Marketing Insider Group

APRIL 29, 2024

Here at Marketing Insider Group, we know the power of a solid customer acquisition strategy. But, when it comes to customer acquisition, the first thing you need to understand is this: There’s no one-size-fits-all approach. You’re the detective uncovering what makes your potential customers tick. Think again!

Customer Acquisition 124

Customer Acquisition Customer Key Performance Indicator Transform 124

Marketing Insider Group

AUGUST 5, 2024

That’s why in this article, we’re covering key metrics that can transform your paid media efforts from guesswork into a fine-tuned strategy. Customer Acquisition Cost (CAC) CAC shows the cost of acquiring a new customer through your ads. These metrics are important for assessing brand awareness and visibility.

Transform 128

Transform Analytics Customer Acquisition User-Generated 128

Martech

SEPTEMBER 18, 2024

Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies. Brands must deliver timely and relevant messages that resonate with their consumers. Fortunately, brands have a huge advantage—their existing relationship with customers.

Branding 71

Branding Transform Customer Acquisition Customer loyalty 71

Hubspot Marketing

FEBRUARY 17, 2025

Stay tuned later, Ill share some real-life examples of how MMM has transformed a business's approach to marketing. When asked about the value of MMM, Whittaker said it had transformed how we allocate marketing budgets and measure cross-channel impact. Quantify Long-Term Brand-Building Whittaker provided many examples for MMM.

Transform 102

Transform Customer Acquisition SEO Retail 102

Search Engine Land

SEPTEMBER 26, 2024

A key part of this transformation is Ads Data Hub (ADH), a platform built on Google Cloud. ADH allows advertisers to integrate and analyze data from Google Ads and other sources, offering deeper insights into customer journeys and ad performance while maintaining privacy compliance.

CRM 94

CRM Transform Customer Acquisition Advertisers 94

Hubspot Marketing

DECEMBER 23, 2024

From an 82% increase in email conversion rates to dramatic improvements in customer engagement, their insights reveal that the right approach to AI can transform your marketing operations. Now, she notes, generative AI has transformed the core of marketing activities. That includes digital marketing or marketing technology.

Transform 115

Transform User-Generated Marketing Marketers 115

Hubspot Marketing

OCTOBER 22, 2024

After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can truly transform the process — and empower creativity with data-backed strategies. For example, AI tools can analyze all available customer data and create segments based on their behavior and preferences. Siloed data.

Analytics 123

Analytics Transform CRM Marketing 123

Jeff Bullas

DECEMBER 13, 2022

Leads are the backbone of a SaaS startup because the number and quality of leads influence all key metrics like revenue, churn and retention rates, cost per customer acquisition, etc. A team’s collaboration platform was struggling with high cost per customer acquisition. Generating leads is the lifeblood of any company.

Customer Acquisition 260

Customer Acquisition User-Generated Non-Profit Transform 260

Sprout Social

SEPTEMBER 24, 2024

An influencer marketing strategy template guides brands through planning, executing and evaluating influencer collaborations. It’s a roadmap that helps brands identify their goals, target audience and ideal influencers. Start by analyzing customer feedback and pinpoint the stages where drop-off or dissatisfaction occurs.

Influencer Marketing 96

Influencer Marketing Marketing Strategy Marketing Marketers 96

Backlinko

JANUARY 6, 2025

Even if you’re swamped, you can find 75 minutes for conversations that could transform your business. The goal is to build such deep customer understanding that product failures become nearly impossible. Most brands miss by showing only the highlight reelthe wins, the perfect moments, and the polished content.

eCommerce 108

eCommerce Shipping Logistics Transform 108

Lynton Web

JANUARY 27, 2025

Effective reporting transforms raw data into strategic decisions, strengthens accountability, and illuminates paths to expansion. Strong HubSpot reporting practices deliver essential benefits that transform how your franchise network operates, from improving lead management efficiency to optimizing marketing investments.

Transform 52

Transform Key Performance Indicator Health Customer Acquisition 52

Hubspot Marketing

MARCH 3, 2025

We didnt fully understand how customers found and engaged with our product. This collaboration transformed our strategy. B2B SaaS marketing builds strategies that drive brand awareness, user acquisition, and customer retention for cloud-based software products. Table of Contents What is B2B SaaS marketing?

Customer Acquisition 61

Customer Acquisition User-Generated Customer loyalty Marketing 61

Buffer Marketing

MARCH 5, 2025

Are you focusing on customer acquisition? Or do you want to retain existing customers? For example, if your goal as a business is to boost brand awareness, you’ll post more engagement-centric content. Increase brand awareness, boost traffic to your website, generate leads, etc. Need more help?

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Branding 139

Branding Health Customer loyalty User-Generated 139

Adobe Experience Cloud Blog

OCTOBER 14, 2014

It’s giving marketers an unprecedented level of control over the levers that drive The Big 4: user acquisition, engagement, retention, and monetization. It’s not uncommon to see case studies reporting transformative results like100-150% increases in click thru, 10-20% decreases in churn, and 2X or 3X increases in average revenue per customer.

Transform 134

Transform B2C Thought Leadership Customer Acquisition 134

Martech

JUNE 24, 2024

Prompt: How does digital experience transformation connect to strategic capabilities? Answer: Digital experience transformation is closely connected to strategic capabilities within an organization. When it comes to digital experience transformation, strategic capabilities play a crucial role in driving success.

Transform 107

Transform CMO Key Performance Indicator Customer loyalty 107

Welcome Software

FEBRUARY 27, 2025

This stark disconnect between investment and execution reveals a troubling reality: many retailers are falling into common personalization traps that diminish their return on investment and potentially harm customer relationships. Ready to transform your customer’s shopping experiences?

Retail 52

Retail Transform Customer Acquisition Customer loyalty 52

SocialPilot

JANUARY 27, 2025

The Internet revolution has radically transformed the way people shop for almost everything. Its rare to shop for customers without reading online reviews, especially when its the first encounter with a brand. They validate the authenticity of your offerings, helping new customers feel secure.

Customer 64

Customer Transform Shoppers Customer loyalty 64

Adobe Experience Cloud Blog

MAY 17, 2012

start-ups – to transform their revenue processes and realize significant increases in performance and results. I would now amend that statement to say that the “true” last frontier is how companies manage and optimize the entire customer “lifecycle.” But, I would argue that RPM is even bigger than that.

Management 115

Management Transform Customer Customer Acquisition 115

Bannerflow

MAY 22, 2022

iGaming is a huge and growing industry and one which is embedded in the online world, making digital transformation integral to the sector’s growth. Consequently, it’s clear this is a sector where digital transformation is a priority. Customer acquisition costs in iGaming are notoriously higher than in other industries.

Transform 52

Transform User-Generated Customer Acquisition Digital Marketing 52

Sprout Social

APRIL 29, 2021

But as digital transformation takes hold, more marketing leaders will find their departments responsible for not just new customer acquisition, but also influencing retention and growth, customer service and product development. We can’t limit ourselves to solely listening to what our audience says about our brand.

Transform 144

Transform Customer Acquisition Social Media Marketing Marketing 144

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. However, most digital transformation initiatives have struggled to show near-term returns.

Transform 131

Transform CMO Customer Acquisition Finance 131

Lynton Web

NOVEMBER 26, 2024

Brand Awareness: Building Market Presence Your brand's visibility and market position form the foundation of marketing success. Different stages require distinct goals and measurements — early-stage prospects need brand awareness metrics, while those closer to purchase demand conversion metrics. Let's explore those.

Transform 52

Transform Customer Acquisition CRM Marketing 52

Customers.ai

NOVEMBER 18, 2024

Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about. That’s what we are here for. Let’s jump in! See Who Is On Your Site Right Now!

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Martech

NOVEMBER 18, 2022

The top goal for advertisers with their media investment is customer acquisition (61%). Other top goals mentioned by advertisers and agencies was increasing brand equity (43%) and improving media efficiency (35%). The survey was taken by over 220 buy-side ad investment decision makers at brands, agencies and some consultancies.

Transform 117

Transform Retail Customer Acquisition eCommerce 117

Martech

DECEMBER 27, 2023

Done well, GPT-powered email marketing can lead to conversion lifts, long-term engagement and a bigger base of loyal customers. Here’s how AI innovations in major CRM platforms are transforming functions like sentiment analysis, campaign creation and more. 5 ways CRMs are leveraging AI to automate marketing today by Gene Marks.

CRM 107

CRM Transform Customer Acquisition Analytics 107

Duct Tape Marketing

AUGUST 22, 2024

05:44] One word: Branding! a strong brand that builds trust and connects with buyers will be key to success in the coming decade. [09:15] By designing journeys that customers ACTUALLY want to follow, your business can drive growth more effectively. [12:00] I believe that brand, well, brand has always been important.

CMO 88

CMO Customer Journey Transform User-Generated 88

Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 111

Education Marketing Strategy Branding Energy 111

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, to serve the right message to the right customer at the right time.

Advertising 117

Advertising Advertisers Transform Customer Acquisition 117

The CMO Survey

JUNE 18, 2020

indicating they have shifted resources to building customer-facing digital interfaces and 56.2% transforming their go-to-market business models. of marketers saying they use social media for brand building and 54.3% saying they use it for customer retention. Reflecting this shift, 62.3% of marketing budgets to 23.2%.

CMO 130

CMO Non-Profit Transform Customer Acquisition 130

Litmus

OCTOBER 31, 2024

Benefit : Customers actively give you information through an interactive experience, which builds brand trust. Awareness : Introduce potential customers to your brand, product, or service. Now, you can create a data-driven experiment that promotes your backpack range to new customers who express an interest in hiking.

CRM 87

CRM Management Email Marketing Transform 87

Adobe Experience Cloud Blog

JULY 10, 2015

We were inspired by marketers at companies like CVS, IBM, and Regal Entertainment that have achieved jaw-dropping increases in customer acquisition and sales by integrating gifting into campaigns. It is also a great way to reward referrals and customer advocacy. It is also a great way to reward referrals and customer advocacy.

Marketing Strategy 134

Marketing Strategy Thought Leadership Marketing Automation Platform Transform 134

Use Insider

SEPTEMBER 13, 2024

In this blog post, we will explore the intricacies of email marketing automation, a pivotal strategy in modern marketing that, when executed effectively, can transform your engagement metrics and optimize your marketing workflows. What is the Best Email Automation Platform?

Customer 52

Customer CRM User-Generated Transform 52

Martech

JANUARY 31, 2024

To boost your brand’s sales in the upcoming year, let’s explore how predictive modeling can enhance your marketing. Here are a few popular ways to use predictive modeling in advertising: Accurate audience segmentation With data on customer demographics, online behavior, purchase history, etc., So, how can you get started?

Marketing Mix 132

Marketing Mix Transform Analytics Customer Acquisition 132

The CMO Survey

JUNE 16, 2020

Marketers pivot digital : Given customer shifts, marketers are, in turn, adjusting their offerings and pivoting their businesses. indicate they have “shifted resources to building customer-facing digital interfaces” and 56.2% are “transforming their go-to-market business models to focus on digital opportunities.”

CMO 130

CMO Transform Customer Acquisition B2C 130

Businesses Grow

MAY 11, 2023

But there is one segment I’ve avoided, and always will — luxury brand marketing. The dynamics, language, and culture of luxury brand marketing is so far beyond my life, perhaps my understanding, that I don’t think I could be effective in that world. This discussion will make your head spin. Let’s go!

Pharmaceutical 84

Pharmaceutical Branding Transform Finance 84

Search Engine Land

JULY 17, 2023

Many brands make the mistake of relegating search engine optimization (SEO) to ranking websites and driving targeted traffic. Challenges in connecting SEO efforts to revenue Aligning SEO with revenue generation can be complex, presenting various challenges for brands. How does SEO content help increase sales?

SEO 92

SEO Customer Acquisition Transform Affiliate Marketing 92