illumin

MAY 15, 2025

Stay within reach of your customers Certain regions and locations are going to have a unique set of needs and demands, so its important to be mindful of those as well. Geotargeted marketing lets brands identify and target consumers based on certain demographics and behavior, aside from just location. Dont just tellshow.

Advertisers 97

Advertisers Advertising Customer Acquisition Transform 97

CXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. It tells you how much you need to earn per customer to run a profitable company. Put simply, you need a healthy customer acquisition cost for your business to succeed. Table of contents What is ecommerce customer acquisition cost?

Customer Acquisition 18

Customer Acquisition eCommerce Customer Real Estate 18

Backlinko

JANUARY 6, 2025

In addition to product ideas, you can get feedback points and marketing content. The goal is to build such deep customer understanding that product failures become nearly impossible. Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business.

eCommerce 108

eCommerce Shipping Logistics Transform 108

Hubspot Marketing

OCTOBER 22, 2024

My biggest concern with traditional reporting methods is the lack of measurable outcomes in many marketing campaigns. It’s much harder to directly attribute specific top-level metrics (like clicks, impressions, and likes) to meaningful business outcomes (like customer acquisition, retention, etc.). Siloed data.

Analytics 120

Analytics Transform CRM Marketers 120

Litmus

SEPTEMBER 25, 2024

Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand. The goal is to build lasting relationships by providing meaningful experiences that encourage customer satisfaction and loyalty. Here’s a streamlined approach for each stage: 1.

Management 96

Management Marketers Marketing CRM 96

Litmus

APRIL 17, 2020

It’s harder than ever to win over new customers, so now is the perfect time to focus on keeping the ones you already have. Email marketers, let’s make customer retention your number one priority. Even during less challenging times, it can cost up to 16x more to acquire a new customer than retain a current one.

Email Marketing 120

Email Marketing Customer Marketers Marketing 120

Hubspot Marketing

DECEMBER 23, 2024

Automated Email Marketing AI in email marketing uses data analysis to personalize content, optimize subject lines, automate follow-ups, and segment audiences. By tailoring emails to each recipients behavior and preferences, AI makes campaigns more engaging and effective, driving higher open and conversion rates.

Transform 112

Transform User-Generated Marketers Marketing 112

Buffer Marketing

NOVEMBER 7, 2024

Social media platforms Marketing 4.1. Content Marketing 4.6. Customer acquisition 4.7. Customer service 4.9. Here are some questions to consider: Can you uncover a segment of the market that doesn’t seem to be fully served by competitors’ plans? Key topics 3.4. Geography 3.5. Social media 4.3.

Customer Acquisition 122

Customer Acquisition Price Non-Profit SEO 122

Duct Tape Marketing

JUNE 2, 2017

How to minimize customer acquisition costs written by Guest Post read more at Duct Tape Marketing. If it costs too much to bring in customers, you’re quickly going to find yourself treading water. yet your marketing spends translates into zero net gain–or even a loss in some cases. Determining your spend.

Customer Acquisition 63

Customer Acquisition Customer User-Generated Shipping 63

Hubspot Marketing

OCTOBER 28, 2024

By “outsourcing” routine tasks to AI, marketers can get a few extra hours in their workday and dedicate them to more strategic work, like brand positioning or market research. It can analyze browsing patterns and provide customized website content, product recommendations, and offers in real-time. What was the result?

Customer Acquisition 93

Customer Acquisition Price Customer Journey User-Generated 93

Martech

JANUARY 23, 2023

As customer acquisition keeps getting more expensive, it makes sense to market more effectively to the customers you already have. Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset.

Email Marketing 128

Email Marketing Price eCommerce Customer Acquisition 128

Buffer Marketing

JANUARY 19, 2024

From the moment I started my company, Motif Skincare , I knew I was entering a crowded market with high customer acquisition costs. It would be challenging to compete with influencers and larger brands when it comes to fueling new customer discovery. For the most engaged, we look for ways to reward them.

Email Marketing 128

Email Marketing Customer Acquisition PR Health 128

Content Marketing Institute

NOVEMBER 27, 2018

Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. All brands have a wealth of data.

Email Marketing 108

Email Marketing Real Estate Shipping B2C 108

Litmus

OCTOBER 16, 2024

Customer retention suffers when brands focus only on the first sale, ignoring differences in customer journeys. Personalized messages keep customers engaged and loyal. When done well, this approach builds loyalty and keeps customers coming back. Instead, focus on creating emails that convert. New visitor?

Health 93

Health Customer Journey User-Generated Marketers 93

Hubspot Marketing

FEBRUARY 17, 2025

Quantify Long-Term Brand-Building Whittaker provided many examples for MMM. I had to include the value of long-term brand-building and how MMM can help quantify its role. On brand-building, Whittaker says, What's fascinating is how MMM helps quantify long-term brand-building activities.

Transform 98

Transform Customer Acquisition SEO Retail 98

Hubspot Marketing

MARCH 3, 2025

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. We didnt fully understand how customers found and engaged with our product. Table of Contents What is B2B SaaS marketing? Something was off. LinkedIn Ads.

Customer Acquisition 59

Customer Acquisition User-Generated Customer loyalty Marketers 59

Litmus

OCTOBER 31, 2024

In this guide, we’ll outline how to finally get and use the customer insights you need to improve your lifecycle marketing strategy. But basic personalization, like sticking a first name in the subject line, isn’t enough to really move the needle on email marketing ROI.

CRM 87

CRM Management Email Marketing Transform 87

Vertical Response

JULY 29, 2024

For instance, if your business goal is to increase market share, your marketing campaign plan might focus on customer acquisition or brand awareness. Develop specific, measurable goals for your marketing campaign, such as increasing website traffic by 20% in six months or generating 500 leads.

Key Performance Indicator 102

Key Performance Indicator Marketers Marketing Communications 102

Customers.ai

JANUARY 7, 2025

Heres a fun fact: 81% of businesses say email is their primary customer acquisition channel. But before you start picturing your email list exploding, lets pause for a reality check getting those emails in the first place is where most brands fumble. Surprising? Start with what works. SaaS companies?

Customer 92

Customer eCommerce Shipping Outbound Marketing 92

Martech

FEBRUARY 10, 2025

Marketers might view sales enablement technologies as hyper-personalized, one-to-one email marketing tools, where many of the same principles of a marketing automation platform apply. Should recipients have some familiarity with your brand? Should this tool connect to your CRM?

Thought Leadership 84

Thought Leadership CRM Customer Acquisition Marketing Automation Platform 84

Buffer Marketing

JANUARY 19, 2024

From the moment I started my company, Motif Skincare , I knew I was entering a crowded market with high customer acquisition costs. It would be challenging to compete with influencers and larger brands when it comes to fueling new customer discovery. For the most engaged, we look for ways to reward them.

Email Marketing 104

Email Marketing Customer Acquisition PR Health 104

Customers.ai

DECEMBER 20, 2024

Thats what separates brands with loyal customers from the ones stuck chasing their next quick sale. Enter relationship marketing. Relationship marketing is the not-so-secret strategy behind turning one-time buyers into lifetime fans. According to studies, a 5% increase in customer retention can boost profits by up to 95%.

eCommerce 85

eCommerce Shipping Customer loyalty Marketers 85

OnPassive Marketing

APRIL 29, 2022

One of the most important aspects of marketing your brand is building relationships with your customers. The goal of marketing automation software is to help you manage customer contacts like emails, social media posts, and more. What is marketing automation? Types of m arketing a utomation.

Customer 90

Customer Branding Social Media Marketing Marketers 90

Marketing Insider Group

JANUARY 2, 2015

Content marketing is necessary to efficiently build your business. Customer acquisition requires many simultaneous tactics. Blogging, email marketing, and social media are the main drivers of brand engagement. Content marketing is not a tactic, it’s a long-term strategy. Content Marketing Institute ).

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. Shopify’s App Store is packed with options. In fact, there are over 8,000 apps available!

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Use Insider

SEPTEMBER 13, 2024

In this blog post, we will explore the intricacies of email marketing automation, a pivotal strategy in modern marketing that, when executed effectively, can transform your engagement metrics and optimize your marketing workflows. What is the Best Email Automation Platform?

Customer 52

Customer CRM User-Generated Transform 52

Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Renasant Bank: Marketing strategy takes step above boring classes. Click To Tweet.

Education 111

Education Marketing Strategy Branding Energy 111

Adobe Experience Cloud Blog

OCTOBER 14, 2014

It’s giving marketers an unprecedented level of control over the levers that drive The Big 4: user acquisition, engagement, retention, and monetization. One of the biggest beneficiaries of this new technology is email marketing. Negative Brand Perception = Decrease in Revenue. Email Marketing b2b B2C'

Transform 134

Transform B2C Thought Leadership Customer Acquisition 134

Hootsuite

NOVEMBER 24, 2022

Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity. For Pantee, sustainability isn’t a buzzword or trend to jump on; the brand was founded with this purpose at its core. What is Pantee?

Branding 109

Branding Fashion Retail Customer Acquisition 109

OnPassive Marketing

APRIL 30, 2022

Email marketing is one of the most cost-effective and time-efficient ways to grow your business. Long gone are the days of sending out a few printed emails and hoping for the best. What Is Email Marketing? Email marketing uses electronic messages to send promotional messages to customers.

Email Marketing 63

Email Marketing Customer Acquisition Marketers Marketing 63

Duct Tape Marketing

AUGUST 22, 2024

Understanding a business’s goals and aligning marketing strategies accordingly is essential, rather than just executing tactics. [05:44] 05:44] One word: Branding! a strong brand that builds trust and connects with buyers will be key to success in the coming decade. [09:15] And they make it easy to switch.

CMO 87

CMO Customer Journey Transform User-Generated 87

Martech

DECEMBER 27, 2023

How to prepare for the GPT age in CRM and email by Brian McKenna. Done well, GPT-powered email marketing can lead to conversion lifts, long-term engagement and a bigger base of loyal customers. 5 ways CRMs are leveraging AI to automate marketing today by Gene Marks. Today: CRM.

CRM 111

CRM Transform Customer Acquisition Analytics 111

Martech

OCTOBER 17, 2023

Putting together and analyzing a customer acquisition funnel is a big part of a marketer’s work. After all, funnels are supposed to map the sequential steps a customer takes from awareness through conversion and advocacy. However, the concept of marketing funnels has some important limitations.

Manufacturing 131

Manufacturing Customer Acquisition Retail User-Generated 131

Sprout Social

SEPTEMBER 19, 2023

But what was once a clear-cut process has become a complex collage of touchpoints thanks to the rise of digital marketing and social media. As Scott Feldman, Customer Intelligence Practice Lead for Canada at SAS describes, “Buying is not linear, and successful brands know it. No brand should be a catch-all.

Customer 143

Customer Customer Acquisition Key Performance Indicator Customer Journey 143

Lynton Web

NOVEMBER 26, 2024

Brand Awareness: Building Market Presence Your brand's visibility and market position form the foundation of marketing success. Connecting marketing metrics to sales data lets you track how many MQLs progress to sales conversations, monitor deal progression, and measure close rates. Let's explore those.

Transform 52

Transform Customer Acquisition CRM Marketers 52

Adobe Experience Cloud Blog

JUNE 1, 2012

Growth Fusion is a boutique integrated marketing agency with a strong focus on ROI-driven Customer Acquisition and Demand Generation. The value of social media as part of the B2B marketing mix includes branding, messaging, lead generation, and customer interaction. Align Marketing Campaign with Sales Goals.

Key Performance Indicator 126

Key Performance Indicator Customer Acquisition Social Media Marketing Marketing Automation Platform 126

Hubspot Marketing

APRIL 5, 2023

The ultimate goal of B2B demand generation is remaining top of mind while your potential customers are not in a buying cycle — so that whenever the need arises, your product or service is immediately considered for purchase. Demand generation marketing is about educating your audience with no expectation in return.

Inbound Marketing 132

Inbound Marketing Whitepaper Real Estate Non-Profit 132