Sprout Social

APRIL 8, 2025

They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing. Were seeing influencers as red carpet correspondents at major award shows, participating in exclusive brand trips , hosting pop-up shops and much more.

Branding 103

Branding Tentpole Entertainment Transform 103

Martech

DECEMBER 16, 2024

Together, they form a blueprint for navigating change while positioning your brand for success in 2025 and beyond. Embrace AI across your marketing workflow AI is transforming how marketers work, enabling faster, smarter, and more effective decision-making. Dig deeper: How autonomous AI pipelines will transform marketing campaigns 2.

Transform 122

Transform Customer loyalty Marketers Marketing 122

Hubspot Marketing

SEPTEMBER 24, 2024

So it’s worth understanding why it’s been so tough , what has changed in the customer journey , and answer the question: where do we grow from here? Social platforms are holding on to customers longer. They’re becoming destinations themselves, where customers are spending more time. Not brands.

Transform 112

Transform Customer Journey User-Generated Customer 112

Martech

JANUARY 30, 2024

Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX). With the ability to process vast amounts of data and drive automation at scale, AI empowers brands to deliver personalized, seamless CX journeys that foster loyalty and satisfaction. The end result? Get MarTech!

Transform 142

Transform Customer Customer Journey User-Generated 142

Martech

DECEMBER 13, 2021

They outlined where top professionals in the field see agile methodologies shaping how consumers and brands interact. Most marketing professionals agree customers should be the focus of any campaign, but few know how to best define “ customer-centricity ” accurately. “So A transformed agile marketing ecosystem.

Transform 133

Transform Thought Leadership Marketers Marketing 133

Martech

JUNE 4, 2024

Boosting value by coordinating martech and multichannel together You can escape this dilemma by coordinating martech and multichannel strategy together and embracing a new playbook to determine whether to iterate or transform. Ask questions such as “How competitive is the customer experience in my industry?” Is that number increasing?

Transform 124

Transform Customer Journey Marketers Marketing 124

Martech

OCTOBER 15, 2024

We make purchase decisions based on whether or not we trust brands. The true foundation of marketing lies in building brands that create demand but also build trust. And even if your product is as amazing as your marketing purports, if your customer experience is poor, your buyers will lose trust in your brand.

Customer 124

Customer Transform Customer Journey Marketers 124

Martech

SEPTEMBER 18, 2024

One of the most effective ways to shift this perception is by using customer experience. Below, I’ll share strategic insights on how customer experience can transform your marketing department into a profit center. Maybe it was a seamless checkout, lightning-fast delivery or a perfectly handled customer service query.

Transform 115

Transform Customer loyalty Customer Journey Marketers 115

Martech

NOVEMBER 20, 2024

This assembly-line structure, effective in past years, struggles to keep pace with today’s customer expectations for timely, personalized interactions. Customers now expect brands to engage with them in ways that feel relevant, immediate and aligned with their needs.

Customer 127

Customer Transform Customer loyalty Marketers 127

Sprout Social

JUNE 26, 2023

Identify key customer touchpoints : Track your key touchpoints to understand every interaction a customer has with your brand. Compare customer ratings: Gather feedback to evaluate the customer’s experience with your product and customer service.

Customer Journey 143

Customer Journey Customer Transform Retail 143

Martech

APRIL 16, 2024

Customer journey basics First things first, let’s unpack the customer journey. Imagine it as a roadmap, with your customer at the wheel and your content the signposts guiding them. Engaged users are more likely to progress further along the customer journey.

Customer Journey 127

Customer Journey Customer Energy Transform 127

Martech

OCTOBER 24, 2023

Businesses can leverage these insights to segment lists more effectively, create tailored omnichannel campaigns and optimize the customer journey. Wasted opportunities in marketing can translate to lost revenue, damaged brand reputation and decreased customer satisfaction.

Transform 124

Transform Customer Journey Analytics Digital Marketing 124

Martech

NOVEMBER 4, 2024

DTC strategies are becoming increasingly nuanced, with social and digital channels furthering the visibility of DTC brands. DTC branded sites, such as Nike and Apple, were ranked the third most popular online purchase channel in 2023, trailing only behind marketplaces and supermarkets (e.g., Amazon, Walmart, Target), per Statista.

Transform 120

Transform Retail Manufacturing eCommerce 120

Martech

DECEMBER 28, 2022

It seems that currently it’s all about how sneaky smart the bot is, not about how it can help lead customers to discovering your brand. Like other conversational AI applications, it likely will have the best success in answering specific questions that your customers have about products and services.

Transform 122

Transform eCommerce Shoppers Retail 122

Martech

APRIL 15, 2025

As marketing complexity accelerates and the volume of data expands exponentially, the marketing analyst role is transforming into a hybrid strategist, technologist and translator between humans and machines. But transformation doesn’t happen in isolation. Email: Business email address Sign me up! Processing.

Transform 99

Transform Customer Journey Analytics Marketers 99

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. Then, it helps you craft posts about that content in your brand voice. It's particularly valuable if you're growing your personal brand through thought leadership but don't have time to scout for industry news and insights.

Price 118

Price Thought Leadership Transform User-Generated 118

Martech

JANUARY 20, 2022

“Lots of marketers have adopted agile practices and tried to transform how they go to market in terms of customer journeys,” said Tom Hannigan, Global Practice Lead for precision marketing platform HCL Unica, at our MarTech conference. Everybody has one of these customer journey maps,” Hannigan said.

Customer Journey 129

Customer Journey Customer Transform Analytics 129

Martech

APRIL 3, 2025

Brands keep investing in whats immediately measurable while neglecting long-term growth a trap WARC calls the doom loop. Shrinking brand equity and unsustainable returns. Shrinking brand equity, diminishing returns and unsustainable growth. Marketings obsession with short-term wins has created a dangerous cycle. The result?

Customer Acquisition 89

Customer Acquisition Transform Customer Journey Finance 89

Search Engine Land

AUGUST 29, 2024

AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. This approach enables customized strategies that align with specific business goals and can be adjusted based on organizational needs and channels. AI is a key driver for transformation. AI is a key driver for transformation.

Digital Marketing 85

Digital Marketing Transform Key Performance Indicator Customer Journey 85

Martech

SEPTEMBER 18, 2024

Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies. Brands must deliver timely and relevant messages that resonate with their consumers. Fortunately, brands have a huge advantage—their existing relationship with customers.

Branding 73

Branding Transform Customer Acquisition Customer loyalty 73

Martech

JULY 10, 2024

Learn how this approach supports a comprehensive channel strategy that aligns with brand objectives, addresses consumer needs and optimizes the content pipeline. Many marketers use generative AI to create text content, but human review and approval are still needed to ensure accuracy and brand alignment.

Transform 114

Transform Customer Journey Customer Content Marketing 114

Martech

NOVEMBER 13, 2023

Creating a great customer experience is a top priority for most brands because customers value the entire journey, not just the products or services they purchase. In this series, we looked at the collaborative aspects of customer journey operations and what successful governance looks like.

Customer Journey 121

Customer Journey Customer Transform Place 121

Martech

MARCH 19, 2025

Edwards Demings 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. The traditional, assembly-line model of campaign executionwhere data, creative, and deployment are handled in rigid stepsis no longer fast enough for real-time customer engagement. Today, marketing faces its own shift.

Transform 75

Transform Manufacturing Key Performance Indicator Marketers 75

Sprout Social

SEPTEMBER 17, 2024

In today’s ever-changing retail landscape, brands are divided into two groups. Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. And this is true for every stage of the customer journey. The latest data indicates a notable surge in its use.

Retail 120

Retail Shoppers User-Generated Customer Journey 120

Martech

OCTOBER 7, 2021

It’s about building a relationship, supporting CLV and knowing that individuals will remain your customer even as they move to different jobs. It’s the kind of relationship the best consumer brands are building. RollWorks announces new capabilities focused on the customer journey. Why we care. Read more here.

Customer Journey 122

Customer Journey Customer Transform Shoppers 122

Martech

SEPTEMBER 12, 2023

“This iconic brand is almost a hundred years old, but they have never, ever had a consumer insights function.” ” Multiple independent touchpoints One of the challenges La-Z-Boy faces is that the brand is known very well by the consumer, but through so many different channels. How well do you know the consumer?”

Transform 126

Transform Retail Customer Place 126

Martech

OCTOBER 6, 2022

With the power of real-time insights, brands can deliver personalized content to delight existing customers and push timely offers and info to attract new ones. To solve these challenges, leading companies are embracing martech transformations to reduce complexity, streamline operations and inspire innovation.

Transform 98

Transform Gen Z Customer Journey User-Generated 98

Sprout Social

SEPTEMBER 19, 2024

The world of social media influencers has transformed significantly in recent years. What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. What are influencer marketing KPIs?

Influencer Marketing 126

Influencer Marketing Key Performance Indicator Transform Marketers 126

Search Engine Land

FEBRUARY 21, 2024

However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey. Consumers now access multiple devices and use diverse channels where they expect their favorite brands to be present. Tailor your strategy accordingly.

Customer Journey 112

Customer Journey SEO Customer Transform 112

Martech

SEPTEMBER 10, 2024

Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables. If you’re managing these with manual tasks, you’re also increasing your likelihood of branding and compliance errors. These challenges have made automation an essential operational solution.

Advertisers 117

Advertisers Advertising Non-Profit Real Estate 117

Lynton Web

APRIL 9, 2025

When companies manage multiple brands under one corporate umbrella, lead management becomes exponentially complex. Without a standardized system, leads often fall into a "black hole" when passed between brands, resulting in lost opportunities and revenue. Is the customer now talking to multiple brands about the same project?

Management 52

Management Branding Transform CRM 52

Martech

FEBRUARY 11, 2025

Customers can sniff out insincerity and fakery. Don’t do anything that could damage trust in your brand, company, products or services. Spontaneous (in the moment) What resonates: The preheader and call-to-action phrases like “Ready to transform your email marketing strategy?”

Transform 119

Transform Copywriting Email Marketing Shoppers 119

Search Engine Land

OCTOBER 2, 2024

Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business. Sponsored Brands. Sponsored Brand Ads in Purple, Sponsored Products Ads in Green. Sponsored Brand Ads Available platforms: Vendor Central.

Advertisers 103

Advertisers Advertising Customer Transform 103

Martech

SEPTEMBER 23, 2024

For example, the marketer will set predefined campaign goals and brand guidelines, then Agentforce Campaigns will help create an entire campaign, from generating a brief and identifying and developing target audience segments to generating the initial draft of emails and landing pages.

Transform 105

Transform Marketers Marketing Health 105

Martech

OCTOBER 20, 2021

In the online help game, a small percentage of customers need special attention. With a well-known brand like Samsung, they need to remain on top of all trending service issues. “We It’s the key to informing their service strategy and improving customer satisfaction.”. Solving for complexity with AI.

Transform 115

Transform Customer Energy Customer Journey 115

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. Dont feel like youre prepared?

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Martech

MARCH 11, 2025

It could make brands look reactive and out of sync. What is the right mix of relevance, brand-building consistency and recommendation? Mapping out a balanced customer journey can help align the need for discovery with buyer intent. When discovery goes too far: A cautionary tale Too much focus on discovery can backfire.

Whitepaper 101

Whitepaper Customer Journey Transform Customer 101