SmartBrief - Marketing

AUGUST 23, 2024

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Beyond its biological implications, menopause represents a significant opportunity for brands to redefine women’s health and wellness strategies. Williams (Parallel Path) Why does this matter now more than ever?

Health 115

Health Millennials Transform Retail 115

Martech

OCTOBER 25, 2024

The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. Focus on brand ownership and crafting unique customer messages and experiences as key benefits of genAI, linking AI investments to real business results.

Transform 132

Transform Customer loyalty User-Generated Management 132

Martech

JANUARY 13, 2025

I am the first generative AI chatbot for marketing technology professionals. Brand introduction: They provide an opportunity to introduce your brand, its values, and what subscribers can expect from your communications. The language model is based on content from MarTech embedded on top of ChatGPT.

Customer loyalty 106

Customer loyalty Copywriting Communications User-Generated 106

Marketing Insider Group

AUGUST 13, 2024

It can also elevate your brand and drive more bookings. Blog posts, social media updates, videos, and authentic user-generated content help you harness the power of storytelling to showcase the unique experiences your travel company offers. Are you aiming to increase brand awareness, drive website traffic, or boost bookings?

Content Marketing 125

Content Marketing Transform User-Generated Marketing 125

Sprout Social

NOVEMBER 4, 2024

Social has evolved into consumers’ favorite holiday marketing resource: a one-stop destination for discovering gifts, finding the latest deals and seeking customer service. Direct messages (DMs) are the most popular form of outreach, with the overwhelming majority of consumers (70%) planning to contact brands this way.

Gen Z 119

Gen Z Millennials User-Generated Shoppers 119

Martech

OCTOBER 24, 2024

Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? AI copy generation/writing.

Copywriting 121

Copywriting Transform PR User-Generated 121

Sprout Social

FEBRUARY 11, 2025

Is receiving brand love like celebrating Valentines Day in primary school? For marketers, brand love leads to the same delighted feelings, but on an even deeper level. The affirmation they need that their strategy actually succeeded at building loyalty and evangelizing their mission. What is brand love? Stay with me here.

Branding 77

Branding Health Education User-Generated 77

SocialPilot

SEPTEMBER 5, 2024

Despite the saturated market, your travel agency faces the significant challenge of distinguishing itself from competitors and generating leads. Even on social media platforms like Instagram, where over 90% of users follow at least one business, you struggle to convert passive likes and shares into actual sales.

Promotion 108

Promotion Social Media Marketing User-Generated SEO 108

Hootsuite

APRIL 2, 2025

And effective brand storytelling is the secret to success on social media and beyond. Before checking in to the hospitality industry (pun very much intended), Reynolds worked for other global brands, including Disney and Toyota. And for every brand hes worked with, storytelling has been an important marketing strategy.

54

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Scoop.it!

JULY 18, 2024

By knowing what your customers want, you can create resonating, need-fulfilling content on your customers’ preferred devices and platforms. This optimizes your content for conversions and generates engagement like click-throughs, comments, likes, and shares. Chances are, your customer segments will have channel preferences.

Gen Z 111

Gen Z Millennials Fashion Marketing 111

SocialPilot

JULY 24, 2024

In a world where attention spans are already shorter than ever, understanding how your audience interacts with your brand online is crucial. Tracking KPIs such as website traffic, lead generation, and conversions originating from social media helps you understand the true ROI of your social media efforts.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertisers 111

Martech

JULY 30, 2024

Initially, most startups concentrate on building brand awareness in local markets and attracting early adopters with limited budgets. However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance.

CRM 110

CRM Marketing Marketers Customer loyalty 110

Marketing Insider Group

FEBRUARY 10, 2025

According to SimplicityDX, the average business spends $29 acquiring a new customer while a repeat customer generates $39, so customer loyalty is a massive moneymaker. With rising customer expectations and increased competition, retaining loyal customers matters.

CRM 96

CRM Customer Transform Customer loyalty 96

Vertical Response

SEPTEMBER 1, 2024

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. It offers one of the highest returns on investment in digital marketing and allows you to control your customer list, avoiding reliance on social media algorithms.

Email Marketing 105

Email Marketing Marketing Strategy Marketing Marketers 105

Search Engine Land

JULY 25, 2024

Economic downturns create uncertainty and changes in user behavior that impact markets and forecasts. SEO can be seen as “OK to turn off for a bit,” while a brand rests on its laurels, assuming that the current performance won’t worsen during the downturn. They also affect the approach and resources allocated to marketing activities.

SEO 108

SEO Management Price Thought Leadership 108

Hootsuite

OCTOBER 22, 2024

Yup, these influencers and brand ambassadors have been under your nose all along. Employee advocacy is when employees share their company’s content or values on their personal social media accounts to boost brand awareness and build trust. Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands.

Gen Z 111

Gen Z PR Thought Leadership Communications 111

Sprout Social

MARCH 27, 2025

Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul. Remember a few years ago when op-eds used to claim influencer marketing was a fad? What is the creator economy?

Gen Z 90

Gen Z Affiliate Marketing Influencer Marketing User-Generated 90

Neil Patel

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Branding 145

Branding Customer Acquisition Customer loyalty User-Generated 145

SocialPilot

DECEMBER 29, 2024

Positive reviews can boost your brand’s credibility, attract new customers, and improve your search engine rankings. On the other hand, negative reviews can damage your brand’s reputation, deter potential customers, and even lead to lost revenue. With over 99.9%

Management 89

Management User-Generated Price SEO 89

Marketing Insider Group

OCTOBER 23, 2024

It’s revolutionizing the way brands connect, personalize, and optimize their marketing efforts. Quick Takeaways: From content creation to customer interaction, AI marketing tools streamline tasks, allowing marketers to focus on strategy and creativity. Let’s find out! What is AI in Social Media?

Social Media Marketing 72

Social Media Marketing Transform User-Generated Marketing 72

Litmus

OCTOBER 17, 2024

. “This ties back to the idea of email being a full-funnel experience , fostering intimacy with your audience and focusing on brand awareness. Building relationships through email requires looking at multiple events over time , as customer journeys can take years to develop, not just weeks or months. Loyalty/advocacy.

Email Marketing 105

Email Marketing Customer Journey Customer loyalty eCommerce 105

Hubspot Marketing

MARCH 3, 2025

But users werent converting, and growth stalled. We didnt fully understand how customers found and engaged with our product. For example, many trial users hit a wall right after signing up. Your goal is to show potential customers how your product solves their business challenges. Something was off. Sales cycles.

Customer Acquisition 62

Customer Acquisition User-Generated Customer loyalty Marketing 62

Customers.ai

NOVEMBER 18, 2024

Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about. User Experience and Ease of Use No one has time for clunky, hard-to-navigate tools.

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Branding 144

Branding User-Generated PR Customer loyalty 144

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. It’s about engaging with customers on a personal level, building trust, and cultivating a sense of community to nurture long-term loyalty — not just driving immediate sales.

Social Media Marketing 109

Social Media Marketing Marketing Strategy Marketing Marketers 109

Hootsuite

OCTOBER 18, 2024

IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. Key takeaways While Reddit isn’t a fit for all brands, it offers exciting opportunities for businesses looking to build authentic connections with niche communities. For many brands, the answer is a resounding, “Yes!” No idea what I just said?

Marketing 96

Marketing Marketers Promotion User-Generated 96

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Branding 138

Branding Health Customer loyalty User-Generated 138

Duct Tape Marketing

DECEMBER 20, 2024

These changes are about meeting the new expectations of your customers, and if you adapt, youll thrive Table Of Contents: Marketing Trends 2025: What to Expect 1. Generative AI: Revolutionizing Creative Production 4. Brand Marketing: Back to Basics 6. Hyper-Personalization Powered by AI 2.

Market Trends 73

Market Trends CMO Transform Influencer Marketing 73

Neil Patel

JANUARY 14, 2021

When you hear the phrase corporate branding, you might think of industry titans—car companies, ubiquitous hotel chains, and fast food arches. Despite this association, corporate branding applies to businesses of all sizes, not just the giants with unlimited marketing budgets. What Is Corporate Branding and Why Is It Important?

Branding 130

Branding Customer loyalty User-Generated Shipping 130

SocialPilot

JANUARY 15, 2025

Asking such questions in feedback forms, in-app surveys, or post-purchase email interactions will allow you to assess whether the customer is satisfied or not. Here is an example of how the brand LOGO incorporated open-ended questions in their customer surveys: 2. Add loyalty points to their rewards account.

Customer 97

Customer User-Generated Management Product 97

Use Insider

SEPTEMBER 13, 2024

This blog explores how incorporating game-like elements into your marketing strategy can supercharge engagement, increase customer loyalty, and deliver measurable business results—all while creating an enjoyable experience for your audience. Interactive quizzes that help users discover products based on their preferences.

Transform 52

Transform Customer loyalty Marketing Marketers 52

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. Your brand’s best bet is to get ahead of any future problems by proactively creating and testing a comprehensive crisis management plan that includes a robust guidance around communication.

Communications 136

Communications Branding User-Generated Customer loyalty 136

Scoop.it!

AUGUST 11, 2022

Your business probably has hundreds, or even thousands of customers who have interacted with the brand in the past. But how many of those would choose your brand, reliably , over every other competitor? Brand loyalty is incredibly valuable, but it’s also a bit nebulous. The Value of Customer Loyalty.

Branding 105

Branding Customer Customer loyalty Price 105

Neil Patel

JANUARY 17, 2022

Segmentation helps brands to understand their customers better and target their products accordingly. You can implement email segmentation by analyzing the customer data and behavior over various channels to deliver the content and style most valuable to your buyers/prospects. Customers Prefer Personalized Messages.

Personalized Marketing 130

Personalized Marketing Branding Customer loyalty Transform 130

Businesses Grow

MARCH 11, 2024

What’s the value of a brand community? But when it comes to community, brands are often entering an alternate universe — many traditional ideas of brand messaging and control are abandoned. With influencer marketing, you typically lightly touch consumers through a brand mention. Here are ten ideas.

Branding 120

Branding Customer loyalty PR Influencer Marketing 120

Sprout Social

JANUARY 25, 2023

3 frameworks to spot the big picture for your brand By learning simple, strategic frameworks, you can start thinking through the trends that could define your company’s future and give you a leg up on areas and conversations to research. Start with your users or customers and think through some questions: What else are they using?

Branding 141

Branding Real Estate Law Finance 141

SocialPilot

JANUARY 27, 2025

Its rare to shop for customers without reading online reviews, especially when its the first encounter with a brand. No matter which industry you belong to, from food and beverage to apparel to beauty and medical to everything in between, online ratings and reviews play a vital role in the customer journey.

Customer 64

Customer Transform Shoppers Customer loyalty 64