Buffer Marketing

JANUARY 7, 2025

Then, it helps you craft posts about that content in your brand voice. It's particularly valuable if you're growing your personal brand through thought leadership but don't have time to scout for industry news and insights. CreatorIQ uses AI algorithms to recommend creators who align with your brand.

Price 119

Price Thought Leadership User-Generated Transform 119

Martech

APRIL 2, 2025

With inbox fatigue at an all-time high, brands need more than static messages to capture attention. Interactive emails turn passive readers into engaged participants whether through quizzes, carousels or gamification creating experiences that boost engagement, conversions and brand loyalty. Interactive elements : Quiz.

Branding 96

Branding User-Generated Shoppers Fashion 96

Martech

OCTOBER 7, 2021

It’s about building a relationship, supporting CLV and knowing that individuals will remain your customer even as they move to different jobs. It’s the kind of relationship the best consumer brands are building. Vistar Media integrates audio OOH to reach in-store shoppers programmatically. Read more here. Why we care.

Customer Journey 126

Customer Journey Customer Shoppers Transform 126

Customers.ai

JANUARY 3, 2025

For any marketer, understanding their journey is the key to doing the thing we all want to do – turning browsers into buyers and buyers into loyal fans. 81% of shoppers research online before making a purchase. This blending of online and offline experiences means brands need to create seamless connections across platforms.

Customer 89

Customer eCommerce Shipping Customer Journey 89

Martech

DECEMBER 5, 2024

It’s about understanding the true impact of campaigns and driving better outcomes for brands and retailers.” Retailers’ customer data is the key value for RMN advertisers. But now with the evolution of RMNs, retailers can power these in-store campaigns with customer data and use dynamic media like video screens and kiosks.

Retail 113

Retail Shoppers Advertising Advertisers 113

illumin

JANUARY 14, 2025

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. Cross-Channel Integration With consumers engaging with brands across multiple platforms from social media to connected TVs and podcasts cross-channel marketing will be a must for agencies.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Customers.ai

DECEMBER 19, 2024

With brands raking in massive sales during Black Friday and Cyber Monday (our customers led the charge, pulling in some serious ROI ), its clear that innovation and agility are the keys to the kingdom. Stop ignoring your return visitors Look what happened when our customer added [link] Signal to only their abandoned cart flows.

Shoppers 87

Shoppers Direct Mail Customer Journey eCommerce 87

Martech

JANUARY 14, 2025

Learn how leading brands are using cutting-edge techniques to drive resultsand how you can apply these insights to your own strategy. Our expert panel will cover: Optimizing shopper journeys with actionable data. Using A/B testing to make impactful decisions. Delivering personalized experiences at scale with AI.

Retail 116

Retail Shoppers Digital Marketing Whitepaper 116

Martech

APRIL 20, 2023

The key to RMN’s success is how interactions with brands can enhance the shopper experience. If a branded ad interrupts the customer’s journey, it doesn’t help the brand, the retailer or, most importantly, the customer. We’re bringing the supplier into the customer journey.”

Shoppers 120

Shoppers Retail Customer Journey Shopper Market 120

illumin

JUNE 12, 2025

Father’s Day in 2025 is just around the corner (most especially in North America), and brands are getting creative in how they connect with modern dads and those shopping for them. Here are some advertising trends shaping Father’s Day marketing in 2025 and what brands can learn from these key insights. in spending, up $27 from 2024.

Advertising 76

Advertising Advertisers Shoppers Shipping 76

Sprout Social

JANUARY 27, 2025

In todays ever-changing retail landscape, brands are divided into two groups. Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. And this is true for every stage of the customer journey. The latest data indicates a notable surge in its use.

Retail 92

Retail Shoppers User-Generated Customer Journey 92

Hootsuite

OCTOBER 13, 2022

Mapping the customer journey can give you a way to better understand your customers and their needs. As a tool, it allows you to visualize the different stages that a customer goes through when interacting with your business; their thoughts, feelings, and pain points. What is a customer journey map?

Customer Journey 114

Customer Journey Customer Shipping Shoppers 114

Search Engine Land

OCTOBER 2, 2024

Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business. Sponsored Brands. Sponsored Brand Ads in Purple, Sponsored Products Ads in Green. Ads are shown to shoppers based on relevant keywords or products.

Advertising 103

Advertising Advertisers Customer Transform 103

Martech

JANUARY 14, 2025

Brands will expect some of those cost savings to be passed on, leading to some changes with agency relationships and AORs. Brands will go beyond basic customization, using AI-driven tools to create and optimize thousands of tailored ad variations in real-time, driving deeper personalization and engagement.

Advertising 131

Advertising Advertisers Transform Shoppers 131

Martech

JANUARY 15, 2025

Here are some predictions about where brands can find opportunities and innovation in 2025 in order to gain an edge in the rapidly changing space. Customer service on social media We dont know what shape TikTok will take in the U.S., With this influx of buyers, AI-driven customer care will play a critical role.

Gen Z 120

Gen Z Social Media Marketing Whitepaper User-Generated 120

Litmus

OCTOBER 17, 2024

But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? An email marketing funnel guides subscribers through the email customer journey —from prospective leads to loyal customers. Does That Matter?

Email Marketing 109

Email Marketing Customer Journey Customer loyalty eCommerce 109

Search Engine Land

OCTOBER 7, 2024

Successful brands connect with buyers across multiple channels, provide a seamless customer experience and harmonize digital and physical operations. This also opens up the opportunity to showcase in-store branding and customer service. They can also use their own branded packaging to keep the brand experience consistent.

Logistics 73

Logistics Retail Shoppers Customer Journey 73

Customers.ai

DECEMBER 4, 2024

Instead, you’re speaking directly to your repeat buyers with exclusive perks, re-engaging cart abandoners with tempting discounts, or wowing your seasonal shoppers with time-sensitive offers. You notice a segment of customers who’ve purchased twice in the last 90 days but haven’t engaged with your latest sale. Let’s look at an example.

eCommerce 76

eCommerce Shoppers Price Customer Journey 76

Customers.ai

JANUARY 2, 2025

website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Emails triggered by behavior feel personal and relevant as theyre responding to what your customer just did (or didnt do). For ecommerce brands, the possibilities are endless. Lets do it.

Email Marketing 81

Email Marketing eCommerce Shoppers Marketing 81

AWeber

JUNE 9, 2025

It helps you welcome new customers, recover abandoned carts, and deliver personalized product recommendations—without adding more to your to-do list. By automating key touchpoints in the customer journey, you can boost sales, build loyalty, and stay top-of-mind with minimal manual effort. This builds trust and loyalty.

eCommerce 56

eCommerce Shoppers Shipping Transform 56

Martech

OCTOBER 24, 2023

Chances are, brands will be hearing from customers on social this holiday season. Nearly three-quarters (74%) of consumers say they’re likely to reach out to a brand on social over the holidays, according to a new study by social media management platform Sprout Social. customers (67%). Why we care. Get MarTech!

Branding 130

Branding Customer Journey Shoppers Customer 130

Martech

OCTOBER 29, 2021

Brands know customers interact with them across multiple touchpoints, yet many fail to provide cohesive experiences. “We are talking with the brands who do it right, getting 89% retention compared to other companies only retaining 33% of their customers.” ” Multichannel vs. ominchannel engagement. .

Customer 123

Customer Branding Shoppers Customer Journey 123

Customers.ai

NOVEMBER 25, 2024

website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. For example, if reducing cart abandonment is your top priority, look for tools with session replay or heatmap functionality to pinpoint where shoppers drop off. Customer Journey Mapping Tool Customers.ai

eCommerce 89

eCommerce Price Customer Journey CRM 89

Martech

FEBRUARY 11, 2025

Customers can sniff out insincerity and fakery. Don’t do anything that could damage trust in your brand, company, products or services. Keep the focus on adding value as you guide and encourage engagement. When we understand how people process information and make decisions, we can craft more engaging and persuasive emails.

Transform 123

Transform Copywriting Email Marketing Shoppers 123

Sprout Social

MARCH 27, 2025

Fortunately for influencers, creators and brands, that turned out to be completely wrong. Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands. What is the creator economy?

Gen Z 99

Gen Z Affiliate Marketing Influencer Marketing User-Generated 99

Martech

SEPTEMBER 25, 2024

Numerous brands fight for user attention across platforms to drive a click or conversion. For brands caught in the scuffle, this means wasted marketing spend. For brands caught in the scuffle, this means wasted marketing spend. Here’s my prescription for meeting consumers at the right time and place across the consumer journey.

Gen Z 73

Gen Z Millennials Shoppers Retail 73

SocialPilot

JANUARY 27, 2025

Its rare to shop for customers without reading online reviews, especially when its the first encounter with a brand. A report found that 99% of shoppers read at least one online review before visiting a business. They validate the authenticity of your offerings, helping new customers feel secure.

Customer 64

Customer Transform Shoppers User-Generated 64

AWeber

JUNE 12, 2025

Why it works: New subscribers receive timely, relevant info while your brand is still fresh in their mind. Improved customer experience: Subscribers get helpful, non-intrusive emails that solve their problems or offer value at just the right moment. . +2 days: Offer helpful resources or your most-read blog post. +5

Shoppers 63

Shoppers Transform Retail Customer Journey 63

Customers.ai

DECEMBER 11, 2024

Thats a massive chunk of potential revenue slipping through the cracks and most brands dont even know who those visitors are. website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Are they returning customers looking for their next purchase? Lets dive in.

Shipping 79

Shipping Shoppers Law Outbound Marketing 79

Litmus

JANUARY 11, 2022

While their effectiveness is the proven push people need to finish their online shopping, there is a whole world of upper-funnel shoppers with potential you may not be accessing as effectively as you could (and should). Product abandonment emails address shoppers who spent time on a product page but failed to add anything to their cart.

Shoppers 81

Shoppers Retail Customer Journey Communications 81

Sprout Social

JANUARY 30, 2023

Secretly, every customer wants their experience with a brand to be like the set of Cheers—where everybody knows your name. When your business goes online, you’re dealing with thousands of potential customers at any given moment. Mastering a 1:1 feel, even when you’re operating 1:many, is crucial for customer loyalty.

Customer 144

Customer Branding Shoppers Customer loyalty 144

Buffer Marketing

OCTOBER 28, 2024

After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. Enter: this handy, comprehensive list of 29 essential digital marketing tools that help growing brands succeed — many of which I’ve used as a professional marketer.

Digital Marketing 105

Digital Marketing Price User-Generated Affiliate Marketing 105

Sprout Social

MAY 29, 2025

The data shows that while networks battle to boast the highest ROI, real performance gains hinge on execution: visible logos, quality creative, brand-focused marketing campaigns and full-funnel approaches boost your returns. Googles internal data demonstrates that brands should deploy YouTube across the customer journey.

Gen Z 86

Gen Z Social Media Marketing Transform Marketing 86

Use Insider

MARCH 26, 2025

By revealing hidden moments and designing adaptive customer journeys, AI agents redefine customer engagement, creating experiences that are as efficient as they are impactful. Predictive AI marked the beginning of our journey, helping marketers anticipate customer behavior. It perceives a relationship.

Transform 52

Transform Customer Shoppers Customer Journey 52

Duct Tape Marketing

DECEMBER 10, 2019

How Did the Customer Journey Evolve in 2019? The customer journey is at the heart of all marketing efforts. While the marketing maturity model helps you to establish and grow your own marketing assets, the marketing hourglass teaches you how to interact with customers throughout their journey with your brand.

Customer Journey 66

Customer Journey Customer Shipping Shoppers 66

Hootsuite

FEBRUARY 10, 2025

Its a handy way for marketers to remind shoppers to come back and buy all those items they look at and leave in various shopping carts across the web. This can help expand your potential customer base. But many brands will be able to do this without having to enter any manual code at all. That might sound a bit scary.

Social Media Marketing 98

Social Media Marketing Law Shoppers Advertising 98

Power Digital Marketing

JUNE 3, 2025

Customers expect seamless, personalized experiences across multiple touchpoints. Omnichannel marketing is no longer optionalits essential for brands looking to enhance engagement, boost conversions, and build lasting customer loyalty. Best Practices for a Successful Omnichannel Marketing Strategy 1.

Key Performance Indicator 52

Key Performance Indicator Shoppers Customer loyalty Marketing 52