Hubspot Marketing

OCTOBER 3, 2024

The future of brand tracking is here — and it’s powered by AI. Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and market research to gather this data.

Branding 118

Branding Customer loyalty CMO Market Segmentation 118

Martech

OCTOBER 3, 2024

That emotional connection to a brand is extremely important to customer loyalty. It’s often been thought to be a key driver of loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. years) than satisfied customers (3.4

Customer 125

Customer Branding Customer loyalty Transform 125

Use Insider

JUNE 2, 2023

Let’s walk through the key strategies and takeaways from the webinar to help you improve your customer loyalty and build a compelling customer journey that keeps them returning to your brand. Pre-size selection (using data from previous actions on the site to autofill a customer’s clothing sizes). Simple: Just ask.

Customer loyalty 52

Customer loyalty Fashion Customer Shoppers 52

The LeadG2 Blog

APRIL 15, 2024

Unfortunately, there's no such thing as an unlimited marketing budget. For success, you need to develop a strategy that maximizes your resources for the best ROI, but determining where you should invest your marketing dollars can be confusing. Should you focus on branding or sales? The answer is multi-faceted and complex.

Branding 89

Branding Customer loyalty Marketing Marketers 89

Duct Tape Marketing

OCTOBER 19, 2023

The Secret to Building Customer Loyalty Forever written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Micah Solomon, an expert on customer service, hospitality, and the customer experience.

Customer loyalty 87

Customer loyalty Customer Manufacturing Price 87

Scoop.it!

JULY 20, 2023

Your brand might already practice content curation , which is the art of researching, collecting, and publishing content from your brand and from elsewhere for maximum consumer benefit. Today, let’s break down what tailored curation is, how it works, and how you can leverage the most niche content to boost customer loyalty and more.

Customer loyalty 75

Customer loyalty Gen Z Customer Key Performance Indicator 75

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Customers now expect brands to engage with them in ways that feel relevant, immediate and aligned with their needs.

Customer 91

Customer Transform Customer loyalty Marketing 91

Use Insider

MAY 14, 2024

What is retention marketing? Retention marketing is a strategy focused on engaging existing customers to maintain their loyalty, encourage repeat purchases, and increase customer retention. Retention vs. acquisition marketing: What’s the difference? Retention vs. acquisition marketing: What’s the difference?

Customer loyalty 52

Customer loyalty Marketing Strategy Customer Acquisition Marketing 52

Econsultancy

JANUARY 24, 2022

Luxury retailers do not typically offer loyalty programs, with regular point-based price discounting schemes going against the high-end and aspirational style of branding that the luxury sector is known for.   So, how else are luxury brands inspiring loyalty? Investment in digital clienteling tools.

Customer loyalty 62

Customer loyalty Customer Branding Gen Z 62

Rock Content

SEPTEMBER 11, 2023

In 2023 and beyond, a solid digital marketing campaign that contributes to outstanding customer experience is a must. However, keeping track of your progress requires more than just adhering to proven marketing practices and hoping for the best. Here’s what you need to know about NPS in marketing to put yours to work for you.

Customer loyalty 52

Customer loyalty Customer Shipping Promotion 52

Rock Content

OCTOBER 13, 2020

In competitive markets, it is common to see CMOs investing too much in attracting new leads to reach their conversion goals. Yes, keeping new clients coming is crucial in any Digital Marketing strategy. But customer loyalty is the key to reach sustainable growth in any business. What is customer loyalty?

Customer loyalty 59

Customer loyalty Branding Customer Shipping 59

Hubspot Marketing

AUGUST 1, 2023

It’s a reality we can’t ignore: Customers are increasingly exploring different brands and shopping options. Product unavailability and depleted inventory shelve coupled with rising prices have made even the most loyal customers inclined to venture beyond their go-to brands. Does that mean brand loyalty is dead?

Customer loyalty 95

Customer loyalty Shoppers Customer Retail 95

Search Engine Land

SEPTEMBER 6, 2024

Brand visibility measures how well a brand is known and how often potential customers encounter it across various channels, such as search engines, social media, advertising, public relations or word-of-mouth. But why is brand visibility important? Enhanced brand awareness also increases customer loyalty.

Branding 99

Branding Customer loyalty SEO PR 99

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Brand loyalty. What is brand loyalty?

Branding 91

Branding Customer loyalty User-Generated Promotion 91

Martech

FEBRUARY 12, 2024

Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. To build a sustainable business, companies should evolve their strategy by leveraging user data to refine positioning and extend their brand identity across channels.

Performance Marketing 104

Performance Marketing Branding Customer Acquisition Customer loyalty 104

Marketing Insider Group

SEPTEMBER 19, 2017

They may gain some brand favor while the free sample is being used or the discounted subscription pricing is in effect. Even loyalty programs have an appeal, but they do nothing to establish brand authenticity. […]. The post How Customer Loyalty Is Really Earned appeared first on Marketing Insider Group.

Customer loyalty 94

Customer loyalty Customer Price Promotion 94

Marketing Insider Group

OCTOBER 2, 2018

And not just at the start of the customer journey, but in the middle and end stages of the marketing funnel. These golden customers are the ones who become your brand advocates, the buyers […]. The post Level Up Your Customer Loyalty with Gamification appeared first on Marketing Insider Group.

Customer loyalty 86

Customer loyalty Customer Customer Journey Branding 86

Sprout Social

MARCH 27, 2024

Plus, see the top five review management software to manage reviews for business intelligence and explore examples of how brands have used review management to their advantage. Review management is the process of monitoring, responding to and using customer feedback across different online platforms. What is review management?

Management 92

Management Branding Customer loyalty Shipping 92

SMEI

JANUARY 24, 2023

Are you a marketer looking for a quick and dirty way to boost sales? If so, then shame marketing may be right up your alley. Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. Here are some examples of shame marketing campaigns: 1.

Customer loyalty 192

Customer loyalty Marketing Marketers Food 192

Social Media Examiner

APRIL 28, 2023

Wondering how Web3 can drive more business and improve customer loyalty? Curious how larger brands are approaching NFTs? In this article, you’ll find inspiration to integrate NFTs into your business and marketing. There’s […] The post How Brands Are Embracing Web3 appeared first on Social Media Examiner.

Branding 110

Branding Customer loyalty Customer Marketing 110

Hubspot Marketing

MAY 25, 2021

In more ways than one, branding is a pillar of success. It helps you develop a set of features unique to your business, like a logo and brand name, which allows customers to come to know your brand and associate it with what you have to offer. Branding gives your business an identity.

Branding 145

Branding Customer loyalty Promotion Advertisers 145

Businesses Grow

MARCH 11, 2024

I’ve been giving many talks about community-based marketing, and one of the common discussion points is measurement. Isn’t that ALWAYS the most important question in marketing? What’s the value of a brand community? With influencer marketing, you typically lightly touch consumers through a brand mention.

Branding 118

Branding Customer loyalty PR Influencer Marketing 118

Martech

APRIL 29, 2024

Digital marketers are facing an increasingly regulated environment when it comes to reaching the right customer at the right time. A recent study by marketing automation company Marigold and digital marketing consultancy Econsultancy took a closer look at how consumers feel about marketers’ messages and tactics.

Branding 116

Branding Customer loyalty CMO Digital Marketing 116

Hubspot Marketing

FEBRUARY 27, 2024

Despite all the awesomeness, I hesitated because the brand was unfamiliar. All this made me wonder: Why do we always go for Amazon deals, leaving smaller brands behind? To find out, I did some research and talked to brand experts. It helps answer customer questions upfront and leads to more sales and traffic.

Branding 116

Branding Price Customer loyalty Marketing 116

Calvyn Lee Blog

NOVEMBER 14, 2024

In a compelling session at the conference, international brand consultant Frank Vinchon shared valuable insights on creating meaningful social media engagement. As he aptly put it, “Don’t ask them to follow you. Give them something and they will follow you.”

Social Media Marketing 130

Social Media Marketing Customer loyalty User-Generated Communications 130

Martech

SEPTEMBER 27, 2024

As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has become a go-to performance metric. Brand safety and suitability are just as important, especially on social media. The impact of brand safety on ROAS is profound. For instance, when iOS 14.5

Advertising 99

Advertising Advertisers Branding User-Generated 99

Hubspot Marketing

APRIL 2, 2024

Just like every building needs a foundation, every business needs brand architecture. It's the structure that allows you to organize your offerings, develop a brand identity , and gain brand equity. Without this framework, there's no connection between your brand's offerings, messaging, and identity.

Branding 101

Branding Customer loyalty Food Market Segmentation 101

Marketing Insider Group

JULY 9, 2024

Marketing your business is necessary to drive growth, and using new methods should be part of this process. For B2B companies, effective branding can be the key to unlocking new opportunities and forging solid partnerships with other organizations. But what exactly are B2B brand campaigns?

Branding 104

Branding Whitepaper B2C Finance 104

Sprout Social

AUGUST 22, 2023

Within the marketing space, I’ve seen executives prioritize CMO candidates with performance marketing backgrounds over more traditional brand marketing. Today’s consumers are savvier than ever—they can tell when brands only see them as dollar signs and aren’t afraid to switch up who they shop with.

Performance Marketing 87

Performance Marketing Branding Customer loyalty User-Generated 87

Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. 6 AI trends in marketing you need to let go of 1. This provided brands with a general understanding of how consumers felt about them, but it lacked depth and nuance.

Market Trends 105

Market Trends Transform Customer loyalty Millennials 105

Set Up

OCTOBER 15, 2024

The holiday season means show time for a number of industries, meaning Brands need to be on their A-game. With fierce competition and distractions abound, how can your company leave a lasting impression during the holidays to maintain Brand loyalty during the holidays and beyond?

Transform 59

Transform Branding Shipping Customer loyalty 59

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time.

Branding 113

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 113

Digital Marketer

APRIL 20, 2023

A strong brand-customer relationship is vital, as it drives customer loyalty and engagement. This article will explore the importance of your brand-customer relationship. We’ll explain how the four principles of brand management can help you build and maintain that relationship.

Branding 81

Branding Customer Customer loyalty Brand Management 81

Search Engine Land

SEPTEMBER 14, 2023

Who loves your brand the most? No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. See their own sense of being reflected in your brand. If you have fans who sincerely love your brand, they are a lot less likely to churn and leave you for a competitor.

Branding 129

Branding Marketing Marketers Communications 129

Content Marketing Institute

JANUARY 1, 2018

These days, most companies recognize the importance of mobile optimization for the customer experience. Indeed, as customers increasingly use their smartphones on the go, brands must offer mobile-friendly sites and easy ways to obtain customer service. However, optimization is just one way to earn loyalty.

Customer loyalty 51

Customer loyalty Customer Transform Retail 51

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed. They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed.

Gen Z 111

Gen Z Branding Millennials Entertainment 111

Scoop.it!

AUGUST 11, 2022

Your business probably has hundreds, or even thousands of customers who have interacted with the brand in the past. But how many of those would choose your brand, reliably , over every other competitor? Brand loyalty is incredibly valuable, but it’s also a bit nebulous. The Value of Customer Loyalty.

Branding 87

Branding Customer Customer loyalty Price 87