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How to improve brand visibility in organic search

Search Engine Land

Brand visibility measures how well a brand is known and how often potential customers encounter it across various channels, such as search engines, social media, advertising, public relations or word-of-mouth. But why is brand visibility important? Enhanced brand awareness also increases customer loyalty.

Branding 104
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How to manage SEO campaigns during economic downturns

Search Engine Land

Clients often judge SEO and paid search as independent channels. SEO can be seen as “OK to turn off for a bit,” while a brand rests on its laurels, assuming that the current performance won’t worsen during the downturn. ad market saw a decline of 13%. Get the newsletter search marketers rely on. Processing.

SEO 108
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Peak PPC season is coming: 5 tests to run now

Search Engine Land

In B2B, that means prepping for the end-of-year push that comes from needing to hit quotas and engaging brands about to be flush with new yearly budgets. Ideally, your brand or client has a test budget to play with, but if not, consider shifting the budget from the same stage of the purchase journey. Business email address Sign me up!

Retail 79
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The high cost of PPC efficiency

Search Engine Land

Successful paid search advertising in 2024 requires a balanced approach that aligns with overall business goals. Marketing needs to be centered around customer acquisition, retention, brand building and, ultimately, creative campaigns that move humans toward action.

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20 KPIs That Measure Your Marketing Campaign Performance

SMA Marketing

Your performance is measured against the achievement of marketing KPIs, and you’re accountable for your decisions based on those results. You may have talented teams, strong creative assets, and a clear brand voice. This article outlines 20 KPIs, organized by importance, that help track digital marketing campaign performance.

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Get up to speed with these automotive advertising tips

illumin

Here are some tips and things to consider if you wanna step up your automotive marketing game. Consider expanding your customer base and reaching out to markets you may havent tapped into yet. Email Marketing: A targeted email campaign keeps your dealership top of mind and strengthens customer loyalty.

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The #1 Way to Improve Customer Loyalty and Satisfaction | B2B.

Marketing Insider Group

This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. In short, happy employees create happy customers and happy customers buy more stuff and stay with you for a longer period of time. The 4 Most Common Mistakes in B2B Content Marketing Why Do You Tweet?