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The Ultimate Guide to Social Media Marketing (2023 Edition)

Jeff Bullas

Image Source: We Are Social Don’t forget that due to its gargantuan size, social media can provide you with more exposure and brand awareness than any other traditional marketing tool out there. Social media has made it easier for brands to eavesdrop on the conversations their customers are having and take part in the discussion.

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Everyone Loves A Present: 3 Ways to Integrate Gifting into Your Marketing Strategy

Adobe Experience Cloud Blog

We were inspired by marketers at companies like CVS, IBM, and Regal Entertainment that have achieved jaw-dropping increases in customer acquisition and sales by integrating gifting into campaigns. It is also a great way to reward referrals and customer advocacy. Next, you can line up the right set of relevant content and offers.

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Getting B2B Ecommerce Right — Here's What I Learned From Experts

Hubspot Marketing

Everything from sales to customer acquisition to ecommerce trends is different when you’re selling to businesses online. This approach helps maintain brand visibility throughout the longer B2B sales cycle.” Faire Faire is a B2B wholesale platform that connects independent retailers and brands.

eCommerce 119
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How to Launch a Subscription Box For Your Company

Neil Patel

If you do it right, you could benefit from a loyal customer base, regular billing, predictable financials, and enhanced brand profile. You can devote more resources to buying (and selling) the products your customers truly want, and you’ll waste less stock in the process. Enhanced Customer Experience. billion by 2025.

Shipping 123
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10 New Retails Trends You Need to Know for 2023

Hootsuite

New customer acquisition channels. And they’ve overwhelmingly said that they want to know how retail brands use their data. A conversational AI chatbot like Heyday can provide round-the-clock customer support for FAQs in multiple languages. Delight your customers and improve conversion rates. Self-serve commerce.

Retail 119
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Diving Deep Into Marketing in Construction (My Takeaways)

Hubspot Marketing

Our yearly business recap shows the construction industry saw decreases in customer acquisition metrics. Author of Sticky Branding Jeremy Miller says, “Only 3% of your prospects are ready to buy now.” Instead of considering them lost opportunities, a better strategy is to build brand awareness with SEO content.

Marketing 127
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Sales Enablement Software: Does Your Company Need It?

Rock Content

In general, there are three characteristics of sales enablement software, including: Stores Useful Marketing Content Marketing content is vital for helping engage customers, attract buyers, and give customers an idea of what you offer.