Martech

JUNE 3, 2024

At its core, personalization taps into five fundamental human motivations that help brands acquire and retain customers. Personalizing marketing makes people feel the brand knows and caters to their unique preferences, interests and needs to foster a stronger personal connection. And it worked.

Customer loyalty 119

Customer loyalty Personalized Marketing Customer Shoppers 119

Customers.ai

NOVEMBER 26, 2024

Brands throw down, customers swipe up, and everyone’s cart is a battlefield of BOGO deals and last-minute splurges. Our data shows jumps in customer activity even the week before Black Friday, thanks to brands kicking off their promos earlier each year. Because your Black Friday customers are still primed to shop!

Shipping 88

Shipping Shoppers eCommerce Customer loyalty 88

Martech

JANUARY 14, 2025

Brands will expect some of those cost savings to be passed on, leading to some changes with agency relationships and AORs. Brands will go beyond basic customization, using AI-driven tools to create and optimize thousands of tailored ad variations in real-time, driving deeper personalization and engagement.

Advertising 129

Advertising Advertisers Transform Shoppers 129

Customers.ai

OCTOBER 21, 2024

This allows you to send the right message to the right customer at the right time, whether they’re a first-time buyer or a loyal repeat shopper. and Klaviyo, you’ll capture more return visitors and ensure those high-value customers don’t slip through the cracks—even if Klaviyo’s cookie expires.

Shoppers 74

Shoppers Shipping Analytics User-Generated 74

Litmus

OCTOBER 17, 2024

. “This ties back to the idea of email being a full-funnel experience , fostering intimacy with your audience and focusing on brand awareness. Building relationships through email requires looking at multiple events over time , as customer journeys can take years to develop, not just weeks or months. Loyalty/advocacy.

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Litmus

JULY 20, 2022

Brands understand the importance of building relationships with their customers. Creating and expanding those connections, however, relies on gathering actionable data to develop personalized email strategies that engage customers. . There’s no magic solution for personalizing individual shopper or subscriber experiences.

Shoppers 94

Shoppers Retail Transform CRM 94

illumin

MAY 29, 2025

From hyper-personalized Vehicle Identification Number (VIN)-specific advertising to data-driven omnichannel strategies, the modern dealership must adapt to meet the expectations of today’s online car shoppers. Carousel ads showcase multiple vehicles or features in an interactive format, giving shoppers a deeper look at your offerings.

Advertisers 59

Advertisers Advertising Shoppers Transform 59

Customers.ai

JANUARY 3, 2025

81% of shoppers research online before making a purchase. Path to purchase research gives you the insights you need to meet customers where they are, at every stage of their journey. Unlike general customer journey mapping , which focuses on high-level stages, path to purchase research gets into the nitty-gritty details.

Customer 89

Customer eCommerce Shipping Customer Journey 89

Customers.ai

JANUARY 2, 2025

Emails triggered by behavior feel personal and relevant as theyre responding to what your customer just did (or didnt do). For ecommerce brands, the possibilities are endless. Browse Abandonment Emails : Re-engage window shoppers who clicked around but didnt take the plunge. Thats why they can drive up to 70.5%

Email Marketing 81

Email Marketing eCommerce Shoppers Marketers 81

Set Up

NOVEMBER 26, 2024

Here’s a comprehensive look at how Brands and consumers are navigating Black Friday 2024. This is further supported by a recent Forbes report that reveals that many shoppers feel Black Friday "no longer means anything," signaling a growing fatigue with the over-saturation of deals. Consumer Behavior: What’s Changing?

Transform 59

Transform Retail Shoppers Price 59

SocialPilot

JANUARY 27, 2025

Its rare to shop for customers without reading online reviews, especially when its the first encounter with a brand. A report found that 99% of shoppers read at least one online review before visiting a business. They validate the authenticity of your offerings, helping new customers feel secure.

Customer 64

Customer Transform Shoppers Customer loyalty 64

Power Digital Marketing

JUNE 3, 2025

Customers expect seamless, personalized experiences across multiple touchpoints. Omnichannel marketing is no longer optionalits essential for brands looking to enhance engagement, boost conversions, and build lasting customer loyalty. Best Practices for a Successful Omnichannel Marketing Strategy 1.

Key Performance Indicator 52

Key Performance Indicator Shoppers Customer loyalty Marketers 52

Martech

OCTOBER 11, 2024

However, capturing its potential could redefine how you engage with customers and elevate your brand’s customer experience strategy. Whether it’s a real-time product suggestion in an app or an in-store display reacting to a shopper’s behavior, edge computing allows your brand to act in real time.

Customer loyalty 73

Customer loyalty Retail Finance Shoppers 73

Sprout Social

JANUARY 30, 2023

Secretly, every customer wants their experience with a brand to be like the set of Cheers—where everybody knows your name. When your business goes online, you’re dealing with thousands of potential customers at any given moment. Mastering a 1:1 feel, even when you’re operating 1:many, is crucial for customer loyalty.

Customer 143

Customer Branding Shoppers Customer loyalty 143

Hubspot Marketing

MARCH 23, 2022

But for companies, they refer to the brand essence. All successful businesses have a core spirit that makes up the soul of the brand. Defining brand essence is essential for building a cohesive brand identity, creating impactful marketing campaigns, and connecting with customers. What is brand essence?

Branding 119

Branding Shoppers Customer loyalty Price 119

Hubspot Marketing

APRIL 10, 2018

The rush of finding a deal can often entice shoppers to make more purchases. The goal of a flash sale is to entice online shoppers to impulse buy, increase brand awareness and customer loyalty, and compel shoppers to check out other non-sale products listed on the site. If you relate to Ms. Pottery Barn.

eCommerce 145

eCommerce Shoppers Shipping Customer loyalty 145

Hubspot Marketing

AUGUST 26, 2022

According to a 2021 McKinsey report , 76% of consumers get frustrated when they can’t find a personalized experience with a brand. Discover brands that are killing it at personalization and get a peek into how impactful it can be. Conversely, all it takes is one bad experience to deter a customer. Customer loyalty programs.

Branding 123

Branding Retail Shoppers Customer loyalty 123

Sprout Social

MARCH 27, 2025

Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul. Remember a few years ago when op-eds used to claim influencer marketing was a fad? What is the creator economy?

Gen Z 95

Gen Z Affiliate Marketing Influencer Marketing User-Generated 95

Martech

MAY 19, 2022

The goal of martech is to add value for business and customer via personalized experiences which increase brand engagement. Loyalty programs seem like the perfect channel for this. So why is there such a huge gap between customers’ expectations for those programs and what they get? Processing.Please wait.

Shoppers 114

Shoppers Customer loyalty Retail Customer 114

Customers.ai

NOVEMBER 18, 2024

Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about. A boost in repeat purchases and stronger customer loyalty. The result?

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

Social Media Marketing 120

Social Media Marketing Retail Branding Shoppers 120

Hootsuite

JULY 27, 2022

The film Lost in Translation is not only a cult favorite from 2003, but it is also a very real experience that retailers want to avoid when communicating with customers at all costs. The importance of a personalized customer experience. Customer loyalty. Boost customer engagement. Enter: the multilingual chatbot.

Customer 118

Customer Shoppers eCommerce Retail 118

Neil Patel

DECEMBER 18, 2020

Due to how it attracted crowds of shoppers, the platform quickly became popular, with Wanelo’s site boasting as many as 11 million active users. Read Customer Reviews. One key to success in the e-commerce is your brand reputation. With Shopkick, you can be assured of driving customer loyalty.

Shoppers 145

Shoppers Customer loyalty Shipping Analytics 145

Use Insider

JUNE 2, 2023

Let’s walk through the key strategies and takeaways from the webinar to help you improve your customer loyalty and build a compelling customer journey that keeps them returning to your brand. Pre-size selection (using data from previous actions on the site to autofill a customer’s clothing sizes). Simple: Just ask.

Customer loyalty 52

Customer loyalty Fashion Customer Shoppers 52

Martech

DECEMBER 28, 2022

It seems that currently it’s all about how sneaky smart the bot is, not about how it can help lead customers to discovering your brand. Like other conversational AI applications, it likely will have the best success in answering specific questions that your customers have about products and services.

Transform 124

Transform eCommerce Shoppers Retail 124

Martech

DECEMBER 29, 2023

And, it makes sense — brands stand to capture more business by stacking similar promotions to capitalize on Black Friday. shoppers broke records during Cyber Week, spending $70.8 They should start by answering these questions: How much of the spike in sales represents long-term consumer value for our brand? This year alone, U.S.

Shoppers 107

Shoppers Transform Customer loyalty Customer Journey 107

Spiralytics

DECEMBER 4, 2024

Imagine shopping for groceries and trying to make a quick decision between two brands of laundry detergent. But what if that so-called eco-friendly brand you just picked might be engaging in something called greenwashing? It’s a way to charge a premium price and gain customer loyalty. What is Greenwashing?

Fashion 52

Fashion Law Shoppers Customer loyalty 52

Neil Patel

JUNE 7, 2021

Should your brand make a serious, emotional ad or produce fun, light-hearted content on social media? By strengthening customer relationships and validating target audience data, your brand can also experience long-term growth benefits. Great design draws customers in and can help make shopping for dad a bit easier.

Shoppers 124

Shoppers Fashion Marketers Marketing 124

Hubspot Marketing

AUGUST 28, 2019

If you're a frequent online shopper like I am, you're likely already well-acquainted with order confirmation emails. At its most basic, an order confirmation email needs to signal to the customer that their order has been processed -- without receiving one, a customer might believe their transaction hasn't gone through properly.

Shipping 145

Shipping eCommerce Customer loyalty Shoppers 145

Neil Patel

AUGUST 6, 2021

This way, you can ensure each touchpoint is meaningful, resulting in a positive CX and, ultimately, higher customer retention rates. Design an Effective Customer Loyalty Program. Part of your customer journey must include creating a customer loyalty program. Define the rules of your loyalty program.

Customer 145

Customer eCommerce Customer loyalty Customer Journey 145

Neil Patel

OCTOBER 19, 2021

Shoppers coming into your store know you, trust you, and are more likely to purchase from you. Fewer shoppers are out about when the weather’s bad or the heat’s too intense. By offering exclusive online-only products, you’re giving shoppers the reason they need to head to your website and sign up. Use In-store Events.

Shipping 144

Shipping Shoppers Retail Transform 144

Hootsuite

MAY 31, 2022

Shoppers can filter searches by price and location. Interested customers can message sellers directly on Messenger. Beauty brands might list products, while car dealerships could list their in-stock vehicles. Increase your brand’s visibility. Increasing brand visibility is one of the quickest ways of increasing sales.

Shoppers 145

Shoppers Retail Price eCommerce 145

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. In our discussion, Shah offers his perspective on changing shopper behaviors and what brands can do to proactively reach them through RMNs. With more delivery and pickup, customer loyalty is waning.

Retail 124

Retail Customer Shoppers eCommerce 124

Neil Patel

OCTOBER 26, 2020

You reap a return on your investment in the form of enhanced sales and potential customer loyalty. People simply don’t have the time to read every product description or check out every brand. Your investment could ensure that busy shoppers find your products before they’re ready to sign out.

Shoppers 134

Shoppers Price Promotion Shipping 134

Hootsuite

AUGUST 15, 2022

Suburban shoppers and tourists would flock to the city before the infamous Army-Navy football game. During this time, sales were attributed to 47 million unique shoppers who made a purchase from a Shopify merchant. Some shoppers enjoy the thrill of the hunt; others prefer to plan ahead and take advantage of early bird sales.

Marketing Strategy 114

Marketing Strategy Shoppers eCommerce Retail 114

Sprout Social

JUNE 2, 2021

It’s the public social profiles, posts and ads that make it possible to reach a wide audience, but it’s the private, personalized experiences with businesses that bode well for customer loyalty. Starting today, Sprout Social will be expanding Messenger API support for Instagram for customers in phases over the coming months.

Customer 142

Customer Transform Shoppers Customer loyalty 142

Neil Patel

FEBRUARY 20, 2023

The average customer makes at least two transactions online every day , according to PYMNTS. Their research shows that shoppers’ online shopping behavior was mainly influenced by making retail purchases or ordering food online. But it will take a little more for your brand to stay relevant in a shopper’s wallet.

Shoppers 119

Shoppers Retail User-Generated Affiliate Marketing 119