Remove Branding Remove Customer loyalty Remove Millennials
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A guide to choosing the most effective social media networks for your brand

Sprout Social

Which social media networks should your brand focus on? They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed. They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed.

Gen Z 126
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Shining a light on the missing menopause market

SmartBrief - Marketing

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Beyond its biological implications, menopause represents a significant opportunity for brands to redefine women’s health and wellness strategies.

Health 115
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‘Tis the season for scrolling: 89% of consumers say social media influences their holiday shopping

Sprout Social

Social has evolved into consumers’ favorite holiday marketing resource: a one-stop destination for discovering gifts, finding the latest deals and seeking customer service. Direct messages (DMs) are the most popular form of outreach, with the overwhelming majority of consumers (70%) planning to contact brands this way.

Gen Z 124
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6 outdated AI marketing trends you should retire in 2025 by Comarch

Martech

AI-powered social media monitoring (sentiment analysis) Then: In the late 2010s, AI was widely used for basic social media listening, primarily focused on monitoring brand sentiment through keywords and simple text analysis. This provided brands with a general understanding of how consumers felt about them, but it lacked depth and nuance.

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The Top Social Media Platforms to Use in 2024 for Your Brand

Vertical Response

Wondering which social media platforms to use to elevate your brand in 2024? Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. This makes it a vital tool for brand engagement and growth.

Gen Z 101
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How to Use Content Segmentation to Tailor Marketing Campaigns

Scoop.it!

By knowing what your customers want, you can create resonating, need-fulfilling content on your customers’ preferred devices and platforms. If certain customers have a favorite sports team, a shared hobby, or a preferred aesthetic, you can tailor marketing messages and ads to draw these customers in.

Gen Z 111
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Employee advocacy: How it works + how to get started

Hootsuite

Yup, these influencers and brand ambassadors have been under your nose all along. Employee advocacy is when employees share their company’s content or values on their personal social media accounts to boost brand awareness and build trust. Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands.

Gen Z 113