Martech

OCTOBER 24, 2024

As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? Personalization, powered by genAI, allows marketers to create tailored interactions that increase conversions, customer loyalty and revenue.

Copywriting 128

Copywriting Transform PR User-Generated 128

Vertical Response

AUGUST 25, 2024

This article outlines effective marketing strategies for holidays that you can implement right away. Learn about early planning, multi-channel campaigns, personalized marketing, and more to ensure a successful festive season. Effective holiday planning can foster customer loyalty and successful marketing outcomes.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Martech

JANUARY 29, 2025

A valued customer drives a brands success through purchases and deeper engagement and loyalty. They: Show loyalty , repeatedly choosing the brand over competitors and prioritizing quality and service over price. Advocate , promoting the brand through word-of-mouth and reviews. What is a volume customer?

Customer 111

Customer Price Customer Acquisition Customer loyalty 111

Martech

FEBRUARY 11, 2022

With so many brand messages flooding customer inboxes and smartphones, it’s no wonder marketers are having a hard time connecting with audiences. Even with more technology solutions available than ever before, 74% of marketing leaders say they struggle to scale their personalization efforts, according to a Gartner survey.

Personalized Marketing 124

Personalized Marketing B2C Customer Journey Law 124

Scoop.it!

JULY 18, 2024

You need to do what your competitors are doing: deliver tailored, personalized marketing messages. Of course, it would be impractical to create unique content for every single customer. By knowing what your customers want, you can create resonating, need-fulfilling content on your customers’ preferred devices and platforms.

Gen Z 111

Gen Z Millennials Fashion Marketing 111

Search Engine Land

NOVEMBER 28, 2023

It empowers businesses to customize experiences and services based on individual customer needs and preferences, ultimately leading to heightened satisfaction and loyalty. Ready to explore how personalized approaches can enhance customer loyalty in the hospitality sector?

Customer loyalty 86

Customer loyalty Customer Food Entertainment 86

Litmus

MARCH 31, 2022

Personalization gives marketers an opportunity to position a brand or company differently from competitors (even when the product or service is a commodity). Businesses that personalize their marketing see more customer recommendations, referrals, and more repeat purchases—and it pays off.

Personalized Marketing 95

Personalized Marketing Marketing Marketers Traditional Marketing 95

Sprout Social

MARCH 27, 2024

Plus, see the top five review management software to manage reviews for business intelligence and explore examples of how brands have used review management to their advantage. Review management is the process of monitoring, responding to and using customer feedback across different online platforms. What is review management?

Management 121

Management Branding Customer loyalty Shipping 121

Neil Patel

JANUARY 14, 2021

When you hear the phrase corporate branding, you might think of industry titans—car companies, ubiquitous hotel chains, and fast food arches. Despite this association, corporate branding applies to businesses of all sizes, not just the giants with unlimited marketing budgets. What Is Corporate Branding and Why Is It Important?

Branding 130

Branding Customer loyalty User-Generated Shipping 130

Martech

SEPTEMBER 24, 2024

SAP today announced integrations with customer success and product experience vendor Gainsight and online marketplace integrator ChannelEngine. It also released the SAP Emarsys annual Customer Loyalty Index. The integrations are clearly aimed at enterprise-level SAP customers. ” Why we care.

Gen Z 64

Gen Z eCommerce Customer loyalty Customer Journey 64

Hubspot Marketing

AUGUST 26, 2022

According to a 2021 McKinsey report , 76% of consumers get frustrated when they can’t find a personalized experience with a brand. With personalization becoming more valuable to stand out from the competition, a look at some great examples can serve as inspiration for your own strategy. Why do we prefer personalized experiences?

Branding 126

Branding Retail Shoppers Customer loyalty 126

Duct Tape Marketing

DECEMBER 20, 2024

These changes are about meeting the new expectations of your customers, and if you adapt, youll thrive Table Of Contents: Marketing Trends 2025: What to Expect 1. Hyper-Personalization Powered by AI 2. AI-Driven Marketing Orchestration 5. Brand Marketing: Back to Basics 6.

Market Trends 74

Market Trends CMO Transform Influencer Marketing 74

Use Insider

JUNE 2, 2023

Let’s walk through the key strategies and takeaways from the webinar to help you improve your customer loyalty and build a compelling customer journey that keeps them returning to your brand. And personalized user experiences are proving to be the most powerful tool yet in sales figures. Simple: Just ask.

Customer loyalty 52

Customer loyalty Fashion Customer Shoppers 52

Hubspot Marketing

APRIL 4, 2023

Psychographic segmentation is rooted in lifestyles, interests, values, and even personality traits. Behavioral segmentation is about how a customer interacts with a brand and their products or services. For example, marketers can segment people based on website behaviors like clicks, page views, social shares, and media plays.

Customer loyalty 144

Customer loyalty Customer Journey CRM Product 144

Martech

OCTOBER 4, 2023

Prompt: Latest trends in digital marketing. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1. Data and personalization: Brands need to create a highly personalized experience for their customers.

Digital Marketing 140

Digital Marketing Customer loyalty User-Generated Marketing 140

Customers.ai

NOVEMBER 18, 2024

Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about. A boost in repeat purchases and stronger customer loyalty.

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Marketing Insider Group

MARCH 25, 2024

A recent survey found that 81% of customers say they need to be able to trust the brand they buy from. This statistic highlights just how crucial trust is in maintaining customer loyalty. Image Source: Adweek So, how do you build a marketing database that’s as solid as a rock?

Customer loyalty 124

Customer loyalty Law Marketing Marketers 124

Adobe Experience Cloud Blog

MARCH 2, 2015

I encourage startups to invest in marketing automation before they get big. Create “Don’t Look Behind the Curtain” Marketing Magic. Engagement marketing tools can turn a one- or two-person marketing team into a full service marketing operation that can handle every channel at once and produce great content.

Thought Leadership 134

Thought Leadership Customer loyalty Food Marketing 134

Use Insider

MAY 14, 2024

While acquisition marketing uses advertising, social media campaigns, and other promotions to attract new customers, retention marketing will rely on tactics like personalized marketing , loyalty programs, and top-notch customer service to keep existing customers on the hook.

Customer loyalty 52

Customer loyalty Marketing Strategy Customer Acquisition Marketing 52

Martech

MAY 5, 2022

Karen Naves, SVP of global demand generation at Tealium, recently gave a presentation on the benefits — and necessity — of connecting customer data to marketing initiatives. This process can help brands gain a more complete view of their audiences, allowing for more personalized experiences. Why we care.

Customer 126

Customer Transform Customer loyalty User-Generated 126

Use Insider

NOVEMBER 8, 2023

What is personalized marketing ? Personalized marketing (sometimes called one-to-one marketing or individual marketing) is a strategy designed to tailor the entire brand experience of visitors and customers to their needs, interests, and preferences. Limited marketing stacks.

Personalized Marketing 52

Personalized Marketing Customer Journey User-Generated Marketing 52

Vertical Response

APRIL 12, 2024

Key Takeaways Effective marketing strategies encompass creating value, understanding customer needs, and building strong brand-customer relationships through various channels such as market research, branding, promotion, and analytics.

Marketing Strategy 74

Marketing Strategy Branding Market Segmentation Marketing Mix 74

Martech

SEPTEMBER 29, 2023

The explosion of AI tools enables us to launch more targeted and personalized marketing campaigns quickly. However, AI also introduces a new legion of ethical considerations for marketers to navigate. Dig deeper : Marketing leaders, are you actually ready for AI?

Law 130

Law Marketing Marketers User-Generated 130

Litmus

NOVEMBER 11, 2022

Marketers know customers don’t just crave personalized content—they expect it in the business-to-consumer (B2C) and business-to-business (B2B) brands with which they interact. . In fact: 80% of customers are more likely to make a purchase from a brand that personalizes experiences. . Learn more.

CRM 110

CRM Key Performance Indicator Customer loyalty Transform 110

Marketing Insider Group

APRIL 6, 2021

You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback. The Power of Customer Retention Marketing. Here are nine customer retention tactics to consider implementing into your content marketing strategy.

Content Marketing 145

Content Marketing Customer Marketing Marketers 145

Adobe Experience Cloud Blog

JULY 9, 2018

Starting your subscriber emails with “Dear [First name]” instead of “Dear valued customer” can make a world of difference. Something as simple as a personalized greeting can offer a six-fold increase in transaction rate , but 70% of brands still fail to personalize their emails.

Email Marketing 134

Email Marketing Marketing Strategy Health Non-Profit 134

Martech

JANUARY 30, 2023

They want to receive highly personalized content, offers and experiences while maintaining a high level of data privacy. Enhancing the customer experience and acting as good stewards of customers’ private information is a win-win for brands. Clearly, the time for brands to adopt first-party data strategies is now.

Customer 114

Customer CRM Advertisers Advertising 114

Marketing Insider Group

FEBRUARY 13, 2023

Develop Your Vision Before you dive deep into your new B2B marketing strategy, you need to identify specific and measurable business goals. Then, you can establish a framework for how your marketing strategy will achieve your objectives. A well-defined B2B marketing strategy will generate leads and introduce your business to prospects.

B2C 137

B2C Whitepaper Marketing Marketers 137

Litmus

JULY 7, 2022

More than 60% of customers expect that the data they trust marketers to handle will be used to improve their customer experience with personalized marketing experiences. That seemingly small data misstep can turn the customer off, and start to hurt email engagement. Why good data hygiene is important.

Email Marketing 103

Email Marketing Customer loyalty Marketing Marketers 103

Customers.ai

NOVEMBER 14, 2023

Key Trends in Website Visitor Identification Benefits of Website Visitor Identification How Website Visitor Identification Can Enhance Lead Generation Success Story: DTC Health & Wellness Brand Website Visitor Identification FAQs What is Website Visitor Identification?

User-Generated 122

User-Generated Health B2C Analytics 122

Vertical Response

JUNE 23, 2024

Key Takeaways Defining a brand’s target audience is imperative for creating effective marketing strategies, involving an in-depth understanding of demographics, behaviors, and preferences, as well as going beyond to consider psychographics and segmentation based on values and lifestyles.

Gen Z 98

Gen Z Customer Acquisition Market Research Analytics 98

InTouch Marketing

JANUARY 31, 2024

Social Media Marketing: Objective: Utilize social media platforms to promote products or services, connect with the audience, and build brand awareness. Impact: Enhances brand visibility, fosters direct communication with customers, and encourages user-generated content.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Rock Content

MARCH 17, 2023

Firstly, it allows marketers to gain a deep understanding of their customer’s behavior and preferences, which can be used to create personalized marketing campaigns that resonate with the audience, which can lead to higher conversion rates and customer loyalty.

User-Generated 97

User-Generated Marketing Marketers Customer loyalty 97

Spiralytics

APRIL 16, 2023

Emotional marketing focuses on reaching basic human emotions such as anger and joy to get people to act, whether that’s sharing a video or buying a product. It’s a compelling force, which is why more brands have incorporated various emotional marketing tactics into their strategies.

Marketing 98

Marketing Marketers Advertising Advertisers 98

Customers.ai

DECEMBER 12, 2023

From ecommerce platforms to cart abandonment solutions and brand advocacy platforms, we have named some of the best of the best when it comes to ecommerce. Referral & Influencer Marketing Tools According to Insider Intelligence, brands will spend an estimated $7.14 billion on influencer-related marketing campaigns in 2024.

eCommerce 106

eCommerce PR User-Generated Marketing 106

Hubspot Marketing

NOVEMBER 15, 2023

In this section, we’ll go over how marketers, sales professionals, and service professionals can leverage data to their advantage. For Marketers Source 1. Targeted and personalized marketing How can you create great content or campaigns for people you don’t know? Data-Driven Decision Making in Sales 1.

Transform 106

Transform Key Performance Indicator Analytics User-Generated 106

GrowMatik

JUNE 6, 2023

Main use cases of Growmatik in Shopify Growmatik automation can serve a range of channels, from emails to pop-ups, forms, and website personalization, with the goal of boosting sign-ups, increasing ecommerce sales, fostering customer loyalty, and increasing lifetime value. Save the popup and the workflow afterward.

eCommerce 97

eCommerce Marketing Automation Platform Logistics Shipping 97