social media posts There are lots of AI copywriting tools out there. But AI isn’t there to replace copywriters. Or even for free.

Copywriting 95

Copywriting User-Generated Price Promotion 95

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. This could work in your favor if youre a B2C brand. In fact, 46.6%

Gen Z 84

Gen Z Copywriting Real Estate Marketing 84

Martech

DECEMBER 6, 2024

However, they lack important context about your brand, customers, and industry that comes from experience. You must educate your AI co-pilot about your company’s brand voice, target customers and industry. Instead, focus on public-facing content that showcases your brand voice and industry expertise. Brand guidelines.

Transform 124

Transform Analytics User-Generated Education 124

Hubspot Marketing

AUGUST 20, 2024

You’re about to learn an invaluable copywriting concept, something you can use to captivate your market’s attention, not to mention differentiate almost any product. To prove novelty : you can make your offer exclusive : only available through a single source — your company, your brand. Safety is a fundamental human need.

Copywriting 114

Copywriting Marketing Marketers Food 114

Digital Marketer

NOVEMBER 26, 2022

Copywriters are a rare breed of freelancer. If you think about it, sometimes the actual role of a copywriter can get a little fuzzy at times. With clients expecting you to act as a copywriter one day, a content writer the next day, and a full-blown marketing strategist the day after that! Hey Posse, it’s Alex!

Copywriting 87

Copywriting SEO Promotion Education 87

Martech

FEBRUARY 11, 2025

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. In email copywriting , shorter sentences and bullet points help the brain grasp important points.

Transform 112

Transform Copywriting Email Marketing Shoppers 112

Sprout Social

NOVEMBER 4, 2024

However, it’s an effort brands need to take if they want to remain relevant with consumers. However, with tighter budgets and lower head counts, brands have to figure out how to make the most out of every marketing resource they have available. When you repurpose content for social media, you double down on key brand messaging.

Whitepaper 120

Whitepaper User-Generated Thought Leadership Copywriting 120

Orbit Media Studios

DECEMBER 17, 2024

The brand that gives away the best tips, tricks and tools, wins the most loyalty, leads and love. You are an expert SEO copywriter, skilled at making copy edits that improve the search rankings of webpages by incorporating keyphrases and indicating relevance. Let AI find that nugget for you, then use it in social promotion.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketing 117

Digital Marketer

MAY 23, 2022

It’s about locating bottlenecks in your funnel, testing your copywriting, and understanding conversion optimization. A sales funnel is the experience your audience has with your brand. This journey takes them from being a reader or follower to becoming a paying, happy customer, and eventually someone who promotes your product for you.

Copywriting 91

Copywriting Transform Customer Journey Customer 91

Scoop.it!

NOVEMBER 7, 2024

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. Image Source: Litmus Maintain Brand Consistency Keep your brand’s look and feel consistent with AI tools that follow your style guide. Need something specific?

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Buffer Marketing

JULY 22, 2024

But it has a “sponsored,” “promoted,” “boosted,” or any similar label attached to disclose the post is an ad. In social media advertising, you create and run ads from your brand account.  Let’s say you aim to increase brand awareness via social media ads.

Advertisers 102

Advertisers Advertising Gen Z Social Media Marketing 102

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. This could work in your favor if youre a B2C brand. In fact, 46.6%

Gen Z 66

Gen Z Copywriting Real Estate Marketing 66

Hubspot Marketing

NOVEMBER 5, 2024

Instead, it’s the first impression of what your brand offers. For example, influencer partnerships are a fantastic idea for promoting your brand, but they work best for B2C brands, as they can be more persuasive to the individual. B2C brands know that they’re often selling a one-time purchase product.

B2C 128

B2C Millennials Customer Journey User-Generated 128

Neil Patel

MARCH 9, 2023

Your group should provide valuable tips for small business owners, like how their brand can make them stand out. This means the photographer is okay with you using it to promote your business, or in this case, a Facebook group. And, it allows you to freely promote your group via public social media.

Promotion 112

Promotion User-Generated Advertisers Advertising 112

Backlinko

JULY 22, 2024

It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. So, choose a domain name that’s: Relevant and reflects your business or brand name Easy to remember and pronounce Concise—avoid long and complex names. Now, it’s time to promote your content across various platforms.

SEO 115

SEO Law User-Generated Analytics 115

Hubspot Marketing

DECEMBER 10, 2024

Sticking with the printed song lyrics keyword: businesses selling printed lyrics might promote the product as a gift for the paper anniversary. Source SEO increases your brand visibility. If you do your research and strategically create content for SEO, you will undoubtedly increase brand visibility.

SEO 130

SEO Gen Z Finance Transform 130

Hubspot Marketing

NOVEMBER 29, 2024

Through talking with Oakley, I learned that a product marketing manager, or a PMM for brevity, is a specialized marketer who takes ownership of a product’s positioning, messaging, and branding. Bringing awareness to your product through content such as social media, copywriting, and blogs.

Product Marketing 106

Product Marketing Product Management Marketing 106

Unbounce

JANUARY 6, 2025

Product promotion : Highlighting specific products or services. Stage 1: Top-of-funnel (TOFU) In the top-of-funnel (TOFU) stage, potential customers first become aware of your brand. Objectives at TOFU: Raise awareness for your brand through content marketing, advertising, etc. Get started with a free 14-day trial today.

Price 111

Price User-Generated Copywriting Analytics 111

Buffer Marketing

JANUARY 30, 2025

Whether you’re aiming for more consistency, kickstarting your creator journey , or landing your first brand deal, this guide will help you build a strategy that sticks. Refresh your bio Your profile picture should be high-quality, on-brand, and consistent across platforms. This checklist is your blueprint for momentum in 2025.

User-Generated 100

User-Generated Education Analytics Thought Leadership 100

Sprout Social

AUGUST 30, 2023

Social media is much bigger than marketing and branding alone. The benefits of a social media employee training process There are likely many employees at your company who want to get involved in social—on behalf of your brand, or to build their personal one. Think: posting anxiety or brand risk.

Branding 141

Branding Copywriting PR Promotion 141

Hubspot Marketing

SEPTEMBER 26, 2019

Abandoned cart emails are one way to convert lost business and turn a lost prospect into a brand enthusiast. Email 3: Promotional discount (sent a few days after email two). Copywriting: The copy should be snappy, concise, and compelling. Great copywriting is interesting enough to entice someone to complete their purchase.

Customer 144

Customer Copywriting eCommerce Inbound Marketing 144

Hubspot Marketing

FEBRUARY 4, 2025

That would be your profile picture and brand name.) This is where your conversion copywriting skills come in. With it, you can provide up to 10 images and videos for the system to choose from, but this format is currently only available for sales or app promotion ad objectives. It makes someone want to click. More on that here.

Real Estate 111

Real Estate Logistics Energy Retail 111

Backlinko

DECEMBER 27, 2024

For example, you could create a custom GPT to edit written content to reflect your brand voice. Claude can assist with tasks like AI copywriting and content generation, too. Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions.

Transform 111

Transform User-Generated Manufacturing eCommerce 111

Hubspot Marketing

MARCH 29, 2018

Promote Your Website on Your Email Signature. Your connections and other LinkedIn members will engage with your posts and share them, doing the free promotion for you. With almost half of all social media traffic coming to B2B company sites from LinkedIn, it’s a missed opportunity if you don’t publish and promote content on LinkedIn.

Advertisers 145

Advertisers Advertising Copywriting Promotion 145

Businesses Grow

MAY 30, 2023

Could I rely on dozens of busy people from 15 different time zones to come together and create a book that will be part of my brand? This was intriguing, but it was also pretty scary, to be honest. This could be great, or it could become a disaster.

Copywriting 144

Copywriting Direct Mail Advertising Advertisers 144

AWeber

SEPTEMBER 26, 2022

Consistent branding makes a brand instantly identifiable — and memorable. But did you know that as well as applying branding guidelines to your products, advertisements, and websites, it’s equally important to carry branding guidelines through into the email style guide for your brand. Is your brand’s tone formal?

Branding 114

Branding Affiliate Marketing Copywriting Email Marketing 114

Martech

AUGUST 5, 2022

This topic doesn’t come up much in debates over whether AI-fueled copybots will replace human copywriters. Email copywriting is about persuasion, not selling. Your email readers, on the other hand, might have a passive interest in your brand but need to shift into active curiosity in order to click. Their intent is strong.

Copywriting 128

Copywriting Shoppers Energy eCommerce 128

Sprout Social

FEBRUARY 3, 2022

Growing your business and keeping revenue rolling in means consistently crafting posts and promotions. That is, random promotions with no end-goal, strategy, or definition of “success.” ” If you’re stuck or have no idea what to promote and publish next, we can help. But motivation can be hard to come by.

Customer 145

Customer Copywriting Marketing Marketers 145

Marketing Insider Group

JUNE 2, 2021

Learning to create content that showcases your expertise without being salesy positions you as an authority in your field, and building trust in your brand is critical for content marketing success. Promote a Business with Content by Google. Copywriting for Beginners by Skillshare. Screenshot via Skillshare.

Content Marketing 145

Content Marketing Copywriting Marketing Marketers 145

Neil Patel

JUNE 23, 2021

Only then can you expect a great ROI in the form of brand awareness, leads, and potential customers for your business. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward.

Copywriting 136

Copywriting User-Generated Communications Advertising 136

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127