Branding Copywriting Real Estate 
Litmus
APRIL 24, 2023
Email copywriting is a bit of nuanced art—and a science, too! That’s why we (along with our email friends at AWeber ) created Foundations of Email Copywriting —a collection of three, quick-to-digest lessons, covering the basics that every email marketer should know. Knowing your audience is crucial for email copywriting.
Marketing Insider Group
APRIL 11, 2023
According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. We’ve seen these results in dozens of our own clients across several industries, including B2B, B2C, SaaS, nonprofit , tech and even real estate !
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Orbit Media Studios
JANUARY 31, 2023
Here are the few best practices for logo treatment: Not too big Big logos add visual noise without actually enhancing the brand. This kind of over-branded wastes space that could be used for other important things, such as telling the visitor what business you’re in. It has a lot of jobs to do. No need to shout. Or in an image.
Orbit Media Studios
NOVEMBER 2, 2022
It deserves its own real estate. And for some brands, the issue is positioning, not copywriting. If the brand is really trying to be everything to everyone, it will connect with no one. Write calls to action that give them a reason to click. Finally, we get down to the CTA. That’s good. It’s doomed to be vague.
Hootsuite
AUGUST 19, 2021
Copywriting. Copywriting. Social media management requires creating lots of captions, so copywriting is key. Freelance social media managers should be good at copywriting and editing, as the most effective social media posts are short, snappy, and witty. Creating and managing content calendars. Analytics and reporting.
Content Marketing Institute
JUNE 21, 2018
Your marketers, copywriters, and content creators may get so caught up in this made-up story that they tailor messaging exclusively for this Sarah character, excluding a far more true and useful representation of your actual potential prospects (e.g., You’re helping a friend who’s looking to buy real estate. That’s right.
Marketing Insider Group
FEBRUARY 14, 2013
Ann Handley called for more brands to become Content Brands. My father was a copywriter and my mother a world class salesperson (real estate). Great content taps something deeper: real expertise and authority. I want someone who puts my needs above the brands behind all this content.
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