Hootsuite

DECEMBER 3, 2024

On top of that, regular reporting and integration with CRM systems help teams action insights and drive business value. Social media measurement involves using social metrics and analytics tools to track the success of your brand on social channels. What can social media measurement tell you about your brand?

Analytics 104

Analytics CRM Price Key Performance Indicator 104

Customers.ai

JANUARY 6, 2025

The ecommerce brands delivering that more are winning big. The brands that get this right see higher ROI, deeper engagement, and happier customers who keep coming back. Dive into your CRM to spot patterns. Todays customers expect brands to show up consistently across every platform they use. Customers expect more now.

Customer 90

Customer eCommerce CRM Shipping 90

SocialPilot

JANUARY 30, 2025

Think of it as a snapshot of how your campaigns, posts, and strategies are performing across platforms like Facebook, Instagram, Twitter (X), LinkedIn, YouTube, and Google Business Profile. These could include increasing brand awareness, generating leads, driving website traffic, boosting sales, etc. But it doesnt stop there.

Key Performance Indicator 98

Key Performance Indicator Analytics User-Generated Fashion 98

Martech

JUNE 28, 2024

Brands are having a moment. Many advertisers are shifting investment back up the funnel after realizing their performance-heavy investment strategies may have starved their brands of the reach and relevance needed to fuel future growth. Still, savvy CFOs will demand a business case for the dollars invested in driving your brand.

Branding 122

Branding Key Performance Indicator Marketers Marketing 122

Buffer Marketing

DECEMBER 5, 2024

Buffer creates downloadable custom reports for you — and you can even add your branding. Great for sharing with CEO's and brand sponsors.  It has in-depth analytics features that give you a clear understanding of your performance across all social platforms.

Analytics 104

Analytics Price Social Media Marketing Key Performance Indicator 104

Martech

SEPTEMBER 18, 2024

Brands that effectively meet these needs with useful content gain a significant edge. To succeed, your brand must deliver the right message at the right time and in the right place. Establish your brand as a trusted resource to keep you top-of-mind when customers need information. They’re brief, constant and decisive.

Customer 63

Customer Key Performance Indicator CRM Management 63

Lynton Web

MARCH 26, 2025

Furthermore, automated workflows reduce the likelihood of errors or missed communications, helping to maintain trust in your brand and partnership. A few key components must be considered during this phase. These personalized touches foster a deeper sense of connection and demonstrate that you value each partners unique contribution.

Transform 52

Transform Key Performance Indicator CRM Communications 52

Lusha

DECEMBER 9, 2024

Inbound methods include: Search engine optimization (SEO) Content marketing Social media Email marketing The goal is to make your brand a trusted source of information, attracting potential customers who are already interested in what you offer. When they’re ready to buy, they’ll choose your brand.

Key Performance Indicator 52

Key Performance Indicator Direct Mail CRM Transform 52

Hootsuite

MAY 20, 2021

The social messaging phenomenon has completely transformed the way people interact with brands—and ever since the pandemic pushed people toward digital channels for all their social and business interactions, the messaging trend has only accelerated. Is your brand always seeking new ways to gain customer loyalty and retain customers?

Key Performance Indicator 145

Key Performance Indicator Transform Customer loyalty CRM 145

Customers.ai

NOVEMBER 20, 2024

Setting clear, measurable goals is non-negotiable because vague objectives like “improve brand awareness” or “get more traffic” don’t cut it. Once you’ve defined your goals, it’s time to pair them with the right Key Performance Indicators (KPIs). Think of your goals as your campaign’s North Star.

PR 76

PR Gen Z User-Generated Analytics 76

Welcome Software

FEBRUARY 25, 2025

This gives brands unprecedented access to their consumer data, providing them valuable insights about preferences, behaviors, and needs. This can lead to frustration and inefficiency in trying to make sense of the data, especially when it’s coming from multiple sources (web analytics, CRM systems, social media, etc.).

Transform 52

Transform Key Performance Indicator Retail Analytics 52

Adobe Experience Cloud Blog

APRIL 21, 2014

Before Moneyball, baseball scouts relied on popular but flawed Key Performance Indicators (KPIs) like RBIs (Runs Batted In) and a player’s appearance (aka “the gut”). And by working with your CRM tool, sales, and customer success team, you can then attribute the lifetime value of the customer back to the lead. In Closing.

Key Performance Indicator 134

Key Performance Indicator Marketers Marketing Thought Leadership 134

Sprout Social

SEPTEMBER 19, 2023

As Scott Feldman, Customer Intelligence Practice Lead for Canada at SAS describes, “Buying is not linear, and successful brands know it. As Feldman explains, “When I work with brands that aren’t [tapping into BI data], I ask: ‘Do you know who your customer is? No brand should be a catch-all. That’s what brands need to deliver.

Customer 142

Customer Customer Acquisition Key Performance Indicator Customer Journey 142

Lynton Web

NOVEMBER 26, 2024

While vanity metrics like social media followers or email open rates can provide helpful context, the real power lies in tracking key performance indicators (KPIs) that directly tie to business outcomes. As you move up the pyramid, you'll find KPIs that demonstrate real business impact across several key categories.

Transform 52

Transform Customer Acquisition CRM Marketers 52

Lynton Web

JANUARY 28, 2025

Managing multiple franchise locations demands precise coordination of brand messaging, lead distribution, and operational processes. Ultimately, it offers the essential tools brand messaging standardization to multi-location performance tracking for efficient scaling while maintaining network-wide consistency.

Transform 52

Transform Real Estate Key Performance Indicator Communications 52

Hootsuite

JUNE 16, 2021

Brands with unhappy customers don’t last long. Your customers’ perceptions of your company affect everything from brand reputation and customer loyalty to your bottom line. That’s why smart brands strive for more than just a high score on a CSAT survey—they want to make an emotional connection with customers.

Key Performance Indicator 129

Key Performance Indicator Customer loyalty Health CRM 129

SMA Marketing

JANUARY 11, 2024

Do you know the meaning of CRM? CRM CRM stands for customer relationship management. KPI KPI stands for key performance indicator. We need to track the five to seven key performance indicators or key metrics to help us know whether our business or department is headed in the right direction.

Digital Marketing 98

Digital Marketing COS Key Performance Indicator CRM 98

Calvyn Lee Blog

NOVEMBER 24, 2023

Set Goals and Optimize Campaigns Through Testing Essential to digital marketing success is an iterative test-and-learn approach: Set clear goals and key performance indicators (KPIs) Measure analytics to monitor performance Test content, offers, creatives, etc. Most brands land somewhere in between.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Vertical Response

NOVEMBER 20, 2024

It stands out as one of the most effective channels, offering a direct line to your audience and fostering brand loyalty. Key elements of an effective email marketing campaign include a robust email list, a reliable email service provider (ESP), and clear goals that align with your broader marketing strategy.

Email Marketing 64

Email Marketing Key Performance Indicator User-Generated Marketers 64

Marketing Insider Group

MAY 14, 2024

Keep Your Event’s Messaging Consistent Align your nonprofit’s messaging with audience expectations while staying true to your brand. Identify Metrics to Evaluate Performance Throughout your event marketing, you should track and evaluate key metrics for effectiveness.

Event Marketing 126

Event Marketing Marketing Plan Key Performance Indicator Logistics 126

Litmus

NOVEMBER 11, 2022

Marketers know customers don’t just crave personalized content—they expect it in the business-to-consumer (B2C) and business-to-business (B2B) brands with which they interact. . In fact: 80% of customers are more likely to make a purchase from a brand that personalizes experiences. . Content automation challenges. Another challenge?

CRM 110

CRM Key Performance Indicator Customer loyalty Transform 110

Martech

OCTOBER 26, 2023

Ipsos’ Ipsos RISE is a platform for modern brand, risk and reputation management. Autoflow added a generative AI email builder to its CRM Marketing Module. It enables brands to produce lifestyle imagery that improves the performance of their ads. Launch Cart’s LaunchADS.AI Inuvo’s Audience Discovery Portal 2.0

Key Performance Indicator 112

Key Performance Indicator User-Generated CRM SEO 112

Hubspot Marketing

MARCH 3, 2020

They collect data from connected accounts, such as engagement, reposts, and replies, and compile them into reports that break down the numbers, providing you with insights about the performance of your brand online. To aid with monitoring engagement, HubSpot's software allows users to publish on the go directly through the CRM.

Analytics 145

Analytics Key Performance Indicator Price Marketers 145

Hootsuite

JUNE 16, 2021

With 45% of customers now predicting that digital channels will be their primary way of contacting brands in the future, it’s clear that social messaging is the future of customer care. Today, consumers expect speed, convenience, and personalization from your brand, especially when it comes to customer service and engagement.

Customer 143

Customer Key Performance Indicator Management CRM 143

Marketing Insider Group

SEPTEMBER 9, 2020

Here are some foundations of marketing metrics – key performance indicators (KPIs) used to measure marketing projects’ effectiveness. Analyze your website’s traffic (through tools like Google Analytics) to help measure your marketing performance. Qualified Lead Rate. B2B Marketing Metrics That Matter.

Thought Leadership 128

Thought Leadership Customer Acquisition Key Performance Indicator Price 128

Martech

SEPTEMBER 30, 2021

to capture information about customers’ and prospects’ interactions with a brand. Provide reports, including visualizations, that help marketers understand which marketing activities performed better, and why some were more effective than others. Employ a variety of attribution models — single touch, fractional, algorithmic, etc.

Analytics 131

Analytics Key Performance Indicator Marketers Marketing 131

Marketing Insider Group

MARCH 8, 2021

In fact, I’d argue that most brands publish far too much mediocre or low-quality content. Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively. Most brands approach content marketing with a fast-paced attitude.

Gen Z 145

Gen Z Thought Leadership Key Performance Indicator Transform 145

Hubspot Marketing

OCTOBER 7, 2022

Consider your buyer personas as you organize your sales team, create sales enablement content , and set up your CRM email templates. If you have a CRM, you can easily generate views and share them with your sales team. Designate Staff to Receive and Qualify Leads. Lead views. A quote of the week. Set Shared Goals.

Key Performance Indicator 145

Key Performance Indicator Marketers Marketing CRM 145

Marketing Insider Group

APRIL 29, 2024

The key is to understand where your target audience spends their time and what channels they use to seek information or make purchases. For example, if brand awareness is your aim, social media and content marketing can be your go-to. Focus on key performance indicators (KPIs) that align with your goals.

Customer Acquisition 124

Customer Acquisition Customer Key Performance Indicator Transform 124

Lusha

NOVEMBER 18, 2024

Here are some essential technologies that power RevOps: Customer Relationship Management (CRM) Systems : A CRM system like Salesforce or HubSpot centralizes customer data. For example: Instead of manually entering data into many systems, a RevOps team can use one main CRM that connects with other tools.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. Here’s how AI analytics has transformed traditional analytics: Descriptive analytics: Interprets performance based on existing data and focuses on reporting a snapshot summary of the insights.

Analytics 133

Analytics Transform Key Performance Indicator CRM 133

Sprout Social

APRIL 25, 2023

Determine if the platform should be a high priority for your brand. New audiences New audiences is the default setting option, and refers to new customers who haven’t previously interacted with your brand. Paid reporting To test the efficacy of your Facebook ad audiences, use Sprout’s Paid Performance reports.

Key Performance Indicator 125

Key Performance Indicator User-Generated Food Entertainment 125

Martech

DECEMBER 13, 2023

Lead scoring attempts to measure the readiness of a lead to move forward based on their engagements with your brand. Dig deeper: The 3 Rs of marketing automation: Relevance, response and ROI Evaluating and measuring success Increasingly, the only key performance indicator (KPI) that matters to marketers is revenue generated.

Marketing Automation Platform 124

Marketing Automation Platform Key Performance Indicator B2C Marketers 124

Scoop.it!

JUNE 14, 2022

Today’s consumers don’t want generic marketing; they want brands to speak to them. How can brands give customers the personal touch they crave? This employee-generated content helps to humanize your brand, which in turn builds trust. Many brands now realize the potential of EGC to reach customers and employees.

Key Performance Indicator 98

Key Performance Indicator User-Generated Traditional Marketing Health 98

Martech

OCTOBER 30, 2023

Consumers now demand tailored brand interactions. Studies show most consumers now expect personalized brand interactions and meeting this desire drives engagement. Plus, research shows personalized experiences lift key metrics like revenue, conversion rates and customer lifetime value. Scalable technology. Over-personalization.

Key Performance Indicator 119

Key Performance Indicator Logistics Analytics Advertising 119

Litmus

DECEMBER 2, 2024

Decide whether your email campaign will work toward a revenue goal, a brand awareness goal, a partnership goal, or something else when you first start planning the campaign. According to Epsilon , 80% of customers are more likely to purchase from a brand that provides personalized experiences! How many emails will you include?

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64

Rock Content

MAY 3, 2024

Source: Demand Metric ) Eighty-four percent of customers expect brands to produce content that entertains, provides solutions and produces experiences. On the other hand, Sales will be able to get to know this lead better before approaching them since all relevant data will be made available in the CRM.

Transform 98

Transform Key Performance Indicator User-Generated Education 98