Content Marketing Institute

JUNE 21, 2018

Your marketers, copywriters, and content creators may get so caught up in this made-up story that they tailor messaging exclusively for this Sarah character, excluding a far more true and useful representation of your actual potential prospects (e.g., You’re helping a friend who’s looking to buy real estate. That’s right.

Real Estate 111

Real Estate CRM Copywriting CMO 111

Marketing Insider Group

FEBRUARY 14, 2013

Ann Handley called for more brands to become Content Brands. My father was a copywriter and my mother a world class salesperson (real estate). Great content taps something deeper: real expertise and authority. I want someone who puts my needs above the brands behind all this content.

Real Estate 102

Real Estate Outbound Marketing Copywriting B2C 102

Search Engine Land

APRIL 12, 2023

From profile optimization and SEO to content posting and engagement, this guide covers everything you need to turn your LinkedIn profile into a brand-building, lead-generating machine. Spruce up your profile aesthetic One of the best things about your LinkedIn profile is how much real estate you have in terms of optimization.

SEO 117

SEO Copywriting User-Generated Real Estate 117

Hootsuite

APRIL 8, 2021

Brands can run fundraisers in Instagram Live broadcasts, open shops from their profiles and let people book reservations from their accounts. It’s where people on Instagram go to learn more about your brand, visit your website or even book an appointment. Make sure to find the right balance for your brand. Write a great bio.

Copywriting 145

Copywriting User-Generated Real Estate Analytics 145

Unbounce

SEPTEMBER 16, 2021

Display ads rely on graphic formats to catch user attention, build brand awareness, and guide users to your site. FYI: Search ads can increase brand awareness by as much as 80%. Retargeting leverages past engagements with your brand to show consumers ads to re-engage them. Is it brand awareness? Retargeting.

Real Estate 145

Real Estate User-Generated Copywriting Advertising 145

Neil Patel

SEPTEMBER 1, 2021

Let’s Enhance is also recommended for real estate and e-commerce, where you need clear, high-quality images. helps copywriters rework content with a natural-sounding voice. Features include: cloud storage massive image library speech maker assistive tools unlimited usage and projects branding kit.

User-Generated 145

User-Generated Real Estate Transform Price 145

Duct Tape Marketing

AUGUST 8, 2014

Patience may be difficult in the midst of a marketing program, but if you lay out a plan and follow it consistently, you build customer confidence in your brand. Photo Credit: Map lay out a plan and follow it consistently, you build customer confidence in your brand. Start anew, but be faithful to the new program. Consistency is key.

Whitepaper 77

Whitepaper Real Estate Copywriting Shipping 77

Sprout Social

FEBRUARY 24, 2022

Ability to build brand awareness: Increased monthly impressions by X% month over month, or grew Facebook post reach from 4,000 to 12,000 people. With already limited real estate in your resume, is this necessary? A resume highlighting your copywriting skills and attention to detail can lose all credibility from one typo.

Real Estate 120

Real Estate Education Copywriting Social Media Marketing 120

Content Marketing Institute

MAY 7, 2018

Can your brand be a golden egg of content? Now I know you’ve heard this time and time before, but marketers rarely explain how to make your brand content unique. Creating a unique (and consistently unique) brand voice should be your first port of call. Find the top 10 to 20 brand blogs (or vlogs or podcasts, etc.)

Food 111

Food Copywriting Real Estate Millennials 111

Neil Patel

FEBRUARY 11, 2021

Bloggers, life coaches, copywriters, even Etsy owners need help with tasks. Brands and influencers need help creating audio and video work but don’t always have the time to perfect a high-quality episode or clip. You can help homeowners and real estate agents sell their properties by creating beautiful spaces.

Real Estate 137

Real Estate Food Price Advertising 137

Unbounce

JULY 14, 2020

Signed, a totally unbiased copywriter.) Though the page may seem sparse, its polished design, saturated, high-contrast colors, and use of negative background space reflect their brand and a certain level of quality one can expect from them (even in its simplest form). That value is communicated through more than just copy.

eCommerce 145

eCommerce Real Estate User-Generated Education 145

Content Marketing Institute

JANUARY 17, 2019

We’re a merged real estate team with a marketing department that handles five brands across many digital platforms. Nick Tozier, content specialist and copywriter, Keri Shull Team. HANDPICKED RELATED CONTENT: 7 B2C Brands Offer Content Marketing Lessons and Inspiration. Have fun with them (and relevant news).

Content Marketing 110

Content Marketing Thought Leadership Real Estate Copywriting 110

Duct Tape Marketing

APRIL 30, 2015

Outbrain boasts a global reach of over 560 million (as of September 2014, comScore), with 80% of the world’s leading brands already working with them. They have a distribution network (which is ultimately what you are paying for) which includes real estate on some of the most high-profile media outlets, including CNN and ESPN.

Real Estate 77

Real Estate Copywriting Promotion Analytics 77

Content Marketing Institute

NOVEMBER 27, 2018

Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. Brands generate 3,800% ROI on #email marketing via @litmusapp #research.

Email Marketing 111

Email Marketing Real Estate Shipping B2C 111

Unbounce

JANUARY 10, 2019

A staple best practice of ad copywriting is to include keywords in ad copy to mirror the searcher’s query. Have as full of coverage as you can, but don’t sacrifice performance for ad real estate. Each of these could cause performance changes or bad brand association depending on the error made.

Real Estate 145

Real Estate Price Advertising Advertisers 145

Unbounce

SEPTEMBER 1, 2020

Want to learn more about how ecommerce brands are using landing pages to drive sales? Social Engagement: Brands that successfully promote their products and services on social media use calls to action to drive engagement. The secret to good copywriting is balancing cleverness with clarity. Image courtesy of the Listings Lab.

User-Generated 145

User-Generated eCommerce Shoppers Real Estate 145

AWeber

FEBRUARY 22, 2022

How do you write copy about paper towels that will convince every single person to buy your brand? One of the hardest parts of copywriting is packing everything you need to say in as few words as possible. Each word is valuable real estate. Good copywriting is a recipe. Yes, of course. It’s impossible.

Copywriting 73

Copywriting Real Estate Product Target Market 73

Duct Tape Marketing

SEPTEMBER 27, 2012

Higher engagement: Videos increase the time on page, giving your brand message longer to sink in. Feature yourself or company employees: Raise the trust factor by showing you’re real. Testimonials: They can be video, but written ones also work well, especially when associated with a brand that your visitors know.

Real Estate 78

Real Estate eBook Whitepaper Copywriting 78

Unbounce

SEPTEMBER 2, 2024

Basically, you need to rent out the digital real estate for where your page will live, and you need to pay for a unique URL. For example, if you need extensive and specialized technical copywriting, expect to pay more than you would for basic, straightforward content. Which brings us to… Image courtesy Unbounce.

Price 90

Price Copywriting Real Estate SEO 90

AWeber

JUNE 20, 2023

In fact, ASMR is often among the most-searched non-branded words on YouTube. (If For example, let’s say you make videos in the real estate niche. Name and brand your channel A good video idea is helpful, but building a solid reputation on YouTube makes your success repeatable. Your banner image is prime real estate.

Real Estate 95

Real Estate User-Generated Finance Transform 95

CXL

JUNE 16, 2022

Here are some examples of brands that nail selling without forcing it and what you can learn from them. If a reputable brand like Home Depot uses Freehand, it surely offers value. The email finishes with a simple call-to-action that drives traffic to a simple form, with additional social proof from a top brand for good measure.

User-Generated 107

User-Generated Real Estate Price Retail 107

Neil Patel

AUGUST 16, 2021

When done well, lead generation can nurture qualified prospects from tentative interest all the way to the customers and ambassadors your brand relies on. Yes, you can sell, but there is a smart way to do it, especially when you’re mindful of your brand and reputation. You’ve got to keep testing before you can get it right.

Outbound Marketing 145

Outbound Marketing User-Generated Direct Mail CRM 145

Spiralytics

AUGUST 22, 2024

Collaborating with In2, they created vibrant graphics and videos that not only aligned with Baskin Robbins’ playful brand identity but also significantly boosted engagement. Their standout commitment to nurturing local talent and fostering digital growth is underscored by their award-winning achievements and real-world success stories.

SEO 52

SEO Copywriting Social Media Marketing Real Estate 52

Hubspot Marketing

SEPTEMBER 5, 2018

Here are a few: Raise awareness for your brand. Radio commercials, billboards, branded t-shirts, and social media endorsements all count as advertising. The slave was never caught, but the rug owner did discover a brand new method of bringing in traffic: advertising. Drive potential customers to your business. million viewers.

Advertising 76

Advertising Advertisers Promotion Real Estate 76

Duct Tape Marketing

JANUARY 24, 2018

Being a guest on podcasts, getting yourself booked on podcasts is a really, really great SEO tactic, a great brand building tactic. But certainly you’ve gotta build your own real estate, if you’re gonna be an expert. People want to share that content. Maybe you can even transcribe that content. Go check it out.

Law 69

Law Real Estate Copywriting SEO 69

Duct Tape Marketing

JANUARY 24, 2024

How To Build A Successful Online Community written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Andrew Guttormsen the Co-founder of Circle : the All-in-one community platform for professional creators and world-class brands.

Real Estate 97

Real Estate Communications Copywriting Entertainment 97

Duct Tape Marketing

SEPTEMBER 27, 2023

John (09:36): Well, in some ways that's the classic sort of copywriting is spend 80% of your time on the headline. So if you go to a restaurant and you order five courses and they just bring out everything at once, the dessert, the wine, the appetizer, the soup, all great food, I wanted it, but this is not the sequence I was looking for.

Communications 91

Communications Real Estate Copywriting Food 91

Unbounce

JUNE 5, 2024

She is the Brand Manager of 123 Form Builder , an online form builder used to collect data and automate workflows through web forms, surveys, quizzes, and polls. Engel & Volkers A simple real estate company “sell your home” request form. Their brand visuals are minimal are elegant, so they’re using a simple form that aligns.

eCommerce 52

eCommerce User-Generated Law Real Estate 52

Unbounce

SEPTEMBER 12, 2023

Lead gen landing page best practices How to create a lead gen landing page Lead gen landing page examples SHARE Hayley Mullen Hayley is a former Copywriter on Unbounce’s content team. Signed, a totally unbiased copywriter.) And at the same time, [we’re able to] maintain our clients’ brand design and identity.”

User-Generated 59

User-Generated eCommerce Whitepaper Copywriting 59

Unbounce

APRIL 18, 2024

She has nine years of marketing experience working with major consumer brands, non-profits and startups in the US and UK. This tailored approach not only drives sales but also builds lasting customer relationships, enhancing brand awareness and loyalty over time. Check each part of the campaign including emails, ads, and landing pages.

Email Marketing 52

Email Marketing Law Marketers Marketing 52

Unbounce

JUNE 12, 2024

Here are a few examples and success stories to check out: How ecomm startup, DYPER, brought their brand to life with landing pages How new balance doubled in-store sales with mobile landing pages See the landing pages these shopify merchants used to scale ad revenue 33x How a three-word a/b test led to triple-digit conversion growth 3.

eCommerce 52

eCommerce Customer loyalty User-Generated Shipping 52

Unbounce

NOVEMBER 7, 2019

This brand is—in part—about lifestyle. What Else We Love About This Landing Page: The sleek layout, on-brand color scheme, and parallax scroll effect all demonstrate that BoxyCharm has a flair for design. This brand knows who they’re talking to, and their strategy seems to be working. Tick, tock.) Contextual shots? Testimonials?

eCommerce 145

eCommerce Shoppers Shipping Manufacturing 145

Digital Marketer

NOVEMBER 7, 2022

You know your brand needs it, you want to do it, but you’re afraid of wasting time and money on a method you JUST DON’T GET. Content Marketing is the production of assets to pre-educate potential customers and educate current and former customers regarding useful information about your brand, products, and services.

Content Marketing 73

Content Marketing Marketing Strategy Real Estate Marketers 73

Unbounce

NOVEMBER 2, 2023

And then I started this podcast called Brand on Purpose about four years ago, where I interview founders and leaders who do well by doing good because profit and purpose can coexist. 00:20:24] Pete Housley: I love values-driven brands and purpose-driven brands. Let’s meet in empathy. Let’s meet in grit.

PR 98

PR Marketers Marketing Non-Profit 98

Spiralytics

AUGUST 22, 2024

Collaborating with In2, they created vibrant graphics and videos that not only aligned with Baskin Robbins’ playful brand identity but also significantly boosted engagement. Their standout commitment to nurturing local talent and fostering digital growth is underscored by their award-winning achievements and real-world success stories.

SEO 52

SEO Copywriting Social Media Marketing Real Estate 52