Martech

OCTOBER 30, 2024

Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points.

Content Marketing 141

Content Marketing Customer Journey Thought Leadership Marketing 141

Martech

OCTOBER 15, 2024

We make purchase decisions based on whether or not we trust brands. The true foundation of marketing lies in building brands that create demand but also build trust. But hard-won trust gained through marketing efforts can be easily lost if your marketing doesn’t align with the reality of your service or product.

Customer 125

Customer Transform Customer Journey Marketing 125

Sprout Social

DECEMBER 16, 2024

Forging deep partnerships with the people who use our products day-to-day is the only way to build solutions that make a meaningful difference. On a tight timeline, we were under intense pressure to design a comprehensive roadmap and outline product priorities. Innovation comes from rising to the occasion and employing true empathy.

Product 74

Product Transform Influencer Marketing User-Generated 74

Martech

JULY 26, 2024

An optimized website is key for customer engagement and retention, impacting every phase of the customer journey. Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Transform 130

Transform Whitepaper Thought Leadership Customer Journey 130

Sprout Social

FEBRUARY 11, 2025

Is receiving brand love like celebrating Valentines Day in primary school? For marketers, brand love leads to the same delighted feelings, but on an even deeper level. The reason we want people to love our brand is because we want them to love themselves, their health and the environment around them. What is brand love?

Branding 87

Branding Health Education User-Generated 87

Martech

JANUARY 17, 2025

As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven experience across multiple channels. Many brands rely on paid ads to make up for poor organic discovery, even though consumers trust organic content more. Connecting the customer journey.

SEO 118

SEO Gen Z Customer Journey User-Generated 118

Martech

AUGUST 12, 2024

Personalized marketing campaigns Tailored content delivery: Use insights from the CDP to deliver personalized content and product recommendations across various channels (email, social media, website) based on individual customer preferences and behaviors. Context) You are CMO for a large consumer brand.

Customer 116

Customer B2C CMO Customer Journey 116

Martech

APRIL 16, 2024

Customer journey basics First things first, let’s unpack the customer journey. Imagine it as a roadmap, with your customer at the wheel and your content the signposts guiding them. Engaged users are more likely to progress further along the customer journey.

Customer Journey 129

Customer Journey Customer Energy Transform 129

Hubspot Marketing

NOVEMBER 5, 2024

Instead, it’s the first impression of what your brand offers. Like customizing it to that person and then having very detailed automated responses with sequences and chatbots. As your customers journey through your sales funnel, they come in contact with elements designed to grab their attention and spur them to action.

B2C 128

B2C Millennials Customer Journey User-Generated 128

Martech

SEPTEMBER 5, 2024

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. Sales teams are expensive. Processing.

Non-Profit 127

Non-Profit Customer Journey User-Generated SEO 127

Martech

NOVEMBER 11, 2024

They combine insights into user behavior with design thinking to craft interactions that align with both brand identity and customer expectations. This role involves user research, interaction design and journey mapping to guide users effortlessly through each digital touchpoint.

CRM 115

CRM Customer Journey Customer loyalty Management 115

Martech

NOVEMBER 22, 2024

For others — particularly people at the event — this will significantly change the traditional pomp and circumstance of introducing players and judges at the opening ceremony While this technology promises to improve accuracy and efficiency, it also raises questions about the impact on people’s interactions with a brand.

Customer 127

Customer Customer Journey Management Product 127

Martech

JANUARY 10, 2025

A Gartner consumer survey of 2,001 respondents in April and May 2024 revealed that 63% acknowledge that brands are good at guessing what they might be interested in buying, indicating progress in personalization efforts. Transparency builds trust and can differentiate your brand in a crowded marketplace.

Manufacturing 128

Manufacturing Advertising Advertisers User-Generated 128

Sprout Social

SEPTEMBER 17, 2024

In today’s ever-changing retail landscape, brands are divided into two groups. Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. And this is true for every stage of the customer journey. Promote your products on social media.

Retail 121

Retail Shoppers User-Generated Customer Journey 121

Hubspot Marketing

NOVEMBER 4, 2024

Definitely not a happy camper), demographic info, even identifying a faulty product or breakdown in customer service before it snowballs. Brand Perception HubSpot released a free tool in 2024 called AI Search Grader. You tell it a little bit about your brand; it tells you how your brand is perceived by AI search engines.

Analytics 121

Analytics Customer Journey CMO Marketing 121

Martech

OCTOBER 31, 2024

Within any brand’s marketing mix, you’ll likely find a focus on ranking in Google. Organic search remains a key touchpoint in many customer journeys. Along with this shift, customers have raised their expectations. Brands must meet these expectations if they want to stay relevant and drive meaningful engagement.

Analytics 120

Analytics Marketing Mix Customer Journey Education 120

Martech

APRIL 2, 2025

With inbox fatigue at an all-time high, brands need more than static messages to capture attention. Interactive emails turn passive readers into engaged participants whether through quizzes, carousels or gamification creating experiences that boost engagement, conversions and brand loyalty. Interactive elements : Quiz.

Branding 94

Branding User-Generated Shoppers Fashion 94

Martech

DECEMBER 9, 2024

Omnichannel integration requires human intuition Creating a seamless customer journey across channels is essential, especially as consumers increasingly research online and purchase offline. Human role : Marketers ensure that every touchpoint aligns with the brands story and values, crafting an emotionally cohesive customer experience.

Customer Journey 123

Customer Journey Analytics Branding Customer 123

Martech

OCTOBER 16, 2024

I’ve also been known to walk into a store for one thing and walk out with $200 of skin products. The reality is that we’re throwing money at screens while our customers are walking through doors. A more complete view of the customer journey, where you can track the full impact of your digital spend on offline revenue.

Retail 123

Retail CMO Customer Journey Shoppers 123

Customers.ai

JANUARY 3, 2025

Youve got products. But do you really know what your customers are thinking as they move from maybe to add to cart? For any marketer, understanding their journey is the key to doing the thing we all want to do – turning browsers into buyers and buyers into loyal fans. Youve got traffic. And its a must! Lets break it down.

Customer 88

Customer eCommerce Shipping Customer Journey 88

Hubspot Marketing

SEPTEMBER 20, 2024

An increasing number of smart brands are embracing the idea that engaging their ideal customers who speak other languages is an effective way to attract and convert more customers. However, the journeys consumers take to choose which brand to buy from are often more complex than it is for a typical media consumer.

Customer 130

Customer Global Marketing Customer Journey Energy 130

Litmus

OCTOBER 17, 2024

But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? An email marketing funnel guides subscribers through the email customer journey —from prospective leads to loyal customers. Does That Matter?

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Buffer Marketing

JANUARY 7, 2025

Then, it helps you craft posts about that content in your brand voice. It's particularly valuable if you're growing your personal brand through thought leadership but don't have time to scout for industry news and insights. CreatorIQ uses AI algorithms to recommend creators who align with your brand.

Price 118

Price Thought Leadership Transform User-Generated 118

Litmus

AUGUST 1, 2024

Personalized email helps captivate audiences with true 1:1 experiences, leads to more engaged subscribers throughout the customer journey, and increases conversions, conversion rates, and, ultimately, revenue growth. They’re more likely to click on a product, browse your website, and make a purchase.”

Email Marketing 103

Email Marketing Customer Journey Marketing Marketers 103

Martech

NOVEMBER 20, 2024

This assembly-line structure, effective in past years, struggles to keep pace with today’s customer expectations for timely, personalized interactions. Customers now expect brands to engage with them in ways that feel relevant, immediate and aligned with their needs.

Customer 129

Customer Transform Customer loyalty Marketing 129

Martech

AUGUST 8, 2024

Does your consumer product have AI? A study of 1,000 people found products described as having AI were consistently less popular than those that weren’t. “We found emotional trust plays a critical role in how consumers perceive AI-powered products.” Do yourself a favor and don’t tell anyone.

User-Generated 121

User-Generated Customer Journey Advertising Advertisers 121

Martech

APRIL 15, 2025

Analysts ensure models train on the correct customer data and that performance is rigorously measured (e.g., As personalization efforts scale, analysts also balance automation with human creativity, identifying where a personal touch or brand storytelling is needed to complement AI-generated content.

Transform 127

Transform Customer Journey Analytics Marketing 127

Search Engine Land

OCTOBER 2, 2024

Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business. Amazon advertising can be broadly divided into two main categories: Sponsored ads This includes: Sponsored Products. Sponsored Brands. Sponsored Display.

Advertising 103

Advertising Advertisers Customer Transform 103

The Marketing Operations Leader

FEBRUARY 25, 2025

From Batch & Blast to Customized Journeys: How World Vision Canada Creates Personalized Customer Experiences Looking for fresh insights on email personalization? ✅ Use case: SaaS companies mapping the customer journey, omnichannel retailers optimizing media mix. Then, she brought in a designer who codes.

Customer Journey 130

Customer Journey Marketing Marketers Marketing Mix 130

SmartBrief - Marketing

NOVEMBER 19, 2024

Finally, these technologies reach a “Plateau of Productivity” where users identify applications for the technologies that provide value and a meaningful return on investment. Many of these trends are rapidly moving to the Plateau of Productivity, with users finding meaningful applications for each.

User-Generated 122

User-Generated Retail New Technology Customer Journey 122

Martech

FEBRUARY 21, 2025

The rise of marketing mix models Marketing mix models have gained traction as legacy attribution methods struggle to quantify offline and brand efforts, often overemphasizing bottom-of-funnel tactics. Dig deeper: Unlocking the full customer journey with advanced marketing measurement models Email: Business email address Sign me up!

Marketing Mix 122

Marketing Mix Finance Analytics Marketing 122

Martech

NOVEMBER 22, 2024

For others — particularly people at the event — this will significantly change the traditional pomp and circumstance of introducing players and judges at the opening ceremony While this technology promises to improve accuracy and efficiency, it also raises questions about the impact on people’s interactions with a brand.

Customer 113

Customer Customer Journey Management Product 113

Martech

AUGUST 13, 2024

Off to the races We spoke with Kevin Wang, Braze’s chief product officer, about composability just as Braze launched a new offering, the Braze Data Platform. ” The way the customer action triggers a response can vary from brand to brand. Some brands, indeed, have a mixture of needs.

Customer 120

Customer Customer Journey eCommerce CRM 120

Martech

MARCH 11, 2025

Rather than explicitly stating, “You recently viewed this product,” we subtly embedded content and products the subscriber had browsed over the past month. When subscribers opened it, they saw the products they had previously explored without the impression that their behavior was being watched. Processing.

Whitepaper 103

Whitepaper Customer Journey Transform Customer 103

Animalz blog

APRIL 24, 2025

Others boast new optimization practices branded as GEO, AEO, or LLMO. But gaining and maintaining AI visibility requires a new layer of analysis: one that understands how and why AI surfaces particular information, and how it uses trust and authority signals to amplify brands presence. What is BRAND, and what does it do?

PR 109

PR Shipping User-Generated SEO 109

Martech

AUGUST 2, 2024

What is their gender (if relevant to your product)?” Are they users of my product category?” “Are Behind two of them, there are goats, and behind one is a brand-new car. Returning to your business case, what can you know about people who are potential customers of yours? What region do they live in?” “Are

Customer 116

Customer Customer Journey eCommerce Analytics 116

Hootsuite

OCTOBER 9, 2024

The customer is always right. The success of your brand depends on their good word. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. We’re sharing how you can use social listening to increase customer advocacy, including six inspiration-worthy examples.

Customer 117

Customer Food Transform Health 117