Search Engine Land

SEPTEMBER 6, 2024

Brand visibility measures how well a brand is known and how often potential customers encounter it across various channels, such as search engines, social media, advertising, public relations or word-of-mouth. But why is brand visibility important? Enhanced brand awareness also increases customer loyalty.

Branding 104

Branding Customer loyalty SEO PR 104

Social Media Examiner

JULY 18, 2024

Humor can be a powerful marketing tool that can increase brand awareness an customer loyalty, but many marketers shy away from using it. Wondering how humor could help? In this article, we’ll explore how to embrace humor in your writing. Why Use Humor in Marketing?

Customer loyalty 145

Customer loyalty Branding Customer Social Media Marketing 145

The LeadG2 Blog

NOVEMBER 7, 2024

A company's brand goes way beyond its logo, colors, or website—it's really shaped by the people at the helm. Their actions, opinions, and social media presence can really affect trust, credibility, and customer loyalty. Their actions, opinions, and social media presence can really affect trust, credibility, and customer loyalty.

Branding 113

Branding Customer loyalty Customer 113

Martech

JUNE 14, 2024

To achieve real customer loyalty, it’s important to stop referring to leads as “prospects” and start treating them like real people. Here’s how you can fix your generic email today: Start addressing a customer by their name. Remember that you’re only talking to one customer at a time. Sales is anything but a numbers game.

Customer loyalty 116

Customer loyalty Customer Email Marketing Product 116

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. This makes it a vital tool for brand engagement and growth.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Martech

NOVEMBER 20, 2024

This assembly-line structure, effective in past years, struggles to keep pace with today’s customer expectations for timely, personalized interactions. Customers now expect brands to engage with them in ways that feel relevant, immediate and aligned with their needs.

Customer 126

Customer Transform Customer loyalty Marketers 126

Martech

JUNE 3, 2024

At its core, personalization taps into five fundamental human motivations that help brands acquire and retain customers. Personalizing marketing makes people feel the brand knows and caters to their unique preferences, interests and needs to foster a stronger personal connection. And it worked.

Customer loyalty 114

Customer loyalty Personalized Marketing Customer Shoppers 114

Martech

OCTOBER 28, 2024

AI-powered social media monitoring (sentiment analysis) Then: In the late 2010s, AI was widely used for basic social media listening, primarily focused on monitoring brand sentiment through keywords and simple text analysis. This provided brands with a general understanding of how consumers felt about them, but it lacked depth and nuance.

Market Trends 127

Market Trends Transform Customer loyalty Millennials 127

SmartBrief - Marketing

AUGUST 23, 2024

Beyond its biological implications, menopause represents a significant opportunity for brands to redefine women’s health and wellness strategies. Strategic imperatives for brands Empathy-driven marketing: Menopause transcends biology; it’s a transformative experience that requires empathy and understanding.

Health 115

Health Millennials Transform Retail 115

Calvyn Lee Blog

NOVEMBER 14, 2024

In a compelling session at the conference, international brand consultant Frank Vinchon shared valuable insights on creating meaningful social media engagement. As he aptly put it, “Don’t ask them to follow you. Give them something and they will follow you.”

Social Media Marketing 130

Social Media Marketing Customer loyalty User-Generated Communications 130

Martech

MARCH 5, 2025

Ecommerce may be thriving, but brick-and-mortar retail remains a critical brand touchpoint. Companies like Netflix and Wayfair are proving that physical stores arent just about transactions theyre influential brand ambassadors that shape perception and loyalty. Email: Business email address Sign me up! Processing.

Branding 78

Branding Retail eCommerce Customer loyalty 78

Martech

DECEMBER 4, 2024

Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty. Ecommerce returns: The challenge of keeping customers happy and profitable The global ecommerce market is rapidly growing, projected to rise from $6.3

eCommerce 118

eCommerce Customer Retail Transform 118

Sprout Social

FEBRUARY 11, 2025

Is receiving brand love like celebrating Valentines Day in primary school? For marketers, brand love leads to the same delighted feelings, but on an even deeper level. The affirmation they need that their strategy actually succeeded at building loyalty and evangelizing their mission. What is brand love? Stay with me here.

Branding 79

Branding Health Education User-Generated 79

Martech

JANUARY 13, 2025

Brand introduction: They provide an opportunity to introduce your brand, its values, and what subscribers can expect from your communications. Building loyalty: By expressing appreciation and offering value (such as discounts or exclusive content), welcome emails can help build customer loyalty from the outset.

Customer loyalty 107

Customer loyalty Copywriting Communications User-Generated 107

Martech

SEPTEMBER 18, 2024

Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies. Brands must deliver timely and relevant messages that resonate with their consumers. Fortunately, brands have a huge advantage—their existing relationship with customers.

Branding 72

Branding Transform Customer Acquisition Customer loyalty 72

Sprout Social

JULY 24, 2024

The success of your business depends on how well you engage your customers. Highly engaged customers are more likely to buy from you and stay loyal to your brand. So you should stay on top of your customer engagement metrics to improve various aspects of your performance.

Customer 117

Customer Customer loyalty Analytics Promotion 117

Martech

NOVEMBER 28, 2023

It empowers businesses to customize experiences and services based on individual customer needs and preferences, ultimately leading to heightened satisfaction and loyalty. Ready to explore how personalized approaches can enhance customer loyalty in the hospitality sector?

Customer loyalty 108

Customer loyalty Customer Food Entertainment 108

Martech

OCTOBER 25, 2024

Focus on brand ownership and crafting unique customer messages and experiences as key benefits of genAI, linking AI investments to real business results. Leaders should anchor data governance for genAI in business value, emphasizing accountability for customer data and brand intellectual property.

Transform 134

Transform Customer loyalty User-Generated Management 134

Hubspot Marketing

JULY 22, 2024

Customer Loyalty When you create a community around your brand, you‘re fostering a space where your audience feels seen and heard. Furthermore, you’re creating a space where they can speak candidly to your brand (or representatives), give feedback, get support, and share ideas with other like-minded consumers.

Management 107

Management Customer loyalty Entertainment Branding 107

Set Up

OCTOBER 15, 2024

The holiday season means show time for a number of industries, meaning Brands need to be on their A-game. With fierce competition and distractions abound, how can your company leave a lasting impression during the holidays to maintain Brand loyalty during the holidays and beyond?

Transform 59

Transform Branding Shipping Customer loyalty 59

Martech

AUGUST 15, 2024

It fuels future sales and shapes brand perception, both undeniably crucial, but notoriously tricky to measure. It’s building a brand story that resonates — forging connections that turn customers into loyal referrals and delivering an experience beyond the solution. Build a brand that fuels demand.

Finance 119

Finance Customer loyalty Entertainment Price 119

Martech

OCTOBER 29, 2024

A closely related concept is customer journey mapping. A CDP can help map out detailed customer journeys by tracking behavior across various channels and touchpoints, offering insights into how customers interact with a brand over time. The post 12 ways to use a customer data platform appeared first on MarTech.

Customer 119

Customer Customer loyalty Customer Journey Analytics 119

Martech

DECEMBER 16, 2024

Together, they form a blueprint for navigating change while positioning your brand for success in 2025 and beyond. Instead, focus on what drives long-term loyalty, brand preference, and sustainable growth. Marketers must adopt proactive strategies as competition intensifies and the ad ecosystem becomes more complex.

Transform 121

Transform Customer loyalty Marketers Marketing 121

SmartBrief - Marketing

OCTOBER 21, 2024

There are many directions you can go, and most of them can even be fun while you build up your brand. It always takes persistence, the right strategies, and often a number of tries to reach more customers and expand your reach. It’s where you can start establishing your brand and building an interaction with your audience.

Customer 105

Customer Customer loyalty Event Marketing Promotion 105

Hootsuite

APRIL 2, 2025

And effective brand storytelling is the secret to success on social media and beyond. Before checking in to the hospitality industry (pun very much intended), Reynolds worked for other global brands, including Disney and Toyota. And for every brand hes worked with, storytelling has been an important marketing strategy.

Branding 69

Branding User-Generated Food Transform 69

Martech

JANUARY 9, 2025

Better personalization from AI agents Advances in agents in 2025 will help brands create personalized AI agents for customers. These assistants will seamlessly interact with brands and service providers, offering a level of convenience and customization previously unattainable, Patel stated.

Customer loyalty 128

Customer loyalty CMO Retail Customer Journey 128

Social Media Examiner

APRIL 28, 2023

Wondering how Web3 can drive more business and improve customer loyalty? Curious how larger brands are approaching NFTs? Why Early Adoption of Web3 Matters to Businesses There’s a reason brands such as Budweiser and Johnny Walker have existed for centuries.

Branding 137

Branding Customer loyalty Customer Marketers 137

Vertical Response

AUGUST 25, 2024

Personalization and community support are key to creating meaningful connections with customers, enhancing brand loyalty during the holiday season. Plan Your Holiday Marketing Strategy Early Starting your holiday marketing strategy early helps you stay ahead of competitors and capture customer attention before the busy season.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Marketing Insider Group

FEBRUARY 10, 2025

According to SimplicityDX, the average business spends $29 acquiring a new customer while a repeat customer generates $39, so customer loyalty is a massive moneymaker. With rising customer expectations and increased competition, retaining loyal customers matters.

CRM 96

CRM Customer Transform Customer loyalty 96

Sprout Social

NOVEMBER 4, 2024

Social has evolved into consumers’ favorite holiday marketing resource: a one-stop destination for discovering gifts, finding the latest deals and seeking customer service. Direct messages (DMs) are the most popular form of outreach, with the overwhelming majority of consumers (70%) planning to contact brands this way.

Gen Z 121

Gen Z Millennials User-Generated Shoppers 121

Martech

NOVEMBER 11, 2024

They combine insights into user behavior with design thinking to craft interactions that align with both brand identity and customer expectations. Email marketing: Precision in direct communication This strategic function combines insight, creativity and data analysis to reach customers in a way that resonates.

CRM 112

CRM Customer Journey Customer loyalty Management 112

Martech

AUGUST 9, 2024

Similarly, marketers should craft a narrative that connects their brand’s past with its current and future vision. For brands transforming, this balanced approach is crucial for keeping customer loyalty while attracting new audiences. Instead, carefully incorporate its heritage as a part of your future narrative.

Transform 113

Transform Energy PR Customer loyalty 113

Marketing Insider Group

AUGUST 13, 2024

It can also elevate your brand and drive more bookings. Quick Takeaways Content marketing helps travel companies sell the dream of perfect vacations by allowing customers to visualize themselves in their ideal destinations, ultimately driving bookings and customer loyalty.

Content Marketing 125

Content Marketing Transform User-Generated Marketers 125

Martech

JULY 30, 2024

Initially, most startups concentrate on building brand awareness in local markets and attracting early adopters with limited budgets. However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance.

CRM 111

CRM Marketers Marketing Customer loyalty 111

Litmus

OCTOBER 17, 2024

. “This ties back to the idea of email being a full-funnel experience , fostering intimacy with your audience and focusing on brand awareness. Building relationships through email requires looking at multiple events over time , as customer journeys can take years to develop, not just weeks or months. Loyalty/advocacy.

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Marketing Insider Group

AUGUST 26, 2024

Your competitors are using this technology, so understanding the basics of AI and exploring advanced automation tools is essential as you personalize customer experiences and optimize your marketing efforts. Artificial intelligence tools tailor content and offers to individual customer preferences, boosting engagement and loyalty.

CRM 123

CRM Transform Marketers Marketing 123

Martech

OCTOBER 24, 2024

As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? Personalization, powered by genAI, allows marketers to create tailored interactions that increase conversions, customer loyalty and revenue.

Copywriting 125

Copywriting Transform PR User-Generated 125