Martech

MARCH 5, 2025

Ecommerce may be thriving, but brick-and-mortar retail remains a critical brand touchpoint. Companies like Netflix and Wayfair are proving that physical stores arent just about transactions theyre influential brand ambassadors that shape perception and loyalty. Email: Business email address Sign me up! Processing.

Branding 86

Branding Retail eCommerce Customer loyalty 86

Martech

DECEMBER 4, 2024

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty.

eCommerce 121

eCommerce Customer Retail Transform 121

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. This makes it a vital tool for brand engagement and growth.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Martech

JUNE 14, 2024

To achieve real customer loyalty, it’s important to stop referring to leads as “prospects” and start treating them like real people. This crucial first welcome email (statistically, it has the highest open rate) is also a great opportunity to give a customer a brief overview of your business’s products and services.

Customer loyalty 119

Customer loyalty Customer Email Marketing Product 119

Sprout Social

FEBRUARY 11, 2025

Is receiving brand love like celebrating Valentines Day in primary school? For marketers, brand love leads to the same delighted feelings, but on an even deeper level. The affirmation they need that their strategy actually succeeded at building loyalty and evangelizing their mission. What is brand love? Stay with me here.

Branding 87

Branding Health Education User-Generated 87

Martech

AUGUST 15, 2024

It fuels future sales and shapes brand perception, both undeniably crucial, but notoriously tricky to measure. It’s building a brand story that resonates — forging connections that turn customers into loyal referrals and delivering an experience beyond the solution. Build a brand that fuels demand.

Finance 122

Finance Customer loyalty Entertainment Price 122

Martech

JUNE 3, 2024

” Chapters like “The Consumer, Not the Product, Must Be the Hero” and “Communicate with Each Customer or Prospect as an Audience of One” emphasize the benefits of tailoring communications to individual consumers — the essence of personalization. And it worked.

Customer loyalty 118

Customer loyalty Personalized Marketing Customer Shoppers 118

Martech

OCTOBER 25, 2024

The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. Focus on brand ownership and crafting unique customer messages and experiences as key benefits of genAI, linking AI investments to real business results.

Transform 136

Transform Customer loyalty User-Generated Management 136

Martech

MAY 5, 2025

Emphasize value and transparency : Clearly communicate the value of your products or services. Transparency in pricing and product benefits can help consumers feel more secure in their purchasing decisions. Focus on emotional connections : During stressful times, consumers seek brands that understand their challenges.

Customer loyalty 115

Customer loyalty Marketing Marketers Price 115

Martech

JANUARY 13, 2025

Brand introduction: They provide an opportunity to introduce your brand, its values, and what subscribers can expect from your communications. Encouraging action: Welcome emails can include calls to action, such as confirming subscriptions, exploring products, or taking advantage of special offers.

Customer loyalty 111

Customer loyalty Copywriting Communications User-Generated 111

SmartBrief - Marketing

OCTOBER 21, 2024

There are many directions you can go, and most of them can even be fun while you build up your brand. It always takes persistence, the right strategies, and often a number of tries to reach more customers and expand your reach. It’s where you can start establishing your brand and building an interaction with your audience.

Customer 105

Customer Customer loyalty Event Marketing Promotion 105

Martech

OCTOBER 29, 2024

A closely related concept is customer journey mapping. A CDP can help map out detailed customer journeys by tracking behavior across various channels and touchpoints, offering insights into how customers interact with a brand over time. The post 12 ways to use a customer data platform appeared first on MarTech.

Customer 123

Customer Customer loyalty Customer Journey Analytics 123

Hubspot Marketing

JULY 22, 2024

Customer Loyalty When you create a community around your brand, you‘re fostering a space where your audience feels seen and heard. Furthermore, you’re creating a space where they can speak candidly to your brand (or representatives), give feedback, get support, and share ideas with other like-minded consumers.

Management 102

Management Customer loyalty Entertainment Branding 102

Sprout Social

JULY 24, 2024

The success of your business depends on how well you engage your customers. Highly engaged customers are more likely to buy from you and stay loyal to your brand. So you should stay on top of your customer engagement metrics to improve various aspects of your performance.

Customer 118

Customer Customer loyalty Analytics Promotion 118

Set Up

OCTOBER 15, 2024

The holiday season means show time for a number of industries, meaning Brands need to be on their A-game. With fierce competition and distractions abound, how can your company leave a lasting impression during the holidays to maintain Brand loyalty during the holidays and beyond?

Transform 59

Transform Branding Shipping Customer loyalty 59

Martech

NOVEMBER 11, 2024

They combine insights into user behavior with design thinking to craft interactions that align with both brand identity and customer expectations. Key contributions: Managing day-to-day web content production to align with marketing objectives. Maintaining a strong brand voice and adapting to platform-specific best practices.

CRM 115

CRM Customer Journey Customer loyalty Management 115

Litmus

OCTOBER 17, 2024

. “This ties back to the idea of email being a full-funnel experience , fostering intimacy with your audience and focusing on brand awareness. Building relationships through email requires looking at multiple events over time , as customer journeys can take years to develop, not just weeks or months. Loyalty/advocacy.

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Sprout Social

NOVEMBER 4, 2024

Social has evolved into consumers’ favorite holiday marketing resource: a one-stop destination for discovering gifts, finding the latest deals and seeking customer service. Direct messages (DMs) are the most popular form of outreach, with the overwhelming majority of consumers (70%) planning to contact brands this way.

Gen Z 121

Gen Z Millennials User-Generated Shoppers 121

Martech

NOVEMBER 28, 2023

It empowers businesses to customize experiences and services based on individual customer needs and preferences, ultimately leading to heightened satisfaction and loyalty. Ready to explore how personalized approaches can enhance customer loyalty in the hospitality sector?

Customer loyalty 110

Customer loyalty Customer Food Entertainment 110

Martech

OCTOBER 24, 2024

As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? Or what about Brainfish to help users self-learn about your product at scale in a contextual way? Automating repetitive tasks boosts productivity and reduces costs.

Copywriting 127

Copywriting Transform PR User-Generated 127

Martech

AUGUST 9, 2024

Similarly, marketers should craft a narrative that connects their brand’s past with its current and future vision. For brands transforming, this balanced approach is crucial for keeping customer loyalty while attracting new audiences. Instead, carefully incorporate its heritage as a part of your future narrative.

Transform 117

Transform Energy PR Customer loyalty 117

Martech

JANUARY 9, 2025

Better personalization from AI agents Advances in agents in 2025 will help brands create personalized AI agents for customers. These assistants will seamlessly interact with brands and service providers, offering a level of convenience and customization previously unattainable, Patel stated.

Customer loyalty 130

Customer loyalty CMO Retail Customer Journey 130

Vertical Response

AUGUST 25, 2024

Personalization and community support are key to creating meaningful connections with customers, enhancing brand loyalty during the holiday season. Plan Your Holiday Marketing Strategy Early Starting your holiday marketing strategy early helps you stay ahead of competitors and capture customer attention before the busy season.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Hootsuite

APRIL 2, 2025

And effective brand storytelling is the secret to success on social media and beyond. Before checking in to the hospitality industry (pun very much intended), Reynolds worked for other global brands, including Disney and Toyota. And for every brand hes worked with, storytelling has been an important marketing strategy.

Branding 69

Branding User-Generated Food Transform 69

Martech

AUGUST 12, 2024

Personalized marketing campaigns Tailored content delivery: Use insights from the CDP to deliver personalized content and product recommendations across various channels (email, social media, website) based on individual customer preferences and behaviors. Context) You are CMO for a large consumer brand.

Customer 116

Customer B2C CMO Customer Journey 116

Martech

JULY 30, 2024

Initially, most startups concentrate on building brand awareness in local markets and attracting early adopters with limited budgets. However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance.

CRM 115

CRM Marketing Marketers Customer loyalty 115

Martech

JULY 26, 2024

Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Transform 130

Transform Whitepaper Thought Leadership Customer Journey 130

Marketing Insider Group

FEBRUARY 10, 2025

According to SimplicityDX, the average business spends $29 acquiring a new customer while a repeat customer generates $39, so customer loyalty is a massive moneymaker. With rising customer expectations and increased competition, retaining loyal customers matters.

CRM 95

CRM Customer Transform Customer loyalty 95

Martech

JANUARY 22, 2025

How can your brand harness SoLoMo? For example, their keynote speaker was Tennessee native and customer loyalty expert Brittany Hodak, who shared her “Superfan Formula.” This generated big crowds at their booth and helped them secure the prize for Best Debuting Product.

Event Marketing 113

Event Marketing Finance Customer loyalty Marketing 113

Buffer Marketing

OCTOBER 17, 2024

” It’s a question rooted in the business’ need for steady growth and customer loyalty to thrive in a competitive local market. But what if small business owners could grow their audience and deepen trust in their brand by borrowing a page from the nonprofit playbook? The result was always disappointing.

Whitepaper 114

Whitepaper Thought Leadership Finance Marketing 114

Litmus

AUGUST 1, 2024

When you deliver emails that speak directly to your subscribers where they are in their customer journey, they feel more connected to your brand. They’re more likely to click on a product, browse your website, and make a purchase.” What are the best practices for personalizing email campaigns to increase engagement?

Email Marketing 103

Email Marketing Customer Journey Marketing Marketers 103

Customers.ai

DECEMBER 20, 2024

Thats what separates brands with loyal customers from the ones stuck chasing their next quick sale. According to studies, a 5% increase in customer retention can boost profits by up to 95%. But heres where most brands get it wrong — they lean too hard on one side. Its all about responding to customers.

eCommerce 85

eCommerce Shipping Customer loyalty Marketing 85

SMEI

JANUARY 24, 2023

Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. Shame marketing not only reduces customer loyalty, but it also creates harmful feelings of low self-esteem in its victims. It’s an effective technique, but it comes at a cost.

Customer loyalty 231

Customer loyalty Marketing Marketers Food 231

Martech

JANUARY 29, 2025

A valued customer drives a brands success through purchases and deeper engagement and loyalty. They: Show loyalty , repeatedly choosing the brand over competitors and prioritizing quality and service over price. Advocate , promoting the brand through word-of-mouth and reviews. What is a volume customer?

Customer 110

Customer Price Customer Acquisition Customer loyalty 110

Hootsuite

OCTOBER 22, 2024

Yup, these influencers and brand ambassadors have been under your nose all along. Employee advocacy is when employees share their company’s content or values on their personal social media accounts to boost brand awareness and build trust. Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands.

PR 114

PR Gen Z Thought Leadership Communications 114

Martech

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Let’s delve into the key methods they employ to engage customers, boost sales, and ultimately increase your profitability. What makes a successful loyalty program?

Transform 111

Transform Customer loyalty Fashion Promotion 111

Sprout Social

APRIL 8, 2025

According to Sprouts 2024 Content Benchmarks Report , 81% of consumers wanted to see more short-form videos from brands. Whether youre a local service provider or a global e-commerce brand, these are a few reasons to embrace the power of Pinterest. Boost brand awareness Pinterest is built for discovery.

Shoppers 105

Shoppers Customer loyalty Analytics Branding 105