Adobe Experience Cloud Blog

NOVEMBER 2, 2015

Your customers will want others to see their selfless act, so be sure to make it easy for them to share the moment on social media, thus giving your company more visibility and brand awareness. Making a donation is a highly engaging experience and an excellent way to gain brand exposure while making a difference.

Customer Marketing 134

Customer Marketing Customer Thought Leadership Food 134

Set Up

SEPTEMBER 28, 2022

How do Marketers find Agencies? Client-side marketers work to deliver the best results for their brand and company.

Customer Marketing 98

Customer Marketing Customer Branding Marketing 98

OnPassive Marketing

AUGUST 26, 2022

For many marketers, customer marketing is just as important as the product itself and is essential for ensuring your products are successful. However, with digital products such as websites and apps becoming more prevalent today, it is becoming harder to understand the purpose of customer marketing in the digital era.

Customer Marketing 95

Customer Marketing Customer Social Media Marketing Digital Marketing 95

Martech

FEBRUARY 4, 2022

NFTs using blockchain technology have caught fire in the last year, inspiring big brands like Taco Bell and Burger King. Read more: How marketers will use blockchain technology and NFTs in 2022. Luxury brand Balmain recently teamed up with Mattel’s iconic Barbie to promote a new clothing line and to auction off Balmain x Barbie NFTs.

Branding 127

Branding Fashion New Technology CRM 127

Marketing Insider Group

JULY 1, 2020

Articles were created in real-time for selling conversations rather than to gain brand awareness. How to Move Forward with an Account-Based Customer Marketing Program. It’s time you double down your sales and marketing efforts on existing customers. Look internally at the customers you already have.

Customer 131

Customer Customer Marketing Food Retail 131

Base.ai

JANUARY 27, 2025

One of the biggest challenges facing Customer Marketing Advocates (CMAs) is ensuring their work is recognized internally, especially by senior management.

Branding 52

Branding Customer Marketing Management Customer 52

Hubspot Marketing

MAY 1, 2017

The article details exactly what that information and accompanying process look like, and why psychology makes it easier for marketers to customize the messages they send us. But how does that work, and how have other brands put it into practice? 7 Personalized Marketing Examples. The Example. He wasn’t kidding.

Personalized Marketing 145

Personalized Marketing COS Branding Price 145

Adobe Experience Cloud Blog

JULY 26, 2012

by Heather Watkins Being in customer marketing, I am always looking for new and better ways to identify and empower our most active customers. The purpose of the program was to reward and celebrate our biggest brand advocates. We’ve now “inducted” 50 customers into the program and it has been an enormous success.

Branding 113

Branding Thought Leadership Marketers Marketing 113

OnPassive Marketing

AUGUST 22, 2022

Marketing is a crucial tool for businesses to draw in and keep clients. Customer marketing is a sort of advertising that can boost client retention and unite various corporate divisions. The next logical step for your business may be to establish a customer marketing strategy if you want to create a smooth customer experience.

Customer Marketing 73

Customer Marketing Customer Influencer Marketing Marketers 73

Martech

JULY 30, 2024

Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace. Initially, most startups concentrate on building brand awareness in local markets and attracting early adopters with limited budgets. Lead magnets and calls to action (CTAs) are also widely used strategies.

CRM 111

CRM Marketing Marketers Customer loyalty 111

Martech

MAY 20, 2024

But here’s the kicker: the disconnect isn’t just with the audience — it’s a three-ring circus with a front-row seat for the marketing team. 1 is characterized by short-termism, data overload and a lack of human connection when reaching customers. Marketers can be the bridge builders.

Branding 122

Branding Thought Leadership Manufacturing Marketing 122

Search Engine Land

JANUARY 17, 2024

Modern SEO is about developing a cohesive brand identity and implementing a content strategy that genuinely serves your target audience across the web. This article explores a new paradigm for SEO, one rooted in effective brand building. A brand is the cornerstone of marketing, shaping how a business: Communicates with customers.

SEO 114

SEO Branding Entertainment Whitepaper 114

Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. Content Marketing Checklist 1. These objectives can include increasing brand awareness, generating leads, or driving website traffic.

Digital Marketing 121

Digital Marketing User-Generated Marketers Marketing 121

OnPassive Marketing

SEPTEMBER 10, 2022

There’s a lot of buzz around customer marketing, but the term can mean different things to different people. This article will cover ten customer marketing types that you should know about, from direct mail to online marketing. Customer Marketing Definition. Push Marketing.

Customer Marketing 72

Customer Marketing Direct Mail Customer Social Media Marketing 72

Adobe Experience Cloud Blog

SEPTEMBER 12, 2018

The brands that inspire loyalty provide more than just great products—they become part of a customer’s identity, create inclusive communities , and build bonds with customers that are hard for competitors to replicate. Every company wants a band of loyal customers , but not all seemingly loyal customers actually are.

Transform 109

Transform Branding Thought Leadership Price 109

OnPassive Marketing

APRIL 29, 2022

One of the most important aspects of marketing your brand is building relationships with your customers. The goal of marketing automation software is to help you manage customer contacts like emails, social media posts, and more. Building brand – customer relationships through marketing automation software.

Customer 90

Customer Branding Social Media Marketing CRM 90

Duct Tape Marketing

MARCH 19, 2015

” Integrating Brand Story and Customer Journey written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Today’s Guest Post is by Duct Tape Marketing Consultant, Andy Catsimanes – Enjoy! How do you integrate your brand story into your customer’s journey?

Customer Journey 76

Customer Journey Branding Customer Non-Profit 76

Econsultancy

APRIL 6, 2022

Launched in 2014, the company gives brands the analytics to track and ship stock globally. We also discussed the biggest challenges (and opportunities) for ecommerce brands, as well as the evolution of the ecommerce industry. What are the biggest challenges for ecommerce brands today, and how can they overcome them?

eCommerce 88

eCommerce Branding Logistics Shoppers 88

Base.ai

MAY 3, 2022

Forrester dubbed 2022 “The Year of the Customer Marketer”—and LinkedIn declared customer marketing one of the top-growing careers of the year. It’s no wonder that with the rise in Customer Marketing comes the introduction of conferences geared specifically toward Customer Marketers.

Customer Marketing 52

Customer Marketing Customer Transform Price 52

Base.ai

NOVEMBER 10, 2020

Here are her Best Practices for Building a Customer Marketing Strategy from the Ground Up. A while back, at our Customer Marketing meetup in San Jose, Diana Yanez-Pastor from Cloudera joined us to share her insights and best practices for building a customer marketing program. Show the metrics.

Customer Marketing 52

Customer Marketing Marketing Strategy Customer Marketers 52

Base.ai

APRIL 18, 2022

If you’re having trouble finding someone with “Customer Marketing Manager” as their previous job title, try looking for the following: Loyalty Manager Often found in the B2C world, Loyalty Managers are responsible for cross-functional collaboration, customer satisfaction, and building and rewarding customer loyalty.

Customer Marketing 52

Customer Marketing Management Customer Customer loyalty 52

Litmus

MARCH 2, 2021

study , respondents listed the following top three personalization strategies most likely to increase their loyalty to a brand: Personalized website experiences. Marketing email. As modern marketers, these results seemingly help us to focus our personalization programs on the marketing channels that matter most to customers.

Branding 74

Branding Customer Journey Retail B2C 74

Litmus

MARCH 2, 2021

study , respondents listed the following top three personalization strategies most likely to increase their loyalty to a brand: Personalized website experiences Marketing email Mobile notifications As modern marketers, these results seemingly help us to focus our personalization programs on the marketing channels that matter most to customers.

Branding 72

Branding Customer Journey Retail B2C 72

Adobe Experience Cloud Blog

MAY 22, 2017

The tools of SEO, and the insights SEO strategies generate, are also highly effective in delighting and retaining customers in the post-sale enablement, adoption, and retention phases of customer marketing. Adopting SEO as Part of a Customer Marketing Strategy. They may also be considering additional purchases.

SEO 133

SEO Customer User-Generated Thought Leadership 133

Sprout Social

FEBRUARY 20, 2025

Launching an influencer marketing program is no small featespecially for B2B brands. Yet, influencers are the modern way to reach audiences, and their content dramatically outperforms most content that comes directly from brands. Most brands dont have a dedicated influencer marketing team.

Influencer Marketing 81

Influencer Marketing Transform Marketers Marketing 81

Duct Tape Marketing

OCTOBER 1, 2019

Transcript of Creating a Brand Name That Sticks written by John Jantsch read more at Duct Tape Marketing. John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing Podcast. You know my brand name is Duct Tape Marketing. What’s the job of a brand name? Back to Podcast. Transcript.

Branding 62

Branding Food Communications Pharmaceutical 62

Animalz blog

JULY 16, 2024

Not necessarily in the traditional sense like getting your brand on TV or in national newspapers, but by getting your content placed in newsletters and your team on podcasts. She goes into the role of brand, how she measures the effectiveness of PR and content, her thoughts on the future of content marketing, and much more.

PR 57

PR Copywriting B2C Place 57

Base.ai

JANUARY 10, 2025

Celebrating Customer-Led Growth: Customer-Obsessed Awards at The Obsession Summit In 2024, the customer marketing industry has reached new heights, redefining how businesses engage, retain, and empower their customers.

Customer 40

Customer Transform Traditional Marketing Customer Marketing 40

Welcome Software

NOVEMBER 14, 2024

Imagine if you could have an intelligent assistant at your fingertips; one that analyzes data, generates content, understands your brand, does all the boring things you don't want to. Get ready to say goodbye to mundane tasks and hello to a whole new level of efficiency, innovation, and happy marketing. Enter : AI agents.

User-Generated 52

User-Generated Management Branding Product 52

Adobe Experience Cloud Blog

APRIL 6, 2018

In this post, I’ll explain how customer advocacy is a powerful undercurrent that helps products spread. Ask Not What Your Customers Can Do for You. In a breakout session, Addy Clark, Director of Customer Marketing at FinancialForce, shared how an advocacy software advanced her career.

Promotion 134

Promotion Product Customer Thought Leadership 134

illumin

AUGUST 30, 2024

This will offer brands more opportunities to reach and testaudiencest. These formats let brands connect with consumers through both audio and video. These formats let brands connect with consumers through both audio and video. With this agency, the company can help brands create custom marketing campaigns.

Advertisers 52

Advertisers Advertising User-Generated Management 52

Hubspot Marketing

MAY 14, 2019

Affiliate marketing is when an online retailer rewards a website with a commission for each customer they refer through their promotion of one of the online retailers’ products. Brand Marketing. Campus Marketing. Campus marketing is hiring college students to become campus ambassadors for your brand.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Sprout Social

SEPTEMBER 18, 2023

Do your research You need to be aware of the market conditions to allocate the right marketing budget. Research how the market has changed since last year: Do you have the same competitors? What is your current brand perception? How has AI impacted the market?

Social Media Marketing 144

Social Media Marketing Marketing Marketers Influencer Marketing 144

Hubspot Marketing

OCTOBER 16, 2023

Table of Contents: Overview of Instagram Threads How to Set Up a Threads Account How to Use Threads What to Post on Threads Brands to Follow on Threads Overview of Instagram Threads Threads allows users to truly connect, curate, and quickly share with everyone, from all followers to sacred inner circles. Customize your account.

Social Media Marketing 128

Social Media Marketing Marketing Marketers Promotion 128

Sales Force: CMO

APRIL 4, 2025

3 strategic objectives that lead to growth and profits Before we get into agentic marketing automation, let’s examine what is needed. Everything marketers do ladder up to these goals that drive the business forward: Brand building: Marketing executives know that revenue and relationships start with a strong brand.

Marketers 52

Marketers Marketing B2C CRM 52

Welcome Software

MARCH 11, 2025

Here are a few examples of agents working together for specific tasks: Brand compliance agent : Evaluate content against a set of compliance guidelines + surface the results and recommendations to the user. Brand damage: Biased or inaccurate content by AI can pose a challenge to brand governance and compliance.

Transform 52

Transform User-Generated CMO Marketing 52

Marketing Insider Group

OCTOBER 13, 2020

It’s overhauling internal communications, creating mentorship programs, offering better training for new technology, launching platforms for employee advocacy, giving employees a voice in the brand conversation. It’s bringing the best out of each employee, which in turn, brings the best out of the brand. More authentic brand identity.

Gen Z 145

Gen Z Millennials CMO Marketers 145