Marketing Insider Group

JULY 27, 2015

We surveyed the b2b technology landscape and interviewed content marketers from brands leading in these four areas. CASE STUDIES: Salesforce’s Customer Success Stories. In 1999, Salesforce was founded as a CRM company. They then looked at how much traffic SAP received from these non-branded searches, and found that 99.9%

Content Marketing 99

Content Marketing Whitepaper eBook Finance 99

Hubspot Marketing

JANUARY 23, 2023

With customer-centricity being a top priority for marketing leaders going into 2023, it's no surprise that giving customers the best possible experience with your brand is the strategy leaders say is most effective for driving business growth. When it comes to brand loyalty, marketing leaders are conflicted.

Marketers 106

Marketers Marketing Promotion Management 106

Orbit Media Studios

FEBRUARY 28, 2024

By Andy Crestodina New messaging, new offerings, fresh leadership or updated branding. Brand and design are important, but knowing what wins the sales conversation is critical. Bad answer: “Send us your brand standards and a list of websites you like. How does this partner plan to manage this? It’s time to redesign.

User-Generated 107

User-Generated Analytics SEO Communications 107

Digital Marketer

MAY 25, 2023

However, customer success is more than just fulfilling customer needs. Customer success management includes proactively predicting customer questions or challenges and actively providing resolutions. How Does Customer Success Work? There are three core elements required for customer success to be compelling.

Customer 74

Customer User-Generated eCommerce Education 74

On24- CMO Confessions

APRIL 22, 2021

The other one was a CRM company called Pivotal CRM. It was very successful in those days in the late nineties. So essentially, I went for CRM and got hooked on to CRM big time. I started to do consulting in CRM. CRM was predicated mostly on face-to-face conversations, right?

CMO 52

CMO CRM Transform Digital Marketing 52

Moz

JANUARY 16, 2019

Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like newsjacking and paid social to elevate their brands above the competition. They focused on building a brand that people recognize and trust. The Kissmetrics blog received nearly 85% of its traffic from organic search.

Promotion 57

Promotion Transform Logistics Manufacturing 57

Duct Tape Marketing

JUNE 23, 2022

The Strategy Behind Building A Thriving Online Community For Your Brand written by John Jantsch read more at Duct Tape Marketing. She’s worked with more than 100 brands on various aspects of their community strategy and implementations, including launch, migration, programming, and planning. Marketing Podcast with Jenny Weigle.

Branding 100

Branding B2C Price Education 100

Litmus

DECEMBER 18, 2023

Leverage transformative initiatives Big changes within marketing and the broader company are opportunities to reboot email’s position and stature, says Jose Cebrian, Vice President and General Manager of Email and Mobile Messaging at Merkle. The first two, regulatory and brand compliance, are required.”

Email Marketing 114

Email Marketing Transform Health Marketers 114

Hootsuite

AUGUST 6, 2021

Right now, many social media managers are struggling to master essential new marketing skills like social customer care and social commerce while also grinding through their 9 to 5. Here’s how you can make work easier for your social media managers—and add rocket fuel to their marketing efforts online. These are senior team members.

Management 140

Management Marketers Marketing Key Performance Indicator 140

Martech

JULY 13, 2022

.” We’ll look more closely at the terms “service,” “support” and “success” below. In a 2021 Qualtrics/ServiceNow study, 43% of respondents said they’d likely switch brands after only one negative customer service experience. Customer service can make a brand or it can break it.

Customer 106

Customer CRM Health Communications 106