Hubspot Marketing

AUGUST 27, 2024

Smart brands engage in inclusive marketing because they know it helps them make a bigger impact on a broader audience while increasing sales. True inclusion, and the ability to consistently acquire new customers from underrepresented and underserved communities requires intention.

Customer Acquisition 103

Customer Acquisition Customer Retail Communications 103

The CMO Survey

APRIL 1, 2025

Smaller improvements were made in ensuring that the marketing strategy created by generative AI produces is a good fit for the brand and target markets. increase in customer satisfaction (up from 6.1%) 10.8% Customer retention and brand value metrics hit two-year lows. The investment is delivering tangible results: 8.6%

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Martech

AUGUST 27, 2024

Google Ads now includes options for setting customer acquisition goals and optimizing campaigns with profit-focused metrics, helping advertisers prioritize profit and optimizations during peak shopping periods. New campaign goals.

Customer Acquisition 124

Customer Acquisition Retail Shoppers Advertisers 124

Businesses Grow

JULY 29, 2024

Personal brand on TikTok? Too short for a blog post, too interesting to ignore, here are some quick thoughts from the Schaefer-verse: Is it really a personal brand on TikTok? I’ve been teaching about personal branding for nearly a decade and probably have studied this subject as much as anyone on earth.

Branding 100

Branding Education Place Customer Acquisition 100

Search Engine Land

MAY 22, 2024

Acquiring new customers is crucial for any business, but it’s challenging in today’s crowded digital landscape. Google Ads’ new customer acquisition (NCA) feature can help. Simply enabling it won’t automatically deliver new customers. Former customers who fell within your standard 540-day window.

Customer Acquisition 96

Customer Acquisition Customer Fashion Retail 96

SmartBrief - Marketing

JANUARY 13, 2025

Revenue, customer acquisition costs, market share. The insights executives can glean from social dont just make a brand they make a business. What social media intelligence reveals Leadership involvement in a brands social media strategy has to go beyond the occasional reshare of a company’s LinkedIn post.

Health 116

Health Customer Acquisition Education Market Research 116

Martech

DECEMBER 1, 2023

There are two extremes when it comes to driving better customer acquisition results: Expanding the team, hiring more salespeople or business development representatives (BDRs). But strategically, cost-effective acquisition isn’t about spending less or increasing the team. Cutting down costs on marketing and advertising.

Customer Acquisition 107

Customer Acquisition Customer CRM Pharmaceutical 107

Martech

AUGUST 9, 2024

Customer acquisition company Centerfield had not so much a jumble but a mountain of unstructured words from calls to their call centers. Supercharging customer acquisition “In a nutshell, we supercharge customer acquisition for our clients,” explained Aniketh Parmar, EVP technology at Centerfield.

Customer Acquisition 110

Customer Acquisition User-Generated CRM Communications 110

Martech

APRIL 3, 2025

Brands keep investing in whats immediately measurable while neglecting long-term growth a trap WARC calls the doom loop. Shrinking brand equity and unsustainable returns. Shrinking brand equity, diminishing returns and unsustainable growth. Marketings obsession with short-term wins has created a dangerous cycle. The result?

Customer Acquisition 75

Customer Acquisition Transform Customer Journey Finance 75

Martech

SEPTEMBER 18, 2024

Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies. Brands must deliver timely and relevant messages that resonate with their consumers. Fortunately, brands have a huge advantage—their existing relationship with customers.

Branding 68

Branding Transform Customer Acquisition Customer loyalty 68

Marketing Insider Group

JULY 24, 2024

Metrics like tracking website traffic and enhancing brand awareness are part of the puzzle, as they provide clarity and direction. 4) SEO Performance Over 50% of online shoppers use Google to discover new products or brands. Actively promoting your brand and maintaining a positive presence helps boost brand awareness, too.

Content Marketing 120

Content Marketing Customer Acquisition Marketers Marketing 120

Martech

NOVEMBER 13, 2024

to understand their perspectives on the importance of brand and marketing investments in assessing organizational performance. The findings were illuminating: brand and marketing investments ranked as the top consideration for these analysts. The 2023 quantitative study surveyed investment analysts across the U.K. and the U.S.

Transform 128

Transform Marketers Marketing Customer Acquisition 128

Martech

OCTOBER 14, 2024

KPIs: Brand consistency score (measured through customer feedback). Brand manager: To ensure brand messaging is consistent and aligned. Customer acquisition cost (CAC). Project management tools (e.g., Asana, Trello). Engagement rates across channels. Sales attributed to cross-channel campaigns. Klipfolio).

Key Performance Indicator 109

Key Performance Indicator CRM Marketing Automation Platform Customer Acquisition 109

Martech

JANUARY 15, 2025

For example, if customer acquisition is the priority, implement AI tools for personalized ad targeting or lead scoring. Dig deeper: Guardrails and governance: How to protect your brand while using AI Breaking free from the paradox Addressing the marketing AI paradox requires courage and discipline.

Customer Acquisition 112

Customer Acquisition Customer Product Branding 112

Martech

JANUARY 14, 2025

The fallacy of top-of-funnel dominance We all want to be number one in search results, our brand in lights on a billboard, our commercials winning awards and prime spots during broadcasts. While mass marketing has its benefits, not every brand is for everyone. But these placements do more to feed our egos than bring us results.

Customer Acquisition 115

Customer Acquisition Customer Journey Marketers Marketing 115

Search Engine Land

AUGUST 7, 2024

.” Dig deeper: Meta Ads for ecommerce: 7 things to test and iterate Campaign structures for better performance Basic setup : Include first-party data and customer lists; be cautious with new customer acquisition settings. Meaning your customer list from Klaviyo, from your email list, upload those and your targeting.

eCommerce 87

eCommerce Non-Profit Customer Acquisition Advertisers 87

Martech

AUGUST 13, 2024

Listen, learn, respond Last year, there were several incidents where large groups of consumers used social media to complain about brand problems. For example, Chipotle’s customers used social media to complain about inconsistencies in portion sizes. David has extensive experience engaging with thousands of brand marketers.

Transform 128

Transform Marketers Marketing Traditional Marketing 128

Practical eCommerce - Marketing

OCTOBER 4, 2024

Per Nik Sharma, positive name identity leads to affordable customer acquisition and retention. The post Branding Comes First, Says Sharma Brands Owner appeared first on Practical Ecommerce.

Branding 108

Branding Customer Acquisition eCommerce Customer 108

Martech

JULY 31, 2024

To adapt to these new realities, here are some effective approaches for list management, subscriber acquisition and personalization in your email program. Post-acquisition list management Generally speaking, there are two main initiatives we recommend brands put into play for new subscribers: 1.

Customer Acquisition 116

Customer Acquisition CRM Email Marketing Place 116

The Marketing Operations Leader

MARCH 25, 2025

You can also get in front of 50,000 followers on Linkedin and garner 100,000’s of impressions for your brand. Includes forecasting, customer acquisition cost (CAC), lifetime value (LTV), cost per acquisition (CPA), ROI attribution models, and performance tracking across investments.

Marketing Strategy 130

Marketing Strategy Customer Acquisition Finance Marketers 130

Martech

DECEMBER 19, 2024

Ill walk you through a powerful “meta-prompting” technique that helps you craft detailed prompts to get the most valuable insights from AI models like Google Gemini, ChatGPT and the brand new Amazon Nova model. Im using the STP framework Segmenting, Targeting and Positioning as a starting point.

Market Segmentation 109

Market Segmentation Customer Acquisition Marketers Marketing 109

Marketing Insider Group

AUGUST 5, 2024

Customer Acquisition Cost (CAC) CAC shows the cost of acquiring a new customer through your ads. These metrics are important for assessing brand awareness and visibility. It’s the ultimate indicator of your campaign’s profitability. Calculate it by dividing total revenue by total ad spend.

Transform 128

Transform Analytics Customer Acquisition User-Generated 128

Martech

MAY 29, 2024

Not only is it a negative brand experience, but it is also a failing strategy, with customer acquisition costs skyrocketing. The trouble comes with the next steps and the glaring lack of necessary brand marketing support critical to this direction change.

Branding 134

Branding Customer Acquisition Thought Leadership Fashion 134

Martech

MARCH 10, 2025

With the rise of genAI search channels, users are searching more conversationally and intuitively, forcing brands to rethink their approach to content optimization and engagement. As AI search engines become better at understanding nuance and aligning with user needs, they reshape information discovery and brand engagement.

User-Generated 101

User-Generated Customer Acquisition SEO Branding 101

Marketing Insider Group

DECEMBER 8, 2021

But one thing that B2B brands can capitalize on is influence. Influence has the power to separate brand leaders from those who follow, especially when it is applied and becomes ground zero for all marketing. The result is brand relevance and search engine visibility. Brand building to familiar faces. People trust people.

Marketing Strategy 144

Marketing Strategy Branding Customer Acquisition Fashion 144

Neil Patel

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Branding 145

Branding Customer Acquisition Customer loyalty User-Generated 145

Backlinko

MARCH 27, 2025

Other important ones include: Average order value (AOV) Customer acquisition cost Customer lifetime value Return on ad spend (for paid advertising campaigns) These metrics tell you how well youre positioning your products, how targeted your audience is, and how effective your ad campaigns are. Their business models depend on it.

Customer Acquisition 84

Customer Acquisition Analytics Entertainment Product 84

Martech

SEPTEMBER 30, 2024

What about competitive advantage and brand perception? It also lowers customer acquisition costs (CAC), which is every CMO’s golden ticket to “doing more with less.” What if it is three times more targeted to the most important personas? Will this impact revenue? Will it help salespeople close more deals?

Transform 137

Transform CMO Marketers Marketing 137

Hubspot Marketing

JULY 12, 2024

The SPACES model is a fantastic framework to help brands determine how the community can help the business with a specific focus.” A cquisition and Advocacy Acquisition and advocacy communities are typically networks of ambassadors or advocates who help build awareness around your brand. Especially for non-community builders.

Management 109

Management Food User-Generated Customer Acquisition 109

Martech

JANUARY 29, 2025

A valued customer drives a brands success through purchases and deeper engagement and loyalty. They: Show loyalty , repeatedly choosing the brand over competitors and prioritizing quality and service over price. Advocate , promoting the brand through word-of-mouth and reviews. What is a volume customer?

Customer 104

Customer Price Customer Acquisition Customer loyalty 104

illumin

AUGUST 27, 2024

According to Recurate (a platform specializing in helping brands establish in-house resale), the second-hand market is growing 11x faster than traditional retail shopping. In 2023, the top resale categories were clothing and shoes, with popular clothing resale brands like ThredUP increasing its revenue by 8%.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Customers.ai

AUGUST 12, 2024

So while you’re busy building your brand and driving customer acquisition and retention initiatives, Customers.ai’s Shopify app for email and ad remarketing boosts your store’s sales by increasing the reach and efficiency of your highest performing marketing channels. Get Started Today! Ready to see the Customers.ai

eCommerce 98

eCommerce Outbound Marketing Customer Journey Customer Acquisition 98

Martech

MARCH 24, 2023

About 12 years ago, I met with a client and spoke about their approach to customer acquisition. Not far into the meeting, a director said, “If we focused solely on marketing to our customers, we would overachieve on our objectives.” Talk to your customers and ask them. However, his point was well taken.

Customer 127

Customer Customer Journey Branding Customer Acquisition 127

Martech

DECEMBER 2, 2024

Dig deeper: How brands are handling the lack of transparency in major ad platforms Updated prompt: Here’s one way this prompt could be refined to gather more specific, actionable information. Customer acquisition cost (CAC): Cost to acquire a new customer in both groups. This helps isolate the impact of the campaign.

User-Generated 112

User-Generated Retail Marketers Marketing 112

Jeff Bullas

DECEMBER 13, 2022

Leads are the backbone of a SaaS startup because the number and quality of leads influence all key metrics like revenue, churn and retention rates, cost per customer acquisition, etc. A team’s collaboration platform was struggling with high cost per customer acquisition. Generating leads is the lifeblood of any company.

Customer Acquisition 260

Customer Acquisition User-Generated Non-Profit Transform 260

Buffer Marketing

NOVEMBER 7, 2024

Customer acquisition 4.7. Customer service 4.9. Are there data-heavy options available for agencies and big brands, with Enterprise features like an API or white-label options? Customers & awareness Your next big step in analyzing the competition is looking at what their customers have to say about them.

Customer Acquisition 120

Customer Acquisition Price Non-Profit SEO 120

Hubspot Marketing

NOVEMBER 14, 2024

The results BTL generates focus more heavily on responses and conversions instead of demand gen’s longer-term customer acquisition and nurture goals. While brand building is important, startups need customers — now. Inside, I received a properly-sized branded hoodie, a water bottle, and a personalized note.

Direct Mail 126

Direct Mail Marketers Marketing Email Marketing 126