Businesses Grow

MARCH 11, 2024

What’s the value of a brand community? But when it comes to community, brands are often entering an alternate universe — many traditional ideas of brand messaging and control are abandoned. With influencer marketing, you typically lightly touch consumers through a brand mention. Here are ten ideas.

Branding 112

Branding Customer loyalty PR Influencer Marketing 112

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Brand loyalty. What is brand loyalty?

Branding 104

Branding Customer loyalty User-Generated Promotion 104

Neil Patel

JANUARY 17, 2022

Segmentation helps brands to understand their customers better and target their products accordingly. You can implement email segmentation by analyzing the customer data and behavior over various channels to deliver the content and style most valuable to your buyers/prospects. Customers Prefer Personalized Messages.

Personalized Marketing 130

Personalized Marketing Branding Customer loyalty Transform 130

Calvyn Lee Blog

NOVEMBER 14, 2024

In a compelling session at the conference, international brand consultant Frank Vinchon shared valuable insights on creating meaningful social media engagement. As he aptly put it, “Don’t ask them to follow you. Give them something and they will follow you.”

Social Media Marketing 130

Social Media Marketing Customer loyalty User-Generated Communications 130

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. Your brand’s best bet is to get ahead of any future problems by proactively creating and testing a comprehensive crisis management plan that includes a robust guidance around communication.

Communications 127

Communications Branding User-Generated Customer loyalty 127

Hubspot Marketing

FEBRUARY 27, 2024

Despite all the awesomeness, I hesitated because the brand was unfamiliar. All this made me wonder: Why do we always go for Amazon deals, leaving smaller brands behind? To find out, I did some research and talked to brand experts. It helps answer customer questions upfront and leads to more sales and traffic.

Branding 120

Branding Price Customer loyalty Marketing 120

Sprout Social

MARCH 15, 2022

Those big and small actions make up your brand reputation management strategy—an absolute must-have in a digital-driven world. Whether it’s a botched NFT launch or a spokesperson who’s in the spotlight for all the wrong reasons, there’s an increasing array of events that can impact your brand reputation at a moment’s notice.

Management 135

Management Branding Customer loyalty Communications 135

Martech

OCTOBER 4, 2023

I am the first generative AI chatbot for search marketers. Data and personalization: Brands need to create a highly personalized experience for their customers. AI and intelligent agents: AI technology can collect information about user behavior and help marketers better understand personas and buyer’s journey.

Digital Marketing 139

Digital Marketing Customer loyalty User-Generated Marketing 139

Sprout Social

JANUARY 25, 2023

3 frameworks to spot the big picture for your brand By learning simple, strategic frameworks, you can start thinking through the trends that could define your company’s future and give you a leg up on areas and conversations to research. Start with your users or customers and think through some questions: What else are they using?

Branding 127

Branding Real Estate Law Finance 127

Scoop.it!

AUGUST 11, 2022

Your business probably has hundreds, or even thousands of customers who have interacted with the brand in the past. But how many of those would choose your brand, reliably , over every other competitor? Brand loyalty is incredibly valuable, but it’s also a bit nebulous. The Value of Customer Loyalty.

Branding 89

Branding Customer Customer loyalty Price 89

Martech

OCTOBER 28, 2024

AI-powered social media monitoring (sentiment analysis) Then: In the late 2010s, AI was widely used for basic social media listening, primarily focused on monitoring brand sentiment through keywords and simple text analysis. This provided brands with a general understanding of how consumers felt about them, but it lacked depth and nuance.

Market Trends 116

Market Trends Transform Customer loyalty Millennials 116

Martech

OCTOBER 25, 2024

The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. Focus on brand ownership and crafting unique customer messages and experiences as key benefits of genAI, linking AI investments to real business results.

Transform 123

Transform Customer loyalty User-Generated Management 123

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

Social Media Marketing 114

Social Media Marketing Retail Branding Shoppers 114

Neil Patel

AUGUST 6, 2021

This way, you can ensure each touchpoint is meaningful, resulting in a positive CX and, ultimately, higher customer retention rates. Design an Effective Customer Loyalty Program. Part of your customer journey must include creating a customer loyalty program. Define the rules of your loyalty program.

Customer 142

Customer eCommerce Customer loyalty Customer Journey 142

Marketing Insider Group

AUGUST 13, 2024

It can also elevate your brand and drive more bookings. Blog posts, social media updates, videos, and authentic user-generated content help you harness the power of storytelling to showcase the unique experiences your travel company offers. Are you aiming to increase brand awareness, drive website traffic, or boost bookings?

Content Marketing 125

Content Marketing Transform User-Generated Marketing 125

Sprout Social

NOVEMBER 4, 2024

Social has evolved into consumers’ favorite holiday marketing resource: a one-stop destination for discovering gifts, finding the latest deals and seeking customer service. Direct messages (DMs) are the most popular form of outreach, with the overwhelming majority of consumers (70%) planning to contact brands this way.

Gen Z 119

Gen Z Millennials User-Generated Shoppers 119

Sprout Social

AUGUST 22, 2023

Within the marketing space, I’ve seen executives prioritize CMO candidates with performance marketing backgrounds over more traditional brand marketing. Today’s consumers are savvier than ever—they can tell when brands only see them as dollar signs and aren’t afraid to switch up who they shop with.

Performance Marketing 88

Performance Marketing Branding Customer loyalty User-Generated 88

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. This makes it a vital tool for brand engagement and growth.

Gen Z 79

Gen Z Branding User-Generated Influencer Marketing 79

Digital Marketer

APRIL 20, 2023

A strong brand-customer relationship is vital, as it drives customer loyalty and engagement. This article will explore the importance of your brand-customer relationship. We’ll explain how the four principles of brand management can help you build and maintain that relationship.

Branding 80

Branding Customer Customer loyalty Brand Management 80

Martech

OCTOBER 24, 2024

Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? AI copy generation/writing.

Copywriting 121

Copywriting Transform User-Generated PR 121

Search Engine Land

SEPTEMBER 14, 2023

Who loves your brand the most? No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. See their own sense of being reflected in your brand. If you have fans who sincerely love your brand, they are a lot less likely to churn and leave you for a competitor.

Branding 129

Branding Marketing Marketers Communications 129

Marketing Insider Group

NOVEMBER 30, 2021

Leveraging marketing automation tools helps you better understand the needs of customers, gauge their satisfaction, and get feedback on your products or services. Benefits of Customer Marketing. Increasing Customer Loyalty and Retention. After all, you want to make the customer experience as enjoyable as possible, right?

Customer Marketing 144

Customer Marketing Marketing Strategy Customer Customer loyalty 144

Neil Patel

DECEMBER 21, 2020

It’s called Natural Language Generation, and it’s more prevalent than you might think. One of the best examples of natural language generation is Google’s Smart Compose. That’s natural language generation at work. Natural language generation has some incredible implications for your digital marketing campaigns.

Digital Marketing 144

Digital Marketing Transform Customer loyalty User-Generated 144

Neil Patel

AUGUST 12, 2021

If you’re not convinced it’s worth the effort, here are a few reasons why social media is important for restaurant marketing: Brand awareness: More than 3 billion people use social media. UGC encourages other users to visit, and share own content. Create a Cohesive Brand Voice. They may wonder: is this the same brand?

Food 145

Food User-Generated Social Media Marketing Marketing 145

Neil Patel

AUGUST 31, 2021

You can generate substantial traffic from SEO alone , but not all traffic is equal. High-quality traffic (that includes users more likely to convert) offers better ROI, so you need to prioritize it. In simple words, it’s a way to organically advertise your brand through high-quality content. Think about the possibilities!

SEO 145

SEO User-Generated Transform Social Media Marketing 145

Scoop.it!

NOVEMBER 1, 2022

These brands are known for their large social media followings, but what’s even more impressive is their loyal (sometimes even die-hard) online entourage. Businesses don’t create an army of brand advocates by accident. What Having a Social Media Advocacy Strategy Does For Brands. Brand advocates don’t just buy more.

Branding 88

Branding User-Generated Millennials Customer loyalty 88

Neil Patel

JANUARY 19, 2021

To increase engagement on the platform, Twitter rolled out voice tweets, which let users share snippets of audio to their profile. Users click on this image to hear the audio attachment. This keeps your messaging consistent and makes it easier for users to find you again in the future. Improve Brand Personality.

Customer loyalty 139

Customer loyalty Transform Entertainment User-Generated 139

Neil Patel

MARCH 26, 2021

7 Ways You Can Use Customer Loyalty to Lower PPC Churn Rate. One of the best ways to reduce churn rate is to make sure your customers are happy. After all, satisfied customers are far less likely to leave. Here are a few ways to improve customer loyalty. #1: 1: Offer Loyalty Rewards.

Customer loyalty 141

Customer loyalty User-Generated CRM Customer 141

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. It creates more opportunities to: Expand brand awareness. Reach prospects and returning customers.

User-Generated 145

User-Generated Customer loyalty Advertising Advertisers 145

Marketing Insider Group

MAY 9, 2023

The main goal of your content should always be to create a two-way conversation with your audience that provides value and builds their trust in your brand. But in reality, value and trust form the foundation of a positive reputation for your brand. Here’s the basics: Increased brand awareness. Increased customer loyalty.

Thought Leadership 131

Thought Leadership Customer loyalty Analytics User-Generated 131

SmartBrief - Marketing

AUGUST 23, 2024

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Beyond its biological implications, menopause represents a significant opportunity for brands to redefine women’s health and wellness strategies. Williams (Parallel Path) Why does this matter now more than ever?

Health 89

Health Millennials Transform Retail 89

Hubspot Marketing

AUGUST 28, 2019

Ultimately, when done right, email confirmations can help create customer loyalty, build awareness around other products or services, and drive traffic to your blog or social media accounts. Order confirmation emails are also phenomenal for lead generation. You have the glove, now get the bat.". Order Confirmation Page.

Shipping 135

Shipping eCommerce Customer loyalty Shoppers 135

Neil Patel

SEPTEMBER 17, 2021

Here’s what it produced: 223 story mentions — more eyes on my brand 431 page views — more followers 1068 DMs — more leads for my ad agency. People love the personal touch, and the ability to send automatic responses helps me build customer loyalty and further establish myself on Instagram. Preview and send!

Customer loyalty 145

Customer loyalty User-Generated Education Marketing 145

Scoop.it!

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. Why Should Brands Bother With Content Marketing? Furthermore, improving search rankings help you build brand awareness, drive traffic, and increase sales. Social media content 3.43

Content Marketing 97

Content Marketing Branding User-Generated Outbound Marketing 97

Neil Patel

AUGUST 5, 2021

It boasts 293 million daily active users on average. On top of a huge user base, the engagement levels are off the charts. If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. Why Should You Advertise on Snapchat?

Gen Z 145

Gen Z Millennials User-Generated Whitepaper 145

Hubspot Marketing

SEPTEMBER 26, 2022

According to HubSpot’s State of Consumer Trends Report , 24% of social media users have actively participated in an online community in the last three months. In the past three months, 22% of Gen Z have joined an online community, and 36% of Gen Z actively participated in an online community (higher than any other generation).

Gen Z 123

Gen Z Customer loyalty User-Generated Communications 123

Martech

JUNE 22, 2023

Our understanding of customer relations has undergone a remarkable transformation in recent years. In the face of the enduring impact caused by the Covid-19 pandemic and the imminent threat of an economic downturn, we are now reassessing the concept of brand loyalty and exploring new avenues to achieve it. What does it mean?

Gen Z 108

Gen Z Customer loyalty Transform Shoppers 108