The B2B case for retention marketing: 7 key tactics
Martech
MARCH 1, 2024
I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. So, our strategies and tactics in B2B not going to be the discounts, points and perks you’ll find in consumer retention marketing. This last one is a biggie.
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