Neil Patel

DECEMBER 21, 2020

You might not know that there is a subset of it that plays a vital part in digital marketing. Natural language generation has some incredible implications for your digital marketing campaigns. How Does Natural Language Generation Affect Digital Marketing? It also goes a long way toward growing your brand.

Digital Marketing 144

Digital Marketing Transform Customer loyalty User-Generated 144

Hootsuite

APRIL 2, 2025

The best marketing campaigns have a narrative that makes you feel something. And effective brand storytelling is the secret to success on social media and beyond. Before checking in to the hospitality industry (pun very much intended), Reynolds worked for other global brands, including Disney and Toyota.

Branding 70

Branding User-Generated Food Transform 70

Vertical Response

SEPTEMBER 1, 2024

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. It offers one of the highest returns on investment in digital marketing and allows you to control your customer list, avoiding reliance on social media algorithms. Using the S.M.A.R.T.

Email Marketing 105

Email Marketing Marketing Strategy Marketers Marketing 105

Marketing Insider Group

JANUARY 11, 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. What pain points does your marketing department face regularly?

Digital Marketing 29

Digital Marketing Transform Logistics Marketers 29

Vertical Response

AUGUST 25, 2024

A multi-channel marketing approach, including social media, email, and SMS, significantly improves engagement and conversion rates. Personalization and community support are key to creating meaningful connections with customers, enhancing brand loyalty during the holiday season.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Marketing Insider Group

DECEMBER 29, 2020

We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Brand strategy, customer loyalty, and innovative technology are paramount.

Market Trends 145

Market Trends Digital Marketing Marketers Marketing 145

Adobe Experience Cloud Blog

JUNE 11, 2014

organizations interact with customers and prospects in five or more channels. But, according to Experian’s 2013 Digital Marketer report, “fewer than 10% of brands are executing true cross-channel communications informed by one view of the customer.” Is the future of digital marketing here?

Digital Marketing 134

Digital Marketing Customer Journey CRM Thought Leadership 134

Scoop.it!

JULY 20, 2023

Your brand might already practice content curation , which is the art of researching, collecting, and publishing content from your brand and from elsewhere for maximum consumer benefit. Today, let’s break down what tailored curation is, how it works, and how you can leverage the most niche content to boost customer loyalty and more.

Customer loyalty 98

Customer loyalty Gen Z Customer Key Performance Indicator 98

Litmus

OCTOBER 17, 2024

. “This ties back to the idea of email being a full-funnel experience , fostering intimacy with your audience and focusing on brand awareness. Building relationships through email requires looking at multiple events over time , as customer journeys can take years to develop, not just weeks or months. Loyalty/advocacy.

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. Why You Need a Digital Marketing Strategy.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketers Marketing 145

Martech

APRIL 12, 2022

A customer data platform (CDP) allows you to anticipate customer needs A content management system (CMS) helps you manage and create more innovative content A customer loyalty program incentivizes and rewards customers that keep engaging with your brand. Go all-in on AI. Get the trends report.

Digital Marketing 101

Digital Marketing Customer loyalty Marketers Marketing 101

Martech

JULY 22, 2022

A customer data platform (CDP) allows you to anticipate customer needs. A customer loyalty program incentivizes and rewards customers that keep engaging with your brand. Fifty-nine percent of marketers who say they can’t live without AI have highly successful marketing strategies.

Market Trends 113

Market Trends Digital Marketing Customer Customer loyalty 113

Search Engine Land

JULY 25, 2024

SEO can be seen as “OK to turn off for a bit,” while a brand rests on its laurels, assuming that the current performance won’t worsen during the downturn. ad market saw a decline of 13%. But if you fail to support brands or examine how your core customers’ needs evolve, you will likely jeopardize your medium to longer-term performance.

SEO 108

SEO Management Price Thought Leadership 108

Marketing Insider Group

DECEMBER 15, 2020

Brand awareness is more than people simply recognizing your business name or your logo. True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors. Content marketing can be a highly effective way to build brand awareness.

Content Marketing 145

Content Marketing Branding CRM Customer loyalty 145

Martech

APRIL 29, 2024

Digital marketers are facing an increasingly regulated environment when it comes to reaching the right customer at the right time. A recent study by marketing automation company Marigold and digital marketing consultancy Econsultancy took a closer look at how consumers feel about marketers’ messages and tactics.

Branding 125

Branding Customer loyalty CMO Digital Marketing 125

Scoop.it!

AUGUST 30, 2022

E-commerce marketing can be done using various strategies, including page SEO and paid advertising, among many more. E-commerce Digital Marketing Trends and Techniques for Your Business. Planning and starting an online business is a great breakthrough for your brand. Well-defined goals for your email marketing.

Digital Marketing 114

Digital Marketing Marketing Strategy User-Generated Marketers 114

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading?

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Rock Content

JULY 15, 2023

Undeniably, incorporating effective Digital Marketing strategies is a must for businesses aiming to succeed today. How can you use it in a way that amazes your audience and makes sense to your brand — all of that while fitting into your budget? But what does that word really mean in a Digital Marketing context?

Digital Marketing 105

Digital Marketing Affiliate Marketing User-Generated Automobile 105

Rock Content

OCTOBER 13, 2020

Yes, keeping new clients coming is crucial in any Digital Marketing strategy. But customer loyalty is the key to reach sustainable growth in any business. Let’s talk about what it is, why to do it, and how to plan a perfect customer loyalty program. What are the benefits of having loyal customers?

Customer loyalty 59

Customer loyalty Customer Branding Shipping 59

Use Insider

SEPTEMBER 13, 2024

This blog explores how incorporating game-like elements into your marketing strategy can supercharge engagement, increase customer loyalty, and deliver measurable business results—all while creating an enjoyable experience for your audience. What is Gamification in Marketing?

Transform 52

Transform Customer loyalty Marketers Marketing 52

Vertical Response

APRIL 25, 2025

This article will explain what is email marketing, its different types, and how to use it effectively. Key Takeaways Email marketing is a cost-effective digital strategy that fosters customer loyalty, enhances brand visibility, and drives sales through personalized communication.

Email Marketing 52

Email Marketing Customer loyalty Law Marketers 52

Vertical Response

JANUARY 10, 2025

Building and maintaining a clean email list is essential for email marketing success, combining the effective importation of contacts with strategies for capturing new subscribers. The Evolution of Email Marketing Email marketing has come a long way since its inception.

Email Marketing 52

Email Marketing Customer loyalty Marketers Marketing 52

Martech

JULY 21, 2022

consumers (51%) say they’d be less loyal to a brand if the digital experience isn’t as enjoyable as in-person, according to PwC’s Customer Loyalty Survey 2022. The pandemic has put the pressure on businesses to build customer experiences online that match or exceed their in-store experience. Why we care.

Gen Z 121

Gen Z Millennials Branding Shipping 121

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul. What is the creator economy?

Gen Z 96

Gen Z Affiliate Marketing Influencer Marketing User-Generated 96

Customers.ai

DECEMBER 4, 2024

Did you know that email marketing has an average ROI of $36 for every $1 spent? It’s also proof that email is still the king of digital marketing. Brand Spotlight: Nike Nike nails this approach with their clean, minimalistic signup forms. That’s not just impressive, it’s crazy! That’s where growth hacking comes in.

CRM 85

CRM Real Estate Non-Profit eCommerce 85

Rock Content

MARCH 28, 2023

In today’s highly competitive business landscape, having a strong and well-defined brand is more important than ever. In this environment, a brand is much more than just a logo or a catchy tagline – it’s the sum total of a company’s values, reputation, and overall presence in the marketplace.

Branding 97

Branding Global Marketing Fashion Whitepaper 97

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. It’s about engaging with customers on a personal level, building trust, and cultivating a sense of community to nurture long-term loyalty — not just driving immediate sales.

Social Media Marketing 115

Social Media Marketing Marketing Strategy Marketers Marketing 115

Sachs Marketing Group

APRIL 30, 2025

As a business, community outreach marketing is crucial to connecting to your local area. Developing a community outreach program not only helps to increase awareness for your products and services, but also strengthens your brand. Engaging with the community on a personal level can lead to long-term loyalty and trust.

Marketing Strategy 52

Marketing Strategy Customer loyalty Marketers Non-Profit 52

Marketing Insider Group

JULY 12, 2021

Digital marketing is a revolutionary way for companies, big and small, to market their wares to consumers. From endless options to scalable budgets, digital marketing has transformed the way companies present themselves to consumers. . However, the digital marketplace is hardly the same as it’s always been.

Transform 145

Transform Digital Marketing Customer loyalty Communications 145

Spiralytics

DECEMBER 4, 2024

Imagine shopping for groceries and trying to make a quick decision between two brands of laundry detergent. But what if that so-called eco-friendly brand you just picked might be engaging in something called greenwashing? It’s a way to charge a premium price and gain customer loyalty. What is Greenwashing?

Fashion 52

Fashion Shoppers Law Customer loyalty 52

Sprout Social

DECEMBER 4, 2019

Marketing to parents has never been easier, and there are so many brands that are doing it right. If you’re creating kids’ products, or even products or services that just make parenting easier, your brand needs to know how to properly create a strategy for social media marketing to parents. Let’s start with the basics.

Branding 107

Branding Millennials Marketers Marketing 107

OnPassive Marketing

AUGUST 24, 2022

With the increasing popularity of digital marketing, content marketing has also seen a significant increase in businesses utilizing it to generate leads and grow their clientele. This blog post discusses how content marketing works and its role in digital marketing. Here’s why: Content Is King.

Digital Marketing 71

Digital Marketing Content Marketing Marketers Marketing 71

Rock Content

MARCH 31, 2020

With Digital Marketing , even small companies have the tools and the means to reach bigger audiences, generate leads and sell more. The answer lies on a broader variety of Digital Marketing channels , all of them with different demands and benefits that can fit any budget or strategy. Email Marketing.

Digital Marketing 76

Digital Marketing User-Generated Marketers Marketing 76

Sachs Marketing Group

JUNE 21, 2023

In today’s fast-paced digital world, businesses often struggle to make their brand stand out amongst the sea of competitors. Building and maintaining brand awareness is challenging, especially when consumers are constantly bombarded with information. Without brand awareness, even the best products can get lost in the crowd.

Digital Marketing 52

Digital Marketing Branding Transform Marketers 52

CXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Digital Marketing 88

Digital Marketing Customer Acquisition Analytics Non-Profit 88

Rock Content

SEPTEMBER 11, 2023

In 2023 and beyond, a solid digital marketing campaign that contributes to outstanding customer experience is a must. However, keeping track of your progress requires more than just adhering to proven marketing practices and hoping for the best. What Can You Measure Using NPS? Structure questions carefully and clearly.

Customer loyalty 52

Customer loyalty Customer Shipping Promotion 52

Vertical Response

MARCH 1, 2025

They build customer loyalty by making recipients feel valued, leading to increased sales. Key Takeaways in Email Marketing Birthday and anniversary emails enhance customer engagement and loyalty, significantly increasing sales when personalized and well-timed. Want a simple hack for more sales?

Customer loyalty 52

Customer loyalty Email Marketing Promotion Transform 52