Martech

OCTOBER 28, 2024

AI-powered social media monitoring (sentiment analysis) Then: In the late 2010s, AI was widely used for basic social media listening, primarily focused on monitoring brand sentiment through keywords and simple text analysis. This provided brands with a general understanding of how consumers felt about them, but it lacked depth and nuance.

Market Trends 127

Market Trends Transform Customer loyalty Millennials 127

Martech

DECEMBER 4, 2024

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty.

eCommerce 117

eCommerce Customer Retail Transform 117

Rock Content

AUGUST 21, 2020

The path chosen for almost all of them is a concept called Digital Transformation. With that in mind, let’s talk about Digital Transformation and how you can implement it with the following topics: What is Digital Transformation? Why companies need Digital Transformation? Examples of Digital Transformation.

Transform 139

Transform Finance Customer loyalty Digital Marketing 139

Martech

SEPTEMBER 18, 2024

One of the most effective ways to shift this perception is by using customer experience. Below, I’ll share strategic insights on how customer experience can transform your marketing department into a profit center. Maybe it was a seamless checkout, lightning-fast delivery or a perfectly handled customer service query.

Transform 113

Transform Customer loyalty Customer Journey Marketing 113

Set Up

OCTOBER 15, 2024

The holiday season means show time for a number of industries, meaning Brands need to be on their A-game. With fierce competition and distractions abound, how can your company leave a lasting impression during the holidays to maintain Brand loyalty during the holidays and beyond?

Transform 59

Transform Branding Shipping Customer loyalty 59

Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. This guide will walk you through the fascinating world of AI in marketing, showing how it can streamline your strategies and elevate your brand.

CRM 123

CRM Transform Marketing Marketers 123

Martech

OCTOBER 24, 2024

As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? How genAI reshapes martech and delivers tangible value GenAI is transforming the landscape in three distinct ways.

Copywriting 123

Copywriting Transform PR User-Generated 123

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. This makes it a vital tool for brand engagement and growth.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Marketing Insider Group

AUGUST 13, 2024

No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers. It can also elevate your brand and drive more bookings. Keeping your subscribers informed and engaged nurtures loyalty and encourages repeat bookings.

Content Marketing 125

Content Marketing Transform User-Generated Marketing 125

Martech

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Let’s delve into the key methods they employ to engage customers, boost sales, and ultimately increase your profitability. What makes a successful loyalty program?

Transform 108

Transform Customer loyalty Fashion Promotion 108

Martech

DECEMBER 28, 2022

It seems that currently it’s all about how sneaky smart the bot is, not about how it can help lead customers to discovering your brand. Like other conversational AI applications, it likely will have the best success in answering specific questions that your customers have about products and services.

Transform 119

Transform eCommerce Shoppers Retail 119

Marketing Insider Group

FEBRUARY 10, 2025

According to SimplicityDX, the average business spends $29 acquiring a new customer while a repeat customer generates $39, so customer loyalty is a massive moneymaker. With rising customer expectations and increased competition, retaining loyal customers matters.

CRM 96

CRM Customer Transform Customer loyalty 96

Martech

SEPTEMBER 18, 2024

Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies. Brands must deliver timely and relevant messages that resonate with their consumers. Fortunately, brands have a huge advantage—their existing relationship with customers.

Branding 71

Branding Transform Customer Acquisition Customer loyalty 71

Hootsuite

APRIL 2, 2025

And effective brand storytelling is the secret to success on social media and beyond. Before checking in to the hospitality industry (pun very much intended), Reynolds worked for other global brands, including Disney and Toyota. And for every brand hes worked with, storytelling has been an important marketing strategy.

Branding 65

Branding User-Generated Food Transform 65

Bannerflow

FEBRUARY 10, 2021

It’s no secret that COVID-19 has accelerated the adoption of digital transformation technologies across many, if not all, industries. This can be hard to achieve in practice if you don’t have a strategy for digital transformation within a workable framework for your particular business. What is a digital transformation strategy?

Transform 80

Transform Customer loyalty Advertisers Advertising 80

Vertical Response

AUGUST 25, 2024

Personalization and community support are key to creating meaningful connections with customers, enhancing brand loyalty during the holiday season. Plan Your Holiday Marketing Strategy Early Starting your holiday marketing strategy early helps you stay ahead of competitors and capture customer attention before the busy season.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Search Engine Land

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Let’s delve into the key methods they employ to engage customers, boost sales, and ultimately increase your profitability. What makes a successful loyalty program?

Transform 72

Transform Customer loyalty Fashion Promotion 72

Marketing Insider Group

OCTOBER 23, 2024

It’s revolutionizing the way brands connect, personalize, and optimize their marketing efforts. Quick Takeaways: From content creation to customer interaction, AI marketing tools streamline tasks, allowing marketers to focus on strategy and creativity. Let’s find out! What is AI in Social Media?

Social Media Marketing 72

Social Media Marketing Transform User-Generated Customer loyalty 72

verse.ai

OCTOBER 30, 2024

In this blog post, we’ll identify common red flags and discuss how to avoid them, to help you ensure your customers feel valued at every stage of their journey—from the first impression of your brand to becoming loyal advocates. Table of Contents Toggle Customer Journey Red Flag Checklist Red flag #1: Sell, Sell, Sell!

Customer Journey 109

Customer Journey Customer Transform Communications 109

Set Up

NOVEMBER 26, 2024

Black Friday has undergone a dramatic transformation since its chaotic in-store origins in the 1960s. Here’s a comprehensive look at how Brands and consumers are navigating Black Friday 2024. After 2020 and years of inventory back-ups, being prepared for orders may be the best move retailers can make to retain customer loyalty.

Transform 59

Transform Retail Shoppers Price 59

Use Insider

SEPTEMBER 13, 2024

This blog explores how incorporating game-like elements into your marketing strategy can supercharge engagement, increase customer loyalty, and deliver measurable business results—all while creating an enjoyable experience for your audience. By offering rewards, badges, or status upgrades, customers feel recognized and valued.

Transform 52

Transform Customer loyalty Marketing Marketers 52

Duct Tape Marketing

DECEMBER 20, 2024

These changes are about meeting the new expectations of your customers, and if you adapt, youll thrive Table Of Contents: Marketing Trends 2025: What to Expect 1. Brand Marketing: Back to Basics 6. Smart brands are building smaller, engaged communities around shared interests. They choose brands reflecting their values.

Market Trends 74

Market Trends CMO Transform Influencer Marketing 74

Vertical Response

OCTOBER 6, 2024

Building anticipation through pre-Black Friday email campaigns using teaser emails and early access promotions can significantly boost customer excitement and sales. Post-Black Friday, leveraging follow-up emails and thank you messages helps maintain engagement and encourage repeat purchases, enhancing long-term customer loyalty.

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketing 105

Sprout Social

MARCH 27, 2025

Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul. Remember a few years ago when op-eds used to claim influencer marketing was a fad? What is the creator economy?

Gen Z 92

Gen Z Affiliate Marketing Influencer Marketing User-Generated 92

SocialPilot

DECEMBER 20, 2024

Learning how to respond to Google reviews should be a cornerstone of every company’s brand reputation management strategy. Google reviews are necessary for customer satisfaction for local businesses. They assist potential customers in deciding if a business is the right choice for them or not.

Customer loyalty 100

Customer loyalty Management Transform CRM 100

Vertical Response

OCTOBER 13, 2024

Ethical considerations in AI application, such as data privacy, transparency, and bias mitigation, will be crucial for building trust and maintaining customer loyalty in AI-driven email marketing. This transformation is not just about automating processes but also about making them more creative and effective.

Email Marketing 52

Email Marketing Transform User-Generated Customer loyalty 52

Content Marketing Institute

JANUARY 1, 2018

Indeed, as customers increasingly use their smartphones on the go, brands must offer mobile-friendly sites and easy ways to obtain customer service. However, optimization is just one way to earn loyalty. Here are five ways mobile can be used as a platform for driving satisfaction and loyalty. Mobile apps.

Customer loyalty 60

Customer loyalty Customer Transform Retail 60

SocialPilot

JANUARY 27, 2025

The Internet revolution has radically transformed the way people shop for almost everything. Its rare to shop for customers without reading online reviews, especially when its the first encounter with a brand. They validate the authenticity of your offerings, helping new customers feel secure.

Customer 64

Customer Transform Shoppers Customer loyalty 64

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Branding 139

Branding Health Customer loyalty User-Generated 139

Customers.ai

NOVEMBER 18, 2024

Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about. A boost in repeat purchases and stronger customer loyalty. The result?

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Martech

JUNE 24, 2024

Prompt: How does digital experience transformation connect to strategic capabilities? Answer: Digital experience transformation is closely connected to strategic capabilities within an organization. When it comes to digital experience transformation, strategic capabilities play a crucial role in driving success.

Transform 107

Transform CMO Key Performance Indicator Customer loyalty 107

Hubspot Marketing

MARCH 3, 2025

We didnt fully understand how customers found and engaged with our product. This collaboration transformed our strategy. B2B SaaS marketing builds strategies that drive brand awareness, user acquisition, and customer retention for cloud-based software products. Table of Contents What is B2B SaaS marketing? LinkedIn Ads.

Customer Acquisition 61

Customer Acquisition User-Generated Customer loyalty Marketing 61

Vertical Response

OCTOBER 27, 2024

Choosing the right email marketing software and adhering to legal compliance are critical for successful email newsletter management and maintaining a positive brand reputation. Benefits of Email Newsletters for Your Business Maintaining a consistent presence in your customers’ minds is one of the key benefits of email newsletters.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

Lynton Web

MARCH 26, 2025

The automation of email workflows can transform partner communications into a more efficient, scalable system, enhancing engagement and performance across the board. Furthermore, automated workflows reduce the likelihood of errors or missed communications, helping to maintain trust in your brand and partnership.

Transform 52

Transform Key Performance Indicator CRM Communications 52

Econsultancy

JANUARY 24, 2022

Luxury retailers do not typically offer loyalty programs, with regular point-based price discounting schemes going against the high-end and aspirational style of branding that the luxury sector is known for.   So, how else are luxury brands inspiring loyalty? Investment in digital clienteling tools.

Customer loyalty 62

Customer loyalty Customer Branding Gen Z 62

Neil Patel

JANUARY 17, 2022

Segmentation helps brands to understand their customers better and target their products accordingly. You can implement email segmentation by analyzing the customer data and behavior over various channels to deliver the content and style most valuable to your buyers/prospects. There are four main types of personalized marketing.

Personalized Marketing 130

Personalized Marketing Branding Customer loyalty Transform 130

Sprout Social

JUNE 2, 2021

It’s the public social profiles, posts and ads that make it possible to reach a wide audience, but it’s the private, personalized experiences with businesses that bode well for customer loyalty. Starting today, Sprout Social will be expanding Messenger API support for Instagram for customers in phases over the coming months.

Customer 142

Customer Transform Shoppers Customer loyalty 142