Branding Customer Acquisition Pharmaceutical 
Martech
DECEMBER 1, 2023
There are two extremes when it comes to driving better customer acquisition results: Expanding the team, hiring more salespeople or business development representatives (BDRs). But strategically, cost-effective acquisition isn’t about spending less or increasing the team. Cutting down costs on marketing and advertising.
Martech
JUNE 3, 2024
As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. Content, digital experience and ads Tailor your brand with elements of the vertical.
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Businesses Grow
MAY 11, 2023
In my career, I have served as marketing advisor and consultant to a wide variety of industries … automotive, pharmaceutical, hospitality, sports, and consumer products to name a few. But there is one segment I’ve avoided, and always will — luxury brand marketing. This discussion will make your head spin.
Search Engine Land
JUNE 27, 2024
Whether you’re promoting pharmaceuticals, financial services, adult content or other regulated industries, advertising – especially on Google Ads – requires a balance of creativity, compliance and ethical consideration. Google Ads remains one of the most powerful platforms for reaching potential customers. Weapons and explosives.
Martech
MARCH 1, 2024
Dig deeper: Where B2B brands win and lose on customer retention Let’s review the best retention marketing strategies for B2B. Dig deeper: Humanizing B2B: The key to better customer experience 3. Certain industries, such as telecommunications, financial services, pharmaceuticals, SaaS and media, inherently operate on this model.
Businesses Grow
FEBRUARY 13, 2023
For example, in the pharmaceutical industry, it is agonizingly difficult and expensive to create original content about your drugs and your company. With a curation strategy, you build a brand and reputation with somebody else’s content. Invitations to teach at universities.
Neil Patel
SEPTEMBER 8, 2021
B2B brands are finding huge success in the digital marketplace industry and everyone wants a piece of the pie. For B2B marketers looking to carve out spots in the B2B marketplace world, niche marketplaces offer ways to speak to new customers. Kitmondo allows brands to buy and sell used machinery online.
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