Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. Content, digital experience and ads Tailor your brand with elements of the vertical.

Pharmaceutical 123

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 123

Hubspot Marketing

MARCH 18, 2020

Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing. All your inbound excitement won't deliver results if you don't have the right skills to adapt. Here's how: Talent. That could be a book!).

Inbound Marketing 116

Inbound Marketing SEO Transform Communications 116

Unbounce

OCTOBER 24, 2023

that the SaaS market is estimated to reach $197.29 TABLE OF CONTENTS What is SaaS marketing? SaaS marketing challenges How to create an effective SaaS marketing strategy Choose the best inbound marketing channels Now that you’ve got the traffic, what’s next? billion by the end of 2023 and $232.3

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

that the SaaS market is estimated to reach $197.29 TABLE OF CONTENTS What is SaaS marketing? SaaS marketing challenges How to create an effective SaaS marketing strategy Choose the best inbound marketing channels Now that you’ve got the traffic, what’s next? billion by the end of 2023 and $232.3

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Exposure Ninja

OCTOBER 16, 2023

To help you out, we compiled a list of the most common marketing terms and some uncommon ones you can use to impress your colleagues. This is when you interrupt a consumer by putting your product, service or business in front of them. You may offer an incentive to existing customers to encourage them to recommend you to others.

PR 52

PR Marketing Marketers User-Generated 52

CXL

JUNE 2, 2022

A precise understanding of account-based marketing fuels the success of brands like DocuSign, Dialpad, and LiveRamp. These businesses have driven millions in ARR by diverting the focus from spray-and-pray marketing methods to targeting (and landing) bigger, better-fit accounts. A “quick pivot” to ABM isn’t realistic.

eBook 83

eBook Marketing Marketers Inbound Marketing 83

Hubspot Marketing

AUGUST 9, 2018

Do you like the creative side of marketing, or do you like working with numbers and analytics? Does promoting a single product excite you, or would you prefer to work on overall brand awareness? Growth marketers work with a variety of media and teams, including but not limited to SEO and SEM, social media, PR, and email.

PR 123

PR Marketing Marketers Non-Profit 123